本公司及董事会全体成员保证信息披露内容真实、准确和完整，没有虚假记 载、误导性陈述或重大遗漏。 一、担保情况介绍 证券代码：301276 证券简称：嘉曼服饰 公告编号：2025-004 北京嘉曼服饰股份有限公司 关于公司对外担保的进展公告 北京嘉曼服饰股份有限公司（以下简称"公司"）分别于 2024 年 4 月 19 日、 2024 年 5 月 13 日召开第三届董事会第二十七次会议及 2023 年年度股东大会， 审议通过了关于《关于公司及子公司 2024 年度向银行申请综合授信额度暨对外 担保的议案》，同意公司及合并报表范围内的子公司（下同）拟向部分银行申请 综合授信总额最高不超过人民币 180,000 万元，有效期自 2023 年年度股东大会 审议通过之日起 12 个月内，授信额度在上述期限内可循环使用。同时公司将根 据各金融机构要求，在上述额度内为全资子公司嘉曼服饰（天津）有限公司、天 津嘉士服装服饰有限公司（以下简称"天津嘉士"）、宁波嘉迅服饰有限公司、暇 步士（北京）品牌管理有限公司、江苏嘉帆服饰有限公司的综合授信提供相应的 担保，担保总额不超过 100,000 万元。各家银行授信额度及担保金额、授 ...

中国经济网北京4月7日讯嘉曼服饰（301276）(301276.SZ)2日晚发布《关于公司股东股份减持计划的预 披露公告》。 公司股东深圳市架桥富凯股权投资企业(有限合伙)(简称"深圳架桥"，持股比例2.09870%)及其一致行动 人天津架桥富凯股权投资基金合伙企业(有限合伙)(简称"天津架桥"，持股比例1.18365%)合计持有 3,544,947股的公司股份(占公司总股本比例3.28236%)，全部为首次公开发行前已发行股份，其本次计划 以集中竞价、大宗交易方式减持公司股份合计不超过3,240,000股，占公司总股本比例不超过3%。本次 减持原因系自身资金需求。 1月7日，公司披露《关于北京嘉曼服饰股份有限公司特定股东减持计划实施完成的公告》，公司于2024 年11月26日披露公告，持股1.01%的股东重庆麒厚西海股权投资管理有限公司-重庆麒厚股权投资合伙企 业(有限合伙)(简称"重庆麒厚")计划自减持计划公告之日起3个交易日之后3个月内以集中竞价交易方式 减持股份数量不超过公司股份总数的0.81%，大宗交易的方式减持公司股份数量不超过公司股份总数的 0.2%。近日公司收到重庆麒厚告知函，重庆麒厚通过集中 ...

| | | 4月3日重要公告精选 | | --- | --- | --- | | 类型 | 公司 | 主要内容 | | 销售数据 | 中通客车 | 1-3月累计销售量2766辆 同比增长10.02% | | | 广汽集团 | 3月销量为17.39万辆,同比下降3.01% | | 项目投资 | 顺控发展 | 拟投建顺德区资源循环利用中心(北滘)项目 | | 合同中标 | 华康洁净 | 联合体预中标"武汉大学细胞资源库项目维修改造工程设计施工总承包" | | 业绩披露 | 东兴证券 | 2024年净利润15.44亿元,同比增长88.39% | | | 利尔化学 | 一季度净利润预增203.08%-223.98% | | 股权转让 | 圣农发展 | 拟收购太阳谷54%股权 | | 回购 | 三一重工 | 拟斥资10亿元 20亿元回购股份 | | 增减持 | 嘉受服饰 | 深圳架桥、天津架桥拟合计减持不超3%股份 | | | 濮耐股份 | 实际控制人刘百宽家族部分成员拟合计减持不超0.993%股份 | | 其他 | 矩光科技 | 获得某欧洲知名汽车 Tierl 客户两个项目定点 | | | 东安动力 | 2025年一 ...

证券代码：301276 证券简称：嘉曼服饰 公告编号：2025-003 北京嘉曼服饰股份有限公司 关于公司股东股份减持计划的预披露公告 公司股东深圳市架桥富凯股权投资企业（有限合伙）及其一致行动人天津架 桥富凯股权投资基金合伙企业（有限合伙）保证向本公司提供的信息内容真实、 准确、完整，没有虚假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 特别提示： 北京嘉曼服饰股份有限公司（以下简称"公司""嘉曼服饰"）股东深圳市架桥 富凯股权投资企业（有限合伙）（以下简称"深圳架桥"，持股比例 2.09870%）及 其一致行动人天津架桥富凯股权投资基金合伙企业（有限合伙）（以下简称"天 津架桥"，持股比例 1.18365%）合计持有 3,544,947 股的公司股份（占公司总股 本比例 3.28236%），全部为首次公开发行前已发行股份，其本次计划以集中竞 价、大宗交易方式减持本公司股份合计不超过 3,240,000 股，占公司总股本比例 不超过 3%。上述股东通过集中竞价和大宗交易方式减持的，自本减持计划公告 之日起 3 个交易日后的 3 个月内进行（2025 年 4 ...

| 投资者关系活动 | 特定对象调研 | □分析师会议 | | --- | --- | --- | | 类别 | 媒体采访 | □业绩说明会 | | | □新闻发布会 | 路演活动 | | | □现场参观 | | | | 其他 | | | 参与单位名称及 | 1、国金证券-杨雨钦 | | | 人员姓名 | 2、金鼎资本-欧依露 | | | | 3、东吴证券-赵艺原、汤军 | | | | 4、国联基金-项薇 | | | 时间 | 2025 年 3 月 12 日 | | | 地点 | 公司会议室 | | | 上市公司接待人 | 董事会秘书、副总经理：程琳娜 | | | 员姓名 | | | | | 公司接待人员就与会人员提出的以下问题进行了逐一解 | | | | 答： | | | | 1、暇步士（Hush Puppies）品牌起源于美国，公司如何在保 | | | | 持品牌调性的基础上，进行本土化经营。 | | | | 公司在聚焦暇步士（Hush Puppies）品牌美式休闲风格的 | | | | 基础上，从版型、材质、时尚感等方面都进行了适合中国消费 | | | | 者的改进。版型上更注重东方人的体型，其 ...

编号：2025-007 | 投资者关系活动 | 特定对象调研 □分析师会议 | | --- | --- | | 类别 | 媒体采访 □业绩说明会 | | | □新闻发布会 路演活动 | | | □现场参观 | | | 其他 | | 参与单位名称及 | 1、国金证券-杨雨钦 | | 人员姓名 | | | 时间 | 2025 年 3 月 4 日 | | 地点 | 公司会议室 | | 上市公司接待人 | 董事会秘书、副总经理：程琳娜 | | 员姓名 | | | | 公司接待人员就与会人员提出的以下问题进行了逐一解 | | | 答： | | | 1、去年市场上大都在加大折扣出清，我们为什么会选择主动 | | | 抗住折扣。 | | | 公司各品牌在不断地持续升级更新产品和服务，不断地给 | | | 消费者带来新的穿着体验，重研发、提品质、丰富产品功能性、 | | | 强化品牌文化、优化营销策略，为消费者提供更大的情绪价值。 | | | 公司品牌多年来也积累了一批忠实的消费者，他们认可公司产 | | | 品的设计、品质。公司认为坚持品牌定位才是长远发展的正确 | | 投资者关系活动 | 道路。公司去年以来坚持的 ...

Summary of the Conference Call Company Overview - The conference call involved **Gana Apparel**, which has undergone significant changes since its IPO, including the acquisition of the **Hapais** brand and expansion into various clothing categories such as men's, women's, and children's apparel, as well as accessories like bags and shoes [1][2]. Key Points and Arguments Business Strategy and Market Conditions - Gana Apparel has shifted its focus to self-operated brands, particularly in children's clothing, with **Hapais** and **Hajis** being the main brands. The company has also introduced a high-end collection store called **Big Lux** [1]. - The overall market sentiment has shown signs of recovery, especially during the Lunar New Year, with both offline and online sales experiencing a noticeable uptick compared to the previous year [2]. - The company plans to enhance its product design, focusing on trendy and casual styles that appeal to younger consumers, which has already received positive feedback from franchisees [2][3]. Financial Performance and Growth Expectations - The company anticipates a stable and high-quality growth trajectory, expecting better performance than the previous year. The growth will be driven by both existing brands and new product lines [3][8]. - The growth forecast for 2025 includes a focus on children's clothing, with expectations for double-digit growth rates, particularly in the **Hapais** and **Hajis** brands [9][12]. Channel Strategy - Gana Apparel is undergoing a channel transformation, moving towards flagship stores and reducing the number of less profitable department store locations. This includes a focus on enhancing the shopping experience in high-traffic areas [3][6]. - The company is also adjusting its online strategy to emphasize brand image and new product launches, with expectations for online sales to become a significant growth driver [6][10]. Product Pricing and Margins - The pricing strategy for 2025 will remain consistent with the previous year, with no significant increases or decreases expected. The company aims to maintain a competitive price positioning [5][25]. - The gross margin for children's clothing is expected to be higher for **Hajis**, followed by **Gaman** and **Hapais**, with the latter facing higher costs due to imported goods [5][8]. Store Expansion Plans - Gana Apparel plans to open approximately 20 new stores in 2025, focusing on high-potential areas such as shopping centers and flagship stores [13][14]. - The company has completed the transition of stores from previous franchisees, with a total of around 110 stores currently under its management, leaving room for further expansion [12][13]. Online Sales and Market Position - Online sales currently account for about 40% of total sales, with expectations for gradual growth. The company is focusing on improving online brand presence and sales efficiency [9][10]. - Major online platforms for sales include **Tmall**, **JD.com**, and **Pinduoduo**, with **Vipshop** expected to have a higher share in children's clothing [39]. Competitive Landscape - The company acknowledges competition from brands like **Yagor**, which has entered the high-end children's clothing market. However, Gana Apparel believes its diverse product offerings and brand positioning will mitigate competitive pressures [30][31]. Financial Health and Future Outlook - The company expects to maintain a stable dividend policy, referencing previous year's distributions while planning for regular operational expenditures without significant capital investments [20][22]. - Overall, Gana Apparel is optimistic about its growth trajectory, driven by strategic brand management, channel optimization, and a focus on consumer trends [25][30]. Additional Important Information - The company is currently in the process of renewing its licensing agreements, which may impact future revenue from authorized products [17][20]. - Gana Apparel is also focusing on improving inventory management and reducing excess stock, which has previously affected financial performance [29][30]. This summary encapsulates the key insights from the conference call, highlighting Gana Apparel's strategic direction, market conditions, and growth expectations for the coming years.

Group 1: Pricing and Strategy - The company maintains its pricing strategy for children's clothing, focusing on brand positioning and slight adjustments based on market sales and promotional activities [3] - Online channels are prioritized for brand image establishment, despite a slowdown in online traffic growth [3] - The company plans to enhance the product upgrade and brand image for Hush Puppies men's and women's clothing in 2025 [3] Group 2: Business Development and Market Position - The company aims to celebrate the 30th anniversary of the Water Babies brand with a series of marketing and channel upgrade activities to increase market share and brand awareness [3] - The company will continue to improve store efficiency and expand quality channels for Hush Puppies and Haggis children's clothing while maintaining brand positioning and profit margins [3] - The company sees significant market potential in children's clothing, with a relatively low number of stores compared to competitors [4] Group 3: Licensing and Import Business - Licensing fees are expected to grow, influenced by the number of licensed categories and the performance of licensed merchants [3] - The company does not plan to focus on high-end children's clothing imports due to the limited audience, instead opting for refined management of buyer stores [4] Group 4: Market Trends and Consumer Behavior - Despite declining birth rates, the company believes that the large base of children aged 3-14 will continue to drive demand for children's clothing [4] - The company anticipates a shift in consumer behavior towards brand and quality consumption, especially in lower-tier cities [4]

Pricing Strategy - The brand "Shuihai'er" will maintain its current pricing strategy while conducting moderate promotions based on market conditions to avoid excessive discounts [3] - The overall pricing strategy remains focused on brand positioning, with slight adjustments based on market sales and promotional activities [3] Product Development - Continuous product upgrades and style focus have been completed for "Shuihai'er," with an emphasis on enhancing product quality and functionality [3] - The 2025 autumn/winter collection for "Hush Puppies" features a more focused American casual style, with improved fabric functionality and comfort [4] Brand Promotion - "Shuihai'er" is investing in brand promotion, with advertising campaigns launched in 28 cities to enhance brand awareness and reputation [4] - The company aims to collaborate with quality partners to promote the development of the "Shuihai'er" brand [4] Business Expansion - The company plans to further develop the "Hush Puppies" brand through product upgrades, brand image renewal, and marketing promotions [3] - The existing children's clothing segment will maintain brand positioning and profit margins while improving store efficiency [3] Core Competencies - The company boasts over 30 years of experience in design, operation, and sales, establishing a strong design and research capability [4] - A multi-brand operation strategy allows for flexibility in resource allocation and market adaptation, catering to diverse consumer needs [4] Dividend Policy - The company intends to maintain a relatively stable dividend ratio, with potential increases as profitability improves and without major capital expenditures [5] Market Trends - Shopping centers offer a comprehensive consumer experience, posing a challenge to traditional department stores, which may evolve towards more specialized boutique formats [5] - The company is exploring the use of AI technology to enhance operational efficiency, currently applying it in document drafting [5]

| | 块均按品牌来分别管理，线上各品牌归电商事业部统筹管理。 | | --- | --- | | | 每个事业部负责人直接向分管副总经理汇报，各团队独立考 | | | 核。 | | | 4、今年是水孩儿三十周年，会有什么计划实施。 | | | 水孩儿品牌产品升级已经接近尾声，近期已经开始加强对 | | | 水孩儿品牌宣传推广方面的投入，目前已在全国 28 个城市进 | | | 行了广告投放，后续也会继续通过多种形式进一步提升品牌知 | | | 名度和美誉度。今年在加强营销推广的同时，也会继续选择优 | | | 质合作伙伴，与其共同推进水孩儿品牌的发展，合作共赢。 | | | 5、公司价格策略是否有所变动。 | | | 就原有童装业务而言，公司现阶段仍然以去年下半年调整 | | | 后的价格策略为基础，以树立品牌定位为主要目标，结合市场 | | | 销售情况以及线下商场活动和线上各平台大促规则轻微浮动。 | | | 6、暇步士（Hush Puppies）男女装的门店结构，以及未来发 | | | 展的侧重。 | | | 暇步士（Hush Puppies）男女装目前是分独立店铺经营的， | | | 也有少数为男女 ...