Core Viewpoint - The company, Qianwei Yangchu (千味央厨), is conducting a shareholder reward activity from December 2 to December 16, offering gift packages valued at 200 yuan to shareholders holding 100 shares or more, which includes products like fried dough sticks and egg tarts [1][3][10] Group 1: Shareholder Reward Activity - The company announced a shareholder reward activity to express gratitude for long-term support, allowing individual shareholders to claim one gift package and institutional shareholders to claim three [1][5] - The total estimated value of the gift packages is approximately 1.9 million yuan, with a maximum of 9,409 packages to be distributed based on the number of shareholders [5][10] - This is the first time the company has conducted a product giveaway as a form of dividend since its listing, having previously issued cash dividends annually [9][10] Group 2: Financial Performance and Context - The company reported a net profit decline of 32.57% to 83.69 million yuan in 2024, with a revenue increase of 1.00% to 1.378 billion yuan in the first three quarters of the year [12] - Despite the increase in revenue, the net profit has been under pressure, and the company has not issued cash dividends this year, leading to speculation about the purpose of the product giveaway [10][12] - The company clarified that the products offered are fresh and comply with national quality standards, denying any intention to clear inventory through this giveaway [11][12]

Core Viewpoint - The trend of A-share companies offering unique shareholder rewards is gaining popularity, with companies like Emei Mountain A and Qianwei Yangchu engaging in promotional activities to attract investor attention and boost stock prices [1][2][3] Group 1: Company Activities - Emei Mountain A announced a shareholder reward program allowing individual shareholders holding over 500 shares to enjoy free admission to its scenic area from December 1, 2025, to January 31, 2026, along with discounts for accompanying family members [2] - Qianwei Yangchu quickly followed suit by offering a product gift package worth 200 yuan to shareholders holding at least 100 shares, which led to a temporary increase in its stock price [1] - Over 30 listed companies have engaged in similar shareholder reward activities since 2025, including gifting products and offering discounts, indicating a broader trend in the market [3] Group 2: Market Implications - These shareholder reward initiatives serve as innovative and low-cost investor relations strategies that can enhance shareholder loyalty and public goodwill, although their long-term impact on investment value depends on the company's core business growth and profitability [4] - Such activities can create short-term trading opportunities and significantly boost stock prices, but they often lack sustained fundamental support, leading to potential price corrections after the initial excitement [4] - The emotional impact on investors can lead to speculative behavior, diverting attention from the company's fundamental value and increasing market volatility [4]

旅游类公司为股东提供免门票、免索道费等优惠，食品类公司发放产品礼包，股东在享受实惠的同时， 也能更深入地了解公司的业务和产品特点，增强对公司的认同感和归属感。 从公司宣传的角度来看，这一举措具有显著的积极效果。上市公司的品牌宣传和产品推广对于公司的发 展至关重要，上市公司通过向股东提供产品回馈，能够借助股东的口碑传播，扩大品牌影响力。股东在 亲身使用产品后，若对产品满意，很可能会向身边的朋友推荐，形成一种低成本、高效率的宣传模式。 这种基于真实体验的宣传，比单纯的广告投放更具可信度和说服力，有助于提升上市公司产品的市场认 知度和美誉度，为公司带来更多的潜在客户。 同时，用产品回馈股东对于提升投资者信心也有着重要作用。在资本市场中，投资者信心是影响股价和 上市公司发展的重要因素。当公司通过实际行动向股东表达关怀和重视时，会让股东感受到公司的诚意 和责任感，从而增强对公司未来发展的信心。这种信心的提升不仅有助于稳定公司股价、减少股价的波 动，还能吸引更多的投资者关注和买入公司股票，为公司的发展提供更充足的资金支持。 峨眉山A近期公告称，最低持有500股公司股票的投资者就可以享受免景区门票等福利；千味央厨 （001 ...

Core Viewpoint - The recent trend of listed companies offering gifts to shareholders, such as pre-packaged food, is seen as a superficial gesture that may distract from the need for genuine performance improvement and shareholder value creation [1][2]. Group 1: Company Actions - Zhengzhou Qianwei Yangchun Food Co., Ltd. announced a shareholder reward program where shareholders holding over 100 shares can receive a gift package worth 200 yuan [1][3]. - This initiative follows similar actions by other companies, such as Emei Mountain A offering free tickets to shareholders [1]. Group 2: Market Reactions - The market response to these promotional activities has been positive, with Emei Mountain A's stock hitting the daily limit up on the announcement day, indicating investor interest in such strategies [1]. - However, there is skepticism among investors regarding the actual benefits of these gifts compared to substantial financial returns [2]. Group 3: Industry Concerns - The trend of companies focusing on gimmicks rather than core business performance raises concerns about the long-term implications for shareholder value [2]. - Analysts argue that true shareholder returns should come from solid earnings growth, stable cash dividends, and sustained stock price appreciation, rather than temporary promotional gifts [2].

Core Viewpoint - Qianwei Yangchu, a well-known supplier of frozen noodle and rice products in China, announced a shareholder reward activity, offering a product gift package valued at 200 yuan to eligible shareholders, reflecting the company's commitment to shareholder returns [1][2]. Group 1: Shareholder Reward Activity - The reward activity is open to shareholders holding 100 shares or more as of the market close on December 1, allowing them to receive a gift package during the period from December 2 to December 16 [1]. - Individual shareholders can apply for one gift package, while corporate shareholders can designate one person to apply for three packages [1]. - The gift package primarily includes the company's frozen noodle and rice products, such as breakfast items and prepared dishes [1]. Group 2: Company Overview - Qianwei Yangchu operates multiple brands, including Qianwei Yangchu, Xingkefang, Yuzhicao, Weibao, Cengfuzi, and Nabaiwei, covering the entire food service channel [2]. - The main brand, Qianwei Yangchu, focuses on the B-end market with a diverse product line, while other brands target specific segments like prepared dishes and tea beverage products [2]. Group 3: Market Response - Following the announcement, shareholders expressed enthusiasm, indicating a positive sentiment towards the company's future prospects and the broader food sector [3]. Group 4: Industry Trends - As of October 31, 2025, the number of shareholders for Qianwei Yangchu reached 9,289, with over 30 listed companies announcing similar shareholder reward activities this year [4]. - Various reward methods have emerged, including product gifts, discount coupons, and exclusive benefits, showcasing a trend in enhancing shareholder engagement [4].

Group 1: Emei Mountain A (峨眉山A) - Emei Mountain A announced a shareholder reward program allowing shareholders holding over 500 shares to enjoy free admission to the scenic area, leading to a stock price surge to 14.16 yuan, a 9.87% increase, with a total market value of 7.451 billion yuan [1][4] - Following the announcement, Emei Mountain A's stock continued to rise, opening at 14.53 yuan on December 2, with a 2.61% increase [1][4] - The shareholder reward program includes various benefits such as free admission, discounts on services, and special offers on products, aiming to enhance shareholder engagement and promote tourism [4][9] Group 2: Qianwei Yangchu (千味央厨) - Qianwei Yangchu announced a shareholder reward program from December 2 to December 16, offering natural person shareholders a product gift package worth 200 yuan and corporate shareholders three packages [1][7] - As of October 31, Qianwei Yangchu had 9,289 shareholders, with an average holding of approximately 10,400 shares and an average investment of about 419,900 yuan [7] - For the first three quarters of the year, Qianwei Yangchu reported revenue of 1.38 billion yuan, a 1% increase year-on-year, but a net profit decline of 34.1% to 53.78 million yuan [2][7]

Group 1 - The company is launching a shareholder return activity to express gratitude to shareholders and enhance their understanding of the company's intrinsic value [1][2] - The activity will take place from December 2, 2025, to December 16, 2025, and shareholders must apply before the deadline to participate [1][2] - Eligible shareholders must hold at least 100 shares as of the market close on December 1, 2025, with individual shareholders receiving one product package and corporate shareholders receiving three [2] Group 2 - The company has announced the progress of its share repurchase plan, which was approved in meetings held on April 25, 2025, and May 20, 2025 [7][8] - The total amount allocated for the repurchase is between RMB 40 million and RMB 60 million, with a maximum repurchase price of RMB 43.21 per share [8] - As of November 30, 2025, the company has repurchased 1,241,200 shares, accounting for 1.28% of the total share capital, with a total transaction amount of approximately RMB 49.98 million [9]

Core Viewpoint - Qianwei Yangchun (001215) is initiating a shareholder reward program, offering eligible shareholders a product gift package valued at 200 yuan, aimed at enhancing shareholder engagement and understanding of the company's value [1] Group 1: Company Overview - Qianwei Yangchun specializes in the research, production, and sales of frozen noodle and rice products, primarily providing customized and standardized semi-finished products to the catering industry [1] - The company has established multiple brands, including "Qianwei Yangchun," "Xingkefang," and "Weibao" [1] Group 2: Financial Performance - In the first three quarters of the year, Qianwei Yangchun achieved a revenue of 1.378 billion yuan, representing a year-on-year growth of 1% [1] - The net profit for the same period was 53.7755 million yuan, showing a decline of 34.06% year-on-year [1] Group 3: Shareholder Reward Activities - The shareholder reward program is part of a broader trend, with over 30 listed companies launching similar initiatives this year, offering various benefits such as products, coupons, and exclusive discounts [2] - Examples of other companies engaging in shareholder rewards include Emei Mountain A, which offers free entry and discounts for shareholders, and Beiliang, which has organized a "Shareholder Festival" with prizes for participants [2]

Core Viewpoint - Qianwei Yangchu is implementing a shareholder return initiative by offering product gift packages to shareholders, reflecting the company's commitment to shareholder appreciation and establishing a diversified return mechanism [3][5]. Group 1: Shareholder Return Activity - Qianwei Yangchu will conduct a shareholder return activity from December 2 to December 16, allowing shareholders holding at least 100 shares as of December 1 to receive product gift packages valued at 200 yuan for individual shareholders and three packages for institutional shareholders [3][5]. - The company emphasizes that this initiative will not impact its operational performance [5]. Group 2: Company Overview - Qianwei Yangchu is a well-known supplier of frozen noodle and rice products in China, primarily providing customized and standardized semi-finished products to the catering industry [5]. - The company has a diverse product line categorized into staple foods, snacks, baked goods, frozen dishes, and others, and operates multiple brands including "Qianwei Yangchu," "Xingkefang," and "Weibao" [6]. Group 3: Sales and Market Strategy - The company has adopted a multi-brand and multi-category strategy to achieve full-channel coverage, focusing on B-end markets and collaborating with major restaurant chains like Yum China and Haidilao [6]. - Qianwei Yangchu is actively engaging in the new retail market, partnering with large retailers such as Hema and Walmart, leveraging its product customization capabilities to enhance its competitive edge [7]. Group 4: Financial Performance - For the first three quarters of the year, Qianwei Yangchu reported a revenue of 1.38 billion yuan, a year-on-year increase of 1%, while net profit attributable to shareholders decreased by 34.1% to 53.78 million yuan [7]. - The company achieved a revenue of 492 million yuan in the third quarter, reflecting a year-on-year growth of 4.27% [7]. Group 5: Market Context - In the broader market, several A-share listed companies have initiated shareholder return activities, with various methods such as gift giveaways and free tickets being employed [8]. - On December 1, Qianwei Yangchu's stock closed at 36.78 yuan per share, with a year-to-date increase of 19.88% [9].

Core Viewpoint - The article discusses the increasing trend of A-share listed companies providing physical rewards to shareholders, supplementing cash dividends to enhance shareholder satisfaction [1][2]. Summary by Sections Shareholder Reward Activities - Companies are increasingly engaging in activities to reward shareholders with physical gifts alongside cash dividends [1][2]. - Emei Mountain A offers free admission to its scenic area for shareholders holding 500 shares or more, leading to a stock price surge [2]. Specific Company Activities - **Qianwei Yangchu**: From December 2 to 16, 2025, shareholders holding 100 shares or more can receive a product gift package valued at 200 yuan, while corporate shareholders can receive three packages [5]. - **Wokanshan**: Announced on November 28 that individual and corporate shareholders with 500 shares or more can enjoy free admission to Emei Mountain and discounts at related hotels [7]. - **Huangshan Tourism**: From November 22 to 30, eligible shareholders or their representatives can access free admission to three major scenic spots [9]. - **Yingyu Te**: On November 17, launched a "Shareholder Festival" with prizes including an iPhone 17 Pro Max and a DJI Mini 4K drone [11]. - **Renyuan Cultural Tourism**: From November 13 to December 31, offers free services and accommodation discounts at various scenic spots for eligible shareholders [13]. - **Shuiyang Co.**: In July, provided a gift box valued at approximately 2,740 yuan to shareholders holding 5,000 shares or more [15]. - **Tianyu Biology**: In October, rewarded shareholders with products such as red yeast rice wine and capsules [17]. - **Beiqingsong**: In October, offered scalp massagers and other wellness products to shareholders [19]. - **Wuwanxin**: In May, distributed "Fengnian Wufang" rice dumpling gift boxes to shareholders [21]. - **Quanjude**: In May, provided a 50% discount card for self-operated products to shareholders [23]. - **Changhong Meiling**: In May, launched a discount purchase event for home appliances, with some products available at 50% off [25].