Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued a notice on the "Implementation Plan for Promoting Agricultural Product Consumption," emphasizing the importance of quality and personalization in agricultural product consumption, and the need to optimize the supply of green and high-quality agricultural products to meet diverse consumer demands in urban and rural areas [1] Group 1: Expansion of Agricultural Product Consumption - The Ministry aims to increase the total volume of agricultural products by enhancing the cultivation of green, organic, and specialty agricultural products, as well as geographical indication products [3] - The focus is on promoting high-quality agricultural products through standardized and large-scale production in suitable regions, leveraging local ecological resources to meet diverse consumer needs [3] Group 2: Certification and Quality Improvement - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, specialty, and geographical indication products have been issued, representing a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories such as grains, meat, and vegetables [5] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with ongoing efforts to align with international standards and improve the green food standard system [5] Group 3: Quality Assurance Measures - The Ministry is committed to enhancing the production technology of green and high-quality agricultural products, implementing quality grading, and establishing quality evaluation and grading standards, starting with products like fruits and beef [7] - Increased inspection efforts are being made to ensure consumer confidence in purchasing and consuming agricultural products [7]

《实施方案》着重从丰富消费场景方面发力。结合"跟着赛事去旅行""乐享精彩赛事寻味中华美食"等品牌活动，鼓励体育赛事配套举办本地"土特产"展示 展销、乡村美食品鉴等活动，实现消费联动。如此一来，体育赛事的庞大流量能有效转化为农产品消费动力，让消费者在享受赛事激情的同时，也能品尝 到地道的乡村美味，购买到特色农产品。 同时，《实施方案》大力支持办好乡村特色文体活动。支持各地举办村跑、村舞、村BA、村歌等富有乡情乡韵的"村字号"活动，组织美食品鉴、非遗大 集、农事体验，全方位展示乡村美景、文化底蕴，丰富乡村消费场景。 此外，强化财政金融支持是《实施方案》的一大亮点。推动农产品消费与餐饮消费、文旅消费、体育消费、健康消费等消费措施统筹设计，提升融合消费 政策水平。通过政策引导和资金扶持，打破各消费领域之间的壁垒，形成协同发展的良好局面，为农产品消费市场的持续繁荣提供坚实保障，助力乡村经 济蓬勃发展。 日前，农业农村部、国家发展改革委、教育部、体育总局等十部门联合印发《促进农产品消费实施方案》，为农产品消费市场注入新活力。 | 首页 > 政策 > 国务院政策文件库 > 国务院部门文件 | 字号： 默认 大 超大 | 打 ...

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with nine other departments, has released the "Implementation Plan for Promoting Agricultural Product Consumption," aiming to enhance consumer confidence and strengthen brand leadership in agricultural products [1]. Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded agricultural products and new functional foods [2]. - The plan emphasizes optimizing the supply of green and high-quality agricultural products, enhancing quality evaluation, and developing new processing products to meet consumer demands [2]. - There is a significant opportunity for improving dietary nutrition among residents, particularly in the intake of high-quality proteins like soy and dairy products [2]. Group 2: Consumption Scenarios - Consumers are placing greater importance on experiential and interactive aspects of consumption, seeking not only product quality but also social and cultural engagement [3]. - The plan proposes innovative consumption platforms, such as the "Chinese Farmers' Harvest Festival" and various promotional activities to stimulate urban and rural consumption [3]. - It also emphasizes the need for improved logistics and supply chain collaboration to enhance the quality of agricultural product consumption [3]. Group 3: Implementation and Collaboration - The Ministry plans to work with relevant departments to ensure the effective implementation of the plan, encouraging local adaptations and mobilizing social participation [3].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has developed the "Implementation Plan for Promoting Agricultural Product Consumption," which aims to enhance agricultural product consumption as a key driver for economic stability and growth [1] Group 1: Consumption Trends - Agricultural product consumption is increasingly characterized by quality and personalization, with a growing demand for branded products and functional foods. The plan emphasizes optimizing the supply of high-quality agricultural products and developing new processing products to meet these demands [2] - The plan encourages the development of convenient, nutritious, and healthy ready-to-eat products to cater to the preferences of younger consumers [2] Group 2: Consumption Structure - There is a growing focus on healthy and balanced diets among consumers, yet there are still gaps in the nutritional intake of high-quality proteins such as soy products and dairy. The plan aims to enhance public health services and promote healthy consumption, particularly targeting specific demographics like students and the elderly [3] Group 3: Consumption Experience - Consumers are increasingly interested in the experience and interaction associated with their purchases, beyond just product quality and safety. The plan proposes innovative consumption platforms, including festivals and themed promotional activities, to enhance consumer engagement and stimulate market activity [4] Group 4: Consumption Assurance - The efficiency of agricultural product circulation directly impacts consumption quality. The plan outlines measures to improve circulation networks, including cold chain logistics and market standardization, to ensure the availability of fresh products. It also promotes inter-provincial cooperation to enhance production and sales connections [5] - The Ministry of Agriculture and Rural Affairs will focus on implementing the plan effectively, encouraging local adaptations, and mobilizing social resources to meet diverse consumer needs [5]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs has introduced the "Implementation Plan for Promoting Agricultural Product Consumption," focusing on enhancing the quality and diversity of agricultural products to meet changing consumer demands [1][3]. Group 1: Consumption Trends - There is a growing consumer preference for high-quality, personalized agricultural products, including brand-name items and functional foods [3]. - The current dietary structure in China is not sufficiently balanced, with significant room for improvement in the intake of high-quality proteins such as soy products and dairy [4]. Group 2: Policy Measures - The plan outlines 23 specific measures across nine areas, aiming to optimize supply, innovate distribution, and activate market demand in response to new consumption trends [3]. - Initiatives include a series of promotional activities for the upcoming harvest season, leveraging social media influencers and local products to enhance consumer engagement [3]. Group 3: Nutritional Improvement - The plan emphasizes improving dietary structures, particularly for students, by promoting the consumption of soy products and dairy, and integrating nutrition education into school curricula [4]. - Current per capita dairy consumption in China is 40.5 kg, significantly below the recommended intake of 110-183 kg, indicating substantial growth potential [4]. Group 4: Cold Chain Logistics - The Ministry is working on a national development plan for agricultural product markets, focusing on enhancing cold chain logistics, including storage and distribution facilities [5]. - Financial policies will support the modernization of outdated cold chain logistics infrastructure, promoting innovation in financing models to facilitate investment in this sector [5].

Core Viewpoint - The implementation of the "Promoting Agricultural Product Consumption Implementation Plan" aims to effectively expand agricultural product consumption, optimize supply, innovate circulation, and activate the market to release diverse and quality consumption potential, leading to an upgrade in supply-demand structure [2]. Group 1: Enhancing Product Quality - The plan prioritizes optimizing the supply of green and high-quality products to meet multi-level consumer demands, including enhancing the "Three Products and One Standard" (green, organic, high-quality, and geographical indication products) [3]. - It emphasizes improving production and raw material base levels for "Three Products and One Standard," promoting variety improvement, quality enhancement, brand building, and standardized production [3]. - The initiative aims to guide production away from low-price competition, promoting quality differentiation and price stratification, which can help farmers increase income and stimulate more agricultural product consumption [3]. Group 2: New Product Development - The plan supports the development of new processing products by encouraging food companies to collaborate with research institutions to innovate new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics [4]. - It highlights the importance of developing convenient, nutritious, and healthy ready-to-eat products, addressing the growing market demand for quick and healthy food options [5][6]. Group 3: E-commerce and Digital Transformation - The plan aims to leverage e-commerce platforms to enhance online consumption quality and efficiency, focusing on tapping into online sales potential and improving live-streaming e-commerce [7]. - It outlines the need for a comprehensive approach to "Internet + Agricultural Products" to facilitate the movement of products from rural areas to urban markets, enhancing user experience on e-commerce platforms [8]. - The plan recognizes the significant role of e-commerce in transforming agricultural consumption, emphasizing the need for platforms to support agricultural standards, branding, and organization [8]. Group 4: Addressing E-commerce Challenges - The plan identifies three main challenges in e-commerce for agricultural products: lack of precise services, an incomplete ecosystem, and unfair rules [10]. - It suggests that platforms should shift from a traffic-oriented approach to a value-oriented one, creating a supportive system for rural e-commerce and fostering local talent [11]. - The plan encourages e-commerce platforms to provide systematic support for farmers and optimize algorithms to promote quality products while avoiding unfair competition [12].

Core Insights - The Ministry of Agriculture and Rural Affairs is actively promoting agricultural product consumption through various initiatives aimed at enhancing production and sales connections [1][2] Group 1: Current Initiatives - The Ministry has organized over 3,000 events for the Chinese Farmers' Harvest Festival in 2024, which is expected to drive agricultural product consumption by over 30 billion yuan [1] - The Ministry is facilitating the introduction of local specialties into major urban areas, showcasing thousands of products and creating a robust buying and selling atmosphere [1] - A total of 36 major cities are participating in agricultural product promotion actions, with large e-commerce platforms setting up dedicated sections for local specialties and conducting live-streaming events to support farmers [1] Group 2: Future Plans - The Ministry plans to expand agricultural product consumption channels by leveraging holiday and agricultural festival markets, including live streaming and food tasting events to enhance consumer experience [2] - High-level exhibitions will be utilized to organize purchasing and sales activities, creating a multi-layered platform for production and sales connections [2] - Local specialties will be integrated into various events, including sports, to promote consumption and enhance local agricultural product visibility [2]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs of China is focusing on enhancing the cold chain logistics network for agricultural products to ensure effective production, circulation, and consumption [1] Group 1: Cold Chain Logistics Optimization - The Ministry is developing a national agricultural product market system development plan for the 14th Five-Year Plan, emphasizing the construction of cold storage and preservation facilities, pre-cooling facilities, and cold chain distribution centers [1] - The goal is to create a cold chain logistics network that includes cold storage facilities as a foundation, distribution centers as service platforms, and regional logistics as key hubs [1] Group 2: Financial Policy Innovation - The Ministry aims to promote the renovation of outdated cold chain logistics facilities and enhance support for technological upgrades and equipment renewal through financial policies [1] - There will be an emphasis on innovative financing models by financial institutions to support comprehensive cold chain logistics construction [1] Group 3: Cold Chain Technology Service System - The Ministry plans to strengthen research platforms in the cold chain logistics sector and integrate cold storage technology into modern industrial technology research [1] - There will be efforts to include cold storage technology in agricultural technology promotion and improve the standards and implementation levels of agricultural product cold chain logistics [1]

Core Viewpoint - The release of the "Implementation Plan for Promoting Agricultural Product Consumption" aims to enhance agricultural product consumption through a comprehensive approach involving supply, circulation, and market activation, thereby driving demand structure upgrades and expanding consumption potential [1][2]. Group 1: Key Measures - The plan includes 23 specific measures across nine areas, focusing on optimizing supply, innovating circulation, and activating market demand [1]. - It emphasizes the importance of fiscal and financial support, as well as coordinated regulatory measures, to stimulate the agricultural product consumption market [2]. Group 2: Integration of Agriculture, Culture, and Tourism - The plan proposes initiatives to promote the integration of agriculture, culture, and tourism, addressing new consumer demands for experiential and cultural consumption [3]. - Activities such as rural tourism enhancement and local cultural events are designed to create new consumption spaces and meet the high-quality consumption needs of urban residents [3]. Group 3: Quality Product Supply - The plan aims to improve the "Three Products and One Standard" certification system, which serves as an official quality identification for agricultural products, thereby enhancing supply quality [3]. - Development of new processing methods and specialty foods is expected to cater to diverse consumer preferences, further stimulating consumption potential [3]. Group 4: Overall Impact - The plan is anticipated to positively impact overall agricultural product consumption, contributing to economic circulation and addressing the urban-rural consumption gap [4]. - Emphasis on digital and networked consumption models, such as live e-commerce, is expected to upgrade consumption patterns and expand channels [4].

期货热点追踪 阿根廷削减大豆和玉米出口税，乌克兰收成暴跌45%，叠加上几乎完美的美农天气，农产品市场的多空 剧本该怎么写？ 相关链接 ...