国际化是美团的长期发展战略之一。美团方面表示，未来，Keeta还将进一步拓展至中东更多市场，并 计划在数月内正式进入巴西。 编辑 杨娟娟 新京报贝壳财经讯（记者陈维城）当地时间8月19日11时，美团旗下国际外卖品牌Keeta正式在卡塔尔首 都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场的又一重要突破。 自2024年9月正式进入中东的沙特阿拉伯后，7月底，Keeta在沙特阿拉伯完成了服务范围的进一步拓展 ——在原本9个核心城市的基础上新增覆盖11个城市，实现在沙特阿拉伯20个城市提供服务，基本完成 全域覆盖。 校对 刘军 ...

7月底，Keeta在沙特完成服务范围进一步拓展，在原本9个核心城市的基础上，新增覆盖11个城市，实 现在20个城市提供服务，基本完成全域覆盖。 编辑 李严 Keeta方面表示，基于在沙特的良好进展，选择卡塔尔作为中东第二站。卡塔尔是世界上人均GDP（国 内生产总值）最高的经济体之一，其外卖市场具有巨大增长潜力。Keeta致力于为卡塔尔用户提供更好 的外卖服务体验，助力当地餐饮商户、骑手等合作伙伴健康发展，并为当地数字经济增长作出贡献。目 前在多哈，Keeta已支持麦当劳、快乐蜂、星巴克等多家品牌外卖下单。 自2024年9月正式进入沙特，Keeta收获越来越多本土用户青睐，并为当地餐饮商户带来额外的线上订单 增长。目前Keeta已成为沙特市占前三的品牌。 国际化是美团的长期发展战略之一。未来，Keeta还将进一步拓展至中东更多市场，并计划在数月内正 式进入巴西。 新京报讯（记者秦胜南）据美团消息，当地时间8月19日11时，美团旗下国际外卖品牌Keeta正式在卡塔 尔首都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场又一重要突破。 核对 陈荻雁 ...

天眼查工商信息显示，8月19日，深圳市其域创新科技有限公司发生工商变更，新增美团旗下天津三快 科技有限公司、深圳市创新资本投资有限公司为股东，注册资本由约556万人民币增至约621万人民币， 同时部分主要人员发生变更。深圳市其域创新科技有限公司成立于2020年12月，法定代表人为赵开勇， 经营范围包括软件开发、人工智能硬件销售、智能机器人的研发等。股东信息显示，该公司现由赵开 勇、深圳市其域创新管理合伙企业（有限合伙）及上述新增股东等共同持股。公开资料显示，该公司专 注于三维信息基础设施建设，是一家提供智能三维技术服务的企业。 ...

Core Insights - JD.com and Meituan are heavily investing in the hard discount supermarket sector, marking a significant shift in their retail strategies [2][3] - The hard discount model focuses on sustainable low prices through large-scale procurement and supply chain optimization, contrasting with soft discount models that rely on clearance sales [3][11] Company Developments - JD.com opened its first discount supermarket in Zhuozhou, Hebei, on August 16, attracting nearly 60,000 customers on its first day [1] - Meituan is set to launch its hard discount supermarket, "Happy Monkey," in Hangzhou and Beijing, with plans to open 1,000 stores nationwide in the coming years [1][3] - Both companies are strategically positioning their stores to compete with Alibaba's Hema NB, which has a significant presence in the hard discount market [3][5] Market Trends - The discount retail market in China is projected to reach 2.3 trillion yuan by 2025, indicating a growing acceptance of hard discount formats among consumers, especially in county-level markets [8] - The competition is intensifying, with multiple discount stores potentially opening on the same street, reflecting a crowded market landscape [9] Supply Chain Dynamics - Successful hard discount retail requires robust supply chain capabilities and effective product selection, with JD.com having a more integrated supply chain compared to Meituan [11][13] - JD.com has been leveraging its existing supply chain infrastructure, including its own brands, to support its discount supermarket operations [12][13] - Meituan's approach involves localizing its supply chain, but it faces challenges in matching the scale of JD.com's operations [11][13]

Group 1 - Meituan's international food delivery brand Keeta has officially launched in Doha, Qatar, marking another breakthrough in the Middle East market following its entry into Saudi Arabia [1] - Qatar, known for having one of the highest GDP per capita in the world, presents significant growth potential for the food delivery market [1] - Keeta has gained increasing popularity among local users in Saudi Arabia since its entry in September 2024, becoming one of the top three players in the market [6] Group 2 - Keeta has expanded its service coverage in Saudi Arabia from 9 core cities to 20 cities, achieving near-complete coverage in the region [6] - The company plans to further expand into more markets in the Middle East and aims to officially enter Brazil within a few months [6]

Group 1 - Meituan's international food delivery brand Keeta officially launched in Doha, Qatar on August 19 [1] - In late July, Keeta expanded its service coverage in Saudi Arabia from 9 core cities to an additional 11 cities, achieving service in a total of 20 cities [1] - Keeta's successful progress in Saudi Arabia influenced the decision to select Qatar as its second location in the Middle East [1]

Core Insights - Meituan's international food delivery brand Keeta officially launched in Doha, Qatar on August 19, marking a significant expansion in the Middle East market following its entry into Saudi Arabia [1] Company Expansion - In May 2023, Meituan launched Keeta in Hong Kong, contributing to the overall growth of the local food delivery market [1] - Keeta entered the Saudi Arabian market in September 2024 and has quickly become one of the top three food delivery platforms, covering 20 cities within the country [1]

当地时间8月19日上午11点，美团(03690)旗下国际外卖品牌Keeta正式在卡塔尔首都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场的又一重 要突破。 Keeta表示，基于我们在沙特的良好进展，我们选择卡塔尔作为Keeta在中东的第二站。卡塔尔作为世界上人均GDP最高的经济体之一，其外卖市场具有巨大 的增长潜力。Keeta致力于为卡塔尔用户提供更好的外卖服务体验，助力当地餐饮商户、骑手等合作伙伴健康发展，并为当地的数字经济增长做出贡献。 ▲在卡塔尔首都多哈，Keeta已支持麦当劳、快乐蜂、星巴克等多家品牌外卖下单。 自2024年9月正式进入中东的沙特阿拉伯，Keeta充分展现了产品实力和技术优势，以更优质的外卖服务赢得了越来越多本土用户的青睐，并为当地餐饮商户 带来额外的线上订单增长。目前Keeta已成为沙特市占前三的玩家。 7月底，Keeta在沙特阿拉伯完成了服务范围的进一步拓展——在原本9个核心城市的基础上新增覆盖11个城市，实现在沙特20个城市提供服务，基本完成全 域覆盖。 国际化是美团的长期发展战略之一。未来，Keeta还将进一步拓展至中东更多市场，并计划在数月内正式进入巴西。 ...

8月20日，美团宣布旗下国际外卖品牌Keeta正式在卡塔尔首都多哈上线。未来，Keeta还将继续深耕中 东市场，逐步拓展至海湾阿拉伯国家合作委员会（Gulf Cooperation Council，GCC）的更多国家和地 区，并计划在数月后正式进入巴西。 ...

Core Insights - Meituan's international expansion continues with the launch of its international food delivery brand Keeta in Doha, Qatar, on August 19 [1] - Qatar is chosen as the second market in the Middle East following Saudi Arabia, highlighting its potential for growth in the food delivery sector due to its high GDP per capita [1] - Keeta aims to enhance the food delivery experience for users in Qatar and support local restaurant partners and riders, contributing to the growth of the local digital economy [1] Market Performance - In Qatar, Keeta has already partnered with several well-known brands for food delivery, including McDonald's, Happy Bee, and Starbucks [5] - Since its entry into Saudi Arabia in September 2024, Keeta has demonstrated its product strength and technological advantages, gaining popularity among local users and increasing online orders for local restaurants [5] - Keeta has become one of the top three players in the Saudi market and has expanded its service coverage from 9 to 20 cities, achieving near-complete coverage in Saudi Arabia [5] Strategic Outlook - Internationalization is a long-term development strategy for Meituan, with plans for Keeta to further expand into more markets in the Middle East and to officially enter Brazil within a few months [5]