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别被行情忽悠,看懂海天、老干妈,才懂什么叫“反周期”赚钱
3 6 Ke· 2026-02-10 04:40
Core Insights - The article discusses the performance of three condiment companies: Lao Gan Ma, Lianhua Holdings, and Haitian Flavoring, highlighting their strategies and market positions in a challenging industry environment [1][29]. Group 1: Lao Gan Ma - Lao Gan Ma achieved a sales revenue of 5.391 billion yuan in 2024, nearing its historical peak of 5.403 billion yuan in 2020, with a continuous recovery in performance since 2022 [1][3]. - The company's founder, Tao Huabi, returned to management in 2019 and implemented key strategies such as product formula adjustments and a focus on core products and channels, leading to a "return to basics" approach [3][4]. - Lao Gan Ma has established a robust offline sales network across urban and rural areas, leveraging a "big regional general distribution + multi-level distribution" model, while also expanding its overseas market presence to 160 countries by 2024 [5][6]. Group 2: Lianhua Holdings - Lianhua Holdings expects a net profit of 290 million to 330 million yuan in 2025, representing a year-on-year growth of 43.15% to 62.90%, with a consistent upward trend in profits since 2021 [8][10]. - The company has shifted its focus from traditional monosodium glutamate to high-value-added compound seasonings, with significant revenue growth in these new product lines [10][12]. - Lianhua has embraced digital marketing and e-commerce, achieving a remarkable increase in online sales revenue, which grew from 11.17 million yuan in 2022 to 281 million yuan in the first three quarters of 2025 [13][14]. Group 3: Haitian Flavoring - Haitian Flavoring reported stable revenue growth, with revenues of 25.610 billion yuan in 2022 and 26.901 billion yuan in 2024, alongside a net profit margin of around 23% [17][21]. - The company has a strong commitment to shareholder returns, planning a total cash dividend of 3.273 billion yuan for 2025, which is 61.50% of its net profit for the first three quarters [18][20]. - Haitian's competitive advantage stems from its scale and cost efficiency, with production capacity exceeding that of its competitors, allowing for better control over raw material costs and a comprehensive distribution network [21][28].
昔日网红“自嗨锅”被申请破产审查,曾在10分钟售出500万桶
Sou Hu Cai Jing· 2026-02-09 18:30
曾经大热的自嗨锅走在了破产边缘。 据媒体报道,近日,自嗨锅关联公司杭州金羚羊企业管理咨询有限公司(以下简称"杭州金羚羊")新增一 则破产审查案件,申请人为马某,经办法院为杭州市余杭区人民法院。 破产案件详情 C天眼查 ··· 案号 (2026) 浙0110破申18号 (来源:消费日报官方平台) 转自:消费日报官方平台 案件类型 破产审查案件 被申请人 杭州金羚羊企业管理咨询有限公司 申请人 马某 经办法院 杭州市余杭区人民法院 管理人主要负责人 - 公开日期 2026-02-05 公告 文书 司法案件 VIP 马某与杭州金羚羊企业管理咨询有限公司相 关案件 强制清算与破产案件 案件身份 破产申请审查被申请人 案号 (2026) 浙0110破申18号 破产 破产案件 2026-02-05 管理人机构 - 公开资料显示,"自嗨锅"曾是网红自热火锅行业头部品牌,由百草味创始人蔡红亮于2018年创立。产品 包括麻辣牛肉自热火锅、自热汤锅、自热干锅、自热煮锅等。 < 2016年,蔡红亮将其卖给了好想你。2018年,他又成立了杭州金羚羊,正式创立自嗨锅品牌。 凭借精准的"一人食""懒人经济"定位和重广告营销,"自嗨锅"迅 ...
“昔日网红自嗨锅濒临破产”上热搜,创始人被限高
Nan Fang Du Shi Bao· 2026-02-09 16:50
2月9日,南都N视频记者注意到,"自嗨锅濒临破产"登上微博热搜。 图据品牌官微 天眼查显示,自嗨锅关联公司杭州金羚羊企业管理咨询有限公司(以下简称"杭州金羚羊")新增一条破产审查案件,申请人为马某,经办法院为杭州市余 杭区人民法院。 去年11月,因与马某的劳动争议,杭州金羚羊和其法定代表人蔡红亮被限制高消费,当前,二者名下限制消费令共有14条,涉案总金额约3.08亿元。 | 案号 | (2026) 浙0110破申18号 | 案件类型 | 破产审查案件 | | --- | --- | --- | --- | | 被申请人 | 杭州金羚羊企业管理咨询有限公司 | 申请人 | 马某 | | 经办法院 | 杭州市余杭区人民法院 | 管理人机构 | | | 管理人主要负责人 | | 公开日期 | 2026-02-05 | 公开资料介绍,蔡红亮曾是百草味的创始人,2016年,好想你以9.6亿元的价格,收购了百草味母公司杭州郝姆斯食品有限公司100%股权。2018年,蔡红 亮创办了杭州金羚羊,打造自嗨锅品牌正式"进军"自热火锅赛道。自嗨锅曾一度成为资本的"宠儿",天眼查显示,2019年至2021年间,杭州金羚羊密集完 成了 ...
昔日网红品牌,被曝濒临破产!很多人爱吃,网友:太唏嘘了
Nan Fang Du Shi Bao· 2026-02-09 12:35
方便携带、口味丰富 一个人也能自由自在吃火锅 2月9日 南都N视频记者注意到 "自嗨锅濒临破产"登上微博热搜 天眼查显示,自嗨锅关联公司杭州金羚羊企业管理咨询有限公司(以下简称"杭州金羚羊")新增一条破 产审查案件,申请人为马某,经办法院为杭州市余杭区人民法院。 去年11月,因与马某的劳动争议,杭州金羚羊和其法定代表人蔡红高被限制高消费,当前,二者名下限 制消费令共有14条,涉案总金额约3.08亿元。 | 2天眼查 破产案件详情 | | | | × | | --- | --- | --- | --- | --- | | 案号 | (2026) 浙0110破申18号 | 案件类型 | 破产审查案件 | | | 被申请人 | 抗州金羚羊企业管理咨询有限公司 | 申请人 | 日本 | | | 经办法院 | 杭州市余杭区人民法院 | 管理人机构 | | | | 管理人主要负责人 | | 公开日期 | 2026-02-05 | | 曾经 自嗨锅深受很多深圳人喜欢 然而 公开资料介绍,蔡红亮曾是百草味的创始人,2016年,好想你以9.6亿元的价格,收购了百草味母公司 杭州郝姆斯食品有限公司100%股权。2018年,蔡红亮 ...
濒临破产!现象级网红产品,曾10分钟售500万桶,年销售额10亿!你可能也吃过!
Huan Qiu Wang· 2026-02-09 10:40
来源:新民晚报 曾经大热的自嗨锅 走在了破产边缘 今天(2月9日) 话题"自嗨锅濒临破产"登上热搜 2月6日 天眼查App显示 近日,自嗨锅关联公司 新增一则破产审查案件 申请人为马某 经办法院为杭州市余杭区人民法院 杭州金羚羊企业管理咨询有限公司 (下称杭州金羚羊) 2月6日,自嗨锅官方旗舰店的客服表示,暂时还没收到相关消息,目前店铺正常运营,在售产品会正常 发货。 去年11月,因与马某的劳动争议一案,杭州金羚羊及其法定代表人蔡红亮被限制高消费。天眼查显示, 该公司及其蔡红亮名下的历史限制消费令信息达12条。 蔡红亮曾是百草味的创始人,2016年将其卖给了好想你。2018年,他又成立了杭州金羚羊,正式创立自 嗨锅品牌。凭借密集的营销轰炸,自嗨锅被快速打造成了现象级网红产品,曾10分钟内售出500万桶产 品,年销售额更是高达10亿。 自嗨锅一度受到资本热捧。2018年至2021年,杭州金羚羊完成五轮融资,总融资金额超5.5亿元,估值 一度攀升至75亿元。在投资名单中,包含中金公司、经纬创投、泰康投资等多家知名投资机构。 2023年3月,莲花健康宣布拟作价3亿至6亿元收购杭州金羚羊不低于20%的股权。不过后来该 ...
热搜!李亚鹏宣布暂停直播
证券时报· 2026-02-09 09:57
2月9日,李亚鹏暂停直播的话题冲上多个平台热搜。 据媒体报道,2月8日,李亚鹏专门给为嫣然医院捐款的企业加开了一场直播带货。直播最后,李亚鹏 称,一直不想占据荧幕,不想叨扰到大家。9日开始就要去忙嫣然医院的工作,春节前的直播告一段 落,下次开播可能要到很久以后。 第三方平台数据显示,李亚鹏8日晚"承蒙厚爱 感恩有你"主题直播持续了3小时33分,观看人次1684.2 万,销售额7500万—1亿元。直播间当晚长时间占据"年货热卖榜第1名"的位置。当晚直播间售卖的品牌 包括莲花味精、卫龙、豪士面包、茶口乐、霞湖世家等。 李亚鹏在2月7日的直播中首次公开回应,证实董宇辉在嫣然天使儿童医院陷入关停危机后,第一时间通 过中间人捐赠了大额款项。他特别强调两人此前素不相识,并透露捐款金额"不是小钱,不是100万,也 不是200万,比这要高,还挺多"。 李亚鹏在当天的直播中说:"一个人做了好事,而且是真金白银做了事情,不敢说,这是他的问题吗?" 据媒体此前报道,第三方平台数据显示,最近30天,李亚鹏共直播13场,上架商品874个,场均销售额 5000万元至7500万元。最近10天内,超过3场销售破亿元,其中1月30日销售额最高 ...
从估值75亿到重整审查 昔日网红自嗨锅陷破产危机
Huan Qiu Wang· 2026-02-09 09:55
来源:环球网 【环球网综合报道】曾创下10分钟售500万桶纪录、估值一度飙升至75亿元的网红自热火锅品牌自嗨 锅,如今正走到破产的边缘。近日,自嗨锅关联公司杭州金羚羊企业管理咨询有限公司接连新增破产审 查、破产重整相关信息,申请人为马某(马某某),经办法院均为浙江省杭州市余杭区人民法院,这家 曾红极一时的自热食品头部企业,迎来了发展生涯的至暗时刻。 自嗨锅的诞生,源于百草味创始人蔡红亮的二次创业。2016年,蔡红亮将一手创立的零食品牌百草味卖 给好想你,套现9.6亿元离场后,于2018年成立杭州金羚羊,正式推出自嗨锅品牌。该品牌主打自热方 便火锅,产品覆盖麻辣牛肉自热火锅、自热汤锅、自热干锅等多个品类,精准卡位"一人食""懒人经 济"消费赛道,凭借密集的广告营销迅速出圈,成为自热火锅行业的市场黑马。 2020年,居家需求的激增让自嗨锅迎来爆发式增长,成为现象级网红产品。这一年,自嗨锅创下10分钟 售出500万桶的亮眼纪录,双十一期间其天猫旗舰店更是在21分钟内销售额破亿,年度销售额高达10亿 元,坐稳行业头部位置。资本也对这一网红品牌青睐有加,2018年至2021年,杭州金羚羊完成五轮融 资,总融资金额超5. ...
流量狂欢的终结与价值回归的起点:自嗨锅破产背后的商业逻辑嬗变
Xin Lang Cai Jing· 2026-02-09 08:09
2026年2月初,一份来自杭州市余杭区人民法院的破产审查案件信息悄然浮现,宣告自嗨锅关联公司杭 州金羚羊企业管理咨询有限公司走向生死边缘。这家成立于2018年的公司,曾用短短四年时间将自己推 上75亿元估值的神坛。 与大多数企业破产的悄无声息不同,自嗨锅的轰然坍塌带着令人眩目的财务数据:被执行总金额超过 1.4亿元,拖欠分众传媒广告费高达1125万元,创始人蔡红亮被多次限制高消费。 流星轨迹:自嗨锅的爆发式崛起与资本狂欢 2018年,蔡红亮站在了第二次创业的起点。四年前,他以9.6亿元价格将自己创立的百草味卖给好想 你,完成了第一次资本积累。这一次,他的目光锁定在了正在兴起的自热食品赛道上。 自嗨锅诞生之初便展现出惊人爆发力。2018年3月,自嗨锅天猫旗舰店上线仅24小时就成为该类目单品 销量第一;同年"618"购物节,一举拿下天猫自热食品类目销量榜首。 支撑这一业绩的是近乎疯狂的营销投入。自嗨锅采用明星代言(林更新、谢娜、华晨宇等流量明星)、 综艺植入、海外剧集植入的多元营销组合拳。在韩剧《文森佐》中,角色一句"在看有趣的内容时一定 要有好吃的东西",配合的就是自嗨锅的露出。 | 时间节点 | 关键业绩表现 ...
李亚鹏宣布暂停直播,他称一直不想占据荧幕,将投入到嫣然医院工作中
Mei Ri Jing Ji Xin Wen· 2026-02-09 08:07
Core Insights - Li Yapeng's live-streaming sales event for the Yanran Hospital has seen explosive growth, with significant viewer engagement and sales figures reported [5][10] - The hospital is facing financial difficulties, including unpaid rent, leading to increased public donations and support [6][15] Group 1: Live Streaming Performance - On February 8, Li Yapeng's live-stream lasted 3 hours and 33 minutes, attracting 16.84 million viewers and generating sales between 750 million to 1 billion yuan [5] - In the last 30 days, Li Yapeng has conducted 13 live streams, featuring 874 products, with total sales exceeding 1 million units and average sales per session ranging from 50 million to 75 million yuan [7] - The live stream on February 8 featured brands that donated to the hospital, with products like Lianhua MSG selling over 300,000 units, and the stream ranked first on the "New Year Goods Hot Sale List" [10] Group 2: Public Support and Donations - As of January 20, over 340,000 individuals had donated more than 23 million yuan to support the hospital [15] - The hospital's financial issues have led to a surge in donations, with discussions ongoing between the hospital and its landlord regarding future operations [6][15] Group 3: Brand Impact and Market Response - Some brands have had to pause live sales due to overwhelming demand, such as the tea brand "Jianshan Shao," which announced a 30-day suspension to manage order fulfillment [10][12] - Li Yapeng's social media following has increased significantly, from 6 million to over 11 million in one month, indicating a growing influence in the market [7]
李亚鹏宣布暂停直播!此前一个月已直播超13场 场均销售额超5000万元
Mei Ri Jing Ji Xin Wen· 2026-02-09 07:55
Core Viewpoint - The recent fundraising efforts for the Yanran Children's Hospital, led by Li Yapeng, have gained significant attention due to the hospital's financial struggles, resulting in a surge in online sales during his live streaming sessions [3][4]. Group 1: Fundraising and Financial Impact - The Yanran Children's Hospital is facing potential closure due to unpaid rent, prompting widespread donations from netizens [3]. - As of January 20, over 340,000 individuals had donated more than 23 million yuan to support the hospital [12]. - Li Yapeng's live streaming sessions have generated substantial sales, with the February 8 session alone achieving sales between 750 million to 1 billion yuan and attracting 16.84 million viewers [4]. Group 2: Live Streaming Performance - Li Yapeng's live streaming sessions have seen explosive growth, with 13 sessions in the past 30 days and over 874 products listed, resulting in sales exceeding 1 million [4]. - On average, each live session has generated sales between 50 million to 75 million yuan, with a notable ranking of first on the influencer leaderboard on February 7 [4]. - The February 8 session featured brands that contributed to the hospital, with products like Lianhua MSG selling over 300,000 units [7]. Group 3: Brand Response and Market Dynamics - Some brands have had to pause live sales due to overwhelming demand, such as the tea brand "Jianshan Shao," which announced a 30-day suspension to manage order fulfillment [7]. - The popularity of Li Yapeng's live streams has led to a significant increase in his social media following, growing from 6 million to over 11 million followers in one month [4].