本文转自【智通财经】； 继2025年人形机器人首次登上春晚后，2026年马年春晚进一步扩大阵容，多家国产机器人企业集体亮相。 据央视新闻报道，总台编务会议成员姜文波此前在春晚新闻发布会上，今年具身机器人将在春晚"舞"出新高度。而科技日报则透露，经过一年来 持续创新，机器人在技术性能与艺术表现力方面实现迭代升级，将在春晚武术、语言类节目中，集群化编队精准完成富有层次的队形变换及高难 度动作表演。 春晚官方视频显示，第三次登台春晚的宇树科技，其人形机器人将与舞蹈演员搭档。据悉，宇树将携其G1/H1人形机器人带来全新节目《骐骥新 姿》。 首登春晚的魔法原子虽未披露具体节目内容，但据悉此次魔法原子将向观众展示中国智造的多元布局，提供打开未来生活的入口。 近日，魔法原子的高动态双足人形机器人Magicbot Z1成功完成了360度托马斯回旋、单手倒立、踢月腿等特技动作。2月4日，Magicbot Z1还在追 觅之夜上与四足机器人MagicDog组成"硅基伴舞天团"，与歌手萧敬腾共同表演，Magicbot Z1还进行了360度转体和单手倒立等展示。 银河通用同样尚未披露节目细节，据公司相关负责人此前对媒体表示，此次亮相的 ...

Core Insights - The 2026 Spring Festival Gala will feature a diverse range of corporate partners, reflecting the evolution of China's commercial landscape over the past four decades [1][8] - The event serves as a significant platform for brand recognition and influence, with a history of successful partnerships, particularly in the tech and consumer goods sectors [3][8] Company Partnerships - Eight listed companies have been confirmed as partners for the 2026 Spring Festival Gala, including three liquor companies, two automotive companies, two video platforms, and one toy company [3][8] - Wuliangye will be the exclusive interactive partner for the "Harmony and Goodness" segment, marking its fourth appearance at the gala [5][10] - Yanghe Dream Blue M6+ will serve as the exclusive timekeeping partner for the seventh consecutive year, while Gujing Gongjiu celebrates its 11th year of partnership [5][10] Automotive Collaborations - Huawei and JAC Motors have launched the Zun Jie S800, which will be the flagship partner for smart travel at the gala [4][9] - Great Wall Motors will again be the designated vehicle for new media coverage of the gala, featuring its flagship models [4][9] Technological Innovations - The 2026 gala will emphasize technological advancements, with partnerships from companies like Yushutech, Volcano Engine, and Galaxy General, focusing on robotics and AI [6][11] - Volcano Engine will engage in program production and online interaction, while Yushutech will showcase cutting-edge robotics technology [6][11] Cultural and Emotional Engagement - MINISO has partnered with the gala to launch a series of cultural toys, reflecting a shift from material to cultural consumption [6][11] - The collaboration aims to enhance emotional engagement and cultural relevance in consumer products [6][11]

Core Insights - The evolution of sponsorship in the Spring Festival Gala reflects the changing landscape of the Chinese economy, transitioning from a production-driven era to a technology-driven era [4] Group 1: Historical Sponsorship Trends - The first sponsor of the Spring Festival Gala in 1984 was Jinan Kangbasi Clock Factory, which used 3,000 clocks as payment for a 10-second ad, leading to significant brand recognition and production growth [1] - In the 1990s, liquor and pharmaceutical companies emerged as major sponsors, with Kongfu Banquet Wine spending 30.79 million yuan in 1995, resulting in a sales surge to 918 million yuan the following year [1] - From 2003 to 2019, Midea Group dominated the zero-point advertising space, with ad costs rising from millions to tens of millions [1] Group 2: The Rise of Internet Giants - In 2015, Tencent spent 53.03 million yuan for exclusive sponsorship, launching the "Shake to Grab Red Envelopes" feature, which led to over 8.1 billion interactions in one night and significantly increased WeChat payment adoption [3] - The competition among internet giants intensified, with Alibaba, Baidu, Kuaishou, Douyin, JD, and Pinduoduo all vying for attention through massive red envelope giveaways, focusing on user engagement and data acquisition rather than mere brand exposure [3] Group 3: The Current Landscape and Future Trends - In 2026, traditional internet companies are still present, but new players in hard technology, particularly AI and robotics, are taking center stage [4] - ByteDance's Volcano Engine became the exclusive AI cloud partner for the 2026 Spring Festival Gala, showcasing AI's integration into interactive experiences, while several top robotics companies also participated [4] - This shift signifies a broader transition in the economy towards a technology-driven era, aligning with the national strategy of promoting "new quality productivity" [4]

Group 1 - The core event is the participation of humanoid robot companies in the CCTV Spring Festival Gala, which serves as a significant platform for brand exposure and technological showcase [1][2][3] - Four companies, including Yuzhu Technology, Magic Atom, Songyan Power, and Galaxy General, have confirmed their collaboration with the Spring Festival Gala, with an entry fee reportedly reaching 100 million yuan [1][2][3] - The industry sees the Spring Festival Gala as a chance for substantial brand recognition and potential growth in orders, valuations, and financing opportunities [3][4] Group 2 - Despite the excitement, the commercial application of humanoid robots remains limited, primarily in government, data collection, and service sectors [5][6] - The durability of components and manufacturing costs are significant challenges for the humanoid robot industry, with current dexterous hand solutions having a limited lifespan [5][6] - The number of humanoid robot-related companies in China has been steadily increasing, with 870 companies reported as of February 2026, predominantly located in East China [5][6] Group 3 - The Shanghai municipal government has outlined plans to advance artificial intelligence, focusing on key areas such as intelligent computing and AI models, which may benefit humanoid robot development [6][7] - Companies like Yuzhu Technology and Zhiyuan Robot are actively pursuing IPOs, indicating a growing interest in humanoid robots within the capital market [6][7] - The robot rental industry is also gaining traction, with significant demand observed during peak seasons, suggesting a growing market for robotic services [7][8]

在广州海心沙全空间智能体验中心，前来参加APEC"中国年"首场正式活动的百余位政府官员，被现场 演示自主售卖爆米花的人形机器人所吸引，他们一边驻足参观，一边交流问询，深度了解中国科技创新 的最新成果。 上述机器人来自深圳越疆科技，正是年初火爆全网的越疆全自主人形机器人Atom。彼时，Atom进驻深 圳电影院，在无人辅助情况下，每日连续工作14个小时，实现日销爆米花1000杯、单日营收突破2万元 的业绩。 这是全球首例在复杂商业环境中，全自主运营的技术突破与应用落地，展现了该款机器人自身成熟的技 术实力与商业化落地方面的初步成果。 接下来则是量产。在参与APEC"中国年"活动展演前夕，越疆正式启动第三批全尺寸工业人形机器人 Atom的量产交付，开始奔赴更广阔、更真实的产业前线。 "对我们而言，量产绝非简单的数量叠加。行业的共识日益清晰，机器人的终极价值在于成为务实的生 产力工具。量产能力是区分'实验室概念'与'工业化产品'的最关键标尺。"越疆科技市场总监谢凯旋告诉 南方财经记者。 在我国"十五五"规划建议中，具身智能被列为未来产业的核心。站在从技术突破到产业爆发的关键窗 口，以越疆为代表的广东机器人企业，正在致 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Insights - The report highlights the collaboration of Galaxy General Robotics with various companies, including its designation as the specified embodied large model robot for the 2026 Spring Festival Gala [1][2] - Key partnerships have been established with companies such as Green Harmonics, Junsheng Electronics, and Tianqi Co., focusing on advanced robotics components and solutions [2] - Significant investments have been made in Galaxy General, including a 1.1 billion RMB funding round led by CATL, which enhances strategic development opportunities [2] Summary by Relevant Sections Company Developments - Green Harmonics has achieved international advanced levels in reducer precision through deep collaboration with Galaxy General [2] - Junsheng Electronics has completed the assembly of key robotic components and is supplying customized main control boards and energy management products [2] - Tianqi Co. has formed a joint venture with Galaxy General to focus on the development and application of embodied intelligent solutions in industrial scenarios [2] - Weifu High-Tech has established a partnership to develop dexterous robots and signed a strategic cooperation memorandum with United Automotive [2] - Zhaowei Electromechanical has signed a strategic memorandum with Galaxy General to promote the application of dexterous hand technology [2] - Meihu Co. is a core supplier of essential components for Galaxy General's embodied intelligence [2] - Junpu Intelligent has established a research institute for humanoid robots and is collaborating with Galaxy General on commercial applications [2] - Baida Precision has signed a strategic cooperation agreement to deploy over 1,000 Galaxy General robots in complex industrial scenarios [2] - CATL led a significant funding round for Galaxy General, further opening up strategic collaboration opportunities [2] - Juntai Digital has become a gold partner for market promotion and sales of Galaxy General's robotic products in various vertical fields [2]

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Insights - The report highlights the collaboration of Galaxy General Robotics with various companies, including the designation as the official embodied large model robot for the 2026 Spring Festival Gala [1][2] - Key partnerships have been established with companies such as Green Harmonics, Junsheng Electronics, and Tianqi Co., focusing on advanced robotics components and solutions [2] - Significant investments have been made in Galaxy General, including a 1.1 billion RMB funding round led by CATL, which enhances strategic development opportunities [2] Summary by Relevant Sections Company Developments - Green Harmonics has achieved international advanced levels in reducer precision through deep collaboration with Galaxy General [2] - Junsheng Electronics has completed the assembly of key robotic components and is supplying customized main control boards and energy management products [2] - Tianqi Co. has formed a joint venture with Galaxy General to focus on the development and application of embodied intelligent solutions [2] - Weifu High Technology has established a strategic partnership to develop dexterous robots and signed a memorandum with United Automotive for a joint lab [2] - Zhaowei Electromechanical has signed a strategic memorandum to promote the application of dexterous hand technology [2] - Meihu Co. is a core supplier of essential components for Galaxy General's embodied intelligence [2] - Junpu Intelligent has established a research institute for humanoid robots and is collaborating on commercial applications [2] - Baida Precision has signed a strategic cooperation agreement to deploy over 1,000 Galaxy General robots in industrial settings [2] - CATL led a significant funding round for Galaxy General, indicating strong investor confidence [2] - Other companies like Liyade and Chipstar Technology are also collaborating with Galaxy General on advanced robotics technologies [2]

编者按：2025年，科技互联网的齿轮转动得比以往任何时候都要快。在技术洗牌的前夜，没有人敢停 下。 经济观察报记者任晓宁 我们看到，大厂在算力和大模型应用里厮杀，电商在监管与合规的夹缝中重塑底线。做无人机的去卷扫 地机器人，一批公司蜂拥去做智能眼镜，整个硬件圈陷入了一种"无所不能"的集体幻觉与入口焦虑。 我们也看到，人形机器人刚踉踉跄跄地走出实验室，在车间干些零活，就迎来残酷的价格战；短剧告别 了一夜暴富的粗放模式，漫剧直接降维打击，头部内容公司既兴奋又不安。 这不再是写份PPT就能拿到千万融资的时代，技术、商业化场景和生态优势，丢了哪头都不行。活下 去，并且要硬核地活下去，成了2025年TMT行业的共识。 2月初，银河通用创始人王鹤出现在北京中关村智源学者年会上，他是全场最受关注的人，主持人多次 提到银河通用是国内融资最多的具身智能公司。2026年央视春晚，银河通用的人形机器人将与宇树科 技、松延动力、魔法原子同台竞技。 2024年具身智能概念爆发，2025年则是这个行业从科幻走入现实、从实验室冲向工厂、从蓝图变为报表 的关键拐点。这一年，具身智能首次被写入政府工作报告，曾经高不可攀的人形机器人开始以万为单 ...

这不再是写份 PPT 就能拿到千万融资的时代，技术、商业化场景和生态优势，丢了哪头都不行。活下去，并且要硬核地活下去，成了 2025 年 TMT 行业的共 识。 2月初，银河通用创始人王鹤出现在北京中关村智源学者年会上，他是全场最受关注的人，主持人多次提到银河通用是国内融资最多的具身智能公司。2026 年央视春晚，银河通用的人形机器人将与宇树科技、松延动力、魔法原子同台竞技。 2024年具身智能概念爆发，2025年则是这个行业从科幻走入现实、从实验室冲向工厂、从蓝图变为报表的关键拐点。这一年，具身智能首次被写入政府工作 报告，曾经高不可攀的人形机器人开始以万为单位定价，出现在药店、电影院和汽车总装线上。 经济观察报 记者 任晓宁 编者按：2025 年，科技互联网的齿轮转动得比以往任何时候都要快。在技术洗牌的前夜，没有人敢停下。 我们看到，大厂在算力和大模型应用里厮杀，电商在监管与合规的夹缝中重塑底线。做无人机的去卷扫地机器人，一批公司蜂拥去做智能眼镜，整个硬件圈 陷入了一种 " 无所不能 " 的集体幻觉与入口焦虑。 我们也看到，人形机器人刚踉踉跄跄地走出实验室，在车间干些零活，就迎来残酷的价格战；短剧告别了一 ...

Summary of Key Points from Conference Call Records Industry Insights Smart Grid and Energy Storage - The Ministry of Commerce announced that consumers purchasing new cars during the 9-day Spring Festival holiday can apply for vehicle trade-in subsidies as per policy requirements [1] - The National Energy Administration is actively promoting the development of new energy storage and emerging industries, with a forward-looking layout for hydrogen energy and nuclear fusion energy [2][3] Electric Power Market - The implementation opinion on improving the national unified electricity market system proposes that by 2030, a basic national unified electricity market system will be established, with market-based trading accounting for approximately 70% of total electricity consumption [4] - According to customs data, China's transformer export value is expected to reach a record 64.6 billion yuan by 2025, a nearly 36% increase from the previous year, with the average export price per transformer rising to 205,000 yuan, an increase of about one-third [4] Liquid Cooling Technology - The leading liquid cooling server company, Vertiv, reported better-than-expected results in its Q4 FY2025 earnings, driving its stock price up by 24%, reaching a new historical high [4] Data Center and Energy Consumption - A surge in data center construction in the U.S. has led to an electricity shortage, with over 29 GW of natural gas power generation capacity under construction, more than doubling in one year [5] Fiber Glass and Electronic Materials - International composite and fiberglass leaders have raised prices for electronic cloth multiple times, with ordinary electronic cloth experiencing four price increases from October 2025 to February 2026 [6][8] Semiconductor Materials - The prices of key materials for the global semiconductor industry, such as sputtering targets, are expected to increase by 20%-30% in Q1 2026 [10] Space Photovoltaics - A supply-demand matching meeting for space photovoltaics was held, with companies discussing technology development, material applications, and manufacturing processes [11][12] Company-Specific Developments - Yike Technology announced a price increase for all cloud products and services starting March 1, 2026, due to rising costs in core hardware procurement and infrastructure [4] - Lumentum has secured several hundred million dollars in CPO-related orders, with expected revenue of approximately $50 million from CPO in Q4 2026, anticipating a significant surge in the first half of 2027 [5] Market Trends - The Shanghai Composite Index rose by 0.05%, the Shenzhen Component Index increased by 0.86%, and the ChiNext Index climbed by 1.32%, with a total trading volume exceeding 2.1 trillion yuan, an increase of over 100 billion from the previous day [4] - The price of praseodymium-neodymium oxide has continued to rise, reaching 800,000 yuan per ton, with a week-on-week increase of 9.9% and a month-on-month increase of 28.8% [15] Geopolitical and Economic Factors - The ongoing geopolitical tensions have led to heightened shipping rates, with the Middle East-China VLCC freight rates remaining above $120,000 [13]