郑菁华 A0230525060001 zhengjh@swsresearch.com 今日重点推荐 2025 年 12 月 23 日 人民币升值，"结汇潮"的助推——汇率双周报系列之六 10 月中旬以来，美元小幅贬值背景下、人民币大幅升值；这一非对称的涨 势引发了市场对"年终结汇"的热议。本轮升值是不是结汇推动、后续人 民币汇率的可能演绎？本文分析，供参考。 | 指数 | 收盘 | | 涨跌（％） | | | --- | --- | --- | --- | --- | | 名称 | （点） | 1 日 | 5 日 | 1 月 | | 上证指数 | 3917 | 0.69 | 2.15 | 1.28 | | 深证综指 | 2493 | 1.13 | 5.16 | 1.56 | | 风格指数 (％) | 昨日 | 近 1 个月 | 近 6 个月 | | --- | --- | --- | --- | | 大盘指数 | 0.86 | 3.48 | 20.31 | | 中盘指数 | 1.42 | 6.66 | 29.76 | | 小盘指数 | 1.12 | 5.06 | 25.03 | | 涨幅居前 行业(％) | ...

Core Viewpoint - Huawei's WATCH 10th Anniversary Edition is a significant milestone that combines advanced performance, smart experience, and health management, set to launch on December 25 at a starting price of 2799 yuan, embodying the commitment to making digital health accessible to everyone [1][12]. Design and Features - The design of the Huawei WATCH 10th Anniversary Edition merges technology with culture, featuring a unique "Dome Blue" color and polar white, symbolizing the spirit of exploration. It includes a "10 YEARS" engraving on the crown and is made from high-quality materials like 904L stainless steel and titanium alloy [3]. - The watch offers two size options, 46mm and 42mm, and comes with a special 10th-anniversary badge, making each watch a collectible item [3]. Health Technology Upgrades - A key highlight is the introduction of the "Health Dashboard," which displays twelve core health metrics across twelve scale points, including heart rate, fat reduction, blood oxygen, blood sugar, lung function, and micro-health checks, making professional medical indicators easy to understand [5]. - The watch is powered by HarmonyOS 6.0, featuring an upgraded AI assistant that can provide personalized health analysis and advice through voice commands [5]. Sports and Health Management - The Huawei WATCH 10th Anniversary Edition enhances sports health capabilities with the X-TAP smart sensing window, integrating ECG, PPG, and pressure sensors, allowing users to obtain precise blood oxygen levels and conduct a micro-health check in just 60 seconds [7]. - It supports over 100 professional sports modes, providing accurate guidance for various activities, thus promoting a comprehensive health management experience [7]. Market Position and Achievements - Since its first circular design in 2015, Huawei has launched several industry-first smartwatches, achieving a cumulative global shipment of over 200 million units by 2025, with a market presence in over 20 countries [9]. - According to IDC data, Huawei's wearable device shipments reached 28.6 million units in the first three quarters of 2025, maintaining the top position in both global and domestic markets, with a 27% year-on-year growth [9][10]. Future Outlook - The Huawei WATCH 10th Anniversary Edition marks not only a summary of past achievements but also the beginning of future innovations, with a commitment to advancing health technology and enhancing user experience in the wearable device sector [12].

Investment Rating - The report maintains a positive outlook on the retail industry, indicating a "Buy" rating due to expected growth driven by policy support and market recovery [1]. Core Insights - Multiple policies have been introduced to promote domestic demand and enhance the retail sector's recovery, positioning it as a key focus for economic growth [2][5]. - The retail sector is experiencing a steady recovery, with various formats showing stable growth, particularly benefiting from the "胖改" model which enhances operational efficiency and profitability [10][12]. - November 2025 saw a year-on-year increase of 1.3% in total retail sales, although this was below market expectations, influenced by high base effects from previous policies [12][13]. Summary by Sections Investment Analysis - The retail sector is currently under pressure from short-term performance but is expected to see a significant rebound due to systematic support for quality and service transformation during the 14th Five-Year Plan [2][5]. - The report highlights that core companies in the retail sector may exceed profit expectations due to improved operational efficiencies and market conditions [2][5]. Market Performance - During the period from December 15 to December 19, 2025, the retail index grew by 6.66%, outperforming the Shanghai and Shenzhen 300 index by 6.94 percentage points, ranking first among the Shenwan primary industries [22]. - The social service index increased by 2.66%, ranking fourth among the Shenwan primary industries [22]. Policy Developments - Recent policies focus on expanding domestic demand and integrating consumer welfare with consumption promotion, aiming to stimulate market vitality [5][6]. - The retail industry is identified as a critical area for nurturing the domestic demand system, with ongoing reforms expected to enhance the sector's resilience and growth potential [5][6]. Company Updates - Major retail companies are adopting the "胖改" model to improve their operational frameworks, with significant progress reported in store renovations and supply chain management [10][11]. - The report notes that companies like Yonghui Supermarket and Bubu Gao have successfully implemented changes that have led to increased customer traffic and sales [10][11]. Consumer Trends - The report indicates that service consumption is becoming a significant growth driver, with policies aimed at enhancing consumer spending and adapting supply to meet demand [12][16]. - Online retail sales growth has been robust, with a cumulative increase of 9.1% year-on-year for the first eleven months of 2025, surpassing overall retail growth by 5.1 percentage points [15][16].

Investment Rating - The report maintains a positive outlook on the retail industry, indicating a favorable investment environment supported by multiple policies aimed at expanding domestic demand [2][5]. Core Insights - The retail index increased by 6.66% from December 15 to December 19, 2025, outperforming the CSI 300 index by 6.94 percentage points, ranking first among Shenwan's primary industries [2][22]. - A series of policies have been implemented to promote domestic circulation and the construction of a domestic demand system, positioning the retail sector as a key focus for nurturing domestic demand [5][6]. - The retail sector is expected to benefit from systematic support for quality and service transformation during the 14th Five-Year Plan period, with core companies likely to see earnings inflection points ahead of expectations [2][5]. - Offline retail formats are experiencing stable growth, with significant improvements in same-store sales due to the adoption of the "Fat Transformation" model [9][11]. - In November 2025, the total retail sales of consumer goods grew by 1.3% year-on-year, below market expectations, influenced by high base effects from previous policies [12][19]. Summary by Sections 1. Core Views of the Week - Multiple policies are being coordinated to advance the construction of a domestic demand system, with offline retail formats continuing to recover [5][6]. - The retail sector is identified as a critical area for fostering domestic demand through innovative development [5][6]. 2. Market Performance - The retail index's performance of +6.66% positions it as the top performer among industries, while the social service index increased by 2.66% [22][23]. - Key stocks in the retail sector saw significant gains, with Baida Group up by 51.60%, Lihua Shares by 31.33%, and Shanghai Jiubai by 30.47% [25][34]. 3. Policy Developments - Recent policies focus on enhancing domestic demand and consumer spending, with specific measures to support the retail sector [6][19]. - The "Fat Transformation" model is being adopted by major retail companies to improve operational efficiency and profitability [9][10]. 4. Consumer Trends - The online retail growth rate has slowed due to the pre-emptive nature of the Double Eleven shopping festival, while offline retail is accelerating its transformation [14][19]. - The service retail sector continues to show robust growth, with a year-on-year increase of 4.2% in the service production index [15][19].

| 代码 | 名称 | 涨幅 % v | 现价 | | --- | --- | --- | --- | | 603069 | 海汽集团 | +10.00% | 23.86 | | 600693 | 东自集团 | +9.99% | 18.93 | | 002163 | 海南发展 | +9.98% | 14.54 | | 601888 | 中国中免 | +9.61% | 83.85 | | 600515 | 海南机场 | +8.54% | 4.83 | | 000796 | 凯撒旅业 | +7.06% | 6.52 | | 000501 | 武商集团 | +5.27% | 10.59 | | 600712 | 南宁直货 | +5.02% | 7.11 | | 600859 | 王府井 | +4.23% | 15.53 | | 002187 | 广百股份 | +4.30% | 8.25 | | 002277 | 友阿股份 | +3.84% | 7.57 | | 000759 | 中百集团 | +3.65% | 8.23 | | 002251 | 步步高 | +3.66% | 5.95 | | 600185 | 珠免 ...

| 代码 | 名称 | 涨幅％v | 现价 | | --- | --- | --- | --- | | 603069 | 海汽集团 | +10.00% | 23.86 | | 600693 | 东百集团 | +9.99% | 18.93 | | 002163 | 海南发展 | +9.98% | 14.54 | | 601888 | 中国中免 | +9.61% | 83.85 | | 600515 | 海南机场 | +8.54% | 4.83 | | 000796 | 凯撒旅业 | +7.06% | 6.52 | | 000501 | 武商集团 | +5.27% | 10.59 | | 600712 | 南宁百货 | +5.02% | 7.11 | | 600859 | 王府井 | +4.23% | 15.53 | | 002187 | 广百股份 | +4.30% | 8.25 | | 002277 | 友阿股份 | +3.84% | 7.57 | | 000759 | 中百集团 | +3.65% | 8.23 | | 002251 | 歩歩高 | +3.66% | 5.95 | | 600185 | 珠免集团 ...

12月19日，A股震荡走强，截至上午收盘，上证指数涨0.59%报3899.31点，深证成指涨0.93%，创业板指涨0.99%，沪深300涨0.61%，北证50涨0.92%，科创 50涨0.69%，中证A500涨0.76%，A股半日成交1.1万亿元。 | 上证指数 | | 000001 | | | --- | --- | --- | --- | | | | +22.94 +0.59% | क्रे | | SSE 11:30:03 交易中 | | 沪深市场核心指数 / ■ + | | | 全额 | | | 4631.82亿 | | 成交量 | | | 313.71亿 | | | | | 3878.23 ( 0.05%) | | 重高 | | | 3902.67 ( 0.68%) | | 最低 | | | 3871.78 (-0.12%) | | 市智率TM | 市清流出 16.3 | | 1.47 | | 5日 | 0.26% 20日 | | 1.68% | | 60日 | 1.77% 今年 | | 16.34% | | 52周高 | 4034.08 52周低 | | 3040.69 | | 2505 | 22 ...

零售板块，过去几年在A股市场上一直较为冷淡。 以零售板块龙头永辉超市为例，自2020年4月以来，永辉股价持续下跌，至2024年"924"行情之前，永辉股价已然跌去近70%。 回看板块内其他企业，也是如此。 "924"行情以前，东百集团等一众零售商场上市公司，要么持续阴跌，要么横盘近四年。 但最近，零售板块集体躁动。 百大集团直接收获六连板，东百集团10天6板，红旗连锁、广百股份、茂业商业接连涨停，连沉寂多年的永辉也收获多个涨停板。 但在市场热情和政策暖风之下，零售板块，到底能否彻底反转？ 01 零售板块这一波行情，来源于近期一系列的政策利好。 此前，中央经济工作会议将"坚持内需主导，建设强大国内市场"，位列明年八大重点任务之首。 近日，国家发改委也在《求是》发文，再次强调要"坚定实施扩大内需战略"，核心在于"提升居民消费意愿"和"增强居民消费能力"，无不彰显了国家层面提 振消费的决心。 在最近召开的中国经济年会上，国家发展改革委副秘书长肖渭明表示，要全方位扩大国内需求，深入实施提振消费专项行动，加快放宽服务消费限制，加快 出台实施首发经济、赛事经济、电子商务、"人工智能+"消费等领域提振消费的政策。 不难想象 ...

Core Viewpoint - The retail sector in the A-share market has shown signs of recovery after a prolonged period of decline, driven by recent favorable policies and a shift in consumer behavior towards increased domestic demand [6][9][30]. Group 1: Market Performance - The leading retail company, Yonghui Supermarket, has seen its stock price drop nearly 70% since April 2020, prior to the recent market rally [1]. - Other retail companies, such as Dongbai Group, have also experienced stagnant performance, with many retail stocks recently showing significant gains, including multiple trading halts due to price increases [3][9]. Group 2: Policy Support - Recent government policies emphasize the importance of domestic demand and consumer spending, with the central economic work conference prioritizing the construction of a strong domestic market [7]. - The National Development and Reform Commission has reiterated its commitment to expanding domestic demand and enhancing consumer capacity, indicating a clear intention to boost consumption [7][8]. Group 3: Economic Indicators - In the first nine months of 2025, the value added by wholesale and retail industries grew by 5.6%, maintaining a stable GDP contribution of 10.3% [11]. - Retail sales increased by 4.6%, with physical retail formats like convenience stores and supermarkets showing growth [12][13]. Group 4: Industry Challenges - The retail industry has faced unprecedented challenges, particularly from e-commerce, which has permanently shifted consumer behavior towards online shopping [18]. - Traditional retailers are experiencing rising operational costs, which are squeezing profit margins, leading to significant performance disparities among companies [18][20]. Group 5: Transformation and New Trends - The retail sector is undergoing a transformation from a focus on scale expansion to high-quality development, emphasizing customer experience over mere product sales [20][28]. - New retail formats are emerging, with companies like Hema and discount stores expanding rapidly, indicating a shift in competitive dynamics within the industry [25][27]. Group 6: Future Outlook - Despite recent positive signals, the retail sector's fundamental challenges remain, with ongoing adjustments and potential for further differentiation among companies based on their ability to adapt [30].

Core Viewpoint - The retail sector in A-shares has been underperforming for several years, but recent policy support and market enthusiasm may signal a potential turnaround for the industry [2][6][8]. Group 1: Market Conditions and Policy Support - The retail sector has seen a collective uptick recently, driven by a series of favorable policies aimed at boosting domestic consumption [6][8]. - The Central Economic Work Conference prioritized "domestic demand" as a key task, emphasizing the need to enhance consumer willingness and capacity [9][10]. - The Ministry of Commerce has redefined the retail sector's role as a crucial component in building a complete domestic demand system [11][12]. - Upcoming policies are expected to stimulate consumption, particularly in service-oriented sectors [10][13]. Group 2: Economic Indicators - From January to September 2025, the value added by wholesale and retail industries grew by 5.6%, maintaining a stable GDP contribution of 10.3% [15]. - Retail sales increased by 4.6%, with physical retail formats like convenience stores and supermarkets showing growth [16][17]. - The approaching Spring Festival is anticipated to further boost offline retail activities, contributing to a positive market sentiment [18]. Group 3: Market Behavior and Valuation - Consumer stocks have shown signs of recovery, with valuations at historically low levels; for instance, the food and beverage sector's latest P/E ratio is 20.36, at a percentile of 7.05% [19][20]. - The prolonged period of low valuations has created a technical rebound demand in the retail sector [21][22]. Group 4: Industry Challenges and Transformations - The retail industry has faced unprecedented challenges, particularly from e-commerce, which has permanently shifted consumer behavior towards online shopping [24][25][28]. - Traditional retailers are experiencing rising operational costs, which are squeezing profit margins [29]. - Performance disparities among retail companies are evident, with some struggling to adapt while others, like Bubu Gao, have seen significant revenue growth due to successful transformations [32][36]. Group 5: New Business Models and Innovations - The retail landscape is evolving, with a shift from mere product sales to enhancing customer experiences [38][39]. - Companies are increasingly focusing on operational efficiency and cost control, with strategies like closing underperforming stores and optimizing organizational structures [42][43]. - New retail formats, such as discount stores and instant retail, are emerging, intensifying competition within the sector [45][46]. Group 6: Future Outlook - The retail sector is at a crossroads, with the potential for recovery tempered by ongoing challenges from e-commerce and changing consumer behaviors [58][62]. - While leading companies may benefit from valuation rebounds, those unable to adapt may face continued difficulties [63].