Financial Performance - The company's operating revenue for the first half of 2021 was CNY 239,627,435.08, representing a 32.83% increase compared to CNY 180,406,175.60 in the same period last year[21]. - The net profit attributable to shareholders of the listed company reached CNY 27,411,135.33, a significant increase of 69.16% from CNY 16,204,424.46 year-on-year[21]. - The net profit after deducting non-recurring gains and losses was CNY 23,040,734.78, up 70.61% from CNY 13,505,030.80 in the previous year[21]. - The basic earnings per share increased to CNY 0.0761, reflecting a growth of 69.11% compared to CNY 0.0450 in the same period last year[21]. - The total assets at the end of the reporting period were CNY 679,684,763.29, which is a 6.72% increase from CNY 636,900,441.50 at the end of the previous year[21]. - The net assets attributable to shareholders of the listed company were CNY 539,360,179.52, marking a 5.35% increase from CNY 511,949,044.19 at the end of the previous year[21]. - The weighted average return on equity was 5.21%, an increase from 3.48% in the previous year[21]. - The gross profit margin for the overall business was 34.86%, with a slight increase of 1.58% compared to the previous year[43]. Revenue Breakdown - The paper book business generated 203.85 million yuan in revenue, up 46.53% year-on-year, driven by a 51.83% increase in physical bookstore sales[37]. - The digital content business reported a revenue of 21.99 million yuan, a decline of 8.82% year-on-year, attributed to a market pullback following the pandemic[37]. - The company sold two film adaptation rights and conducted 13 overseas copyright outputs, resulting in a revenue of 5.03 million yuan, down 41.06% year-on-year[39]. - The new media business generated 8.76 million yuan in promotional service revenue, reflecting a modest growth of 1.35% year-on-year[40]. - The company launched 88 new products in the first half of 2021, including popular titles that contributed to a 65.99% and 54.27% revenue growth in children's and social science books, respectively[37]. Cash Flow and Investments - The net cash flow from operating activities improved to -CNY 6,159,216.88, a 61.13% improvement from -CNY 15,846,315.97 in the same period last year[21]. - Cash inflow from operating activities totaled CNY 231,731,115.63, up from CNY 191,833,097.50 in the first half of 2020, indicating a growth of about 20.8%[149]. - Cash inflow from investment activities was CNY 200,842,690.42, significantly higher than CNY 70,149,205.45 in the first half of 2020, marking an increase of approximately 186.5%[153]. - The company reported a net cash outflow from financing activities of negative CNY 18,847,025.00, compared to a net inflow of CNY 18,879,344.51 in the first half of 2020[150]. Shareholder Information - The company reported a total share count of 360,000,000, with 100% being limited sale shares[114]. - Major shareholders include Hua Nan with 45.61% (164,211,547 shares) and Hua Shan with 32.89% (118,394,278 shares)[117]. - The company has a total of 10 ordinary shareholders at the end of the reporting period[116]. - The company has not engaged in any share repurchase transactions during the reporting period[120]. Corporate Governance and Compliance - There were no changes in the board of directors, supervisors, or senior management during the reporting period[80]. - The company has not engaged in any significant litigation or arbitration matters during the reporting period[95]. - The company has not experienced any administrative penalties related to environmental issues during the reporting period[85]. - The company emphasizes corporate social responsibility and aims to contribute positively to society while creating value for shareholders[85]. Risks and Challenges - The company faces risks related to potential regulatory penalties due to deviations from industry policies, which could adversely affect operations[71]. - The company acknowledges uncertainties in selecting titles and acquiring key copyrights, which may lead to lower-than-expected sales[74]. - The company is actively addressing talent retention risks by providing training and employee benefits to enhance staff loyalty[73]. Accounting and Financial Reporting - The financial statements are prepared in accordance with the accounting standards issued by the Ministry of Finance and reflect the company's financial position and operating results accurately[187][190]. - The financial report for the first half of 2021 was not audited[130]. - The company has not reported any changes in accounting policies or prior period adjustments for the current period[167]. - The company follows specific accounting treatments for mergers, distinguishing between same-control and non-same-control mergers[195][199].