招商证券股份有限公司研究员顾佳、谢笑妍2月2日发布研报《世纪华通(002602)：全球手游龙头 25年利润大幅增长 海内外产品多点开花》称，维持"强烈推荐"投资评级。 世纪华通2月3日收报20.38元，之后一个月股价震荡下跌。 (责任编辑：徐自立) 中国经济网北京3月30日讯 世纪华通(002602.SZ)今日收盘报15.84元，下跌3.59%。 ...

执业证书编号：S0680526020003 执业证书编号：S0680526020002 邮箱：liuwenxuan@gszq.com 邮箱：zhaohainan@gszq.com 证券研究报告|行业周报 2026 03 30 年 月 日 看 好 低 估 值 高 景 气 游 戏 板 块 ， 关 注 A I & I P 产业变化 传 媒 互 联 网 周 观 察 （ 260323 - 260327 ） 分析师 刘文轩 分析师 赵海楠 打造极致专业与效率 国盛传媒互联网·周观察 上周行情复盘 ➢ 周观点 风险提示：宏观经济波动；技术落地进度低于预期；AI应用商业化进展不及预期；行业监管趋严。 2 ➢ 大幅跑输大盘，成交额及占比双回落。上周（3月23日-3月27日）传媒（申万）指数下跌1.4%，跑输上证指数0.3%，成交额1,817亿元，环比缩小；成交额占万得全A比例 为1.7%，环比降低。 ➢ 子版块&个股：各子板块全线收跌，粤传媒周涨幅9%领涨；天地在线周跌幅9%领跌。 ➢ 归因分析：上周板块继续缩量下跌，但跌幅收窄明显；周内呈现宽幅震荡。反映中东局势紧张的情绪冲击，正在逐渐变弱市场风偏在恢复平静 —— ，但还没有 ...

Investment Rating - The report maintains a positive outlook on the gaming sector, highlighting it as undervalued with high growth potential [4][19]. Core Insights - The media and internet sector experienced a decline, with the media index dropping by 1.4%, underperforming the Shanghai Composite Index by 0.3%. The trading volume decreased to 181.7 billion yuan, reflecting a shrinking market [5][6]. - The gaming sector is recommended for investment due to its low valuation and high growth potential, with expected strong performance in Q1 and the full year from companies like Giant Network and Century Huatong [19]. - The AI sector is highlighted for its exponential growth, with the daily usage of "tokens" surpassing 140 trillion in March 2026, marking a growth of over 1000 times in two years. Companies such as Minimax and Alibaba are suggested for investment [19][20]. - The IP industry is noted for its upward trend, driven by AI integration and long-term sustainability. Companies like Pop Mart and Reading Group are recommended for continued observation [19][23]. Summary by Sections Market Performance - The media index underperformed, with a 1.4% decline and a trading volume of 181.7 billion yuan, which is a decrease from previous weeks [5][6]. - All sub-sectors within media saw declines, with digital media dropping over 2% and advertising marketing down more than 1.5% [15]. Gaming Sector - The gaming sector is advised for investment, with expectations of high growth in Q1 and the entire year. Notable companies include Giant Network and Century Huatong [19]. - Upcoming game releases such as "Honor of Kings World" and "Yihuan" are anticipated to maintain supply-side strength [19]. AI Sector - The AI sector is experiencing rapid growth, with the daily token usage reaching 140 trillion, indicating significant market expansion [19][20]. - Investment opportunities are identified in companies like Minimax and Alibaba, focusing on large models and cloud computing [19]. IP Industry - The IP industry is on an upward trajectory, supported by AI and physical integration, with companies like Pop Mart and Reading Group highlighted for their growth potential [19][23]. - Recent collaborations and product launches in the IP space indicate a vibrant market, with Pop Mart's partnership with FIFA being a notable example [22][23].

投资 Lighthouse Founders' Fund L.P.的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 证券代码：002602 证券简称：世纪华通 公告编号：2026-013 浙江世纪华通集团股份有限公司关于公司子公司 一、投资概述 浙江世纪华通集团股份有限公司（以下简称"公司"或"上市公司"）下属 子公司 Actoz Soft Hong Kong Limited（以下简称"Actoz HK"）与 Lighthouse Founders' Fund GP Ltd（. 以下简称"普通合伙人"）于近日签署了基金认购协议。 公司子公司 Actoz HK 拟作为有限合伙人以自有资金认缴出资 300 万美元，参与 认购 Lighthouse Founders' Fund L.P.（以下简称"合伙企业"）的基金份额。合 伙企业实际总规模预计不超过 8,000 万美元，普通合伙人及其关联方拟以自有资 金出资不低于基金总认缴规模的 2%。若合伙企业的最终募集规模为 8,000 万美 元，且 Actoz HK 以自有资金出资 300 万美元，则本次投资占合伙企 ...

Core Viewpoint - Century Huatong (002602.SZ) experienced a closing price of 16.18 yuan, reflecting a decline of 2.82% [1] Group 1: Company Performance - Research analysts from China Merchants Securities, Gu Jia and Xie Xiaoyan, published a report on February 2, stating that Century Huatong is a global leader in mobile gaming with significant profit growth over 25 years [1] - The report maintained a "strongly recommended" investment rating for Century Huatong [1] - On February 3, Century Huatong's stock closed at 20.38 yuan, but the stock price has been fluctuating downward over the following month [1]

Industry Investment Rating - The industry investment rating is "Outperform the Market" and is maintained [1] Core Insights - The report highlights the significant changes in Google's payment policies, which are expected to benefit high-quality overseas game developers by improving profit margins and operational autonomy [5] - The overseas revenue from self-developed games in China is projected to reach USD 20.455 billion in 2025, maintaining a steady growth trend [5] - The introduction of third-party payment systems and application stores is anticipated to enhance the competitive landscape for game distribution platforms [6] Summary by Relevant Sections Industry Overview - The closing index is at 825.13, with a 52-week high of 1021.75 and a low of 591.71 [1] Recent Developments - Google announced a significant reduction in its service fees from 30% to 20% or lower, which is expected to alleviate the financial burden on developers relying on in-app purchases (IAP) [5] - The new policy allows developers to utilize third-party payment systems, thereby increasing their operational independence and reducing costs [5] Investment Recommendations - The report suggests focusing on companies with a high proportion of overseas game revenue, such as Century Huatong, Giant Network, and Perfect World, as well as those with third-party platform capabilities like Xindong Company, Tencent, and NetEase [7]

Investment Rating - The report maintains a "Recommended" investment rating for the media and internet industry [4] Core Insights - The media industry experienced a decline of 3.23% from March 9 to March 15, 2026, while the Shanghai Composite Index decreased by 0.70% and the Shenzhen Component Index by 0.76% [12] - Key sectors such as gaming, television broadcasting, film, advertising, digital media, and publishing saw respective declines of 3.45%, 1.70%, 4.18%, 3.83%, 3.36%, and 0.78% [12] - The report highlights significant developments in AI applications, gaming, and film sectors, indicating potential growth areas [8][36] Summary by Sections 1. Market Performance - The media industry (Shenwan) declined by 3.23% during the week of March 9-15, 2026, compared to a 0.19% increase in the CSI 300 index [12] - The gaming sector specifically saw a decline of 3.45% [12] 2. Key Industry Data 2.1 AI Applications - OpenRouter platform token call volume reached 16.9 trillion, up 14.19% week-on-week, with domestic models dominating the top five [18] - Notable downloads for AI applications on iOS included Deepseek at 31.13 million, with a week-on-week increase of 7.39% [18] 2.2 Gaming - Apple reduced the commission rate for in-app purchases in China from 30% to 25%, and for eligible small businesses from 15% to 12% [3] - The top five mobile games on iOS in China as of March 14, 2026, were "Honor of Kings," "Peacekeeper Elite," "Fearless Contract: Source Action," "Delta Action," and "Endless Winter" [22] - The overseas revenue for Chinese mobile games in February saw a significant increase of 221% [25] 2.3 Film - Domestic box office revenue for the week of March 9-15 was 372 million yuan, with 13 films set to release the following week [31] - The top film was "Racing Life 3," grossing 128.99 million yuan, accounting for 34.60% of the total box office [34] 3. Industry Key Events and Announcements - Tencent's AI assistant "WorkBuddy" was officially launched on March 9, 2026, enhancing productivity tools [35] - Nvidia introduced the Nemotron 3 Super AI model, featuring 120 billion parameters, significantly boosting throughput [35] - Baidu launched a zero-deployment service called DuClaw, facilitating easier access to AI tools [35] 4. Investment Recommendations - The report expresses optimism towards AI applications and cultural exports, recommending focus on gaming, IP, short dramas, marketing, and publishing sectors [36] - Specific companies highlighted for potential investment include Giant Network, Perfect World, and Mango Super Media among others [36]

Investment Rating - The industry investment rating is "Positive" (maintained) [7] Core Insights - Multiple favorable policies have been released, leading to record high operational data for several games in February [1] - Apple and Google have reduced their app store commission rates, emphasizing the importance of content over distribution channels [1][2] - The "14th Five-Year Plan" explicitly mentions the development of online games, indicating a supportive regulatory environment for the industry [3] Company Summaries - **Kongzhong Network**: The company is actively repurchasing shares, with significant insider buying planned, indicating confidence in future performance [4] - **Giant Network**: The core product "Supernatural Action Team" has seen explosive growth, with a 43% increase in monthly revenue and over 10 million daily active users in February [4] - **Century Huatong**: The company is driven by both domestic and international business, with its game "Whiteout Survival" nearing $4.3 billion in cumulative global revenue [5] - **Tanwan**: The company expects a net profit of no less than 1.5 billion yuan in 2025, a 34-fold increase from 2024, driven by financial gains from Century Huatong shares and successful game launches [6] Investment Recommendations - The report suggests that after previous adjustments, several key gaming companies have attractive valuation levels. It continues to recommend Perfect World and highlights companies such as Kongzhong Network, Giant Network, Century Huatong, and others for further attention [7]

Investment Rating - The report maintains an "Overweight" rating for the gaming industry, indicating a positive outlook for the sector [2]. Core Insights - Apple's recent reduction of the standard commission rate from 30% to 25% is expected to save game developers approximately 4.5 billion RMB annually, enhancing profits and potentially increasing investment in R&D and marketing [2]. - Google's phased reform of its service fees, reducing the standard IAP cut from 30% to 20% and subscription fees from 15% to 10%, is favorable for Chinese game developers looking to expand internationally [2]. - The trend of decreasing app store commission rates and the opening of third-party payment systems are reshaping the gaming industry, with major developers gaining more bargaining power [2][3]. Summary by Sections Apple Developer Fee Policy - The standard fee rate in mainland China is now 25%, down from 30%, with a commitment to not exceed rates in other regions [3]. - Small developers benefit from a reduced rate of 12%, down from 15% [3]. - Third-party payment systems remain closed in China, unlike in the EU and Japan, where they are allowed [3]. Google Play Developer Fee Policy - The standard IAP fee is now 20%, with new user incentives lowering it to 15% [4]. - Subscription services see a reduction in fees to 10% [4]. - Developers are allowed to promote third-party payment methods freely, marking a significant shift in policy [4]. Company Valuation Table - Tencent Holdings has a market cap of 43,956 million RMB, with projected revenues increasing from 6,603 million RMB in 2024 to 8,488 million RMB in 2026 [5]. - Other notable companies include Giant Network with a market cap of 673 million RMB and projected revenue growth of 81% from 2024 to 2026 [5]. - Bilibili is projected to have a revenue increase of 13% from 2025 to 2026, with a market cap of 732 million RMB [5].

Investment Rating - The report maintains a "Buy" rating for key companies in the gaming sector, including companies like 恺英网络 (Keenon Network), 心动公司 (Xindong Company), 吉比特 (G-bits), 世纪华通 (Century Huatong), and 巨人网络 (Giant Network) [6][9]. Core Insights - The reduction in commission rates by Apple and Google is expected to enhance profit margins for game developers, with Apple's rate decreasing from 30% to 25% and Google's from 30% to 20% [1][2]. - The overall profit margin for the gaming industry is projected to increase by 2% to 3% due to these changes, with specific listed gaming companies seeing profit margin improvements ranging from 1% to 4% based on their revenue sources [2][3]. Summary by Sections Industry Overview - The report highlights a significant trend towards lower commission rates in app stores, which is beneficial for the gaming industry, promoting healthy and sustainable growth [1][2]. Financial Projections - For 2025, the Chinese mobile gaming market is expected to generate a revenue of 257.08 billion yuan, with Apple's share contributing to a projected increase in gross profit margins by 5 percentage points [2]. - The overseas revenue for self-developed games is estimated at 18.475 billion USD, with a potential gross profit margin increase of 10 percentage points for Google Play [2]. Company Recommendations - **世纪华通 (Century Huatong)**: Expected to benefit significantly from the reduced commission rates, with over 50% of its revenue coming from overseas [3]. - **心动公司 (Xindong Company)**: Anticipated to gain from the lower commission rates and the growth of its TapTap platform in overseas markets [3]. - **巨人网络 (Giant Network)**: Expected to see profit margin improvements for its core game due to the reduced commission rates [3]. - **恺英网络 (Keenon Network)**: The company is projected to have a strong performance driven by its high-margin platform business [9]. - **吉比特 (G-bits)**: With most of its revenue from mobile games, it is expected to benefit from the commission rate reductions [3].