Financial Performance - For the fiscal year ending December 31, 2024, the company reported total revenue of RMB 11,798,662 thousand, representing a year-on-year growth of approximately 5.3%[6] - The gross profit for the same period was RMB 4,411,969 thousand, with a gross margin of 37.4%[4] - The company’s net profit for the fiscal year was RMB 1,303,255 thousand, a decrease from RMB 1,645,090 thousand in the previous year[4] - The comprehensive income for the year was approximately RMB 1,416,913 thousand, a decrease of about 9.5% from RMB 1,566,470 thousand in 2023, primarily due to increased sales and R&D expenses[49] - The group reported a segment profit of RMB 1,640,180 thousand for 2024, down from RMB 1,949,597 thousand in 2023, reflecting a decrease of about 15.9%[113] - Basic earnings per share for 2024 were RMB 21.42, down from RMB 27.01 in 2023[95] Revenue Breakdown - Revenue from the proprietary brand business is approximately RMB 2,475,033 thousand, a year-on-year increase of about 34.0%, accounting for about 21.0% of total revenue[16] - Revenue from the enterprise customer business is approximately RMB 9,323,629 thousand, a slight decline of about 0.3%, accounting for about 79.0% of total revenue[16] - In the U.S. market, revenue from enterprise customers is approximately RMB 3,988,170 thousand, a decline of about 2.4%, accounting for about 33.8% of total revenue[21] - Revenue from the Chinese market was approximately RMB 238,751 thousand, representing a year-on-year growth of about 25.1%[24] - The group’s revenue from major customer A was RMB 4,732,568 thousand in 2024, up from RMB 4,582,362 thousand in 2023, contributing over 10% to total revenue[116] Market Position and Share - The company maintained a market share of approximately 13.1% in the global electronic vaporization equipment market for 2024, down from 13.7% in 2023[11] - The company’s proprietary brand "VAPORESSO" has further increased its market share in the open product segment, becoming a leading brand in major global markets[17] - The proprietary brand business in the U.S. market achieved revenue of approximately RMB 424,289 thousand, a year-on-year increase of about 14.0%[17] Research and Development - Research and development expenditure for the review period was approximately RMB 1,572,313 thousand, an increase of about 6.0% from the previous year, accounting for approximately 13.3% of revenue[25] - The company achieved significant breakthroughs in research and development for its heating-not-burning and medical vaporization businesses during the review period[8] - The company plans to enhance its R&D focus on heated tobacco products and aerosol medical products as key directions for 2025[44] Operational Efficiency - The company achieved significant progress in production operations, enhancing manufacturing competitiveness through collaboration across teams and optimizing production processes[35] - The group aims to enhance manufacturing competitiveness and optimize production processes, with a focus on resource integration and cost reduction[47] Expenses and Costs - Distribution and selling expenses increased by approximately 74.7% to about RMB 919,552 thousand, representing about 7.8% of revenue, driven by increased marketing investments in global operations and new product launches in the Chinese market[60] - Administrative expenses rose by approximately 5.4% to about RMB 914,109 thousand, maintaining a stable percentage of about 7.7% of revenue[63] - R&D expenses grew by approximately 6.0% to about RMB 1,572,313 thousand, accounting for about 13.3% of revenue, with significant investments in the fields of atomization medical and heated non-combustible products[66] Future Outlook - The global electronic vaporization product market is projected to reach approximately $91.42 billion by 2029, with a compound annual growth rate (CAGR) of about 7.4% from 2024 to 2029[37] - The global heated tobacco market is expected to reach around $66.86 billion by 2029, with a CAGR of approximately 10.1% from 2024 to 2029[39] - The company is committed to building a leading global vapor technology platform, focusing on electronic vaporization, heated non-combustible products, and medical vaporization solutions[36] Corporate Governance - The company maintained a governance structure that complies with the Hong Kong Stock Exchange's corporate governance code, with a board comprising eight directors, including three independent non-executive directors[143] - The board of directors is committed to ensuring transparency and accountability to all shareholders, with regular reviews of governance effectiveness[145] Shareholder Communication - The company has established a shareholder communication policy to ensure effective communication with shareholders[152] - The company encourages shareholders to express their opinions and suggestions during the annual general meeting[150]

Investment Rating - The report maintains an "Outperform" rating for the light industry sector [3] Core Viewpoints - The report highlights a recovery in consumer expectations, particularly in the home furnishing sector, with a potential turning point in the fundamentals [2] - It emphasizes the benefits of policy support and high-growth segments, recommending companies with strong product upgrades and e-commerce channels [2] - The report suggests focusing on leading companies in the lens industry that possess core R&D capabilities and strong brand development [2] Summary by Sections Home Furnishing - The report notes a recovery in the home furnishing sector driven by increased transactions in the second-hand housing market and improved consumer confidence, predicting better performance during the 315 promotional event compared to last year [8] - Key companies to watch include custom furniture leaders such as Oppein Home, Sophia, and Zhijia Home, as well as soft furniture leaders like Mousse and Kuka [8] Paper and Packaging - As of March 14, 2025, prices for various paper products remained stable, with double glue paper at 5450 CNY/ton, copper plate paper at 5820 CNY/ton, and box board paper at 3639.2 CNY/ton, which saw a decrease of 47.2 CNY/ton [8] - The report recommends companies like Sun Paper and Huawang Technology, which are expected to benefit from improved industry dynamics [8] Light Industry Consumption - The report mentions Meta's collaboration with Ray-Ban to launch limited edition AI glasses, which could drive demand for smart eyewear [8] - It also highlights the recovery of domestic consumption, suggesting a focus on cultural and creative leaders like Morning Glory and oral care leader Dengkang [8] Export Chain - The report discusses recent policy changes in Guangdong aimed at supporting cross-border e-commerce, which could enhance profitability for companies in this sector [8] - Companies to watch include Zhejiang Natural and Hars, which are expected to benefit from these developments [8] New Tobacco Products - The report notes trends in electronic cigarette regulation in the U.S., suggesting that compliance and harm reduction will be key focuses [8] - It recommends companies like Smoore International, which have strong partnerships and product advantages in the new tobacco sector [8] Textile and Apparel - The textile and apparel sector has shown strong performance, with companies like Hailan Home and Anta benefiting from supportive policies [8] - The report highlights the growth of the outdoor economy, recommending companies like Zhejiang Natural and Mugaodi [8]

Investment Rating - Industry rating is maintained as "Outperform the Market" [9] Core Insights - The report highlights the production launch of Smoore's high-end medical device project, which is expected to generate revenue of 1 billion yuan within three years [4] - France has implemented a ban on disposable e-cigarettes, which may impact the market dynamics in Europe [5] - China's e-cigarette export value for 2024 is projected to be 10.961 billion USD, showing a slight decline of 1.11% year-on-year [6] Summary by Sections Smoore's Medical Device Project - Smoore's skincare brand MOYAL has obtained a Class II medical device certificate and launched a non-invasive aerosol high-end medical device project, focusing on aerosol beauty equipment [4] - The project aims to enhance drug delivery precision and improve skin management for sensitive and problematic skin [4] E-Cigarette Market Dynamics - The ban on disposable e-cigarettes in France is part of a broader regulatory trend in Europe, with the law officially taking effect on February 25, 2025 [5] - In 2024, China's e-cigarette exports were primarily directed to the US, UK, South Korea, Germany, and other countries, with the US accounting for one-third of the total exports [6] Company Performance - Smoore reported a revenue of 8.323 billion yuan for the first three quarters of 2024, a year-on-year increase of 4.0%, but a decline in net profit by 11.9% [7] - The company is positioned as a global leader in aerosol technology solutions, with expectations for increased market concentration due to tightening regulations [7] Other Companies to Watch - The report suggests monitoring companies in the aerosol industry such as Winbond Technology, Jinlong Machinery, and others, as well as companies in the tobacco supply chain [8]

Investment Rating - Industry rating is maintained as "Outperform the Market" [9] Core Insights - The report highlights the production launch of Smoore's high-end medical device project, which is expected to generate revenue of 1 billion yuan within three years [4] - The French ban on disposable e-cigarettes officially took effect on February 25, 2025, following legislative approval [5] - China's total e-cigarette export value for 2024 reached approximately 10.96 billion USD, showing a slight year-on-year decline of 1.11% [6] Summary by Sections Smoore's Medical Device Project - Smoore's skincare brand MOYAL has obtained a Class II medical device certificate and launched a non-invasive aerosol high-end medical device project, focusing on aerosol beauty equipment [4] - The project aims to achieve production in the first half of the year and expects to generate 1 billion yuan in revenue within three years [4] E-Cigarette Market Developments - The French government has implemented a ban on disposable e-cigarettes, making it the second EU country to do so after Belgium [5] - The e-cigarette export data for 2024 indicates a total export value of 10.96 billion USD, with the U.S. being the largest market, accounting for one-third of the exports [6] Company Performance - Smoore reported a revenue of 8.32 billion yuan for the first three quarters of 2024, a year-on-year increase of 4.0%, with a net profit of 1.06 billion yuan, down 11.9% [7] - The company is positioned as a global leader in aerosol technology solutions, with increasing competitive advantages amid tightening regulations [7]

Investment Rating - The report does not provide a specific investment rating for the company [1] Core Views - The company has recently achieved a Class II medical device certification for its skincare brand MOYAL, with expectations of generating a revenue of 150 million yuan in 2025 and surpassing 1 billion yuan in revenue within three years [1] - The shift towards new tobacco products is compelling leading companies to accelerate their transformation, with a projected 8.4% decline in traditional cigarette sales in the U.S. in 2024 [2] - The U.S. is expected to become a core market for heated non-combustible tobacco (HNB) products, with an estimated annual consumption of 800-900 billion pods by 2030 [3] - The company is positioned as a key supplier in the compliant market, with expectations of revenue recovery in its disposable products despite regulatory pressures [4] - Profit forecasts indicate a net profit of 1.342 billion yuan in 2024, increasing to 2.551 billion yuan by 2026, with corresponding P/E ratios of 49.8X and 30.5X respectively [5] Summary by Sections Recent Developments - The company launched a new factory for MOYAL's medical device production, aiming for significant revenue growth in the coming years [1] Market Trends - The new tobacco landscape is reshaping consumer habits, leading to a decline in traditional cigarette sales and an increased focus on HNB product development [2][3] Financial Performance - The company anticipates a recovery in revenue and profitability, with projected net profits showing a significant increase from 1.342 billion yuan in 2024 to 2.551 billion yuan in 2026 [5] Operational Insights - The company is adapting to regulatory changes and market demands, positioning itself as a core supplier in the compliant market while navigating challenges in disposable product revenues [4]

Investment Rating - The report maintains a "Positive" investment rating for the light industry manufacturing sector [1]. Core Viewpoints - The government has set a positive tone for policies aimed at boosting consumption and stabilizing the real estate market, which is expected to benefit the light industry manufacturing sector [5][64]. - The report highlights a trend of recovery in real estate sales, with significant year-on-year increases in sales figures for major cities, indicating a potential positive impact on related industries [5][64]. - The report recommends focusing on leading companies in the sector that are well-managed and undervalued, such as Gujia Home (603816.SH) and Oppein Home (603833.SH) [5]. Summary by Sections Recent Market Performance - The light industry index closed at 2054.63 points with a weekly increase of 1.34%, ranking 16th among 31 sectors [10]. - Sub-sectors such as entertainment products, home goods, packaging, and paper all experienced positive growth, with increases of 3.02%, 1.24%, 0.99%, and 0.95% respectively [10]. Key Industry Data Tracking - In February 2025, the top 10 and top 100 real estate companies saw monthly sales increase by 16.5% and 8.2% year-on-year, respectively [5]. - The report notes significant increases in second-hand housing transactions in major cities, with Beijing up 114.95% and Shanghai up approximately 120% year-on-year [5]. Investment Recommendations - The report suggests a focus on companies with strong brand presence and channel strength, including high-end mattress leader Mousse (001323.SZ) and home furnishing leader Juran Home (000785.SZ) [5]. - It emphasizes the importance of companies that are enhancing their supply chain efficiency and organizational management, such as Smole International (6969.HK) [5]. Key Company Announcements - The report includes various company announcements, such as investment projects and share buybacks, indicating ongoing strategic initiatives within the sector [60]. Industry News - Recent government initiatives in Guangzhou to provide subsidies for home renovations are expected to stimulate demand in the home goods sector [63]. - The introduction of AI technology in 3D modeling for home design is seen as a significant innovation that could enhance efficiency in the industry [63].

摘要 Q&A 请介绍一下思摩尔国际的股权激励目标及其对公司未来发展的影响。 思摩尔国际设定了到 2030 年实现市值 3,000 亿、4,000 亿、5,000 亿港币的股 权激励目标，并向核心创始人发放一定比例的股份。该目标引起了市场广泛关 注，主要集中在其与英美烟草合作推出的 Glo Hyper 产品的未来前景上。具体 而言，这款产品的竞争力如何、主要客户是否将其作为重点推广方向以及上市 节奏等因素都将对公司未来业绩产生重要影响。 中信建投｜大消费联合电话会 • 思摩尔国际的 Glo Hyper 产品市场表现具优势，虽口感略逊于 IQOS，但整 体水平达 IQOS 7-8 成，预计未来销量约 810 支烟弹，保守估计扣税后纯利 可达 40 亿元，若按七分钱计算，总利润可达 56 亿元，增长空间显著。 • 快递行业自 2025 年 3 月起进入淡季价格调整，各品牌降价幅度不一，中通 降幅最大，同比去年同期降幅更高。义乌地区低价竞争压力仍存，关注中 通和申通的投资机会，高频月度份额数据反映战略执行情况。 • 阿里巴巴对菜鸟网络的组织业务和人员调整，可能对快递行业格局产生较 大影响。关注阿里持股较多的申通快递， ...

Investment Rating - Industry rating: Outperform the market (maintained) [8] Core Insights - Japan Tobacco's PloomX revenue increased by 44% year-on-year, continuing to expand in global markets [1] - Japan Tobacco's total revenue reached 3.15 trillion yen, a 10.9% increase year-on-year, while operating profit grew by 3.7% to 697.2 billion yen [1] - Altria's NJOY brand saw significant growth, with consumable shipments increasing by 102.61% and device shipments by 284.62% in 2024 [5] - Altria's overall net revenue for 2024 was $24.018 billion, a decrease of 1.9% compared to 2023, but diluted EPS rose by 3.4% to $5.12 [4] Summary by Sections Japan Tobacco - The harm reduction product segment achieved revenue of 98.9 billion yen, a 21.1% increase year-on-year, with sales volume rising by 24.2% [2] - The traditional tobacco segment saw sales of 541.9 billion sticks, a 2% increase, although traditional tobacco sales in Japan declined by 5.3% [3] Altria - NJOY's consumable shipments reached 46.6 million units, with device shipments at 5 million units, both showing substantial year-on-year growth [5] - Altria expects EPS for 2025 to be between $5.22 and $5.37, indicating a year-on-year growth of 2% to 5% [6] - The company plans to repurchase an additional $1 billion in shares in 2025, building on a previously completed $3.4 billion buyback program [6] Investment Recommendations - Key recommendations include focusing on Smoore International and monitoring companies in the vaping supply chain and tobacco supply chain [6]

周观点：关注景气改善的低位顺周期，继续 布局新消费及消费成长 [Table_Industry] 轻工制造 [Table_ReportDate] 2025 年 03 月 02 日 证券研究报告 行业研究 [Table_ReportType] 行业周报 | [Table_StockAndRank] 轻工制造 | | | --- | --- | | 投资评级 | 看好 | | 上次评级 | 看好 | [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮 箱： jiangwenqiang@cindasc.com 骆峥 轻工制造行业分析师 执业编号：S1500525020001 邮 箱： Luozheng1@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦 B座 邮编：100031 消费及消费成长 [Table_ReportDate] 2025 年 03 月 02 日 本期内容提要: [Table_S [造纸： Table_Summary 浆价连续上涨后或企稳，重视特种纸涨价 um ...

Financial Performance - The group's revenue for the six months ended June 30, 2024, was RMB 5,037,242 thousand, a decrease of 1.7% compared to RMB 5,122,862 thousand in the same period of 2023 [20]. - Gross profit increased by 3.2% to RMB 1,914,597 thousand, with a gross margin of 38.0%, up 1.8 percentage points from 36.2% in 2023 [20]. - The net profit margin decreased to 13.6% from 14.0% in the previous year, with net profit for the period at RMB 683,198 thousand, down 4.8% from RMB 717,342 thousand [20]. - The comprehensive income for the period was approximately RMB 724.60 million, a decrease of about 1.3% compared to the same period last year [70]. - Basic earnings per share decreased to RMB 11.20 from RMB 11.81, reflecting a decline of 5.2% year-over-year [197]. - The total revenue for the group during the review period was approximately RMB 5,037.24 million, a decrease of about 1.7% compared to the same period last year [70]. Research and Development - The company continued to increase R&D investment in the first half of 2024, focusing on aerosol medical and heated non-combustible products, with expectations for new revenue and profit growth points [13]. - Research and development expenditure totaled approximately RMB 760,112 thousand, an increase of about 23.7% compared to the previous year, with R&D spending as a percentage of revenue rising from approximately 12.0% to about 15.1% [57]. - The R&D team consists of over 1,400 personnel, with significant investment in innovation to support long-term growth and maintain competitive advantages [49]. - The company filed a total of 699 new patent applications globally during the review period, including 401 invention patents, bringing the total to 8,394 patents as of June 30, 2024 [54]. Product Development and Launches - The company launched multiple new products, including the FEELM Pro and the XROS 4, which received positive feedback and contributed to rapid revenue growth in its proprietary brand business [10]. - The atomization beauty product "MOYAL" was successfully launched, being the first in the industry to atomize high-viscosity serums, and is currently in the channel development phase [12]. - The company successfully launched several new product solutions in the first half of 2024, including the world's first 20,000 puff high-explosion dual-core disposable solution [25]. - The company plans to launch more innovative products in the second half of 2024 to enhance its product matrix and market share [15]. Market Expansion and Strategy - The company is actively advancing its atomization technology into new business areas, with steady progress in atomization medical and beauty sectors [12]. - The company is focusing on localizing its sales teams and enhancing delivery capabilities to better meet consumer preferences [12]. - The company plans to diversify its revenue across different countries and regions and enhance its product portfolio, focusing on the application of aerosol technology in healthcare and other industries [39]. - The company is committed to building a global leading aerosol technology platform, with confidence in the long-term growth of the global aerosol market [60]. Financial Position and Assets - The total assets of the group as of June 30, 2024, reached RMB 26,540,994 thousand, representing a 4.0% increase from RMB 25,508,284 thousand at the end of 2023 [20]. - Cash and cash equivalents increased by 22.6% to RMB 6,534,871 thousand from RMB 5,332,076 thousand at the end of 2023 [20]. - As of June 30, 2024, net current assets were approximately RMB 13,861,870 thousand, down from RMB 16,004,419 thousand as of December 31, 2023 [102]. - The current ratio as of June 30, 2024, was approximately 396.2%, down from 548.8% as of December 31, 2023 [102]. Regulatory Environment - The regulatory environment for electronic atomization products is strengthening, which is expected to benefit the long-term development of the industry [10]. - The EU's new regulations require all tobacco products to have unique identification codes, enhancing traceability and compliance [34]. - Belgium has received EU approval to implement a ban on disposable e-cigarettes, set to take effect on January 1, 2025 [35]. Shareholder and Governance - The board declared an interim dividend of HKD 0.05 per share for the six months ended June 30, 2024, consistent with the previous year [145]. - The company has established an ESG committee to enhance its ESG management capabilities [131]. - The company has established various communication channels with shareholders and investors to provide updates and gather feedback [141]. - The board of directors believes that the current governance structure is appropriate for shareholder interests and will continue to review its effectiveness [123]. Employee and Operational Efficiency - The company emphasizes employee training and development, with structured programs for various talent levels and a focus on online learning [110]. - The company is focusing on cost reduction and efficiency improvements, successfully achieving a significant decrease in administrative expenses during the review period [27]. - Employee compensation and benefits increased by 37.1% to RMB 148,642 thousand, accounting for 3.0% of total revenue [88]. Future Outlook - The company has outlined a future outlook with a focus on market expansion and new product development [1]. - The company projects a revenue growth of 2.99% to 3.51% for the periods ending in 2025 and 2026, respectively [1]. - The company plans to continue its strategy of incentivizing key personnel through the share incentive plan to drive further growth [169].