Group 1 - The investment logic in the AI industry is shifting from "computing power competition" to "application value" [1][3] - The media application sector is expected to leverage digital marketing GEO to capture AI dividends, with 2026 projected to be the year of commercial monetization for AI applications [2][3] - The recent surge in AI application stocks, such as 易点天下 (301171.SZ) and 中文在线 (300364.SZ), indicates strong market interest, with some stocks rising by 20% and ETFs like 华夏传媒 (516190.SH) increasing over 8% [1] Group 2 - The GEO (Generative Engine Optimization) concept is a marketing strategy aimed at enhancing the visibility of brands in AI-generated content, thereby influencing consumer decisions [1][2] - According to QuestMobile, the leading native AI market player, 豆包 has 155 million weekly active users, followed by DeepSeek and 元宝 with over 80 million and 20 million respectively [2] - A report from Gartner predicts that by 2028, traffic from search engines to brands will decrease by 50%, as consumers increasingly accept AI-driven generative search [2] Group 3 - Challenges exist in the practical application of GEO, as improper use could lead to the creation of misleading information, akin to "internet water armies" [3] - The potential for commercial monetization is significant, but there is a need for caution to avoid misuse of GEO, which could undermine consumer trust [3] - The greatest monetization opportunities will belong to brands that effectively use AI technology to convey genuine value to consumers [3]

易点天下1月12日公告，公司股票交易连续2个交易日收盘价格涨幅偏离值累计超过30%，根据《深圳证 券交易所交易规则》的有关规定，属于股票交易异常波动情形。经核实，公司近期经营情况正常，内外 部经营环境未发生重大变化。公司及公司控股股东、实际控制人不存在关于公司的应披露而未披露的重 大事项或处于筹划阶段的重大事项。目前公司正在进行2025年年度财务核算，如经公司测算触及《深圳 证券交易所创业板股票上市规则》规定的应披露业绩预告有关情形的，公司将按照规定及时披露2025年 年度业绩预告。 ...

证券代码：301171 证券简称：易点天下 公告编号：2026-001 易点天下网络科技股份有限公司 股票交易异常波动公告 易点天下网络科技股份有限公司（以下简称"公司"）股票交易连续2个交易 日（2026年1月9日、2026年1月12日）收盘价格涨幅偏离值累计超过30%，根据 《深圳证券交易所交易规则》的有关规定，属于股票交易异常波动的情况。 二、公司关注并核实情况的说明 针对公司股票交易异常波动的情况，公司对有关事项进行了核查，并询问了 公司控股股东、实际控制人，现将有关情况说明如下： 1、公司前期披露的信息不存在需要更正、补充之处； 2、公司未发现近期公共传媒报道了可能或已经对公司股票交易价格产生较 大影响的未公开重大信息； 3、公司近期经营情况正常，内外部经营环境未发生重大变化； 4、经核查，公司及公司控股股东、实际控制人不存在关于公司的应披露而 未披露的重大事项或处于筹划阶段的重大事项； 5、经核查，公司控股股东、实际控制人及其一致行动人在公司股票异常波 动期间不存在买卖公司股票的行为； 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、股票交易异 ...

Core Viewpoint - AI chatbots and AI search overview products are forming new traffic entry points, with MAUs for ChatGPT, Gemini, Doubao, and DeepSeek at 88 million, 65 million, 16 million, and 13 million respectively, creating new information distribution channels, making AI platform traffic a crucial marketing area for advertisers, with GEO as one exploration method [1][2] Group 1: GEO Concept and Functionality - GEO essentially represents a new form of content marketing reshaped by AI, differing from traditional SEO aimed at improving link visibility on search pages; GEO focuses on enhancing the probability of relevant content being retrieved and appearing in AI responses, termed "AI visibility" [1][3] - Currently, GEO is more inclined towards brand building, with companies still in the methodological exploration phase; for instance, the overseas GEO startup Profound offers monitoring analysis and optimization intervention, helping brands quantify their visibility and citation in AI [3] Group 2: Domestic vs. Overseas Strategies - The differences in the corpus ecosystem between overseas and domestic markets lead to varied players and strategies in GEO; overseas strategies focus on creating high-quality website content and leveraging platforms like YouTube and Reddit, while domestic strategies involve extensive content matrix layouts around queries, utilizing self-media and third-party platforms [4] - Domestic large-scale operational platforms have advantages in GEO due to their accumulation of marketing material production, deployment, and transaction conversion data, which aids in understanding traditional business operations [4] Group 3: Investment Recommendations - Companies that are early adopters of GEO are likely to establish a technology-data validation loop, clarifying large model citation logic and accumulating data feedback; relevant stocks include BlueFocus (300058.SZ), Yidian Tianxia (301171.SZ), and InGravity Media (603598.SH) [5] - Large operational companies with extensive operational data and marketing content experience are also recommended; relevant stocks include Worth Buying (300785.SZ), Qiangmu Technology (301110.SZ), and BlueFocus (300058.SZ) [5]

Core Viewpoint - The A-share AI application sector has experienced a collective surge, with stocks like ZhiDeMai and ZhuoYi Information hitting the daily limit, indicating a significant market interest in AI technologies and their applications [1][2]. Group 1: Market Dynamics - The advertising industry is undergoing a profound transformation as user decision-making shifts from "clicking links" to "reading AI-generated answers," fundamentally altering brand visibility [5][14]. - The emergence of Generative Engine Optimization (GEO) is becoming a new survival strategy in the AI search era, as traditional advertising methods are losing effectiveness [14][21]. Group 2: User Behavior Changes - Users are increasingly relying on AI search engines for direct answers, bypassing traditional web links, which has led to a decline in click-through rates for conventional search results [8][22]. - Data from Citic Securities indicates that monthly active users for ChatGPT and Doubao App have reached 780 million and 170 million, respectively, while traditional search engines like Baidu are seeing stagnant user growth [16]. Group 3: SEO vs. GEO - Traditional SEO focuses on ranking through keyword matching, while GEO emphasizes getting brands mentioned in AI-generated answers, shifting the optimization focus from clicks to AI recognition [26][27]. - GEO is defined as a marketing technology service aimed at ensuring brands are actively mentioned in AI searches, contrasting with the traditional SEO approach [26][27]. Group 4: Optimization Techniques - Effective GEO strategies include incorporating relevant quotes and statistics, which can significantly enhance visibility and citation rates in AI responses [37][40]. - The DDS principle emphasizes the importance of semantic depth, data support, and authoritative sources in creating content that AI models are likely to reference [41][43]. Group 5: Business Model Evolution - GEO represents a shift in advertising agencies from labor-intensive services to technology-driven solutions, with subscription-based models becoming more prevalent [50][57]. - The market for GEO is projected to reach approximately $11.2 billion globally by 2025, with significant growth potential as it replaces traditional SEO practices [66][61]. Group 6: Future Implications - The transition from traditional advertising to GEO signifies a broader shift in how brands engage with consumers, moving from driving traffic to being included in AI-generated answers [79][80]. - Companies must adapt to this new landscape by focusing on creating high-quality, verifiable content that AI models can reference, thereby enhancing their brand visibility [78][82].

Market Performance - The Shanghai Composite Index rose by 1.09% to close at 4165.29 points, while the Shenzhen Component Index increased by 1.75% to 14366.91 points, and the ChiNext Index gained 1.82% to 3388.34 points [1] - The North Stock 50 surged by 5.35% to 1605.77 points, with the total market turnover reaching 36,445 billion yuan, an increase of 4,922 billion yuan compared to the previous day, marking a historical high [1] Sector Highlights - The AI application sector showed significant activity, with stocks such as Yidian Tianxia (301171), Zhidema (300785), and Kunlun Wanwei (300418) hitting the 20% daily limit up, while companies like Liou Co. (002131) and Vision China (000681) also reached the limit [1] - The commercial aerospace sector strengthened, with Xingtou Measurement and Control hitting a 30% limit up, and Tianyin Machinery (300342) and Ligong Navigation also reaching the 20% limit up [1] - The brain-computer interface sector continued to perform well in the afternoon, with Daoshi Technology (300409) hitting a 20% limit up, alongside Yanshan Technology (002195) and Haige Communication (002465) [1] - The insurance sector experienced a correction, with China Ping An and China Pacific Insurance (601601) both declining over 2% [1]

Core Viewpoint - The rise of AI search is gradually transforming user decision-making paths, leading to the emergence of the GEO (Generative Engine Optimization) sector [1][5]. Group 1: Market Performance - The A-share AI application sector experienced a collective surge, with stocks like Zhi De Mai and Zhuo Yi Information hitting the daily limit, while Yi Dian Tian Xia, Zhong Wen Online, and Tian Long Group formed a new "Yi Zhong Tian" combination [1][5]. - Notable stock performances include: - Yi Dian Tian Xia: 63.23, up 20.00%, with a transaction volume of 3.786 billion - Zhong Wen Online: 34.98, up 20.00%, with a transaction volume of 4.461 billion - Tian Long Group: 13.02, up 20.00%, with a transaction volume of 2.820 billion [2][6]. Group 2: Industry Insights - Institutions are optimistic about the GEO concept, with predictions that by 2026, companies like Zhi Pu and MiniMax will enter the Hong Kong market, leveraging digital marketing GEO to capture AI dividends [2][6]. - AI search is changing consumer habits, with brands' AI visibility directly influencing business opportunities. According to Gartner, by 2028, traffic from search engines to brands will decrease by 50%, as consumers embrace AI-driven generative search [2][6]. Group 3: GEO Definition and Strategy - GEO stands for Generative Engine Optimization, a strategy focused on optimizing content structure, data tagging, brand authority, and dialogue experience for generative AI content distribution and recommendation [3][7]. - The primary goal of GEO is to enhance the visibility and authority of brands, products, or services in AI-generated content, ensuring they are prioritized in search results [3][7]. Group 4: User Growth and Application - The user base for AI applications is expanding, with statistics showing that Dou Bao leads with 155 million weekly active users, followed by DeepSeek with over 80 million and Yuan Bao with over 20 million. Alibaba's "Qian Wen" is rapidly approaching the second tier with nearly 10 million weekly active users [3][7]. - The increasing volume of AI applications is establishing a central role in traffic dynamics, with large models evolving beyond simple chat assistants to become integrated tools for businesses and individuals [8]. Group 5: Investment Trends - The investment logic in the AI industry is shifting from a "computing power race" to "application value," with concerns about an AI "bubble" stemming more from demand than production [4][8]. - The generative AI gap is evident across industries, particularly in technology and media, indicating significant structural disruption and transformation potential [4][8]. - The development of large models is expected to accelerate the commoditization and elimination of simple applications, while serving as a key tool for applications with deep industry know-how, particularly in AI healthcare, which is evolving from a single auxiliary tool to comprehensive lifecycle management [4][8].

大数据ETF(159739)，场外联接(A：021090；C：021091；I：022882)。 大数据ETF紧密跟踪中证云计算与大数据主题指数，中证云计算与大数据主题指数选取50只业务涉及提 供云计算服务、大数据服务以及上述服务相关硬件设备的上市公司证券作为指数样本，以反映云计算与 大数据主题上市公司证券的整体表现。 数据显示，截至2025年12月31日，中证云计算与大数据主题指数(930851)前十大权重股分别为科大讯 飞、金山办公、中际旭创、新易盛、浪潮信息、中科曙光、紫光股份、恒生电子、润泽科技、拓维信 息，前十大权重股合计占比50.01%。 GEO概念全线爆发，AI大模型持续发展下，市场认为GEO推动广告投放升级，AI应用有望呈现高景 气。消息面上，马斯克当地时间1月10日在社交媒体平台X发文称，将在一周内正式开源X平台最新的内 容推荐算法。这一举动被市场普遍解读为"马斯克也要涉足GEO"。 太平洋证券认为，GEO生成式引擎优化是面向生成式AI应用的广告投放技术，其通过广告内容投喂， 使得广告内容被纳入AI信息库，进而提升广告内容在AI生成内容中的被引用概率。从投放策略来看， GEO不仅涉及投放执行 ...

招商证券表示，建议投资者围绕产业趋势最为明确的AI、政策驱动最为确定的信创以及最为受益"牛 市"Beta 的金融科技坚定布局。资料显示，云计算ETF华夏（516630）跟踪云计算指数（930851），费 率最低。该指数聚焦国产AI软硬件算力，算机软件+云服务+计算机设备合计权重高达83.7%，deep seek、AI应用含量均超40%。场外联接（A类：019868；C类：019869） 1月12日，AI+方向集体沸腾，截至13:35，低费率云计算ETF华夏(516630)上涨6.47%， 冲击3连涨，持 仓股拓尔思、汉得信息、易点天下20cm涨停，万兴科技，中科星图等个股跟涨。拉长时间看，截至 2026年1月9日，云计算ETF华夏近1周累计上涨9.33%。 消息面上，DeepSeek将于2月发布新一代旗舰AI模型DeepSeek V4，该模型具备强大的编程能力，预计 将对当前的AI竞争格局产生重大影响。V4是DeepSeek继2024年12月发布的V3模型之后的最新版本。知 情人士称，DeepSeek内部的初步测试表明，V4在编程能力上超过了目前市场上的其他顶级模型，如 Anthropic的Claude和Op ...

1月12日，A股广告营销板块大福走高，截至发稿，涨超11%，报3797.19点。 | 3415.25 | | | --- | --- | | 3287.94 | | | 3160.62 | | | 3033.31 | | | 09:30 | 11:30/13:00 | 市场AI应用板块集体爆发，值得买、卓易信息等多股涨停，易点天下、中文在线、天龙集团更是组成了新的"易中天"组合。 消息面上，1月9日，上海市市场监督管理局印发《关于促进互联网平台广告规范健康发展的指导意见》，依法依规加强平台广告监管，严厉打击虚假违法广 告行为。优化政策环境、激发创新活力，支持平台企业提升广告服务能级和核心竞争力。严守广告合法合规底线，对关系人民群众生命健康和财产安全的重 点领域广告以及导向问题广告实施严格监管；对新产业、新业态、新模式广告探索包容审慎监管举措，为创新发展留足空间。聚焦当前平台广告规则不公平 不合理、虚假违法广告多发频发等突出问题，统筹运用行政监管、行业自律、信用约束、社会监督等手段，构建协同共治的平台广告治理体系。 | | | 名称 | 最新 | 涨幅%。 | 成交额 | | --- | --- | --- | ...