Core Insights - Miniso has made a strategic investment in Lingmouse Animation, a company founded by Jin Jin, known for creating the popular IP "Ye Luo Li," which has generated over 10 billion yuan in sales from its merchandise [1][2] - This investment indicates Miniso's shift towards developing its own IPs, reducing reliance on high licensing fees for existing popular IPs [2][3] Group 1: Investment and Business Strategy - Miniso's investment in Lingmouse Animation is part of its broader strategy to enhance its core business by exploring self-owned IP models [2][6] - The company has spent 420 million yuan on licensing fees in the past year, highlighting the financial burden of relying on external IPs [2][3] - Miniso aims for IP products to account for over 50% of its total sales by 2028, with current IP product sales already exceeding 30% [4] Group 2: Financial Performance and Market Position - In 2024, Miniso's total revenue is projected to grow by 22.8% to 17 billion yuan, with adjusted net profit increasing by 15.4% to 2.72 billion yuan [7] - Despite rapid expansion, same-store sales growth has declined, raising concerns among investors, as evidenced by a 9.75% drop in stock price following the financial report [7][8] - The average transaction value has risen to 38.1 yuan, with gross margins climbing to 44.9% [4] Group 3: Market Dynamics and Competition - The market for IP products is becoming increasingly competitive, with many retailers entering the space, leading to a "red ocean" scenario [10][11] - Miniso's strategy includes targeting younger consumers, particularly the Alpha generation, and adapting its product offerings accordingly [12][13] - The number of companies in the toy and IP sector has surged, with over 20,800 related enterprises currently registered in China, reflecting a 30.27% increase in new registrations [13][14]

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年3月31日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 事件 | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | 每股發行/出售價 (註4) | 已 ...

长江商报消息 ●长江商报记者 沈右荣 在中国传统零售商业深度调整之际，叶国富成为备受关注的焦点。 这名中专肄业从湖北十堰走出的年轻人，从不起眼的"十元店"起家，10年间，创造了让人意想不到的商业奇迹。 2024年10月，叶国富以255亿元财富位列《2024年·胡润百富榜》第185位。 叶国富创立的名创优品（09896.HK，MNSO），在美国、中国香港两地上市，市值达400多亿元。截至2024年 末，名创优品全球线下门店达7504家，当年盈利超过26亿元，且连续三年高速增长。 公开消息称，叶国富正在兑现诺言，分拆TOP TOY去港股上市。在分析人士看来，业绩及市场快速增长的TOP TOY寻求上市，是叶国富想抢泡泡玛特、布鲁可的生意。 豪掷62.7亿元入股商超巨头永辉超市（601933.SH），这被看作是叶国富的一场资本豪赌。 草根逆袭，从十元店到掌舵千亿零售帝国，叶国富用20年时间重构了中国零售的底层逻辑，被认为是中国商业颠 覆者。名创优品的全球化、TOP TOY的潮玩革命、永辉超市的破局之战，争议之中，等待叶国富的挑战一个接一 个，他能成功吗？ 极致性价比支撑全球7504家店 当零售业纷纷推进产业转型升级、 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 （股份代號：9896） 透過香港回購計劃及 第10b5-1條回購計劃回購不超過18億港元股份 茲提述名創優品集團控股有限公司（「本公司」）日期為2024年8月30日及2025年3 月21日的公告，內容有關本公司採納股份回購計劃，自2024年8月30日起計12個 月期間內在公開市場回購最多價值20億港元的流通在外普通股（「股份」）及 ╱ 或 美國存託股份（「美國存託股份」）（每股代表四股股份），有效期已延長至2026年6 月30日（「回購授權」）。 於2025年3月28日，本公司已訂立總回購金額不超過約18億港元的股份回購協 議，包括不超過9億港元的自動股份回購計劃，在香港聯合交易所有限公司（「香 港聯交所」）回購股份（「香港回購計劃」），以及根據美國《1934年證券交易法》第 10b5-1條規定，在紐約證券交易所（「紐約證交所」）回購美國存託股份，金額不超 過約115百萬美元（「第10b5-1條回購計劃」 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 第 2 頁 共 7 頁 v 1.3.0 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | ...

Group 1 - MINISO Group (MNSO) has experienced significant stock volatility, including a nearly 20% drop in two days following the announcement of acquiring a major stake in a struggling company in China [1] - The company has been under coverage since July of the previous year, indicating ongoing analysis and interest in its performance [1] Group 2 - The analyst has a beneficial long position in MNSO shares, indicating confidence in the company's future performance [2] - The article reflects the analyst's personal opinions and is not influenced by external compensation, ensuring an independent perspective [2]

Core Insights - Over 30 entrepreneurs from Hubei have made it to the wealth rankings, showcasing the region's entrepreneurial spirit and success [1] - Lei Jun, founder of Xiaomi, tops the list of Hubei entrepreneurs with a wealth of 220 billion yuan, ranking him among the top ten nationally [4][1] - The wealth of Hubei's top entrepreneurs reflects significant contributions to various industries, including technology, insurance, and automotive [1] Summary by Categories Technology Sector - Lei Jun, founder of Xiaomi, has a wealth of 220 billion yuan, making him the wealthiest entrepreneur from Hubei [4] - He Xiaopeng, chairman of Xiaopeng Motors, has a wealth of 38 billion yuan [10] - Gong Hongjia, founder of Hikvision, and his wife have a combined wealth of 63 billion yuan [8] Insurance Sector - Chen Dongsheng, founder of Taikang Insurance, has a wealth of 63 billion yuan [7] - Huang Li, chairman of Gaode Electric, has a wealth of 20 billion yuan [17] Other Notable Entrepreneurs - Liu Jinchen, chairman of EVE Energy, has a wealth of 41 billion yuan [9] - Ye Guofu, founder of Miniso, has a wealth of 34.5 billion yuan [13] - Liu Yiqian, chairman of New Liyi, has a wealth of 39 billion yuan [11] Educational Background - Many successful entrepreneurs from Hubei are graduates of prestigious universities, such as Wuhan University and South China University of Technology, indicating a strong educational foundation [1]

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年3月27日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 事件 | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | 每股發行/出售價 (註4) | 已發行股份總數 | | | | 已 ...

Summary of Miniso Conference Call Company Overview - **Company**: Miniso - **Ticker**: 9896 HK (H shares), MNSO US (ADR) - **Market Capitalization**: Approximately $5.9 billion USD / $5.7 billion HKD Key Industry Insights - **China SSSG Recovery**: Expected to recover from a high single-digit decline in 2024 to a mid-single-digit growth in 2025, driven by improved consumer sentiment and strategic initiatives [1][5] - **Overseas Expansion**: Significant growth anticipated with 50-70% of new store openings planned for international markets, contributing to a projected 1.1 percentage point uplift in operating profit margin [1][5] - **Yonghui Acquisition**: Miniso's acquisition of a 29.4% stake in Yonghui is expected to lead to a clearer turnaround strategy, with a target to significantly reduce losses in 2025 [1][5] Financial Performance - **2024 Revenue Growth**: Revenue and adjusted earnings increased by 22.8% and 15.4% year-over-year, respectively, aligning with expectations [1][5] - **2025 Forecasts**: Revenue and earnings are projected to grow at compound annual growth rates (CAGRs) of 18% and 24% from 2025 to 2027 [1][5] - **Price Target Adjustments**: New price targets set at $22 for ADR and HK$43 for H shares, based on a 15x 2025E P/E ratio [1][5] Strategic Initiatives - **Store Expansion Plans**: Miniso plans to open 500-600 new stores overseas in 2025, including 200-300 direct-to-consumer (DTC) stores, with a focus on the US market [5][10] - **IP Strategy**: Aiming for 90 new intellectual property (IP) projects in 2025 to enhance consumer engagement and drive same-store sales growth [5][9] - **Membership Growth**: Plans to expand the membership system, as members reportedly spend 2.2 times more than non-members [5][9] Operational Insights - **DTC Store Margins**: Current DTC stores have the lowest margins, but improvements are expected as the store count increases and operational efficiencies are realized [5][9] - **Cost Management**: Strategies to manage costs include sourcing 30% of products from outside China and adjusting pricing to maintain stable gross margins amid tariff pressures [12][13] Earnings Estimates - **2025 Revenue and Profit Projections**: Group revenue is expected to grow by 25.8% in 2025, with adjusted operating profits anticipated to accelerate compared to 2024 [15][21] - **Adjusted Net Profit Growth**: Forecasted adjusted net profits for 2025 are projected to grow by 21.2% year-over-year [21][15] Risks and Considerations - **Market Concerns**: Ongoing concerns regarding SSSG performance and margin erosion due to investments in overseas DTC stores [6][19] - **Tariff Risks**: Miniso is actively working to mitigate risks associated with US tariffs through supply chain diversification and pricing strategies [12][13] Conclusion Miniso is positioned for recovery and growth in 2025, with strategic initiatives in place to enhance its market presence both domestically and internationally. The focus on IP development, store expansion, and cost management will be critical in navigating the challenges ahead while capitalizing on emerging opportunities in the retail sector.

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年3月26日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | | 證券代號 (如上市) 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | 事件 | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | 每股發行/出售價 (註4) | | 已發行股份總數 | | | 已發行 ...