消息面上，波司登近期发布2025/26财年中期业绩公告。财报显示，截至2025年9月30日，公司实现营收 约89.28亿元（人民币，下同），同比上涨1.4%；权益股东应占溢利同比增长5.2%至约11.89亿元，中期 业绩连续8年创同期历史新高。 东方证券指出，展望26下半财年，预计公司收入和盈利均有望提速。在之前结束的双十一活动中，在天 猫和抖音平台，公司波司登主品牌在服饰品类名列前茅，其副牌雪中飞也表现优异，为旺季提速打下了 良好基础。围绕双聚焦战略和羽绒主业的多品牌矩阵，该行预期公司未来3年将保持稳健可持续增长。 波司登(03998)涨超3%，截至发稿，涨3.19%，报5.17港元，成交额1.03亿港元。 来源：智通财经网 ...

消息面上，波司登近期发布2025/26财年中期业绩公告。财报显示，截至2025年9月30日，公司实现营收 约89.28亿元(人民币，下同)，同比上涨1.4%；权益股东应占溢利同比增长5.2%至约11.89亿元，中期业 绩连续8年创同期历史新高。 东方证券指出，展望26下半财年，预计公司收入和盈利均有望提速。在之前结束的双十一活动中，在天 猫和抖音平台，公司波司登主品牌在服饰品类名列前茅，其副牌雪中飞也表现优异，为旺季提速打下了 良好基础。围绕双聚焦战略和羽绒主业的多品牌矩阵，该行预期公司未来3年将保持稳健可持续增长。 波司登(03998)涨超3%，截至发稿，涨3.19%，报5.17港元，成交额1.03亿港元。 ...

Summary of Bosideng's 2025 Half-Year Earnings Call Company Overview - **Company**: Bosideng - **Fiscal Year**: 2025 - **Industry**: Apparel, specifically down jackets Key Financial Highlights - **Revenue**: Achieved 11.9 billion CNY in the first half of FY2025, a 3% year-on-year increase, marking a historical high for the period [2][3] - **Operating Profit**: Increased by 3.1% year-on-year, reaching 11.9 billion CNY, also a historical high [3] - **Gross Margin**: Slightly improved to 50%, up by 0.1 percentage points [3] - **Inventory Turnover Days**: Decreased significantly to 178 days, down by 11 days year-on-year, indicating improved operational efficiency [3] Business Segment Performance - **Down Jacket Business**: - Revenue grew by 8.3% to 65.68 billion CNY, accounting for 74% of total revenue [2][5] - The main brand performed well, with spring/summer product sales increasing from 15% to 18% of total sales [5] - Offline direct sales channels saw a comparable store growth of 6% [5] - **OEM Segment**: - Revenue declined by 11.7% to 20.4 billion CNY, impacted by external factors such as tariffs and geopolitical issues [5] - **Women's Wear and Diversified Apparel**: - Slight decline in revenue, but minimal impact on overall group performance [5] Market Strategy and Product Development - **New Products and Designer Collaborations**: - Demand for new and designer items exceeded expectations, particularly for the "Puff" product line, which is expected to see significant growth [6][15] - Classic items like the Extreme Cold series are anticipated to remain popular during peak season [6] - **E-commerce Strategy**: - Traditional e-commerce platforms (e.g., Tmall, JD) showed steady growth, with Tmall ranking second and JD first during the Double Eleven shopping festival [7][8] - Douyin (TikTok) saw rapid growth after restructuring its official flagship store [8] Inventory and Channel Management - **Inventory Management**: - Focused on destocking in the first half of FY2025 due to excess inventory from a warm winter in 2024 [9] - Healthy inventory levels maintained, with no anticipated burdens for the second half of the fiscal year [13] - **Channel Strategy**: - Expected revenue split between self-operated and distribution channels to be approximately 70:30 [4][9] Future Outlook - **Growth Projections**: - The company aims for a double-digit growth rate of 10% for the full fiscal year, with the down jacket segment expected to exceed 10% growth in the second half [4][11] - **Pricing Strategy**: - Average selling price (ASP) expected to remain stable or slightly increase compared to the previous year [18][19] - **Store Expansion**: - Anticipated slight increase in total store count, with plans to open and close several stores [20] Brand-Specific Strategies - **Xuezhongfei and Bingjie Brands**: - Focus on online sales with minimal changes in offline store strategy; Xuezhongfei aims to solidify its position in the ice and snow sports market [21] - **Response to Seasonal Sales Pressure**: - Sales performance aligns with expectations due to significant adjustments in inventory, channels, and product innovation [22] Additional Insights - **OEM Order Visibility**: - Long-term demand from large brands is promising, but immediate growth is not expected for the current fiscal year [12] - **Women's Wear Challenges**: - Short-term revenue and profit growth not anticipated; strategies include personnel optimization and product mix adjustments [16][17]

Investment Rating - The report maintains a "Buy" rating for the company [4][9] Core Views - The company is expected to achieve steady growth in the first half of FY2026, with a notable performance in its main product line, down jackets, which showed resilience during the off-season [8] - The company’s revenue and profit are projected to accelerate in the second half of FY2026, supported by favorable inventory levels and an extended sales season due to the late Chinese New Year [8] - The company aims to maintain sustainable growth over the next three years through a dual-focus strategy on its down jacket core business and a multi-brand matrix [8] Financial Performance Summary - Revenue for FY2024A is projected at 23,214 million, with a year-on-year growth of 38.4%, and is expected to reach 34,759 million by FY2028E, with a CAGR of approximately 10.6% [3] - Operating profit is forecasted to grow from 4,398 million in FY2024A to 6,711 million in FY2028E, reflecting a steady increase in profitability [3] - Net profit attributable to the parent company is expected to rise from 3,074 million in FY2024A to 4,879 million in FY2028E, with a CAGR of 11.8% [3] - Earnings per share are projected to increase from 0.26 in FY2024A to 0.42 in FY2028E [3] Valuation Metrics - The target price is set at 6.36 HKD, based on a 17x PE ratio for FY2026 [3][9] - The company’s PE ratio is expected to decrease from 17.1 in FY2024A to 10.7 in FY2028E, indicating improving valuation attractiveness [3] - The PB ratio is projected to decline from 4.0 in FY2024A to 2.5 in FY2028E, suggesting a potential undervaluation over the forecast period [3]

分渠道看，自营与加盟均稳健增长，零售网络稳步扩张。上半财年自营与加盟均实现稳健增长，其中自 营收入同比增长6.6%至24.1 亿元，加盟收入同比增长7.9%至37.0 亿元，得益于公司在库存去化上对加 盟商的支持，实际加盟的终端流水表现远高于收入增长。截止到9月30 日，公司羽绒服业务零售网点 （不含旺季店）总数净增加88 家至3558 家，其中，自营渠道净增3 家、加盟净增85 家。财年内公司持 续打造具有波司登基因的门店，巩固和拓展Top 店体系，打造门店聚类经营模式。基于顾客分层构建分 店态精细化运营体系。 机构：申万宏源研究 研究员：王立平/刘佩 波司登发布FY25/26 财年中期业绩，表现符合预期，延续高质量增长。FY2025/26 上半财年，公司收入 同比增长1.4%至89.3 亿元，归母净利润同比增长5.3%至11.9 亿元，业绩表现符合预期。自2018 年战略 转型以来，连续八年利润增长快于收入，彰显公司卓越的经营质量与持续的增长韧性。派发中期股息 0.063 港元/股，派息比率约为55%。 分业务看，羽绒服主业稳健增长，波司登品牌增长优异。分业务看，品牌羽绒服业务作为核心引擎，上 半年收入同 ...

Investment Rating - The report does not explicitly state the investment rating for Bosideng International Holdings Core Insights - The principal brand of Bosideng drove growth in 1H25, while other business segments contracted year-on-year [1][3] - Total operating revenue for 1H25 was RMB 8.93 billion, a year-on-year increase of 1.4%, with profit attributable to owners rising by 5.3% to RMB 1.19 billion [2][8] - The gross profit margin for 1H25 was 50.0%, reflecting a slight year-on-year increase of 0.2 percentage points but a decrease of 7.3 percentage points from the previous half-year [2][8] - The company optimized inventory turnover days to 178 days, down from 189 days in the same period last year [2][8] Revenue Breakdown - Revenue from the Bosideng brand grew by 8.3% to RMB 6.57 billion, accounting for 73.6% of total revenue [3][9] - The ODM business saw a revenue decline of 11.7% year-on-year, while womenswear revenue decreased by 18.6% to RMB 250 million [3][9] - The diversified clothing business, primarily school uniforms, recorded a significant revenue drop of 45.3% to RMB 64 million [3][9] - Raw material sales revenue increased by 22.8% year-on-year, indicating strong demand in that segment [3][9] Operational Efficiency - The company employs a smart distribution center and integrated inventory management to enhance sales growth and manage inventory effectively [4][10] - The operational model allows for rapid response to market changes, contributing to a significant reduction in inventory turnover days [4][10] - AI technology is being utilized to drive apparel design and improve online operations, significantly reducing operational costs [4][10] Marketing Strategy - The company focuses on high-quality store openings in landmark commercial complexes to maximize brand exposure [5][12] - A refined operation model of "unique design per store, specific strategy per store" is being implemented [5][12] - During the Double Eleven shopping festival, the company achieved growth with lighter discounts, ranking first in several e-commerce platforms [5][12]

hyzqdatemark 2025 年 12 月 01 日 证券研究报告 纺织服饰 | 服装家纺 港股|公司点评报告 证券分析师 符超然 SAC：S1350525050004 fuchaoran@huayuanstock.com 联系人 周宸宇 zhouchenyu@huayuanstock.com | 基本数据 | 2025 | 年 | 11 | 月 28 日 | | --- | --- | --- | --- | --- | | 收盘价（港元） | | | | 4.96 | | 一年内最高/最低（港 | | | | 5.37/3.46 | | 元） | | | | | | 总市值（百万港元） | | | | 57,683.58 | | 流通市值（百万港元） | | | | 57,683.58 | | 资产负债率（%） | | | | 42.99 | | 资料来源：聚源数据 | | | | | 波司登(03998.HK) 投资评级： 买入（维持） ——收入及利润正增长，全新设计师系列推动品牌价值提升 投资要点： 风险提示。新品推广不及预期风险，极端气候影响风险，内外需不及预期风险。 | 盈利预测与估值（人民 ...

Core Insights - Bosideng's latest financial report for the 25/26 fiscal year shows impressive mid-term performance, with revenue reaching 8.928 billion and net profit at 1.201 billion, marking year-on-year growth rates of 1.4% and 5.2% respectively [1] - The down jacket segment continues to grow rapidly, with revenue increasing by 8.3% year-on-year, supported by growth in both self-operated and wholesale channels [1] - The overall gross margin and operating profit margin have improved, standing at 50.0% and 17.0% respectively, indicating strong profitability [1] - Inventory turnover days decreased by 11 days to 178 days, reflecting improved operational efficiency [1] Brand Strengthening - Bosideng is focusing on a "global leading down jacket expert" strategy, emphasizing differentiation and internationalization to enhance brand strength [4] - The company has implemented a "four-dimensional differentiation" strategy to upgrade brand value across various categories, demographics, and market levels [4] - Significant investment in the Snow Flying brand aims to position it as "China's first brand in ice and snow down jackets," with recent data showing a turnaround in performance [4][5] - The rebranding of the Bingjie brand targets the new generation of high-intelligence consumers, with a focus on inventory reduction and product updates [4] Product Innovation - Bosideng is leveraging consumer insights and product innovation to activate diverse consumption scenarios, driving high-quality development [10] - The "Master Puff" down jacket series addresses urban consumers' needs for warmth and style, leading to rapid growth in this product category [11] - The AREAL series, designed for urban elites, combines functionality and elegance, successfully addressing consumer pain points [12][13] Channel Optimization - Bosideng is enhancing channel efficiency through refined operations, focusing on high-quality development [15] - The company is expanding flagship stores and optimizing single-store operations to improve customer experience and store efficiency [16][17] - A user-centered, omnichannel ecosystem has been established, enhancing operational capabilities and increasing member contributions [18][19] Conclusion - Bosideng's high-quality growth stems from disrupting traditional rules in the down jacket sector, expanding seasonal and scenario limitations, and redefining luxury through collaborations with international designers [20][21] - The company is poised for continued high-quality growth, supported by strong sales momentum in the down jacket segment during the current sales season [22]

Core Insights - Bosideng reported a mid-term performance for the fiscal year 2025/26, achieving revenue of approximately RMB 89.28 billion, a year-on-year increase of 1.4%, and a net profit of about RMB 12.01 billion, up 5.2%, marking a historical high for the same period [1] Business Performance - The core business of Bosideng showed strong performance, with revenue from branded down jackets increasing by 8.3% to approximately RMB 65.68 billion, driven by a 6.6% increase in self-operated channel revenue to RMB 24.11 billion and a 7.9% increase in wholesale channel revenue to RMB 37.01 billion [1] - The company is positioned as a "global leader in down jackets," focusing on product innovation to enhance brand value and internationalization [1] Product Innovation and Collaborations - Bosideng collaborated with top luxury brand creative director Kim Jones to launch the high-end product line Bosideng AREAL, integrating high fashion aesthetics with 49 years of expertise in down jacket craftsmanship [2] - The company also partnered with "functional fashion guru" Errolson Hugh to introduce the VERTEX three-in-one down jacket series, aiming to provide an all-scenario wearing experience [2] Market Strategy - Bosideng focuses on the main track of fashionable functional technology apparel, continuously optimizing and expanding product lines such as sun-protective clothing and down jackets, appealing to the outdoor and sports lifestyle of younger consumers [2] - The brand's consumer structure is becoming younger, with a significant increase in consumers under 30 on major e-commerce platforms like Tmall and JD, indicating enhanced brand value [2] Channel Strategy - The company emphasizes core categories and quality reputation as key assets, expanding market presence through product iteration and innovation while avoiding blind expansion [3] - Bosideng adapts its channel strategy to align with evolving consumer demands, enhancing operational efficiency through the expansion of flagship stores and distinctive brand stores [3] Online Sales Growth - In the first half of the fiscal year 2025/26, Bosideng's online sales revenue reached RMB 14.26 billion, a year-on-year increase of 2.2%, with a total of approximately 21.4 million members on Tmall and JD platforms [4] - The brand also gained over 1 million followers on Douyin, totaling approximately 11 million followers on the platform by September 30, 2025 [4] Inventory Management - The company improved its gross profit margin by 1.7% to approximately RMB 44.67 billion, supported by an efficient inventory management system that reduced inventory turnover days to 178 days, down 11 days year-on-year [4] - This reduction in inventory turnover days reflects Bosideng's effective product management capabilities and operational resilience in responding to market changes [4]

Core Viewpoint - UBS reported that Bosideng (03998) announced its financial results for the first half of the fiscal year 2026 ending September, with revenue and profit meeting the bank's expectations [1] Group 1: Financial Performance - Bosideng's management indicated that offline retail sales (including direct sales and distributors) achieved double-digit year-on-year growth from October to November [1] - The company's strategy to assist franchisees in clearing old inventory has shown positive results, leading to a strong recovery in franchisee confidence [1] Group 2: Market Positioning - UBS believes that Bosideng's core brand focuses on the high-end market, with a clear and differentiated product mix that allows it to effectively capture various consumer segments [1] Group 3: Price Target and Rating - Based on unchanged profit forecasts and updated risk-free rate assumptions, UBS raised the target price from HKD 5.87 to HKD 6.20, maintaining a "Buy" rating [1]