编号：2025-007 | 投资者关系活动 | 特定对象调研 □分析师会议 | | --- | --- | | 类别 | 媒体采访 □业绩说明会 | | | □新闻发布会 路演活动 | | | □现场参观 | | | 其他 | | 参与单位名称及 | 1、国金证券-杨雨钦 | | 人员姓名 | | | 时间 | 2025 年 3 月 4 日 | | 地点 | 公司会议室 | | 上市公司接待人 | 董事会秘书、副总经理：程琳娜 | | 员姓名 | | | | 公司接待人员就与会人员提出的以下问题进行了逐一解 | | | 答： | | | 1、去年市场上大都在加大折扣出清，我们为什么会选择主动 | | | 抗住折扣。 | | | 公司各品牌在不断地持续升级更新产品和服务，不断地给 | | | 消费者带来新的穿着体验，重研发、提品质、丰富产品功能性、 | | | 强化品牌文化、优化营销策略，为消费者提供更大的情绪价值。 | | | 公司品牌多年来也积累了一批忠实的消费者，他们认可公司产 | | | 品的设计、品质。公司认为坚持品牌定位才是长远发展的正确 | | 投资者关系活动 | 道路。公司去年以来坚持的 ...

Summary of the Conference Call Company Overview - The conference call involved **Gana Apparel**, which has undergone significant changes since its IPO, including the acquisition of the **Hapais** brand and expansion into various clothing categories such as men's, women's, and children's apparel, as well as accessories like bags and shoes [1][2]. Key Points and Arguments Business Strategy and Market Conditions - Gana Apparel has shifted its focus to self-operated brands, particularly in children's clothing, with **Hapais** and **Hajis** being the main brands. The company has also introduced a high-end collection store called **Big Lux** [1]. - The overall market sentiment has shown signs of recovery, especially during the Lunar New Year, with both offline and online sales experiencing a noticeable uptick compared to the previous year [2]. - The company plans to enhance its product design, focusing on trendy and casual styles that appeal to younger consumers, which has already received positive feedback from franchisees [2][3]. Financial Performance and Growth Expectations - The company anticipates a stable and high-quality growth trajectory, expecting better performance than the previous year. The growth will be driven by both existing brands and new product lines [3][8]. - The growth forecast for 2025 includes a focus on children's clothing, with expectations for double-digit growth rates, particularly in the **Hapais** and **Hajis** brands [9][12]. Channel Strategy - Gana Apparel is undergoing a channel transformation, moving towards flagship stores and reducing the number of less profitable department store locations. This includes a focus on enhancing the shopping experience in high-traffic areas [3][6]. - The company is also adjusting its online strategy to emphasize brand image and new product launches, with expectations for online sales to become a significant growth driver [6][10]. Product Pricing and Margins - The pricing strategy for 2025 will remain consistent with the previous year, with no significant increases or decreases expected. The company aims to maintain a competitive price positioning [5][25]. - The gross margin for children's clothing is expected to be higher for **Hajis**, followed by **Gaman** and **Hapais**, with the latter facing higher costs due to imported goods [5][8]. Store Expansion Plans - Gana Apparel plans to open approximately 20 new stores in 2025, focusing on high-potential areas such as shopping centers and flagship stores [13][14]. - The company has completed the transition of stores from previous franchisees, with a total of around 110 stores currently under its management, leaving room for further expansion [12][13]. Online Sales and Market Position - Online sales currently account for about 40% of total sales, with expectations for gradual growth. The company is focusing on improving online brand presence and sales efficiency [9][10]. - Major online platforms for sales include **Tmall**, **JD.com**, and **Pinduoduo**, with **Vipshop** expected to have a higher share in children's clothing [39]. Competitive Landscape - The company acknowledges competition from brands like **Yagor**, which has entered the high-end children's clothing market. However, Gana Apparel believes its diverse product offerings and brand positioning will mitigate competitive pressures [30][31]. Financial Health and Future Outlook - The company expects to maintain a stable dividend policy, referencing previous year's distributions while planning for regular operational expenditures without significant capital investments [20][22]. - Overall, Gana Apparel is optimistic about its growth trajectory, driven by strategic brand management, channel optimization, and a focus on consumer trends [25][30]. Additional Important Information - The company is currently in the process of renewing its licensing agreements, which may impact future revenue from authorized products [17][20]. - Gana Apparel is also focusing on improving inventory management and reducing excess stock, which has previously affected financial performance [29][30]. This summary encapsulates the key insights from the conference call, highlighting Gana Apparel's strategic direction, market conditions, and growth expectations for the coming years.

Group 1: Pricing and Strategy - The company maintains its pricing strategy for children's clothing, focusing on brand positioning and slight adjustments based on market sales and promotional activities [3] - Online channels are prioritized for brand image establishment, despite a slowdown in online traffic growth [3] - The company plans to enhance the product upgrade and brand image for Hush Puppies men's and women's clothing in 2025 [3] Group 2: Business Development and Market Position - The company aims to celebrate the 30th anniversary of the Water Babies brand with a series of marketing and channel upgrade activities to increase market share and brand awareness [3] - The company will continue to improve store efficiency and expand quality channels for Hush Puppies and Haggis children's clothing while maintaining brand positioning and profit margins [3] - The company sees significant market potential in children's clothing, with a relatively low number of stores compared to competitors [4] Group 3: Licensing and Import Business - Licensing fees are expected to grow, influenced by the number of licensed categories and the performance of licensed merchants [3] - The company does not plan to focus on high-end children's clothing imports due to the limited audience, instead opting for refined management of buyer stores [4] Group 4: Market Trends and Consumer Behavior - Despite declining birth rates, the company believes that the large base of children aged 3-14 will continue to drive demand for children's clothing [4] - The company anticipates a shift in consumer behavior towards brand and quality consumption, especially in lower-tier cities [4]

Pricing Strategy - The brand "Shuihai'er" will maintain its current pricing strategy while conducting moderate promotions based on market conditions to avoid excessive discounts [3] - The overall pricing strategy remains focused on brand positioning, with slight adjustments based on market sales and promotional activities [3] Product Development - Continuous product upgrades and style focus have been completed for "Shuihai'er," with an emphasis on enhancing product quality and functionality [3] - The 2025 autumn/winter collection for "Hush Puppies" features a more focused American casual style, with improved fabric functionality and comfort [4] Brand Promotion - "Shuihai'er" is investing in brand promotion, with advertising campaigns launched in 28 cities to enhance brand awareness and reputation [4] - The company aims to collaborate with quality partners to promote the development of the "Shuihai'er" brand [4] Business Expansion - The company plans to further develop the "Hush Puppies" brand through product upgrades, brand image renewal, and marketing promotions [3] - The existing children's clothing segment will maintain brand positioning and profit margins while improving store efficiency [3] Core Competencies - The company boasts over 30 years of experience in design, operation, and sales, establishing a strong design and research capability [4] - A multi-brand operation strategy allows for flexibility in resource allocation and market adaptation, catering to diverse consumer needs [4] Dividend Policy - The company intends to maintain a relatively stable dividend ratio, with potential increases as profitability improves and without major capital expenditures [5] Market Trends - Shopping centers offer a comprehensive consumer experience, posing a challenge to traditional department stores, which may evolve towards more specialized boutique formats [5] - The company is exploring the use of AI technology to enhance operational efficiency, currently applying it in document drafting [5]

| | 块均按品牌来分别管理，线上各品牌归电商事业部统筹管理。 | | --- | --- | | | 每个事业部负责人直接向分管副总经理汇报，各团队独立考 | | | 核。 | | | 4、今年是水孩儿三十周年，会有什么计划实施。 | | | 水孩儿品牌产品升级已经接近尾声，近期已经开始加强对 | | | 水孩儿品牌宣传推广方面的投入，目前已在全国 28 个城市进 | | | 行了广告投放，后续也会继续通过多种形式进一步提升品牌知 | | | 名度和美誉度。今年在加强营销推广的同时，也会继续选择优 | | | 质合作伙伴，与其共同推进水孩儿品牌的发展，合作共赢。 | | | 5、公司价格策略是否有所变动。 | | | 就原有童装业务而言，公司现阶段仍然以去年下半年调整 | | | 后的价格策略为基础，以树立品牌定位为主要目标，结合市场 | | | 销售情况以及线下商场活动和线上各平台大促规则轻微浮动。 | | | 6、暇步士（Hush Puppies）男女装的门店结构，以及未来发 | | | 展的侧重。 | | | 暇步士（Hush Puppies）男女装目前是分独立店铺经营的， | | | 也有少数为男女 ...

证券代码：301276 证券简称：嘉曼服饰 公告编号：2025-001 北京嘉曼服饰股份有限公司 关于特定股东减持计划实施完成的公告 公司股东重庆麒厚西海股权投资管理有限公司－重庆麒厚股权投资合伙企业 （有限合伙）保证向本公司提供的信息内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 北京嘉曼服饰股份有限公司（以下简称"公司"）于2024年11月26日在巨潮资 讯网（www.cninfo.com.cn）上披露了《北京嘉曼服饰股份有限公司关于公司股东 股份减持计划的预披露公告》（公告编号：2024-067），公司持股1.01%的股东重 庆麒厚西海股权投资管理有限公司－重庆麒厚股权投资合伙企业（有限合伙）（ 以下简称"重庆麒厚"）计划自减持计划公告之日起3个交易日之后3个月内以集中 竞价交易方式减持股份数量不超过公司股份总数的0.81%，大宗交易的方式减持 公司股份数量不超过公司股份总数的0.2%。 2. 股东本次减持前后持股情况 股东重庆麒厚西海股权投资管理有限公司－重庆麒厚股权投资合伙企业（ 有限合伙）本次减持前合计持有公司股份1 ...

证券代码:301276 证券简称:嘉曼服饰 | 投资者关系活动 | ☑特定対象调研 □分析师会议 | | --- | --- | | 类别 | □媒体采访 □业绩说明会 | | | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 | | 参与单位名称及 | 1、国泰君安证券-赵博 | | 人员姓名 | 2、宝盈基金-何相事 | | | 3、天治基金-张歌 | | | 4、汇安基金-许之捷 | | | 5、华泰保兴基金-付梦阳 | | | 6、混沌投资-黎晓楠 | | | 7、锦绣中和(天津)投资管理有限公司-方家逸 | | 时间 | 2025年1月7日 | | 地点 | 电话会议 | | 上市公司接待人 | 董事会秘书、副总经理:程琳娜 | | 员姓名 | | | | 公司接待人员就与会人员提出的以下问题进行了逐一解 | | | 答: | | | 1、2025年公司限步士(Hush Puppies)成人装的增长驱动抓 | | | 手是什么。 | | | 暇步士(Hush Puppies)成人装业务,公司将在产品力层 | | 投资者关系活动 | 面进行持续升级,让消费者穿着更舒适、更精致。 ...

证券代码:301276 证券简称:嘉曼服饰 北京嘉曼服饰股份有限公司投资者关系活动记录表 编号: 2025-001 | 投资者关系活动 | ☑特定对象调研 □分析师会议 | | --- | --- | | 类别 | □媒体采访 □业绩说明会 | | | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 | | 参与单位名称及 | 1、浙商证券-马莉、周敏 | | 人员姓名 | 2、华夏基金-林瑶、徐漫 | | | 3、银华基金-苏静然 | | | 4、和君资本-谯晓龙 | | | 5、建信养老-官忠涛 | | | 6、个人投资者-李亦争 | | 时间 | 2025年1月2日 | | 地点 | 公司会议室 | | 上市公司接待人 | 副董事长、总经理:刘澈 | | 员姓名 | 董事会秘书、副总经理:程琳娜 | | | 公司接待人员就与会人员提出的以下问题进行了逐一解 | | | 答: | | | 1、公司童装业务模块的优势和突破点在哪里。 首先是品牌资产。举例来说暇步士(Hush Puppies)是创 立于 1958年的全球性休闲时尚品牌,进入中国市场也已经 20 | | | 多年了。暇步士 ...

证券代码：301276 证券简称：嘉曼服饰 公告编号：2024-068 北京嘉曼服饰股份有限公司 第四届董事会第六次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 三、备查文件 1、第四届董事会第六次会议决议。 二、董事会会议审议情况 会议根据《公司法》和《公司章程》的规定，审议通过了以下议案： （一）审议通过《关于制定<舆情管理制度>的议案》 为提高公司应对各类舆情的能力，及时、妥善处理各类舆情对公司股价、商 业信誉及正常生产经营活动造成的影响，切实保护投资者合法权益，根据《深圳 证券交易所创业板股票上市规则》等相关法律、行政法规及《公司章程》的规定， 公司制定了《舆情管理制度》。 表决情况：7 票赞成，0 票弃权，0 票反对。 具体内容详见公司于巨潮资讯网（http://www.cninfo.com.cn）披露的《舆情 管理制度》。 一、董事会会议召开情况 北京嘉曼服饰股份有限公司（以下简称"公司"）第四届董事会第六次会议于 2024 年 12 月 27 日在公司会议室以现场结合通讯的会议方式召开，本次会议的 通知已于 2024 年 12 月 ...

北京嘉曼服饰股份有限公司舆情管理制度 （2024 年） 第一章 总则 第一条 为提高北京嘉曼服饰股份有限公司（以下简称"公司"）应对各类舆情的 能力，建立快速反应和应急处置机制，及时、妥善处理各类舆情对公司股票价格、商 业信誉及正常生产经营活动造成的影响，切实保护投资者合法权益，根据相关法律、 法规和规范性文件及《公司章程》的规定，制订本制度。 第二条 本制度所称"舆情"包括： （一） 报刊、电视、网络等媒体对公司进行的负面报道； （二） 社会上存在的已经或将给公司造成不良影响的传言或信息； （三） 可能或者已经影响社会公众投资者投资取向，造成股价异常波动的信息； （四） 其他涉及公司信息披露且可能对公司股票及其衍生品交易价格产生较大影 响的事件信息。 第三条 舆情信息分类： （一） 重大舆情：指传播范围较广，严重影响公司公众形象或正常经营活动，使 公司已经或可能遭受损失，已经或可能造成公司股票及其衍生品种交易价格变动的负 面舆情； （二） 一般舆情：指除重大舆情之外的其他舆情。 第四条 舆情的适用范围：公司本部及合并报表范围内的全部子公司。 第二章 舆情管理的组织体系及其工作职责 第五条 公司应对各类舆情实 ...