Core Insights - The company reported a revenue of 8.93 billion and a net profit of 1.19 billion for FY26H1, showing a year-on-year increase of 1.4% and 5.3% respectively [1] - The brand's down jacket revenue reached 6.57 billion, reflecting an 8.3% year-on-year growth [1] - The company plans to distribute an interim dividend of 0.063 HKD per share [1] Brand Leadership - The company is reinforcing its brand image as a "global leader in down jackets" through innovative brand campaigns and comprehensive product promotion [1] - In FY26H1, the company linked its brand to the Everest polar gene and launched the "Master Puff" series at Paris Fashion Week [1] Core Product Development - The company is focusing on its core product categories and expanding its spring and summer offerings [1] - Key product series include down jackets, functional outerwear, and sun protection clothing, with several products winning the ISPO Award for global design [1] Channel Optimization - The company is enhancing its channel operations by expanding top-tier stores and improving single-store performance [1] - Online sales of the brand's down jackets have shown steady growth, with strong performance during the Double Eleven shopping festival [1] Membership Experience Enhancement - The company has established better communication channels with customers, adding approximately 400,000 new members on Tmall and JD platforms [2] - As of September 30, 2025, the total membership on these platforms reached about 21.4 million [2] Financial Forecast - The company maintains its financial forecasts, expecting revenues of 28.4 billion, 31.1 billion, and 34.1 billion for FY26-28, with net profits of 4 billion, 4.4 billion, and 5 billion respectively [2]

Core Viewpoint - Bosideng reported a 1.4% year-on-year increase in revenue and a 5.3% increase in net profit for the first half of FY26, with a declared interim dividend of 6.3 HK cents per share, indicating healthy growth despite a challenging market environment [1] Financial Performance - For the first half of FY26, Bosideng's revenue reached 8.928 billion yuan, up 1.4% year-on-year, while net profit attributable to shareholders was 1.189 billion yuan, up 5.3% year-on-year, with a gross margin increase of 0.1 percentage points to 50.0% [1] - The brand's down jacket business saw revenue grow by 8.3% to 6.568 billion yuan, although gross margin declined by 2.0 percentage points to 59.1% [2] Brand Performance - The main brand recorded revenue of 5.719 billion yuan, an increase of 8.3% year-on-year, with new product lines introduced to enhance consumer choice, but the gross margin fell by 1.5 percentage points to 64.8% due to faster growth in distribution channels compared to self-operated channels [2] - The Snow Flying brand focused on high cost-performance strategies, with revenue declining by 3.2% to 378 million yuan and a gross margin decrease of 2.2 percentage points to 47.9% [2] - The Ice Cleansing brand underwent brand repositioning and inventory clearance, resulting in a revenue drop of 26% to 15 million yuan and a significant gross margin decline of 82.5 percentage points to -63.4% [2] OEM Business - The OEM business faced challenges from tariff policies, geopolitical issues, and weak overseas consumer demand, leading to an 11.7% revenue decline to 2.044 billion yuan, but gross margin improved by 0.4 percentage points to 20.5% due to enhanced supply chain management [2] Women's Wear Business - The women's wear segment experienced a decline in revenue by 18.6% to 251 million yuan, with a gross margin decrease of 1.9 percentage points to 59.9% due to a persistently weak market environment [3] Diversification Efforts - Revenue from diversified businesses fell by 45.3% to 64 million yuan, while gross margin improved by 0.2 percentage points to 27.8%, primarily due to a decrease in school uniform revenue by 49.3% [3] Channel Optimization - The company is focusing on optimizing channel quality and enhancing single-store operations, with a net increase of 88 stores in the down jacket business, bringing the total to 3,558 stores [3] Investment Outlook - The company is expected to perform well in the upcoming peak season, with projected EPS for FY26-28 at 0.35, 0.38, and 0.43 yuan respectively, and a target price of 6.0 HK dollars, maintaining a "buy" rating [3]

近期，波司登发布了2025/26上半财年成绩单。截至2025年9月30日的6个月，公司实现营收89.28亿元，同比增长1.4%；经营溢利为15.17亿元，同比增长 3.1%。 专注中高端市场的波司登品牌收入增速同比下滑。本财年，波司登品牌收入同比上升8.3%，而在2023/2024财年上半年，波司登品牌收入同比增速为 19.4%，2023/2024财年上半年则是25.5%。 羽绒服高端市场既有Moncler、北面等海外品牌布局，也有高梵、凯乐石等本土品牌瓜分，波司登的高端化转型挑战较大。 有意思的是，一直高喊高端化转型的波司登，今年以来在加强大众市场布局。早些时候，波司登管理层提出将加码大众羽绒服市场，重点关注高性价比领 域。截至9月30日，波司登羽绒服业务常规零售网点（不含旺季店）总数较上一财年同期净增加88个，全部来自走平价路线的雪中飞和冰洁两个品牌。 冰洁、雪中飞分别净增29、126家店 波司登2018年提出高端化转型后，渠道方面做出相应调整。 作为大众定位的冰洁，自2020/21财年开始大力收缩线下代理渠道，发展线上渠道。2022/23财年内，冰洁线下渠道几乎全部关闭，仅剩两家寄售网点。 然而到了本财 ...

新华网海南博鳌12月4日电 十载博鳌潮涌，共绘时代新章。12月4日，以"链接全球，引领未来：'十五五'新机遇"为主题的2025企业家博鳌论坛 主论坛在海南博鳌举行。汇聚众多世界500强、中国500强企业及行业领军者，共话新时期高质量发展路径。 以品牌为桥，波司登链接全球创新资源迈向价值链中高端。早在上世纪90年代，波司登就率先进入瑞士等欧洲市场，成为中国品牌出海先行 者。近年来，品牌以全球视野高点定位，相继亮相纽约、米兰、伦敦、巴黎国际时装周，响应共建"一带一路"倡议，升级运营伦敦旗舰店，稳健拓 展国际产能与市场。通过品牌、产品、渠道与服务的一体化布局，波司登实现了从"产品出海"到"品牌出海"的价值跃升，让"中国温暖"赢得全球信 赖。 以创新为核，波司登加快形成新质生产力塑造竞争新优势。依托国家级工业设计中心、CNAS认证实验室等高端平台，其登峰系列、泡芙系列 等创新产品屡获国内外大奖。通过深度融合数字智能与制造体系，波司登构建起"研产供销服"全链路协同体系，产品交付周期缩短至7-10 天，"BSD.AI美学大脑"实现从设计到虚拟成衣的数字化闭环。波司登坚信，唯有持续进行"不可复制的创新"，才能真正将科技创新 ...

Investment Rating - The report maintains a "Buy" rating for Bosideng with a target price of HKD 6.0 [1][4]. Core Insights - Bosideng's revenue for the first half of FY26 increased by 1.4% year-on-year to RMB 89.28 billion, while net profit rose by 5.3% to RMB 11.89 billion, indicating healthy growth [2][4]. - The brand's down jacket business saw an 8.3% increase in revenue to RMB 65.68 billion, although the gross margin declined by 2.0 percentage points to 59.1% [2][4]. - The OEM business faced challenges, with revenue decreasing by 11.7% to RMB 20.44 billion, but gross margin improved by 0.4 percentage points to 20.5% due to better supply chain management [3][4]. - The women's clothing segment experienced an 18.6% decline in revenue to RMB 2.51 billion, reflecting a tough market environment [3][4]. - The company is focusing on optimizing channel quality and enhancing store operations, with a net increase of 88 down jacket stores to 3,558 [3][4]. Financial Summary - For FY26, the projected earnings per share (EPS) are expected to be RMB 0.35, with a growth forecast of 10.1% for revenue and 11.3% for net profit [4][5]. - The gross margin is expected to stabilize around 57.3% for FY26, with a net profit margin of 13.7% [5][14]. - The company anticipates a steady increase in revenue from RMB 28.51 billion in FY26 to RMB 34.70 billion by FY28, with corresponding net profits rising from RMB 3.91 billion to RMB 4.86 billion [5][14].

21世纪经济报道记者朱艺艺 报道 近日，国内羽绒服龙头波司登（03998.HK）交出一份并不亮眼的中期成绩单。 2025/26上半财年（截至2025年9月30日止六个月），波司登实现营收约89.28亿元（人民币，下同）， 同比小幅上升1.4%，净利润约12.01亿元，同比增长5.2%。 需要指出的是，作为业务基本盘的品牌羽绒服收入增速有所放缓，2025/26上半财年该板块贡献收入约 65.68亿元，占总收入的73.6%。尽管实现增速8.3%，但相比2023/24上半财年、2024/25上半财年动辄两 位数的高增速（对应增速分别为28.1%、22.7%），已明显放缓。 在"聚焦羽绒服主航道、聚焦时尚功能科技服饰主赛道" 的战略方向下，品牌羽绒服业务为波司登公司 的最大收入来源。 2025/26上半财年，品牌羽绒服业务实现收入约65.68亿元，占总收入的73.6%，同比上升8.3%。但该业 务板块毛利率下降2个百分点至59.1%，主要由于经销商渠道在2025/26上半财年的销售增长速度高于自 营渠道，且经销商的毛利率较自营渠道较低所致。 拉长时间线看，相比2023/24上半财年、2024/25上半财年高达28.1 ...

Core Viewpoint - Bosideng (03998.HK), a leading down jacket brand in China, reported a modest mid-term performance for the first half of the 2025/26 fiscal year, with revenue of approximately 8.93 billion yuan, a year-on-year increase of 1.4%, and a net profit of about 1.20 billion yuan, up 5.2% [2]. Revenue Performance - The brand's down jacket business generated approximately 6.57 billion yuan, accounting for 73.6% of total revenue, with a year-on-year growth of 8.3%. However, this growth rate has slowed compared to the previous two fiscal years, which saw growth rates of 28.1% and 22.7% respectively [3][5]. - The main brand, Bosideng, contributed 5.72 billion yuan in revenue, also achieving an 8.3% growth rate, significantly lower than the previous years' growth rates of 25.5% and 19.4% [5]. Market Challenges - The slowdown in growth is attributed to intensified competition in the high-end down jacket market, with brands like Arc'teryx, KAILAS, Descente, The North Face, and others attracting high-net-worth consumers [5]. - Rising raw material costs have also pressured Bosideng's cost structure, with the price of duck down increasing from 304 yuan/kg in 2020 to 669 yuan/kg in 2025 [5]. Strategic Initiatives - Despite market challenges, Bosideng is committed to maintaining its high-end positioning, launching the "Master Puff" series during Paris Fashion Week and collaborating with renowned designers to introduce premium product lines [6][8]. - The company has strategically invested in the Canadian luxury down jacket brand Moose Knuckles, acquiring approximately 31.6% of its shares to strengthen its high-end market presence [7]. Brand Development - The management indicated that the AREAL series has performed better than expected, with around 60% of sales revenue coming from new customers, primarily younger consumers [8]. - Bosideng aims to deepen its focus on down jackets while exploring new categories, ensuring that all new product developments align with its core business strategy [9][14]. Snow Flying Brand Performance - The Snow Flying brand, positioned in the mid-range market, experienced a revenue decline of 3.2% to 378 million yuan, despite increasing its retail outlets [10][13]. - The management expressed optimism about Snow Flying's recovery, noting a shift from negative to positive growth in sales during October and November [13].

Core Viewpoint - The report from Credit Lyonnais indicates an upward adjustment of the target price for Bosideng (03998) from HKD 5.2 to HKD 5.8, driven by an increase in the forecasted price-to-earnings ratio to 13 times from the previous 12 times, highlighting an attractive risk-return profile with a projected dividend yield of 6.5% over the next 12 months [1] Group 1 - Bosideng's sales and net profit for the first half of the fiscal year increased by 1.4% and 5.3% year-on-year, respectively, aligning with expectations [1] - The management reiterated its guidance for fiscal year 2026, anticipating a 10% year-on-year sales growth, with net profit growth expected to exceed sales growth [1] - Since October, Bosideng's offline sales have recorded double-digit year-on-year growth, with a reduction in discount rates, while online sales maintained strong momentum during the Double Eleven shopping festival [1] Group 2 - The firm has revised its net profit forecasts for fiscal years 2026 to 2028 upwards by 1% to 2%, reflecting a more favorable business mix and stringent cost control, while sales forecasts remain largely unchanged [1]

Core Viewpoint - Citi has raised the target price for Bosideng (03998) from HKD 5.2 to HKD 5.8, citing an increase in the forecasted price-to-earnings ratio to 13 times from 12 times, and a projected dividend yield of 6.5% over the next 12 months, making the risk-return profile attractive [1] Financial Performance - Bosideng's sales and net profit for the first half of the fiscal year increased by 1.4% and 5.3% year-on-year, respectively, aligning with expectations [1] - The management has reiterated its guidance for fiscal year 2026, anticipating a 10% year-on-year sales growth, with net profit growth expected to exceed sales growth [1] Sales Trends - Since October, Bosideng's offline sales have recorded double-digit year-on-year growth, with a reduction in discount rates [1] - The online business has also maintained strong momentum during the Double Eleven shopping festival [1] Profit Forecast Adjustments - The forecast for net profit for fiscal years 2026 to 2028 has been increased by 1% to 2% to reflect a more favorable business mix and strict cost control, while sales forecasts remain largely unchanged [1]

机构：中信建投证券 研究员：叶乐/黄杨璐 核心观点 FY26H1（自然年25 年4 月-9 月）公司营收、归母净利润分别同比+1.4%、+5.3%，其中FY26H1 羽绒服 业务同比+8.3%，主品牌波司登、雪中飞品牌分别同比+8.3%、-3.2%；批发模式营收增速（+7.9%）快 于直营（+6.6 %）。截止9 月底，波司登、雪中飞品牌门店分别为3140、389 家，较财年初分 别-67、+126 家。FY2 6 H1公司OEM 和女装业务承压。FY26H1 公司毛利率50.0 %/+0 .1 p c t，主要系 毛利率较高的羽绒服业务占比提升。财务费用率同比-1.3pct 和其他收入占比同比+0.4pct 共同助力下， 公司经营利润率17.0%/+0.3pct、归母净利率13.3%/+0.5pct。展望FY26H2，波司登主品牌将加大羽绒品 类投入以及强化品类竞争优势，积极推进产品科技研发以及优化渠道布局，伴随着下半财年销售旺季来 临，预计有望提速增长，泡芙和极寒系列有望引领。10 月至今公司羽绒服主业销售表现良好。 事件 公司发布FY26H1 业绩公告（业绩期为2025 年4 月1 日-9 月30日）： ...