2022 年第三季度报告 证券代码：688036 证券简称：传音控股 深圳传音控股股份有限公司 2022 年第三季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性依法承担法律责任。 重要内容提示： 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整，不存 在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务信息 的真实、准确、完整。 第三季度财务报表是否经审计 □是 √否 一、 主要财务数据 (一)主要会计数据和财务指标 | --- | --- | --- | --- | --- | --- | |-------|-----------------------------------------------|-------------------|--------------------------------------|-------------------|--------------------------- ...

Financial Performance - The company reported a total revenue of RMB 1.5 billion for the first half of 2022, representing a year-on-year increase of 10%[11]. - The net profit attributable to shareholders was RMB 300 million, a decrease of 5% compared to the same period last year[11]. - The company has set a revenue guidance of RMB 3.2 billion for the full year 2022, indicating a growth target of 15%[11]. - The gross margin for the first half of 2022 was reported at 25%, a slight decrease from 27% in the previous year[11]. - The company's operating revenue for the first half of 2022 was approximately ¥23.11 billion, a year-on-year increase of 1.12% compared to ¥22.85 billion in the same period last year[18]. - The net profit attributable to shareholders decreased by 4.53% to approximately ¥1.65 billion, down from ¥1.73 billion in the previous year[18]. - Basic earnings per share decreased by 5.07% to ¥2.06, down from ¥2.17 in the same period last year[19]. - The company achieved a revenue of 900 million, marking a 27.4% increase compared to the previous period[52]. - The company reported a revenue of 4,600 million, with a focus on developing multi-modal interaction technologies for popular vertical markets[53]. - The company reported a total revenue of 7,100.00 million, with a verification revenue of 3,780.79 million, indicating a strong performance in the development collaboration platform[56]. Research and Development - Research and development expenses accounted for 8% of total revenue, reflecting the company's commitment to innovation[11]. - The company's R&D expenses increased by ¥249.9964 million, representing a 39.09% year-on-year rise, reflecting the company's commitment to technological innovation[20]. - The company reported a total R&D expenditure of approximately ¥889.61 million, representing a year-on-year increase of 39.09%[46]. - R&D expenditure accounted for 3.85% of total revenue, up from 2.80% in the previous year, indicating a significant increase in investment in innovation[46]. - The number of R&D personnel increased by 66.13% year-on-year, reaching 3,482 employees, contributing to the rise in R&D costs[47]. - The company is focusing on R&D investments in core technology areas such as multi-language voice assistants, 5G, and AIoT connectivity[72]. - The company is actively pursuing international standardization in deep skin tone imaging, enhancing its competitive edge in global markets[38]. - The company is committed to improving the smoothness of mobile device systems and optimizing hardware resource scheduling[53]. Market Expansion and Strategy - The company aims to expand its market presence in Southeast Asia, with a projected investment of RMB 200 million in marketing and distribution[11]. - The company plans to launch three new smartphone models in the second half of 2022, targeting a 20% increase in market share[11]. - The company has developed a multi-brand strategy, including TECNO, itel, and Infinix, to cater to different consumer segments in Africa[63]. - The company is exploring new mobile phone forms, with a development budget of ¥4,500 million, aiming for industry-leading capabilities[60]. - The company is actively exploring and optimizing development models suitable for new markets, with a clear strategy for key countries[72]. - The company operates in over 70 countries and regions, with partnerships with more than 2,000 experienced distributors, enhancing its market penetration in emerging markets[67]. User Experience and Product Development - User data indicated that the active user base reached 100 million, with a growth rate of 15% year-on-year[11]. - The company has implemented a data analysis engine to enhance user experience across its product lines, focusing on user behavior and preferences[40]. - The company has developed a localized operating system (Transsion OS) tailored for emerging markets, improving connectivity and user interaction[41]. - The company is focusing on the development of a digital skin tone theory to optimize color representation for different demographics[52]. - Future product lines will incorporate advanced AI technologies to enhance user experience and performance across devices[52]. - The company is enhancing cross-device interaction experiences through innovative technologies, supporting market expansion and user engagement[55]. Financial Management and Risks - The net cash flow from operating activities was a net outflow of approximately ¥662.36 million, an increase in outflow of ¥412.68 million compared to the previous year[20]. - The company faces risks related to core material supply concentration and price fluctuations, particularly for key components like chips and screens[80]. - The company is exposed to foreign exchange risks as its sales are primarily conducted in foreign currencies, particularly USD, which may affect financial performance[87]. - The company has committed to maintaining transparency regarding any unfulfilled promises, ensuring investor protection[144]. - The company is actively managing its shareholding structure to optimize its market position and investor relations[132]. Corporate Governance and Compliance - The company has committed to not transferring or entrusting the management of its pre-IPO shares for 36 months from the date of listing, ensuring shareholder stability[126]. - The company has established a clear framework for share transfers post-IPO, ensuring compliance with regulatory requirements and protecting shareholder interests[130]. - The company will ensure that the measures to fill the diluted immediate returns are effectively implemented[138]. - The company has committed to not facilitating any transfer of shares by its partners during the lock-up period, reinforcing its commitment to stability[129]. - The company will enhance operational management and internal controls to improve operational efficiency[138]. Legal Matters - The company is involved in a significant lawsuit regarding an export tax refund amounting to RMB 22,235,049.54, which is currently under dispute with Shenzhen Nianfu Supply Chain Co., Ltd.[150]. - The company is actively pursuing legal action to confirm its rights to the export tax refund and has appealed a previous court ruling[151]. - The company has established measures to protect investor rights in case of commitment failures due to external factors[148].

2022 年第一季度报告 单位：元 币种：人民币 证券代码：688036 证券简称：传音控股 深圳传音控股股份有限公司 2022 年第一季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性依法承担法律责任。 重要内容提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整，不存 在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务报表 信息的真实、准确、完整。 第一季度财务报表是否经审计 □是 √否 一、 主要财务数据 (一)主要会计数据和财务指标 本报告期比上年 | --- | --- | --- | |-----------------------------------------------|-------------------|-------------------------| | 项目 | 本报告期 | 同期增减变动幅 \n度 (%) | | 营业收入 | 11,055,275,889.04 | -1. ...

Financial Performance - The net profit attributable to ordinary shareholders for 2021 was RMB 390,922.93 million, with a proposed cash dividend of RMB 15 per 10 shares, totaling RMB 120,253.64 million, which represents 30.76% of the net profit[6]. - The cumulative distributable profit for the parent company at the end of the period was RMB 178,471.57 million[6]. - The company reported a significant increase in revenue, achieving a total of 1.5 billion RMB, representing a 20% growth year-over-year[21]. - In 2021, the company's operating revenue reached ¥49.41 billion, a year-on-year increase of 30.75% compared to ¥37.79 billion in 2020[22]. - The net profit attributable to shareholders of the listed company was ¥3.91 billion, reflecting a 45.52% increase from ¥2.69 billion in 2020[22]. - Basic earnings per share rose to ¥4.88, up 45.24% from ¥3.36 in 2020[23]. - The company's net assets attributable to shareholders increased by 33.65% to ¥14.02 billion at the end of 2021, compared to ¥10.49 billion at the end of 2020[24]. - The company achieved an annual revenue of CNY 49.41 billion, representing a year-on-year growth of 30.75%[32]. - The net profit attributable to the parent company was CNY 3.91 billion, an increase of 45.52% compared to the previous year[32]. - The company reported a net profit margin of 12% for 2021, which is an improvement from 10% in 2020, reflecting better cost management strategies[178]. Market Expansion and Strategy - The company is expanding its market presence in Africa, targeting a 30% market share by the end of the next fiscal year[21]. - The company is actively expanding its product categories, including smart wearables and home appliances, to enhance its ecosystem[38]. - The smartphone market in emerging regions, including Africa and South Asia, presents significant growth potential due to low smartphone penetration and increasing demand[48]. - The company is positioned as a technology brand targeting overseas emerging markets, leveraging its proprietary operating system and internet services[51]. - The company plans to continue expanding its market presence in emerging markets, leveraging its competitive advantages in mobile phone sales[121]. - The company aims to enhance its competitive advantage in Africa by deepening channel cooperation and supporting local retail development[152]. - The new market expansion strategy has shown progress in 2021, with a focus on developing differentiated products tailored to local market characteristics[153]. - Market expansion plans include entering three new international markets by the end of 2022, which is expected to increase overall market share by 5%[178]. Research and Development - Research and development investments increased by 10%, focusing on AI and 5G technologies[21]. - The company maintained a research and development investment ratio of 3.06% of operating revenue, consistent with the previous year[23]. - The company achieved a 30.51% increase in R&D investment, totaling approximately ¥1.51 billion in the reporting period, compared to ¥1.16 billion in the previous year[63]. - The workforce in R&D increased by 48.56% year-on-year, reaching 2,845 employees by the end of 2021[63]. - The company is investing in research and development, allocating 10% of its revenue, approximately 150 million, towards new technologies and innovations[178]. - The company is focusing on integrating AI and big data to enhance user experience and optimize resource allocation[53]. - The company has developed a localized deep skin tone photography technology, establishing a comprehensive innovation system in this niche market[57]. - The company has implemented UV spray anti-corrosion technology and localized innovation for hardware materials, significantly improving product durability against sweat and corrosion[58]. Corporate Governance - The board of directors and supervisory board members have confirmed the authenticity and completeness of the annual report[4]. - The company has not disclosed any special arrangements for corporate governance[8]. - The company held 8 board meetings, 8 supervisory board meetings, and 2 shareholder meetings during the reporting period, ensuring compliance with relevant regulations[169]. - The company emphasizes local talent acquisition and training as a core competitive advantage[166]. - The company is committed to enhancing information disclosure quality and transparency to manage investor relations effectively[169]. - The company has not faced any objections from directors regarding company matters during the reporting period[189]. Operational Risks - The company has detailed various operational risks in the report, which investors are advised to review[4]. - The company faces risks related to technological innovation not meeting market demands, which could lead to a decline in product sales[92]. - The company is exposed to risks from concentrated supply of key raw materials, which could impact profitability if there are significant price fluctuations[97]. - The rapid expansion of the company's operations has increased demands on its organizational structure and management system, posing risks if management innovation does not keep pace[99]. - The company faces risks in overseas operations due to varying political, economic, and regulatory environments across different countries, which could adversely affect its business[100]. Product Development and Innovation - New product launches are expected to contribute an additional 300 million RMB in revenue, with a focus on smart devices and IoT solutions[21]. - The company has developed personalized application technologies tailored to African consumers, including deep skin tone photography and night-time photo capture technology[86]. - The company is focusing on product competitiveness in the home appliance sector and deepening channel transformation to support sustainable growth[165]. - The company is enhancing its product development processes to improve efficiency and responsiveness to market demands[157]. - The company is focusing on the development of AI scene recognition technology, which supports twelve different scenarios for photo enhancement, contributing to a revenue of 829.04 million[75]. Financial Management - The net cash flow from operating activities was ¥4.04 billion, a decrease of 6.25% from ¥4.31 billion in 2020[22]. - The company’s total liabilities included accounts payable of 8,799,828,525.04 RMB, which increased by 9.66%[137]. - The company’s deferred income tax liabilities increased by 482.26% to 121,974,734.79 RMB, reflecting temporary differences in tax[138]. - The company’s long-term employee compensation liabilities rose by 87.60% to 466,476,846.91 RMB, driven by increased provisions for long-term incentive plans[138]. - The company has a cash dividend policy that requires at least 10% of the distributable profit to be distributed in cash if conditions are met[199]. Customer Engagement and Experience - The management emphasized the importance of enhancing customer experience, aiming to improve customer satisfaction scores by 10% in the upcoming year[178]. - The introduction of intelligent customer service robots is expected to reduce customer service costs while improving service quality[71]. - The company is focusing on enhancing its competitive advantage by integrating mobile internet services with its core mobile phone business[84].

Financial Performance - The net profit attributable to ordinary shareholders for 2020 was RMB 2,686,425,710.81, with a proposed cash dividend of RMB 864,000,000.00, representing 32.16% of the net profit[6]. - The company's operating revenue for 2020 reached CNY 37.79 billion, representing a 49.10% increase compared to CNY 25.35 billion in 2019[26]. - The net profit attributable to shareholders for 2020 was CNY 2.69 billion, up 49.80% from CNY 1.79 billion in 2019[26]. - The net cash flow from operating activities was CNY 4.31 billion, a 6.62% increase from CNY 4.04 billion in 2019[27]. - The total assets at the end of 2020 amounted to CNY 25.99 billion, reflecting a 46.48% increase from CNY 17.74 billion at the end of 2019[27]. - The net assets attributable to shareholders increased to CNY 10.49 billion, a 27.12% rise from CNY 8.25 billion at the end of 2019[27]. - The net profit after deducting non-recurring gains and losses was CNY 2.39 billion, which is a 53.63% increase from CNY 1.55 billion in 2019[26]. - In 2020, the company achieved a total revenue of ¥37,791,888,885.74, representing a year-on-year growth of 49.10%[96]. - The company's net profit attributable to shareholders reached ¥2,686,425,710.81, an increase of 49.80% compared to the previous year[96]. Market Expansion and Strategy - The company plans to distribute a cash dividend of RMB 10.8 per 10 shares to all shareholders, based on the total share capital as of the dividend record date[6]. - Market expansion strategies involve entering new geographic regions to increase customer base and revenue streams[14]. - The company is exploring potential mergers and acquisitions to enhance its technological capabilities and market position[15]. - The company is focusing on expanding its market presence and enhancing its product offerings through innovative technologies[18]. - The company plans to explore potential mergers and acquisitions to strengthen its market position[18]. - The company is actively pursuing market expansion in Africa, utilizing its brand recognition and IoT advantages to capture local demand[68]. - The company aims to deepen its competitive advantage in Africa by enhancing product structure and innovating channel strategies[156]. - The company plans to expand into new markets by developing differentiated products tailored to local market characteristics[157]. Research and Development - The company plans to invest in new product development, focusing on AI and IoT solutions to capture market opportunities[15]. - Future outlook includes continued investment in research and development to drive new product launches and technological advancements[18]. - R&D investment increased by 43.80% year-on-year, totaling approximately ¥1.16 billion, driven by a rise in R&D personnel by 22.13% to 1,915 employees[61][62]. - The company has established R&D centers in Shanghai, Shenzhen, and Chongqing, focusing on technologies such as deep skin tone recognition and automatic scene detection[89]. - The company aims to enhance its R&D capabilities and maintain high investment levels in technology innovation moving forward[90]. - The company has built a data analysis and strategy system based on mobile data, including user profiling and cloud storage[90]. Product Development and Innovation - The company is focusing on the development of 5G technology, which is expected to drive a wave of smartphone upgrades in developed countries[50]. - The company aims to enhance its product offerings with advanced display technologies like AMOLED and OLED[15]. - The company is focusing on developing high-efficiency, scalable architectures to support current and future business needs[77]. - The company is developing a local language intent recognition system for African users, with a project budget of 1,179.61 million, to enhance user experience and address local market needs[69]. - The company is committed to developing new technologies and products that align with emerging market trends, ensuring a competitive edge in the evolving tech landscape[68]. - The company has developed personalized application technologies tailored to the African market, including deep skin tone photography and low-cost fast charging technology[88]. Operational Efficiency - The company strengthened supply chain management and cost control measures, enhancing operational efficiency[28]. - The company is leveraging cloud computing services to improve operational efficiency and scalability[14]. - The company is focusing on enhancing user experience by reducing device temperature by 4-6 degrees Celsius during heavy load scenarios, improving performance and user comfort[30]. - The company is implementing low-power consumption strategies to extend battery life, with a project budget of 1,973.41 million, focusing on optimizing system behavior without user awareness[69]. Sustainability and Corporate Governance - Commitment to sustainability through ISO certifications, focusing on quality and environmental management systems[14]. - The company has implemented a comprehensive quality control system, certified by international standards, to ensure product quality amidst increasing consumer expectations[111]. - The company recognizes the competitive landscape in emerging markets, where smartphone penetration is still low, presenting both opportunities and intensified competition[115]. - The company is committed to localizing its talent strategy, providing equal promotion opportunities for local employees and fostering cross-cultural leadership[170]. Shareholder and Financial Management - The company has a cash dividend policy that prioritizes cash distributions, aiming for at least 10% of the distributable profit to be allocated as cash dividends[173]. - The company will ensure that the total number of shares sold by major shareholders within the first year after the lock-up period does not exceed 80% of the shares they controlled before the IPO, which is a maximum of 48.5644 million shares[188]. - The company is committed to strengthening the management of raised funds and ensuring their reasonable use to enhance sustainable profitability[190]. - The company will actively fulfill its profit distribution policy and will announce any violations along with reasons if they occur[190].