Core Points - Stellantis has paused its "American Born" campaign due to allegations of deceptive advertising regarding the origin of its vehicles [1][2] - The campaign claimed that Dodge, Ram, and Jeep vehicles were "made" or "built" in the USA, while a significant number of parts are imported [1] - The FTC stipulates that for a product to be marketed as "built" or "made" in the USA, it must be "all or virtually all" made domestically with negligible foreign content [2] Group 1 - TINA.org informed Stellantis that its claims about the vehicles' origin are deceptive and violate FTC law [2] - TINA.org has previously taken action against other automakers for similar deceptive claims, including Ford, which has since adjusted its advertising to clarify that its vehicles are "assembled" in the U.S. [3] - In 2019, TINA.org's investigation led Mercedes-Benz to halt an ad campaign for the Sprinter van, which was misleadingly promoted as "Built in the USA" [4] Group 2 - TINA.org has also investigated deceptive "Made in USA" claims from various companies, including Williams-Sonoma, New Balance, Walmart, Gillette, and Almay [5] - The organization is actively tracking numerous class-action lawsuits related to false and deceptive origin claims [5]

Group 1 - Stellantis is expanding its employee-discount program to the public for most new models, starting this month, in response to new auto tariffs [1][3] - The program will run through April 30 and includes popular models such as the Jeep Wrangler and Ram light-duty pickup trucks, while customers can still opt for other promotions [2] - This initiative follows Ford's announcement of a similar employee pricing program, which allows consumers to access pricing below dealer invoice for select vehicles [3] Group 2 - The new auto tariffs will affect a wide range of vehicles including sedans, SUVs, and light trucks, as well as key automobile parts like engines and transmissions [6]

Core Points - Stellantis is expanding its employee-discount program to the public in response to new auto tariffs imposed by President Donald Trump [1][3] - The program will run through April 30 and includes popular models like the Jeep Wrangler and Ram light-duty pickup trucks, while customers can still opt for other promotions [3] - This initiative follows Ford's announcement of a similar employee pricing program, which allows consumers to access pricing below dealer invoice [4] Group 1 - Stellantis is offering a public employee discount program starting this month, similar to Ford's initiative [1][4] - The company aims to provide customers with options between employee pricing and current cash incentives [2] - The program includes popular models and runs until the end of April [3] Group 2 - Ford's initiative, "From America, For America," allows consumers to save on various Ford and Lincoln vehicles, excluding certain models [4] - Ford is also providing complimentary home chargers for electric vehicle customers through June 30 [5] - The recent auto tariffs will impact a wide range of vehicles and key automobile parts [7][8]

Group 1 - Proactive provides fast, accessible, informative, and actionable business and finance news content to a global investment audience [2] - The news team covers medium and small-cap markets, as well as blue-chip companies, commodities, and broader investment stories [3] - Proactive focuses on sectors such as biotech and pharma, mining and natural resources, battery metals, oil and gas, crypto, and emerging digital and EV technologies [3] Group 2 - Proactive adopts technology enthusiastically, utilizing decades of expertise and experience among its content creators [4] - The company employs automation and software tools, including generative AI, while ensuring all content is edited and authored by humans [5]

Core Points - Stellantis announced temporary layoffs of 900 workers across five U.S. facilities due to the impact of President Trump's tariffs, alongside a pause in production at assembly plants in Mexico and Canada [1][2][6] - The affected U.S. plants are primarily powertrain and stamping facilities that supply parts to the idled factories in Mexico and Canada [2][6] - Stellantis' Windsor Assembly will halt operations for two weeks, while the Toluca Assembly in Mexico will be down for the entire month of April [3][4] Industry Impact - The automotive industry is grappling with a new 25% import tax on vehicles, which took effect recently, significantly higher than the previous base tariff rate of 2.5% [5] - Automakers can deduct the value of U.S. parts from the 25% levy when importing vehicles from Canada or Mexico, indicating a complex adjustment process for the industry [5] Company Response - Antonio Filosa, Stellantis' COO for the Americas, stated that the company is assessing the medium- and long-term effects of the tariffs and has decided to take immediate actions, including the temporary production pauses [6] - The company previously paused work on the next-generation Jeep Compass compact SUV, indicating ongoing adjustments to its production strategy [7] Labor Relations - UAW President Shawn Fain criticized Stellantis for the layoffs, claiming the company has the resources to employ more workers and that the layoffs are an unnecessary choice [8] - The Canadian union Unifor, representing Stellantis workers, did not provide immediate comments regarding the layoffs [8]

Core Viewpoint - Stellantis is temporarily pausing production in Mexico and Canada and laying off hundreds of workers in the U.S. due to the impact of President Trump's new auto tariffs [1][2]. Group 1: Production Changes - The company will pause production at the Toluca Assembly Plant in Mexico starting April 7 and at the Windsor Assembly Plant in Canada for two weeks, with operations expected to resume the week of April 21 [3]. - The production pause will affect some employees at various U.S. powertrain and stamping facilities that support the paused operations [3]. Group 2: Layoffs - Approximately 900 temporary layoffs will occur at the Warren Stamping and Sterling Stamping plants in Michigan, as well as at the Indiana Transmission Plant and Kokomo Transmission and Kokomo Casting plants in Indiana [4].

Core Points - Stellantis is pausing production at two assembly plants in Canada and Mexico due to new 25% automotive tariffs imposed by President Donald Trump [1][2] - The downtime will last for two weeks at the Windsor Assembly Plant in Ontario, Canada, and for the entire month of April at the Toluca Assembly Plant in Mexico [1] - Approximately 900 U.S. represented employees will face temporary layoffs, in addition to thousands of other employees at the affected assembly plants [2] - The company is assessing the medium- and long-term effects of the tariffs on its operations and has decided to take immediate actions [3] - The Windsor plant produces the Chrysler Pacifica minivan and the Dodge Charger Daytona EV, while the Toluca plant produces the Jeep Compass SUV and Jeep Wagoneer S EV [3]

Core Insights - Dodge is returning to the Spring Fest event in Southern California to showcase customizations for the all-new Dodge Charger Daytona, appealing to muscle car enthusiasts [1][3][9] Company Overview - Dodge has a rich history of 110 years, continuing the legacy of its founders, John and Horace Dodge, and is recognized as America's performance brand [7] - The company is part of Stellantis, a leading global automaker and mobility provider [10] Event Details - Spring Fest, which started in 2004, has evolved into a major gathering for fans of Dodge vehicles, particularly the Charger, Challenger, Magnum, and Chrysler 300 [2] - The event is set to take place on March 21-22, 2025, after a five-year hiatus [3] Product Highlights - The next-generation Dodge Charger features a design inspired by the 1968 model, with a widebody frame, patent-pending R-Wing, and vibrant exterior colors [3][8] - The all-new Dodge Charger Daytona is touted as the world's quickest and most powerful muscle car, with options including a 550-horsepower variant powered by a 3.0L Twin Turbo Hurricane High Output engine [8] Market Insights - California is a key market for Dodge, being the largest EV market in the U.S. with over 376,000 EV registrations last year, which is three times that of the next closest state [4] - The Spring Fest event provides an opportunity for Dodge to engage with customers, gather feedback, and showcase new products and customization options [4][9] Customization Options - Dodge is introducing Fratzog dual stripes as a popular customization option for the Charger, featuring a unique design that includes red trim accents [5][6] - Attendees at Spring Fest will have the chance to vote on potential future exterior colors for the next-gen Charger [4][9]

Core Viewpoint - Piper Sandler analyst Alexander Potter downgraded Stellantis NV from Overweight to Neutral and reduced the price forecast from $23 to $13 due to ongoing challenges facing the company [1][2]. Group 1: Financial Performance - Stellantis is expected to face lower-than-expected margins, with a predicted adjusted operating margin of 5% in 2025 [2]. - The new price forecast of $13 is based on a multiple of 4.5x the estimated EPS of €2.75 for 2026, with an exchange rate of USD/EUR at 1.088 [4]. Group 2: Leadership and Strategy - The company is experiencing a leadership vacuum without a CEO, which raises concerns about its strategic direction [3]. - Ongoing tariff risks and pressures from its electric vehicle strategy are additional challenges that could impact performance [3]. Group 3: Market Position and Product Offerings - While product launches may help mitigate market share declines in 2025, Stellantis' electric vehicle offerings are viewed as too expensive, particularly in the U.S. and Europe, potentially hurting margins [3]. - A favorable resolution of trade issues could provide Stellantis with a competitive advantage over other automakers [4]. Group 4: Risks and Market Reaction - The analyst highlighted risks such as volatile material prices, supply chain disruptions, and labor conflicts that could affect future performance [5]. - Following the downgrade, Stellantis shares traded lower by 3.47% at $12.23 [5].

Core Insights - Dodge has launched the new Dodge Charger Virtual Experience, allowing enthusiasts to customize their dream vehicle through a mobile platform accessible via QR code [1][5][7] - The Virtual Experience is hosted by automotive enthusiast Garrett Reed and provides a 360-degree interactive showcase of the new Dodge Charger, highlighting its tech and performance features [3][4] - The new Charger Daytona models are being introduced with a striking new exterior color called Bludicrous, available at a starting MSRP of $795 [6][7] Group 1: Virtual Experience - The Dodge Charger Virtual Experience enables customers to explore and customize their vehicle preferences directly on their mobile devices [1][4] - Users can choose from various options including exterior colors, interior materials, and tech features, enhancing the customization process [4][8] - The platform provides detailed information on the Charger’s performance, technology, and design, allowing for an in-depth understanding of the vehicle [8] Group 2: New Model Features - The 2025 Dodge Charger Daytona models are now arriving at dealerships, featuring the new Bludicrous color among eight available exterior options [6][7] - The Charger Daytona models will also include gas-powered variants like the Dodge Charger SIXPACK, which will start production in the second half of 2025 [9][11] - The all-new Dodge Charger is positioned as the world's quickest and most powerful muscle car, with options for multi-energy powertrains [11][12] Group 3: Brand Legacy and Future - Dodge has a 110-year legacy in the automotive industry, continuing to focus on performance while moving towards electrification with the next-generation Charger [10][12] - The brand emphasizes its commitment to high-performance vehicles, including the 710-horsepower Dodge Durango SRT Hellcat and the Dodge Hornet [12]