Investment Rating - The report initiates coverage with a "Buy" rating for the company [6][7]. Core Views - The company is transitioning into a high-end global beauty group driven by its own brands and CP (Contract Production) brands, with a focus on high-end and global expansion [6][7]. - The financial forecast indicates a recovery trend in performance, with expected net profits of 258 million, 331 million, and 398 million yuan for 2025, 2026, and 2027 respectively, reflecting significant growth rates [6][7]. Financial Data and Profit Forecast - Total revenue (in million yuan) is projected to be 4,237 in 2024, 2,500 in H1 2025, 4,630 in 2025E, 4,996 in 2026E, and 5,382 in 2027E, with year-on-year growth rates of -5.7%, 9.0%, 9.3%, 7.9%, and 7.7% respectively [2]. - Net profit attributable to the parent company (in million yuan) is expected to be 110 in 2024, 123 in H1 2025, 258 in 2025E, 331 in 2026E, and 398 in 2027E, with year-on-year growth rates of -62.6%, 16.5%, 134.9%, 28.1%, and 20.2% respectively [2]. - Earnings per share (in yuan/share) are forecasted to be 0.28 in 2024, 0.32 in H1 2025, 0.66 in 2025E, 0.85 in 2026E, and 1.02 in 2027E [2]. Business Model and Strategy - The company operates a dual business model of self-owned brands and CP brands, with a strong focus on high-end brand development and global market penetration [6][21]. - The self-owned brand matrix includes high-end brands like EDB, PA, and RV, alongside popular brands like YUNIFANG and DSD, which cater to diverse consumer needs [6][21]. - The company has established a robust digital platform for international beauty brands, collaborating with over 50 international brands across various categories [6][21]. Competitive Advantages - The company has a concentrated and stable shareholding structure, with the founder holding approximately 43.1% of the shares, ensuring strong governance [24]. - The management team possesses extensive experience in the beauty industry, enhancing the company's strategic and operational capabilities [27]. - The company has demonstrated a significant improvement in profitability, with gross margins increasing from 52.07% in 2021 to 64.61% in 2025H1, driven by the high-end brand strategy [32].

Investment Rating - The report initiates coverage with a "Buy" rating for the company [3][7]. Core Insights - The company is transitioning into a high-end global beauty group driven by its own brands and CP (Contract Production) brands, with a focus on high-end market penetration and digital transformation [6][18]. - The financial forecast indicates a significant recovery in net profit, with expected growth rates of 134.9%, 28.1%, and 20.2% for the years 2025 to 2027 [7][39]. Financial Data and Profit Forecast - Total revenue (in million yuan) is projected to be 4,630 in 2025, with a year-on-year growth rate of 9.3% [2]. - Net profit attributable to the parent company is expected to reach 258 million yuan in 2025, reflecting a substantial increase of 134.9% compared to the previous year [2]. - Earnings per share are forecasted to be 0.66 yuan in 2025, with a PE ratio of 33 [2]. Business Model and Strategy - The company operates a dual business model comprising self-owned brands and CP brands, with a strong emphasis on high-end product offerings [18][24]. - The self-owned brand matrix includes high-end brands like EDB, PA, and RV, alongside popular mass-market brands such as YU NI BANG and DA SHUI DI [24][51]. - The CP brand strategy involves partnerships with over 50 international brands, enhancing the company's market presence and product diversity [24][25]. Competitive Advantages - The company has established a comprehensive brand matrix and a robust digital marketing strategy, leveraging platforms like Douyin for sales [6][10]. - Strong R&D capabilities support the development of unique raw materials and technologies, enhancing product differentiation [6][39]. - The management team possesses extensive industry experience, contributing to strategic decision-making and operational efficiency [28][32]. Growth Catalysts - Anticipated growth in high-end brand sales, optimization of the agency business structure, and effective channel collaboration are expected to drive revenue growth [10][39]. - The successful integration of acquired brands and the expansion of digital channels are key factors for future performance [6][10].

Core Viewpoint - The cosmetics sector experienced a slight increase of 0.64% on September 11, with Shuiyang Co. leading the gains. The Shanghai Composite Index rose by 1.65%, while the Shenzhen Component Index increased by 3.36% [1]. Group 1: Market Performance - The closing price of Shuiyang Co. was 22.05, with a rise of 1.89% and a trading volume of 150,800 shares, resulting in a transaction value of 325 million yuan [1]. - Shanghai Jahwa's closing price was 28.52, up by 1.28%, with a trading volume of 113,000 shares and a transaction value of 317 million yuan [1]. - Jiahen Co. closed at 30.30, increasing by 1.00%, with a trading volume of 44,100 shares and a transaction value of 132 million yuan [1]. Group 2: Fund Flow Analysis - The cosmetics sector saw a net outflow of 87.69 million yuan from institutional investors, while retail investors had a net inflow of 91.03 million yuan [2]. - The main net inflow for Beitaini was 16.94 million yuan, while it experienced a net outflow of 17.78 million yuan from retail investors [3]. - Qingdao Kingwan had a net inflow of 7.71 million yuan from institutional investors, with a net outflow of 8.87 million yuan from retail investors [3].

Group 1 - The cosmetics sector experienced a slight increase of 0.22% on September 10, with Jinsheng New Materials leading the gains [1] - The Shanghai Composite Index closed at 3812.22, up 0.13%, while the Shenzhen Component Index closed at 12557.68, up 0.38% [1] - Jinsheng New Materials saw a significant rise in its closing price to 14.38, reflecting an increase of 11.73% with a trading volume of 139,700 shares and a transaction value of 198 million yuan [1] Group 2 - The cosmetics sector faced a net outflow of 10.99 million yuan from institutional investors and 78.76 million yuan from retail investors, while individual investors saw a net inflow of 89.75 million yuan [2] - The trading data indicates that Jinsheng New Materials had a net inflow of 24.75 million yuan from institutional investors, despite a net outflow from retail and speculative investors [3] - Qingdao Kingway and Beitaini also reported net inflows from retail investors, while other companies like Shanghai Jahwa and Marubi experienced net outflows from both institutional and speculative investors [3]

Core Insights - Water Goat Co., Ltd. (SZ300740) reported a revenue of 2.5 billion yuan for the first half of 2025, representing a year-on-year growth of 9.02% and a net profit attributable to shareholders of 123 million yuan, up 16.54% year-on-year [1][2]. Financial Performance - The company's self-owned brand generated revenue of 1.04 billion yuan, accounting for 41.55% of total revenue, with a gross margin of 76.83%, an increase of 5.7 percentage points year-on-year [1]. - The net cash flow from operating activities reached 166 million yuan, a significant increase of 368.97% compared to the previous year [2]. - Basic earnings per share rose to 0.3190 yuan, reflecting a 17.41% increase, while diluted earnings per share increased by 16.60% to 0.3055 yuan [2]. - The weighted average return on equity improved to 5.76%, up 0.79 percentage points from the previous year [2]. Assets and Equity - Total assets at the end of the reporting period were approximately 4.21 billion yuan, a decrease of 1.02% from the end of the previous year [2]. - The net assets attributable to shareholders increased by 2.60% to approximately 2.15 billion yuan [2]. Executive Compensation - The chairman and general manager, Dai Yuefeng, saw a substantial salary increase, with compensation rising to 1.379 million yuan in 2024, a 303% increase year-on-year [3][4]. - Dai's salary over the years has shown fluctuations, with the average industry salary being significantly higher than his previous earnings [4].

（文章来源：证券日报） 证券日报网讯 9月8日晚间，水羊股份发布公告称，公司已于近日完成工商变更登记手续，并取得了新 的《营业执照》。注册资本由变更前的数额更新为39，000.4140万人民币。 ...

证券代码：300740 证券简称：水羊股份 公告编号：2025-063 债券代码：123188 债券简称：水羊转债 名称：水羊集团股份有限公司 统一社会信用代码：914301000558312826 住所：长沙市岳麓区谷苑路 390 号 1 栋综合楼 101-1 1 法定代表人：戴跃锋 水羊集团股份有限公司 关于完成工商变更登记的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 水羊集团股份有限公司（以下简称"公司"）于 2025 年 7 月 22 日召开的 第三届董事会 2025 年第二次临时会议及 2025 年 8 月 8 日召开的 2025 年第一次 临时股东大会，审议通过了《关于变更注册资本及修订〈公司章程〉的议案》， 并授权公司董事长及其授权人士办理相关变更登记、备案等手续，具体内容详见 公司于 2025 年 7 月 23 日在巨潮资讯网披露的《关于变更注册资本并修订〈公 司章程〉及修订、制定、废止部分公司制度的公告》（公告编号：2025-041）。 一、工商变更登记情况 公司已于近日完成了上述事项的工商变更登记手续，并取得了新的《营业执 照》， ...

Core Viewpoint - The performance of various domestic beauty brands in the first half of the year shows a mixed picture, with some brands experiencing growth while others struggle with declining revenues and profits as the industry faces intensified competition and the end of the traffic dividend era [1][3][5]. Financial Performance - Up to now, several domestic beauty brands have reported their half-year results, with Proya, Shangmei, Mao Geping, and Shuiyang showing increases in both revenue and net profit [1]. - Shangmei's revenue reached 4.108 billion yuan, a year-on-year increase of 17.3%, with a net profit of 524 million yuan, up 30.65% [3]. - Mao Geping reported revenue of 2.588 billion yuan, a 31.3% increase, and a net profit of 670 million yuan, up 36.1% [3]. - Shuiyang's revenue was 2.5 billion yuan, growing 9.02%, with a net profit of 123 million yuan, up 16.54% [3]. - Proya's revenue was 5.362 billion yuan, a 7.21% increase, and a net profit of 799 million yuan, up 13.8%, but growth rates have slowed compared to previous years [3][4]. - Conversely, Beitaini and Yixian E-commerce continue to face growth challenges, with Beitaini's revenue down 15.43% to 2.372 billion yuan and net profit down 49.01% to 247 million yuan [4][5]. Strategic Adjustments - Beitaini is focusing on strategic adjustments and operational optimization, emphasizing high-value products and quality growth, which has led to improved gross margins and cash flow despite short-term revenue impacts [4][5]. - Yixian E-commerce is pursuing a strategic transformation driven by innovation, aiming to enhance product competitiveness through collaborative innovation among multiple brands [4][5]. - Proya is adopting a multi-brand strategy, acquiring various brands to strengthen its market position, including cosmetic brands and medical supplies [5][6]. Market Trends - The domestic beauty industry is witnessing a shift from high marketing-driven growth to a focus on strategic brand positioning and international expansion as the traffic dividend diminishes [5][9]. - Brands are increasingly looking for overseas growth opportunities, with Proya planning to issue H-shares for international expansion and Beitaini establishing regional headquarters in Thailand [9][10]. - Water Sheep is also pursuing a high-end transformation by acquiring luxury brands to enhance its market presence [6][10]. Competitive Landscape - The beauty industry is facing intensified competition, with brands needing to adapt to changing consumer behaviors and market dynamics [5][9]. - The low-price competition strategy adopted by Shangmei has raised concerns about its long-term sustainability as consumer rationality increases [7][9]. - Experts suggest that domestic beauty brands must enhance their brand structure and user value to compete effectively on a global scale [10].

Core Viewpoint - The article discusses the recent developments in the domestic beauty market, highlighting the completion of a Series B funding round for HuazhiXiao, led by domestic beauty giant Proya, and the strategic shifts among the top ten domestic beauty companies as they seek new growth avenues amid a slowing market [3][4]. Group 1: Financial Performance of Top Domestic Beauty Companies - Proya, Shangmei, and Shanghai Jahwa ranked as the top three domestic beauty companies, with Proya achieving a revenue of 5.362 billion yuan in the first half of the year, surpassing half of last year's total revenue [5][6]. - Shangmei's revenue grew by 17.3% year-on-year to 4.108 billion yuan, with net profit increasing by 34.7% [5][6]. - The top ten domestic beauty companies saw eight achieve revenue growth, and seven companies reported positive net profit growth, indicating a robust overall performance [6][8]. Group 2: Strategic Shifts and Market Positioning - The top domestic beauty companies are rapidly building multi-brand matrices and advancing overseas strategies to adapt to the slowing domestic market [3][4]. - Proya's skincare segment remains dominant, while its hair care and color cosmetics categories have shown significant growth, with hair care growing by 131.25% and color cosmetics by 25.79% [11]. - Shangmei's main brand, Han Shu, generated 3.344 billion yuan in revenue, while its new brand, newpage, focusing on children's skincare, achieved a remarkable 146.5% growth [14][16]. Group 3: International Expansion and Investment Strategies - Proya aims to enter the top ten global cosmetics companies by 2035, targeting a revenue of at least 50 billion yuan, and is actively pursuing international market opportunities [22][23]. - The investment in HuazhiXiao is a strategic move for Proya to enhance its multi-brand strategy and recognize HuazhiXiao's global potential [23]. - Water Sheep Co. is also focusing on international expansion, with a goal to become a global luxury beauty brand management group, launching a "10+3" global strategy [26][28]. Group 4: Challenges and Future Outlook - The domestic beauty market is facing challenges such as slowing growth and increased competition, prompting companies to seek international opportunities to escape price wars [29]. - Companies that possess product originality, brand narrative capabilities, and cross-market operational efficiency are more likely to transition from "Chinese leaders" to "global players" [29].

Core Insights - Several domestic beauty brands have reported mixed results for the first half of the year, with some achieving revenue and net profit growth while others struggle with stagnation or losses [1][3][4] Group 1: Performance Overview - Up to mid-2025, companies like Proya, Shangmei, Mao Geping, and Shuiyang have shown revenue and net profit growth, while Betaini, Huaxi Biology, and Yixian E-commerce continue to face challenges [1][3] - Shangmei achieved revenue of 4.108 billion yuan, a 17.3% increase year-on-year, and a net profit of 524 million yuan, up 30.65% [3] - Mao Geping reported revenue of 2.588 billion yuan, a 31.3% increase, and a net profit of 670 million yuan, up 36.1% [3] - Shuiyang's revenue reached 2.5 billion yuan, growing 9.02%, with a net profit of 123 million yuan, up 16.54% [3] - Proya's revenue was 5.362 billion yuan, a 7.21% increase, and net profit was 799 million yuan, up 13.8% [4] - Betaini's revenue fell to 2.372 billion yuan, down 15.43%, with a net profit decrease of 49.01% to 247 million yuan [4] - Yixian E-commerce reported revenue of 1.92 billion yuan, a 22.48% increase, but a net loss of 22.97 million yuan [4] - Huaxi Biology's revenue dropped 19.57% to 2.261 billion yuan, with a net profit decline of 35.38% to 221 million yuan [4] Group 2: Strategic Responses - Companies are adapting to the end of the traffic dividend era by focusing on multi-brand strategies and high-end product offerings [6][9] - Proya is pursuing a multi-brand strategy, acquiring various brands to strengthen its market position [7] - Shuiyang is focusing on high-end transformation, acquiring international brands to enhance its premium offerings [7] - Betaini is also working on a multi-brand approach, with significant growth in its high-end anti-aging brand [8] - Shangmei is leveraging price advantages in the budget market, but this has led to concerns about entering a price war [8] Group 3: International Expansion - Domestic beauty brands are increasingly looking for growth opportunities overseas [9][10] - Proya plans to issue H-shares for international expansion and has announced overseas acquisitions in various beauty segments [9] - Betaini is establishing regional headquarters in Thailand and expanding its product presence in local markets [9] - Yixian E-commerce has launched a global innovation R&D center and is expanding into Southeast Asia and North America [10] - Shuiyang is also pursuing a global strategy, focusing on brand and supply chain globalization [10]