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波司登(3998.HK):羽绒服业务持续引领增长 期待旺季表现
Ge Long Hui· 2025-12-04 21:50
Core Viewpoint - Bosideng reported a 1.4% year-on-year increase in revenue and a 5.3% increase in net profit for the first half of FY26, with a declared interim dividend of 6.3 HK cents per share, indicating healthy growth despite a challenging market environment [1] Financial Performance - For the first half of FY26, Bosideng's revenue reached 8.928 billion yuan, up 1.4% year-on-year, while net profit attributable to shareholders was 1.189 billion yuan, up 5.3% year-on-year, with a gross margin increase of 0.1 percentage points to 50.0% [1] - The brand's down jacket business saw revenue grow by 8.3% to 6.568 billion yuan, although gross margin declined by 2.0 percentage points to 59.1% [2] Brand Performance - The main brand recorded revenue of 5.719 billion yuan, an increase of 8.3% year-on-year, with new product lines introduced to enhance consumer choice, but the gross margin fell by 1.5 percentage points to 64.8% due to faster growth in distribution channels compared to self-operated channels [2] - The Snow Flying brand focused on high cost-performance strategies, with revenue declining by 3.2% to 378 million yuan and a gross margin decrease of 2.2 percentage points to 47.9% [2] - The Ice Cleansing brand underwent brand repositioning and inventory clearance, resulting in a revenue drop of 26% to 15 million yuan and a significant gross margin decline of 82.5 percentage points to -63.4% [2] OEM Business - The OEM business faced challenges from tariff policies, geopolitical issues, and weak overseas consumer demand, leading to an 11.7% revenue decline to 2.044 billion yuan, but gross margin improved by 0.4 percentage points to 20.5% due to enhanced supply chain management [2] Women's Wear Business - The women's wear segment experienced a decline in revenue by 18.6% to 251 million yuan, with a gross margin decrease of 1.9 percentage points to 59.9% due to a persistently weak market environment [3] Diversification Efforts - Revenue from diversified businesses fell by 45.3% to 64 million yuan, while gross margin improved by 0.2 percentage points to 27.8%, primarily due to a decrease in school uniform revenue by 49.3% [3] Channel Optimization - The company is focusing on optimizing channel quality and enhancing single-store operations, with a net increase of 88 stores in the down jacket business, bringing the total to 3,558 stores [3] Investment Outlook - The company is expected to perform well in the upcoming peak season, with projected EPS for FY26-28 at 0.35, 0.38, and 0.43 yuan respectively, and a target price of 6.0 HK dollars, maintaining a "buy" rating [3]
雪中飞、冰洁加速开店,波司登转型计划有变?
3 6 Ke· 2025-12-04 12:09
Core Insights - Bosideng reported a revenue of 8.928 billion yuan for the first half of the 2025/26 fiscal year, reflecting a year-on-year growth of 1.4%, while operating profit increased by 3.1% to 1.517 billion yuan [1] - The revenue growth rate for the Bosideng brand has declined compared to previous fiscal years, with an increase of 8.3% this year compared to 19.4% and 25.5% in the first halves of the 2023/24 and 2022/23 fiscal years, respectively [1] Group 1: Market Position and Strategy - The high-end down jacket market is competitive, with both international brands like Moncler and The North Face and local brands like Gaofeng and Kailas [2] - Bosideng has shifted focus to the mass market, emphasizing high cost-performance products, with a net increase of 88 retail outlets in the first half of the fiscal year, all from its budget brands Xuezhongfei and Bingjie [2][3] - The brand's strategy to strengthen its presence in the mass market is seen as a rational return to ensure cash flow and scale, as high-end products primarily serve brand image [2] Group 2: Store Expansion and Brand Positioning - Bingjie has opened 29 new stores, all dedicated retail outlets, after previously closing most offline channels [3][6] - Xuezhongfei's store count increased from 276 to 389, with a significant presence in mid-range shopping malls [7] - The main brand Bosideng, however, has reduced its store count by 67 to 3,140, indicating a strategic shift to optimize channel structure and improve quality [9] Group 3: High-End Product Development - Bosideng is launching high-end product lines to enhance brand image, including the "Dengfeng" series and collaborations with high-profile designers [10][11] - The introduction of the VERTEX concept store aims to reshape consumer perception of Bosideng as a high-end brand [13] - Despite these efforts, the brand's presence in high-end shopping districts remains limited, with only 2.61% of stores located in high-end areas [13] Group 4: Financial Performance and Challenges - Xuezhongfei reported a revenue of approximately 378 million yuan, down 3.2% year-on-year, while Bingjie faced a significant revenue decline of 26% [16] - The management has indicated that investments in brand marketing and product development for Xuezhongfei have increased, leading to a turnaround in revenue growth in recent months [16] - The high-end market for down jackets has seen a rise in competition, with brands like Gaofeng and Moose Knuckles gaining traction [17][19]
波司登亮相企业家博鳌论坛 以新质生产力领航高质量发展
Xin Hua Wang· 2025-12-04 09:07
Core Viewpoint - The 2025 Boao Forum for Entrepreneurs focuses on high-quality development paths in the new era, gathering leaders from global and Chinese top 500 companies to discuss new opportunities during the transition from the 14th to the 15th Five-Year Plan [1] Group 1: Company Overview - Bosideng Group, a leader in the Chinese down jacket industry, participated in the forum, sharing its strategic insights and achievements in global brand development [3] - Founded 49 years ago, Bosideng has maintained its commitment to the core business of down jackets, becoming a globally recognized brand with a market value of 118.058 billion yuan and leading sales in the Chinese market for 30 consecutive years [3] Group 2: Global Expansion and Brand Strategy - Bosideng has positioned itself as a pioneer in international markets, entering Europe in the 1990s and showcasing its brand at major fashion weeks in New York, Milan, London, and Paris [3] - The company has transitioned from "product export" to "brand export," enhancing its global reputation and trust in "Chinese warmth" [3] Group 3: Innovation and Production - Bosideng is accelerating the formation of new productive forces through innovation, utilizing high-end platforms like national industrial design centers and certified laboratories [4] - The company has integrated digital intelligence with its manufacturing system, reducing product delivery cycles to 7-10 days and achieving a digital closed loop from design to virtual garments [4] Group 4: Sustainability and Social Responsibility - Bosideng has embedded sustainable development into its corporate strategy, establishing a clear ESG framework and carbon goals, becoming the first Asian textile and apparel company to receive MSCI ESG AAA rating [4] - The company has contributed 1.55 billion yuan to social causes, promoting rural revitalization and common prosperity through long-term community partnerships [4] Group 5: Future Direction - As it enters a new decade, Bosideng aims to align with national development strategies and accelerate its journey from being the top in China to becoming globally leading, contributing to brand strength and modernization in China [5]
波司登(03998):羽绒服业务持续引领增长,期待旺季表现
Guotou Securities· 2025-12-04 08:07
Investment Rating - The report maintains a "Buy" rating for Bosideng with a target price of HKD 6.0 [1][4]. Core Insights - Bosideng's revenue for the first half of FY26 increased by 1.4% year-on-year to RMB 89.28 billion, while net profit rose by 5.3% to RMB 11.89 billion, indicating healthy growth [2][4]. - The brand's down jacket business saw an 8.3% increase in revenue to RMB 65.68 billion, although the gross margin declined by 2.0 percentage points to 59.1% [2][4]. - The OEM business faced challenges, with revenue decreasing by 11.7% to RMB 20.44 billion, but gross margin improved by 0.4 percentage points to 20.5% due to better supply chain management [3][4]. - The women's clothing segment experienced an 18.6% decline in revenue to RMB 2.51 billion, reflecting a tough market environment [3][4]. - The company is focusing on optimizing channel quality and enhancing store operations, with a net increase of 88 down jacket stores to 3,558 [3][4]. Financial Summary - For FY26, the projected earnings per share (EPS) are expected to be RMB 0.35, with a growth forecast of 10.1% for revenue and 11.3% for net profit [4][5]. - The gross margin is expected to stabilize around 57.3% for FY26, with a net profit margin of 13.7% [5][14]. - The company anticipates a steady increase in revenue from RMB 28.51 billion in FY26 to RMB 34.70 billion by FY28, with corresponding net profits rising from RMB 3.91 billion to RMB 4.86 billion [5][14].
主品牌增速放缓,雪中飞负增长,波司登如何守住羽绒服基本盘?
Core Viewpoint - Bosideng, a leading down jacket brand in China, reported a modest mid-term performance for the first half of the 2025/26 fiscal year, with revenue of approximately 8.93 billion yuan, a slight increase of 1.4% year-on-year, and a net profit of about 1.20 billion yuan, up 5.2% year-on-year [1] Revenue Performance - The brand down jacket business generated approximately 6.57 billion yuan, accounting for 73.6% of total revenue, with a year-on-year growth of 8.3%. However, this growth rate has slowed compared to the previous two fiscal years, which saw growth rates of 28.1% and 22.7% respectively [2][4] - The main brand, Bosideng, contributed 5.72 billion yuan with an 8.3% growth rate, significantly lower than the previous year's growth rates of 25.5% and 19.4% [4] Market Competition - The slowdown in growth is attributed to intensified competition in the high-end down jacket market, with brands like Arc'teryx, KAILAS, Descente, The North Face, and others targeting high-net-worth consumers [4] Cost Pressures - Rising raw material prices have added cost pressures, with the price of duck down (95% down content) increasing from 304 yuan/kg in 2020 to 669 yuan/kg in 2025 [5] Strategic Initiatives - Despite market challenges, Bosideng is maintaining its high-end positioning, launching new product lines such as the "Master Puff" series and collaborating with luxury brand creative director Kim Jones for the AREAL line [6][7] - The management indicated that the AREAL series has performed better than expected, with about 60% of sales coming from new customers, primarily young consumers [7] Snow Flying Brand Performance - The Snow Flying brand, positioned in the mid-range market, experienced a revenue decline of 3.2% to 378 million yuan, despite increasing retail outlets [10][11] - The management emphasized that Snow Flying will continue to be a focus for the company, with increased investment in brand marketing and product development [11] Diversification Efforts - The diversified clothing business segment generated approximately 6.4 million yuan, accounting for 0.7% of total revenue, down 45.3% year-on-year. The company is exploring functional apparel categories while maintaining a focus on down jackets as the core product [12]
主品牌增速放缓,雪中飞负增长 波司登如何守住羽绒服基本盘?
Core Viewpoint - Bosideng (03998.HK), a leading down jacket brand in China, reported a modest mid-term performance for the first half of the 2025/26 fiscal year, with revenue of approximately 8.93 billion yuan, a year-on-year increase of 1.4%, and a net profit of about 1.20 billion yuan, up 5.2% [2]. Revenue Performance - The brand's down jacket business generated approximately 6.57 billion yuan, accounting for 73.6% of total revenue, with a year-on-year growth of 8.3%. However, this growth rate has slowed compared to the previous two fiscal years, which saw growth rates of 28.1% and 22.7% respectively [3][5]. - The main brand, Bosideng, contributed 5.72 billion yuan in revenue, also achieving an 8.3% growth rate, significantly lower than the previous years' growth rates of 25.5% and 19.4% [5]. Market Challenges - The slowdown in growth is attributed to intensified competition in the high-end down jacket market, with brands like Arc'teryx, KAILAS, Descente, The North Face, and others attracting high-net-worth consumers [5]. - Rising raw material costs have also pressured Bosideng's cost structure, with the price of duck down increasing from 304 yuan/kg in 2020 to 669 yuan/kg in 2025 [5]. Strategic Initiatives - Despite market challenges, Bosideng is committed to maintaining its high-end positioning, launching the "Master Puff" series during Paris Fashion Week and collaborating with renowned designers to introduce premium product lines [6][8]. - The company has strategically invested in the Canadian luxury down jacket brand Moose Knuckles, acquiring approximately 31.6% of its shares to strengthen its high-end market presence [7]. Brand Development - The management indicated that the AREAL series has performed better than expected, with around 60% of sales revenue coming from new customers, primarily younger consumers [8]. - Bosideng aims to deepen its focus on down jackets while exploring new categories, ensuring that all new product developments align with its core business strategy [9][14]. Snow Flying Brand Performance - The Snow Flying brand, positioned in the mid-range market, experienced a revenue decline of 3.2% to 378 million yuan, despite increasing its retail outlets [10][13]. - The management expressed optimism about Snow Flying's recovery, noting a shift from negative to positive growth in sales during October and November [13].
里昂:升波司登目标价至5.8港元 下半财年起销售强劲
Zhi Tong Cai Jing· 2025-12-03 06:06
Core Viewpoint - The report from Credit Lyonnais indicates an upward adjustment of the target price for Bosideng (03998) from HKD 5.2 to HKD 5.8, driven by an increase in the forecasted price-to-earnings ratio to 13 times from the previous 12 times, highlighting an attractive risk-return profile with a projected dividend yield of 6.5% over the next 12 months [1] Group 1 - Bosideng's sales and net profit for the first half of the fiscal year increased by 1.4% and 5.3% year-on-year, respectively, aligning with expectations [1] - The management reiterated its guidance for fiscal year 2026, anticipating a 10% year-on-year sales growth, with net profit growth expected to exceed sales growth [1] - Since October, Bosideng's offline sales have recorded double-digit year-on-year growth, with a reduction in discount rates, while online sales maintained strong momentum during the Double Eleven shopping festival [1] Group 2 - The firm has revised its net profit forecasts for fiscal years 2026 to 2028 upwards by 1% to 2%, reflecting a more favorable business mix and stringent cost control, while sales forecasts remain largely unchanged [1]
里昂:升波司登(03998)目标价至5.8港元 下半财年起销售强劲
智通财经网· 2025-12-03 06:01
Core Viewpoint - Citi has raised the target price for Bosideng (03998) from HKD 5.2 to HKD 5.8, citing an increase in the forecasted price-to-earnings ratio to 13 times from 12 times, and a projected dividend yield of 6.5% over the next 12 months, making the risk-return profile attractive [1] Financial Performance - Bosideng's sales and net profit for the first half of the fiscal year increased by 1.4% and 5.3% year-on-year, respectively, aligning with expectations [1] - The management has reiterated its guidance for fiscal year 2026, anticipating a 10% year-on-year sales growth, with net profit growth expected to exceed sales growth [1] Sales Trends - Since October, Bosideng's offline sales have recorded double-digit year-on-year growth, with a reduction in discount rates [1] - The online business has also maintained strong momentum during the Double Eleven shopping festival [1] Profit Forecast Adjustments - The forecast for net profit for fiscal years 2026 to 2028 has been increased by 1% to 2% to reflect a more favorable business mix and strict cost control, while sales forecasts remain largely unchanged [1]
波司登(3998.HK):FY26H1淡季业绩稳健 冬季有望迎来更佳表现
Ge Long Hui· 2025-12-03 05:49
Core Viewpoint - In FY26H1, the company's revenue and net profit attributable to shareholders increased by 1.4% and 5.3% year-on-year, respectively, with the down jacket business growing by 8.3% [1][2] Financial Performance - FY26H1 revenue reached 8.93 billion, with an operating profit of 1.52 billion and a net profit of 1.19 billion, alongside a proposed interim dividend of 0.063 HKD per share, representing a cash dividend payout ratio of 60.9% [1][2] - The gross profit margin was 50.0%, up by 0.1 percentage points, mainly due to the increased proportion of high-margin down jacket business [3] - The operating profit margin was 17.0%, an increase of 0.3 percentage points, while the net profit margin was 13.3%, up by 0.5 percentage points [3] Business Segments - The brand down jacket business accounted for 73.6% of FY26H1 revenue, with the main brand Bosideng generating 5.72 billion, an increase of 8.3% [2] - The OEM and women's wear segments faced short-term pressure, with revenues of 2.04 billion and 0.251 billion, down by 11.7% and 18.6%, respectively [3] Store and Channel Performance - As of the end of September, the number of Bosideng and Snow Flying brand stores was 3,140 and 389, respectively, with changes of -67 and +126 stores since the beginning of the fiscal year [2] - Online revenue was 1.43 billion, up by 2.2%, while offline revenue was 4.73 billion, up by 9% [2] Future Outlook - In FY26H2, the company expects accelerated growth due to the sales peak season, with increased investment in the Bosideng main brand and the introduction of new product lines [4] - Revenue forecasts for FY26 to FY28 are 28.5 billion, 31.22 billion, and 34.09 billion, with corresponding net profits of 3.92 billion, 4.34 billion, and 4.8 billion, reflecting growth rates of 10.0%, 9.6%, and 9.2% [4]
波司登(03998.HK)26财年中期业绩点评:品牌羽绒服板块引领营收稳健增长 库存周转速度显著提升
Ge Long Hui· 2025-12-03 05:49
Core Viewpoint - Bosideng reported a stable revenue growth driven by its brand down jacket business, while the OEM processing business faced pressure due to tariffs [1][2] Group 1: Financial Performance - For the first half of FY2025/26, the company achieved revenue of 8.928 billion yuan, a year-on-year increase of 1.4%, and a net profit attributable to shareholders of 1.189 billion yuan, up 5.3% [1] - The brand down jacket business generated revenue of 6.568 billion yuan, growing by 8.3%, with the main Bosideng brand contributing 5.719 billion yuan, also up 8.3% [1] - The OEM processing business revenue declined by 11.7% to 2.044 billion yuan, while women's clothing revenue fell by 18.6% to 0.251 billion yuan [1] - The overall gross margin slightly increased by 0.1 percentage points to 50.0%, with the brand down jacket business gross margin decreasing by 2.0 percentage points to 59.1% [2] Group 2: Channel and Inventory Management - The company optimized its channel structure, resulting in a net increase of 88 retail stores to 3,558, with self-operated stores increasing by 3 to 1,239 [1] - The average inventory turnover days decreased by 11 days to 178 days, attributed to a slowdown in raw material procurement and inventory reduction efforts [3] - The online channel for the brand down jacket business saw a revenue increase of 2.4% to 1.383 billion yuan, accounting for 21.1% of the business [1] Group 3: Future Outlook - The company expects the OEM business to stabilize and return to growth in the second half of the fiscal year, while maintaining a focus on product innovation and channel quality improvement [3] - The net profit forecasts for FY2026-2028 are 3.931 billion yuan, 4.382 billion yuan, and 4.786 billion yuan, with corresponding PE ratios of 13.5, 12.1, and 11.1 times [3]