Core Insights - Mercedes-Benz showcased multiple upgraded core models at the 2025 Guangzhou International Auto Show, including long-wheelbase C-Class, E-Class, S-Class sedans, and various SUVs, enhancing user choices and meeting the demand for intelligent and high-quality travel in China [1] Group 1: C-Class Updates - The long-wheelbase C-Class received configuration upgrades valued at approximately 45,000 yuan, featuring the new M254 2.0T engine for improved power response and driving smoothness [3] - Standard features now include heated front seats and a smart parking system with a 360° camera, enhancing convenience for winter and urban driving [3] - The C 260 L models come equipped with navigation assist, keyless entry, digital smartphone key, and Burmester® 3D surround sound system, with the special edition adding memory function seats and ventilated front seats [5] Group 2: E-Class Enhancements - The E-Class family has seen significant upgrades, with the introduction of the E 260 L classic version and standard features like navigation assist and heated front seats across the lineup [7] - Higher-end models like the E 300 L now include additional comfort features such as seat ventilation and a digital key, while the long-wheelbase version emphasizes rear-seat comfort with a 60.76% increase in wheelbase [7] - All E-Class models are equipped with the third-generation MBUX system, leveraging the Qualcomm 8295 chip and 5G communication for enhanced connectivity [7] Group 3: S-Class Features - The S-Class now includes standard navigation assist, air suspension, and electric doors, with the introduction of the S 400 L Business Special Edition [8] - Higher models feature ambient lighting and Burmester® 3D surround sound, with the air suspension system automatically adjusting based on road conditions for improved stability [8] - The seating system is designed to alleviate long-distance fatigue through dynamic adjustments [8] Group 4: SUV Upgrades - The GLB SUV introduces the GLB 220 Heritage Edition, featuring exclusive paint and components, along with standard heated front seats and ambient lighting [8] - The long-wheelbase GLC SUV adds the GLC 260 L 4MATIC classic version, with navigation assist and heated front seats as standard [10] - The GLS SUV now includes smart navigation assist and enhanced seating features, designed for both on-road comfort and off-road performance [10]

Group 1: Core Insights - The Mercedes-AMG GT XX concept car made its debut in China, showcasing advanced electric drive technologies that will be mass-produced by 2026, indicating the arrival of the first model on the AMG.EA electric platform [2] - The launch of the all-new Mercedes-Benz pure electric CLA marks a new chapter in the company's electric and intelligent vehicle strategy, serving as both a new starting point and a pivot for the brand [4][6] - Mercedes-Benz emphasizes the importance of the Chinese market as a key pillar in its global strategy, focusing on electric and intelligent transformation to meet evolving customer demands [7][8] Group 2: Product and Market Strategy - By 2027, Mercedes-Benz plans to introduce seven exclusive models tailored for the Chinese market, covering various segments including luxury sedans and electric SUVs, while continuing to upgrade existing fuel models [8] - The company is committed to a long-term strategy of quality over quantity, aiming to maintain a steady business rhythm amidst market fluctuations and uncertainties [8] - Mercedes-Benz is enhancing its customer service ecosystem through a combination of hard, soft, and cloud connections, aiming to improve customer experience and deepen understanding of user needs [10] Group 3: Brand and Community Engagement - The company has been actively involved in social responsibility initiatives in China, establishing a professional platform for public welfare through the Mercedes-Benz Star Wish Foundation, which has invested over 360 million yuan in various projects [15][17] - The concept of "influence philanthropy" is being adopted to expand participation in social initiatives, aligning brand values with community engagement [17][18] - Mercedes-Benz aims to create a sustainable network of dealerships that balances the interests of customers, investors, and the overall brand development trend [12]

Core Insights - Mercedes-Benz showcased the AMG GT XX concept car at the "2025 Mercedes-Benz XX Technology Innovation Day," highlighting its advancements in electrification and intelligence, marking a significant step towards future mobility [1][2] - The GT XX concept car features innovative technologies such as an axial flux motor and direct cooling battery technology, breaking 25 performance records on real racetracks, demonstrating Mercedes-AMG's leadership in high-performance electrification [1][3] Group 1: Technological Advancements - The AMG GT XX concept car is the first pure electric model utilizing F1-derived driving technology, showcasing a commitment to high performance and durability in electric vehicles [1][3] - The vehicle is equipped with a super-fast charging system, achieving an average charging power of over 850 kW, allowing for a range increase of 400 kilometers in approximately 5 minutes [4] - The battery design incorporates advanced materials, achieving an energy density of 300 Wh/kg, and features a lightweight aluminum alloy casing for improved safety and heat dissipation [4] Group 2: R&D and Collaboration - The Chinese R&D teams are identified as a core pillar of Mercedes-Benz's global R&D network, leading various projects such as new hybrid batteries and intelligent parking systems [2][3] - Mercedes-Benz emphasizes a collaborative approach, partnering with companies like ByteDance and Momenta to enhance AI capabilities and autonomous driving technologies [5][6] - The company is celebrating 20 years of R&D in China, focusing on integrating local partnerships to bring innovative technologies into everyday use for Chinese consumers [6]

Core Insights - The Mercedes-AMG GT XX concept car was unveiled at the 2025 Mercedes-Benz XX Technology Innovation Day in Guangzhou, showcasing advanced electric vehicle technology and performance capabilities [1][3] Group 1: Vehicle Technology - The GT XX concept car features an axial flux motor and direct cooling battery technology, balancing high performance with durability [1][3] - The vehicle's drive system consists of three axial flux motors and a high-performance battery, achieving a peak power of over 1000 kW (approximately 1360 horsepower) and a top speed exceeding 360 km/h [5] - The battery system has an energy density of 300 Wh/kg and supports an 800-volt architecture, allowing for an average charging power of over 850 kW, enabling a range increase of 400 km in about 5 minutes [7] Group 2: Performance Records - The GT XX concept car set 25 performance records during testing, including the longest distance traveled by an electric vehicle in 24 hours, averaging 300 km/h over a distance of 40,075 km [7] Group 3: Aerodynamics and Stability - The vehicle is equipped with variable blade aerodynamic wheels that adjust automatically based on speed to optimize stability and braking performance [9] - Plasma actuators are used to enhance high-speed stability by intervening in the flow separation point [9] Group 4: Collaborative Innovation - The development of the GT XX concept car involved collaboration with experts from Mercedes-AMG's high-performance powertrain division, YASA, and various external partners, including Tencent and CATL in China [11] - The new Mercedes-Benz electric CLA incorporates technologies derived from the VISION EQXX concept, achieving an energy consumption of 10.9 kWh/100 km [11] Group 5: Interactive Technologies - The GT XX concept car showcases innovative interactive technologies, including a speaker system integrated into the front headlights and a tail light strip with over 700 programmable RGB LED lights [12] - The interior features 3D-printed seat cushions tailored to the driver's body and materials derived from biotechnology [12]

Core Insights - Mercedes-Benz announced the upgrade of multiple core models during the 2025 Guangzhou International Auto Show, including long-wheelbase C-Class, E-Class, S-Class, and various SUVs, enhancing user choice and meeting demands for intelligence and comfort in China [1][14] Model Upgrades - The long-wheelbase C-Class features the M254 2.0T engine, improved configurations including heated front seats, a 360° camera parking system, and advanced navigation assistance, along with the new C 260 L Sport Sedan special edition [5][7] - The E-Class family has expanded with the addition of the E 260 L Classic version, offering enhanced smart and comfort features, including navigation assistance and heated seats across various models [7][9] - The S-Class now includes standard navigation assistance, air suspension, and the new S 400 L Business Special Edition, focusing on comfort and stability during long journeys [9][12] - The SUV lineup sees the introduction of the GLB 220 Heritage Edition and the GLC 260 L 4MATIC Classic version, both equipped with advanced features like smart parking and heated front seats [11][12][14] Strategic Focus - Mercedes-Benz emphasizes its "dual power" strategy, ensuring that safety and quality are consistent across different drive types, while also integrating smart technology as standard across its models [3][14] - The upgrades aim to respond to the evolving mobility needs of Chinese customers, enhancing product competitiveness through improved intelligent and comfort configurations [14]

Core Insights - The 2025 Guangzhou Auto Show opened on November 21, featuring Mercedes-Benz showcasing 29 models across its four brands: Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and G-Class, emphasizing the concept of "oil-electric equivalence" and innovative technology [1] Group 1: Concept Cars and Innovations - The Mercedes-AMG GTXX concept car made its Chinese debut, built on the AMG.EA platform, featuring three innovative axial flux motors with a peak power exceeding 1000 kW (approximately 1360 horsepower) and a top speed of 360 km/h [2] - The vehicle's high-performance battery utilizes NCMA four-element positive and silicon-based negative materials, achieving an energy density exceeding 300 Wh/kg, and can add 400 km of range with just 5 minutes of charging [2] - The Mercedes-Benz Vision Iconic concept car was also unveiled, showcasing a new shield-shaped grille design and advanced technologies such as solar coating, L4 autonomous driving, and steer-by-wire systems [3] Group 2: Product Line Updates - The Mercedes-Benz C-Class has been updated with a 2.0T engine and 48V ISG electric motor across the entire lineup, featuring enhanced comfort and technology options [3] - The E-Class family has introduced the E260L Classic version, with all models upgraded to include navigation assistance and heated front seats, while high-end models feature advanced lighting and climate control systems [4] - The S-Class continues its flagship status with standard navigation assistance and AIRMATIC air suspension across the range, introducing new models like the S400L special edition [4] Group 3: Electric Vehicles and Consumer Engagement - The all-new Mercedes-Benz pure electric CLA was launched, featuring a long-range champion limited edition with a CLTC range of 866 km and equipped with advanced safety features [5] - The brand is hosting the "Star Motion City Party" event from November 21 to 28, allowing consumers to experience the new electric CLA through various interactive activities [5] - Mercedes-Benz continues to support automotive culture by participating in the 1000 Miglia Experience China event, showcasing classic and current models [5]

Core Viewpoint - The event featuring 60 classic cars aims to promote cultural tourism development in Guangdong, showcasing international automotive culture and enhancing the city's cultural profile and global influence [1][5]. Group 1: Event Overview - The "1000 Miglia Experience CHINA" event, co-hosted by the China Cultural Promotion Association and the Italian "1000 Miglia," marks a significant cultural exchange project celebrating 55 years of diplomatic relations between China and Italy [2]. - The exhibition includes 60 classic cars from various periods, meticulously maintained to reflect their original appearance and embody the rich history of the automotive industry [2][4]. Group 2: Featured Vehicles - Notable classic car brands on display include Alfa Romeo, Ferrari, and Lancia, representing Italian automotive culture, alongside historical models from Mercedes-Benz, showcasing the legacy of German luxury cars [4]. - The Hongqi CA770, a symbol of the achievements of China's automotive industry, is also featured, allowing visitors to appreciate the evolution of the industry over time [4]. Group 3: Activities and Engagement - The event includes static displays, professional commentary, and interactive sessions to educate attendees about the history, technical features, and cultural stories behind each classic car [4]. - Local products and attractions from the Huanan Kunshan-Roof Mountain area are promoted, enhancing the cultural experience for visitors [4]. Group 4: Future Plans - Following the exhibition, a classic car tour will take place from November 25 to 30, traveling through various cities and returning to the Huanan Kunshan-Roof Mountain area, further promoting high-quality development in the region [5].

Core Insights - The Mercedes-AMG GT XX concept car was unveiled at the 2025 Mercedes-Benz XX Technology Innovation Day in Guangzhou, showcasing advanced electric vehicle technology derived from F1 [1][2] - The GT XX concept car features an innovative axial flux motor and direct cooling technology, breaking the traditional performance and endurance trade-off in electric high-performance vehicles [1][3] - The vehicle has set 25 performance records on real racetracks, demonstrating Mercedes-AMG's leadership in high-performance electric vehicles [1][2] Technology and Performance - The GT XX concept car utilizes three innovative axial flux motors and a new high-performance battery, achieving a peak power output exceeding 1000 kW (approximately 1360 horsepower) and a top speed surpassing 360 km/h [2][3] - The axial flux motor is lighter and more compact than traditional radial flux motors, allowing for a weight reduction while enhancing performance potential [2][3] - The vehicle's charging capabilities are industry-leading, with an average charging power exceeding 850 kW, enabling a range increase of 400 km (WLTP) in about 5 minutes [3][4] Aerodynamics and User Experience - The GT XX concept car features groundbreaking aerodynamic technology, including variable blade aerodynamic wheels that adjust based on speed to enhance stability and performance [4] - Innovative interaction technologies are integrated into the vehicle, such as a sound system that utilizes the front headlights as a natural sound chamber, enhancing the driving experience [4] - The car's design includes 3D-printed seat cushions tailored to individual drivers, improving comfort and support [4] Collaboration and Sustainability - The development of the GT XX concept car involved collaboration between Mercedes-Benz, Mercedes-AMG, and external teams, including F1 experts and cross-industry partners [4] - Mercedes-Benz is committed to sustainability and innovation, with plans to advance decarbonization and circular economy initiatives through the "Tomorrow XX" project [5] - The company celebrates its 20th anniversary of R&D in China in 2025, emphasizing local partnerships to bring technology from the lab to everyday user experiences [5]

Core Insights - The Mercedes-AMG GT XX concept car was unveiled at the 2025 Mercedes-Benz XX Technology Innovation Day in Guangzhou, showcasing the company's commitment to electric and intelligent vehicle innovation [2][4] - The GT XX concept car features advanced technologies derived from F1®, including an axial flux motor and direct cooling battery technology, breaking traditional performance barriers for electric vehicles [2][9] - The vehicle has set 25 performance records on real racetracks, demonstrating its engineering maturity and paving the way for mass production in 2026 [12][13] Group 1: Technology and Innovation - The GT XX concept car is part of the new "XX Technology Project," which symbolizes innovative thinking and cross-disciplinary collaboration, allowing Mercedes-Benz to lead technological advancements in the automotive industry [4][18] - The vehicle's axial flux motor is lighter and more compact than traditional motors, providing over 1000 kW (approximately 1360 horsepower) and a top speed exceeding 360 km/h [10][12] - The innovative battery system includes a new four-element battery and direct cooling technology, achieving an energy density of up to 300 Wh/kg, ensuring stable performance under high load conditions [11][12] Group 2: Performance and Testing - The GT XX concept car achieved an average speed of 300 km/h over 7 days, covering a total distance of 40,075 km, and set a new record for the longest distance traveled by an electric vehicle in 24 hours at 5,479 km, surpassing the previous record by approximately 38% [13] - The vehicle's charging capabilities are industry-leading, with an average charging power exceeding 850 kW, allowing for a range increase of 400 km in about 5 minutes [12][13] Group 3: User Experience and Sustainability - The GT XX concept car incorporates advanced aerodynamics and interactive technologies to enhance driving pleasure, including a variable blade aerodynamic wheel hub and an AR racing helmet for real-time information display [15][16] - Mercedes-Benz emphasizes sustainability in its innovations, collaborating with various partners to integrate advanced materials and technologies into its vehicles, such as LABFIBER bio-silk material and AI-driven voice assistants [18][19]

Core Insights - The Mercedes-Benz XX Technology Innovation Day showcased the new Mercedes-AMG GT XX concept car, emphasizing the company's commitment to electric and intelligent vehicle innovation [1][3] - The GT XX concept car features advanced technologies derived from F1, including an axial flux motor and direct cooling battery technology, breaking traditional performance barriers for electric vehicles [1][5] - The concept car has set 25 performance records on real tracks, demonstrating Mercedes-AMG's leadership in high-performance electric vehicles [1][8] Summary by Sections XX Technology Project - The XX Technology Project represents a new initiative by Mercedes-Benz, symbolizing innovative thinking and cross-disciplinary collaboration to accelerate technological advancements in the automotive industry [2][12] - The project aims to transform innovative concepts into mass production, enhancing the overall driving experience [2] VISION EQXX Concept Car - The VISION EQXX concept car addresses user range anxiety by achieving over 1000 kilometers of real-world driving range through efficient technologies [3] - Key features include a high-efficiency drive unit, solar cells, and advanced AI computing, with some technologies already implemented in the new electric CLA model [3] GT XX Concept Car Features - The GT XX concept car utilizes three innovative axial flux motors and a new high-performance battery, achieving over 1000 kW (approximately 1360 horsepower) and a top speed exceeding 360 km/h [5][6] - The vehicle's design incorporates advanced manufacturing processes and a new four-element battery with a high energy density of 300 Wh/kg, ensuring stable performance under extreme conditions [7][6] Performance Testing - The GT XX concept car underwent rigorous testing at the Nardò track, achieving an average speed of 300 km/h over 7 days, covering 40,075 kilometers and setting 25 world records [8] - This testing validates the engineering maturity of the power system and lays a solid foundation for future mass production [8] Driving Experience Innovations - The GT XX concept car integrates advanced aerodynamics and interactive technologies to enhance the driving experience, including variable blade aerodynamic wheels and an AR racing helmet for real-time information [9][10] - Innovative materials such as 3D-printed seat cushions and LABFIBER bio-silk contribute to comfort and sustainability [11] Collaborative Innovation - Mercedes-Benz emphasizes collaboration with industry leaders and partners to foster innovation, as seen in the development of the GT XX concept car [12][13] - The company is also focused on sustainable development through initiatives like the "Tomorrow XX" project, aiming to promote decarbonization and circular economy practices [13]