Core Viewpoint - The electric luxury vehicle market is facing significant challenges, with major brands like Mercedes, Ferrari, and Porsche experiencing disappointing sales and production cuts despite a general increase in global electric vehicle sales [4][5][6][7]. Group 1: Sales Performance - Mercedes' electric G-Class SUV has seen poor sales, with only 1,450 units sold in Europe by April, compared to 9,700 units of the gasoline version [11]. - Ferrari has delayed the launch of its second electric vehicle to at least 2028 due to weak demand [5]. - Porsche has reduced production plans for its electric models, including the Taycan, which has seen a 49% drop in sales [20]. Group 2: Market Dynamics - The global electric vehicle market is booming, with a projected 20 million units sold by 2025, accounting for over 25% of total vehicle sales [18]. - The International Energy Agency (IEA) forecasts that by 2030, electric vehicles will make up over 40% of the market, driven by smaller and more affordable models [19]. - China dominates global electric vehicle production, accounting for over 70% of output, and has exported nearly 1.25 million electric vehicles [19]. Group 3: Consumer Preferences - Consumers are gravitating towards lower-priced gasoline models rather than expensive electric versions, as seen with the G-Class where buyers prefer the gasoline variant for its better value [14][21]. - The electric G-Class has a significantly lower range (239 miles) compared to its gasoline counterpart (500 miles), which is a critical factor for consumers [15]. - The trend indicates a shift away from high-end electric vehicles towards more affordable entry-level models, as traditional luxury strategies are becoming less effective [21][23]. Group 4: Strategic Shifts - Luxury brands are reassessing their electric vehicle strategies, with companies like Bentley and Lamborghini delaying electric vehicle launches and extending the timeline for phasing out gasoline engines [20]. - The automotive industry is encouraged to adopt a strategy similar to Ford's Model T, focusing on affordable, mass-produced electric vehicles rather than high-end models [23].

Core Viewpoint - The luxury car market faces three main challenges: cautious consumer purchasing decisions, the choice between gasoline and electric vehicles, and the balance between safety and intelligence in product offerings. Mercedes-Benz's long-wheelbase E-Class addresses these challenges by providing a luxury travel experience that meets consumer demands for uncompromising quality [1][5]. Group 1: Safety Innovations - Mercedes-Benz has evolved its safety philosophy from a focus on passive safety to proactive care, exemplified by the long-wheelbase E-Class, which features a steel-aluminum hybrid body with over 77% high-strength steel, including 20% ultra-high-strength steel, and 13 safety airbags as standard [2][3]. - The vehicle underwent over 50 crash tests tailored to long-wheelbase and Chinese road conditions, achieving high internal standards, and introduced high-speed ray technology for real-time visualization of crash dynamics [2][3]. Group 2: Preventive Safety Systems - The long-wheelbase E-Class includes the Pre-Safe® system, which activates side airbags in milliseconds to protect occupants during a side collision, and features auditory protection to mitigate hearing damage from collisions [3]. - The vehicle integrates advanced technology, including the Qualcomm 8295 smart cockpit chip and 5G communication, along with the third-generation MBUX system for seamless interaction [3]. Group 3: Redefining Luxury Value - Mercedes-Benz emphasizes a "long-termism" philosophy, focusing on technology, service, and responsibility to redefine luxury value, with the long-wheelbase E-Class achieving the highest resale value in its category according to a report [5][6]. - The vehicle's design merges technology and aesthetics, featuring a 14.4-inch central display and a spacious interior with luxury amenities tailored for the Chinese market, enhancing the overall luxury experience [6]. Group 4: Market Positioning - While competitors focus on either configuration or pricing, Mercedes-Benz has elevated its value proposition, embodying the essence of a luxury brand that leads rather than follows market trends [7].

Group 1 - The establishment of the Digital and Communication Department by Beijing Mercedes-Benz Sales Service Co., Ltd. (BMBS) is a strategic move to address changing market challenges and customer expectations [1][3] - The new department will enhance the brand's customer operation capabilities across multiple touchpoints by leveraging existing strengths in customer operations and digitalization [3] - The Digital and Communication Department consists of four business segments: Brand and Communication, Digital Marketing and Platform Operations, Customer Rights and Experience, and Customer Operations [3] Group 2 - Zhou Juan has been appointed as the Vice President of Digital and Communication, effective July 1, 2025, while continuing her role in corporate communication for Mercedes-Benz (China) Investment Co., Ltd. [4] - Zhou Juan has demonstrated exceptional performance and leadership since joining Mercedes-Benz in 2006, particularly in marketing, dealer communication, retail management training, public relations, and corporate communication [4] - Her leadership has strengthened the collaboration between the key strategic market of China and the headquarters, promoting the integration of global communication and marketing [4]

Group 1 - A new type of technology crime involving remote control of vehicles has raised widespread concern, particularly regarding the safety of second-hand car buyers [1][2] - The case involved a second-hand Mercedes-Benz vehicle that was remotely controlled by its previous owner to attempt theft while the current owner was driving [1][2] - Mercedes-Benz stated that their remote control features require owner authorization and cannot be activated while the vehicle is in motion, assuring customers of their vehicle's safety [1][2] Group 2 - The case details reveal that the previous owner, Lai, purchased the vehicle for 175,000 RMB and later attempted to reclaim it through remote control after selling it to the victim, Lin [2] - The vehicle's ownership was complicated by a loan agreement and a mortgage, raising questions about the legality of the sale and the risks associated with purchasing mortgaged vehicles [2][3] - Legal experts advise against purchasing mortgaged or unclear ownership vehicles, emphasizing the importance of verifying ownership and mortgage status before buying [7]

Core Insights - Mercedes-Benz is facing significant challenges in the Chinese market, with a total of 16,100 vehicles recalled due to safety and emission risks, following a previous recall of 33,400 vehicles in May [1][3] - The company's sales in China have declined, with 683,600 units sold in 2024, a decrease of 7.3% year-on-year, and 152,800 units in the first quarter of 2025, down 10% year-on-year [1][3] - To combat declining sales, Mercedes-Benz has been reducing prices across its key models, with discounts reaching up to 120,000 yuan for certain models [2][3] Sales Performance - The C-Class, GLC, and E-Class are the main sales pillars for Mercedes-Benz in China, with significant price reductions implemented to stimulate demand [2][3] - The sales decline is also reflected in the financial performance of Beijing Benz, which reported a revenue of 21.747 billion euros in 2024, down 3.36% year-on-year, and a net profit of 2.443 billion euros, down 18.5% year-on-year [3] Market Competition - The rise of domestic brands has intensified competition, with domestic brands capturing 64% of the retail market share in the first five months of 2024, an increase of 7.9 percentage points year-on-year [3][4] - The penetration rate of new energy vehicles (NEVs) among domestic brands reached 74.6%, while Mercedes-Benz's NEV penetration remains low at 6.4% for mainstream joint venture brands [4] Electric Vehicle Strategy - Mercedes-Benz's electric vehicle sales are lagging, with only 185,000 units sold globally in 2024, a decrease of 23% year-on-year, and 45,500 units in the first quarter of 2025, down 10% year-on-year [4][5] - The company plans to launch a significant number of new products from 2025 to 2027, including 36 new models, with a focus on both internal combustion and electric vehicles [8][9] Investment and Development - Mercedes-Benz has committed to increasing its investment in China, with plans to introduce multiple dedicated products covering all market segments and drive types from 2025 to 2027 [9] - Since 2019, the company has invested 10.5 billion yuan in R&D in China, focusing on electrification and intelligence, establishing the largest R&D network outside Germany [9] Competitive Landscape - Compared to other multinational automakers, Mercedes-Benz's localization of electric vehicles appears slower, with competitors like BMW and Audi making larger investments in local partnerships and production [11][13]

Core Insights - The automotive industry is witnessing a shift towards plug-in hybrid vehicles with large batteries, particularly among joint venture brands like Mercedes-Benz, as they aim to meet the growing demand for low-energy consumption and extended range in the Chinese market [1][5][8] - Mercedes-Benz is reportedly developing a new plug-in hybrid model tailored for China, focusing on oil-electric dual drive and ultra-long range capabilities, although the company has denied the authenticity of this information [1][2] - The competition in the large battery plug-in hybrid segment is intensifying, with various automakers, including BMW and Toyota, also investing in similar technologies to capture market share [6][7] Company Strategy - Mercedes-Benz's internal analysis indicates a shift in consumer preferences in China, where users prioritize low energy consumption, convenience in charging, and extended range over the specific technology of range-extended vehicles [3][4] - The company has previously explored range-extended hybrid technology but decided to pivot towards a more advantageous path by developing a plug-in hybrid that leverages its strengths in engine technology [3][4] - The new project is still in the technical proposal stage, with cost and development timelines being critical factors in decision-making [4] Market Dynamics - The large battery plug-in hybrid segment has become a focal point for foreign and joint venture brands, as they seek to adapt to changing consumer demands in China [5][8] - The success of domestic brands like Li Auto and AITO, which have achieved significant sales with their range-extended models, highlights the competitive landscape and the necessity for traditional automakers to innovate [6][7] - The automotive industry is transitioning from a technology-driven approach to one that is more demand-driven, as evidenced by the collective shift of joint venture brands towards large battery plug-in hybrids [7][8]

智通财经6月13日电，日前，梅赛德斯-奔驰（中国）汽车销售有限公司根据《缺陷汽车产品召回管理条 例》、《缺陷汽车产品召回管理条例实施办法》和《机动车排放召回管理规定》的要求，向国家市场监 督管理总局备案了召回计划。召回编号E2025M0087V：自2025年6月30日起，召回生产日期在2020年12 月2日至2022年12月12日期间的部分进口A级、CLA级和GLA级汽车，共计2151辆。本次召回范围内的 部分车辆，由于生产制造问题，涡轮增压器涡轮外壳上的喷嘴形状可能不符合规范，在特定驾驶条件下 无法满足排放相关要求，可能存在排放危害风险。梅赛德斯-奔驰（中国）汽车销售有限公司将通过梅 赛德斯-奔驰授权经销商，为召回范围内的车辆免费更新发动机控制单元软件，以消除排放危害。 梅赛德斯-奔驰召回2151辆进口A级、CLA和GLA汽车 ...

梅赛德斯-奔驰、北京奔驰召回部分进口和国产汽车 智通财经6月13日电，日前，梅赛德斯-奔驰（中国）汽车销售有限公司、北京奔驰汽车有限公司根据 《缺陷汽车产品召回管理条例》和《缺陷汽车产品召回管理条例实施办法》的要求，向国家市场监督管 理总局备案了召回计划。召回编号S2025M0090V：自2025年6月13日起，召回生产日期在2023年4月25 日至2023年8月17日期间的部分国产C级和GLC SUV汽车，共计252辆。召回编号S2025M0094V：自 2025年6月13日起，召回生产日期在2023年2月8日至2023年10月10日期间的部分进口S级和EQE汽车，共 计257辆。本次召回范围内部分车辆在之前的召回维修中使用了不正确的保险丝盒，可能导致与其相关 联的系统出现故障，车辆可能失去动力，约束系统、仪表显示等受到影响。此外，不能排除起火风险， 存在安全隐患。梅赛德斯-奔驰（中国）汽车销售有限公司、北京奔驰汽车有限公司将通过梅赛德斯-奔 驰授权经销商，为召回范围内车辆免费检查受影响的保险丝盒，如果零部件号有误则进行更换，以消除 安全隐患。 ...

Market Capitalization Changes - Tesla's market capitalization reached $105.14 billion, with an increase of $1 billion from the previous day, and its stock price is $326.43 [3] - Toyota's market capitalization is $238.97 billion, showing a decrease of $34.67 million, with a stock price of $182.61 [3] - Xiaomi Auto's market capitalization is $177.55 billion, increasing by $10.24 million, with a stock price of $6.88 [3] - BYD's market capitalization is $154.61 billion, decreasing by $26.58 million, with a stock price of $49.52 [3] - Ferrari's market capitalization is $85.96 billion, decreasing by $7.11 million, with a stock price of $482.39 [3] Other Notable Companies - General Motors has a market capitalization of $47.95 billion, increasing by $9.03 million, with a stock price of $49.87 [4] - Ford's market capitalization is $42.39 billion, increasing by $2.4 million, with a stock price of $10.66 [4] - Hyundai's market capitalization is $35.90 billion, increasing by $4.57 million, with a stock price of $22 [4] - Kia's market capitalization is $28.44 billion, increasing by $4.34 million, with a stock price of $71.84 [4] - Nissan's market capitalization is $8.74 billion, decreasing by $0.97 million, with a stock price of $2.50 [5]

| 特斯拉 | 10695.2 | + -393.65 | 332.05 | | --- | --- | --- | --- | | (9) 丰田汽车 | 2449.63 | + -44.9 | 187.96 | | והו 小米汽车 | 1765.65 | + +3.52 | 6.86 | | 比亚迪 | 1543.04 | + -2.94 | 50.07 | | ANI 法拉利 | 857.09 | 1 +9.33 | 480.96 | | 梅赛德斯奔驰 | 564.6 | + -2.72 | 58.63 | | 宝马汽车 | 543.69 | -2.68 | 87.87 | 金十图示：2025年06月05日（周四）全球汽车制造商市值变化 2 @ JIN10.COM 金十数据 | 一个交易工具 JIN10.COM t 2016 - 11:50 - 11 - 11 - 11 - 11 - | 入》 大众汽车 | 534.66 | + -3.99 | 106.26 | | --- | --- | --- | --- | | 通用汽车 | 458.32 | + -13.35 | 47.67 | | >6 玛鲁蒂 ...