报告由艾媒咨询通过市场调查、行业访谈及大数据分析等方法编制，梳理了 2025-2026 年中国坚果炒货市场的发展背景、现状、消费需求及未来趋势，指出 该市场正依托消费升级与健康理念实现稳步扩容，未来发展兼具潜力与挑战。 市场发展迎来多重利好驱动，消费水平升级、健康观念转变与礼物经济崛起成为核心推力。2024 年中国居民人均消费支出与健康素养水平均稳步提升，坚 果的营养价值被广泛认可，且 65.32% 的消费者将补充营养列为购买考量因素；同时 2027 年中国礼物经济市场规模预计达 16197 亿元，39.58% 的消费者因 送礼购买坚果炒货，双重属性推动市场发展。产业链方面，上游涵盖树生坚果、草本籽类等原材料供应，中游是洽洽、三只松鼠等生产型与平台型企业，下 游则包含线上电商、线下商超等多元销售渠道。 市场规模呈持续增长态势，2024 年中国坚果炒货市场规模突破 3000 亿元，预计 2029 年将达 4283 亿元，5 年形成超千亿增量，同时其在休闲食品领域的地 位持续提升，2024 年电商平台市场份额升至 31.9%，并成为新春礼盒购买首选品类。产品端，健康化成为创新核心，头部企业纷纷布局低 GI、零添加 ...

（本文作者唐健盛为消费洞察与商业分析资深专家） 二、品牌化浪潮下的传统零食巨头制胜之路 零食量贩的颠覆性，反衬出传统巨头曾经缔造的零食品牌化的黄金时代。来伊份、三只松鼠、良品铺子 等虽切入赛道的节点与方式各异，但核心均精准抓住了品牌化的时代趋势，以品牌溢价构建行业核心壁 垒，成为不同阶段品牌化发展的标杆。 三者的成功本质高度一致：在品牌化时代，品牌是质量的担保、消费的决策捷径，更是身份的符号，消 费者愿意为这份 "品牌光环"支付 30%-50%的溢价。而这些品牌正是抓住了不同阶段的品牌化趋势，将 品牌溢价转化为核心盈利点，也让品牌溢价成为彼时零食行业最稳固的护城河。 消费市场的迭代升级，核心的溢价逻辑也随之发生根本性转变。品牌溢价的本质就是"信息差"，而智能 手机的普及与移动互联网的渗透，实现了消费端的信息平权，以00后为代表的新生代消费群体，不再被 动接受品牌的单向叙事，而是能通过多元渠道获取产品全维度信息，品牌的信息壁垒被彻底打破。与此 同时，年轻群体的理性消费习惯形成代际溢出，消费者的选择从"品牌逻辑"转向 "大单品逻辑"，消费 者不再为品牌虚名买单，只愿为遥遥领先的品质与核心技术支付溢价。 零食行业也 ...

| 样品标称名称 | 标称商 | 标称规 | 标称生产 | 标称生产者名称 | 被抽样生产者、销售者 | 被抽样销售者所在 | 认证 | 不合格项 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 标 | | 格型号 | 日期/批号 | | | 商场/电商平台 | 机构 | 目 | | 桐香猪肉铺(原味) / | | 150g | 2025-08- | 江苏王福记食品有限 | 深圳市蔚蓝时代商业管理有限公司 | 虹桥机场/ / | / | 包装空隙 | | | | | 16// | 公司 | 上海虹桥机场第六分公司 | | | 率不合格 | | 克迪布斯优选什锦巧克力红色礼 | 克迪布 | 188g | 2024-10- | 中国总代理:上海顺泰 | 深圳市蔚蓝时代商业管理有限公司 | 虹桥机场/ / | / | 包装空隙 | | 盒 | 斯 | | 24// | 食品发展有限公司 | 上海第二分公司 | | | 率不合格 | | 燕麦能量曲奇(坚果燕麦能量曲 | OCOCO 305克 | | 2025-07- | 委托商:泉州市帕加尼 | ...

"在超市买了草莓和三文鱼，上传发票后中了50元，好幸运！""和好朋友吃了一顿西式轻食，中了10 元，这个新年彩头不错！"……上海"乐享消费 有奖发票"活动启动之后，这样的小惊喜在上海的大街小 巷、商场餐厅不断上演。小票据承载大民生，小奖励撬动大消费。记者走访市场后发现，真金白银的抽 奖福利有效激发市民消费意愿，带动零售、餐饮、文旅等多行业人气回升、客流增长，为新春消费市场 持续注入活力。 凑单图个新年好彩头 2月12日10时，2026年上海市有奖发票活动启动。凭单张价税合计金额不低于100元的符合要求的电子普 通发票，即可参与抽奖，最高奖800元。叠加新春期间商场的福利和消费券，让消费者"买买买"的劲头 更足了。 "有奖发票的活动开启后一周左右，门店客流环比增加30%，客单价上升了20%，开票率也上升了 20%。"世纪联华外高桥店店长李坚用一组数据证明了活动热度。他告诉记者，因为单张发票必须超过 100元，不少消费者为了达到这一门槛而凑单，拉高了客单价。 "春节期间正是消费旺季，今年健康消费趋势明显，长白山人参、福鼎白茶、挪威三文鱼、高端奶制品 等都是热销的节日礼物，红酒也比平日里卖得好。"李坚说，为了使发票 ...

Core Insights - The retail market for leisure food and beverages in China is evolving from a traditional "snack" category to a high-frequency necessity, driven by rising consumer income and changing consumption patterns [1][3][5] - By 2025, the market size of China's leisure food and beverage retail industry is projected to reach 39,653 billion yuan, with a year-on-year growth of 6.1% [1][5] - The market is characterized by a fragmented competitive landscape, with a CR5 market share of only 6% in 2024, indicating a large number of small to medium-sized enterprises [6][7] Industry Overview - Leisure food and beverage retail focuses on convenience and entertainment, catering to individual and family consumers through both offline and online channels [2] - The industry can be categorized into leisure food retail and leisure beverage retail, with further segmentation based on retail channels [2] Development Background - Rising national income and consumption levels are foundational for the growth of the leisure food and beverage retail industry, with per capita consumption expenditure expected to reach 29,476 yuan in 2025, a nominal increase of 4.4% [3][4] - There is a shift in consumer demand from mere indulgence to a combination of health and indulgence, with health-oriented products becoming mainstream [3][5] Industry Chain - The industry chain includes upstream manufacturers of various leisure foods and beverages, midstream retail channels such as supermarkets and e-commerce, and downstream consumers across all age groups [5] Current Market Status - The retail industry has expanded its scope to cover various consumption scenarios, becoming a key part of daily life, with significant growth in consumption frequency and penetration [1][5] - The distribution of market channels by 2025 is projected to be approximately 44.8% for supermarkets, 22.6% for grocery stores, 14.1% for e-commerce, and 12.2% for specialty stores [1][5] Competitive Landscape - The market is highly fragmented, with major players including Hunan Mingming Hen Mang Commercial Chain Co., Ltd., Walmart (China), Yonghui Supermarket, and others [6][7] - Hunan Mingming Hen Mang reported a total revenue of 463.71 billion yuan for the first nine months of 2025, with its two brands contributing significantly to this figure [7] Development Trends - The industry is expected to focus on health and functionality as core competitive advantages, with consumers increasingly favoring products with natural ingredients and minimal additives [8][9] - There is a growing emphasis on quality-price ratio and emotional value in consumer demand, with products serving not just as snacks but also as means for emotional comfort and social interaction [9] - The retail landscape is moving towards a multi-channel approach, integrating online and offline strategies to enhance consumer convenience and engagement [10][11]

Core Viewpoint - The report highlights the growth and development prospects of the agricultural and sideline food processing industry in China, indicating a slight increase in the number of enterprises in this sector from the previous year [1] Industry Summary - As of January to December 2025, the number of enterprises in the agricultural and sideline food processing industry reached 26,875, an increase of 367 enterprises compared to the same period last year, representing a year-on-year growth of 1.38% [1] - This sector accounts for 5.11% of the total industrial enterprises in China [1] Company Summary - The report mentions several listed companies in the food processing sector, including Hezhimian (000716), Shuanghui Development (000895), Qianwei Yangchun (001215), and others, indicating a diverse range of players in the market [1] - The report is published by Zhiyan Consulting, a leading industry consulting firm in China, which specializes in providing in-depth industry research reports and tailored consulting services [1]

Core Insights - The market for themed gift boxes, including nutritious nut boxes, practical dry goods boxes, and fruit boxes, has seen a surge in popularity as consumers prepare for the upcoming Spring Festival [1][2][3] - High-quality and well-packaged gift boxes are particularly favored by consumers, adding a new twist to traditional festive offerings [1] Summary by Category Nut and Dry Goods Gift Boxes - Nut and mushroom gift boxes are experiencing strong sales, with brands like Three Squirrels and Laiyifen leading the market [2] - Customizable dry goods gift boxes are available, with prices ranging from hundreds to several hundred yuan, catering to various consumer preferences [2] - Daily sales of gift boxes exceed 200 units, with additional sales of several hundred kilograms of bulk items [2] Fruit Gift Boxes - Fruit gift boxes have seen a month-on-month sales increase of over 30% since the start of the lunar month, with approximately 30,000 boxes sold daily [3] - Popular fruit varieties include Yaba Gan, apples, and kiwis, with Yaba Gan and Wogan being particularly in demand due to their peak quality [3] - The price for a 10 kg box of Wogan is around 45 yuan, while Yaba Gan is priced at about 50 yuan per box, with family-sized boxes of sugar oranges selling for 25-30 yuan [3] Market Trends and Consumer Behavior - The Spring Festival is a peak period for gift-giving, leading to a high demand for creatively packaged and aesthetically pleasing gift boxes [3] - Vendors are enhancing the shopping experience by creating festive atmospheres and offering diverse product forms to attract consumers [3] - The focus on quality and value has shifted consumer preferences, making quality-price ratio a key factor in gift box purchases [3]

Core Viewpoint - Dongpeng Beverage has successfully listed on the Hong Kong Stock Exchange, marking a significant step towards global market expansion as the first "A+H" functional beverage company in China [3][4]. Group 1: Investment Journey - The partnership between Dongpeng Beverage and Jiahua Capital spans 10 years, characterized by deep support and mutual trust, highlighting a journey of "long-term value co-creation" [4][20]. - Jiahua Capital's initial investment of 350 million yuan was pivotal for Dongpeng during a critical growth phase, leading to its current market valuation exceeding 150 billion HKD [4][17]. - The recent H-share listing involved Jiahua Capital increasing its investment to support Dongpeng's global ambitions, emphasizing the company's underestimated potential [5][21]. Group 2: Market Context and Strategy - In 2017, the Chinese functional beverage market faced significant challenges, with leading brands like Red Bull embroiled in trademark disputes, creating opportunities for local brands like Dongpeng [6][7]. - Dongpeng's strategic investment in 2017 was driven by its unique value proposition across three dimensions: people, model, and market [7][10]. - The founder, Lin Muqin, embodies a pragmatic and innovative entrepreneurial spirit, which has been crucial in navigating the company's transformation from a regional player to a national brand [9][10]. Group 3: Growth and Innovation - Dongpeng's growth narrative over the past decade is marked by strategic focus, channel development, and digital innovation, transitioning from a regional brand to an industry leader [12][19]. - The introduction of the 500ml Dongpeng Special Drink targeted high-consumption demographics, such as blue-collar workers and long-distance drivers, addressing real consumer needs [13][14]. - The company has implemented a digital system for real-time sales tracking and inventory management, enhancing marketing efficiency and transforming traditional growth models [16][20]. Group 4: Future Outlook - Dongpeng aims to expand its global footprint, aspiring to become a comprehensive beverage group akin to Coca-Cola and Suntory, with products already in over 30 countries [22][23]. - The recent capital raised from the H-share listing will be allocated to enhance global production capacity and supply chain upgrades, facilitating a transition from product export to enterprise globalization [22][25]. - Jiahua Capital plans to continue supporting Dongpeng and seeks to identify other Chinese consumer companies with strong supply chain capabilities and clear brand positioning for global expansion [23][25].

上海来伊份股份有限公司 第三期员工持股计划管理办法 第一章 总则 第一条 为规范上海来伊份股份有限公司（以下简称"来伊份"或"公司"）第三期 员工持股计划（以下简称"持股计划"）的实施，根据《中华人民共和国公司法》《中 华人民共和国证券法》、中国证监会《关于上市公司实施员工持股计划试点的指导 意见》（以下简称"《指导意见》"）、《上海证券交易所上市公司自律监管指引第 1 号——规范运作》（以下简称"《自律监管指引第 1 号》"）等相关法律、行政法规、 规章、规范性文件和《公司章程》《上海来伊份股份有限公司第三期员工持股计划 （草案）》之规定，特制定《上海来伊份股份有限公司第三期员工持股计划管理办 法》（以下简称"本办法"）。 公司实施持股计划，严格按照法律、行政法规的规定履行程序，真实、准确、 完整、及时地实施信息披露。任何人不得利用持股计划进行内幕交易、操纵证券市 场等证券欺诈行为。 （二）自愿参与原则 公司实施持股计划遵循公司自主决定，员工自愿参加，公司不以摊派、强行分 配等方式强制员工参加本持股计划。 （三）风险自担原则 持股计划参与人盈亏自负，风险自担，与其他投资者权益平等。 第三条 持股计划的持有人 ...

上海来伊份股份有限公司第三期员工持股计划（修订稿） 证券简称：来伊份 证券代码：603777 上海来伊份股份有限公司 第三期员工持股计划 （修订稿） $$\exists{\mathrm{~O~}}\to\exists{\mathrm{~F~}}\exists$$ 上海来伊份股份有限公司第三期员工持股计划（修订稿） 声 明 本公司及董事会全体成员保证本持股计划及其摘要不存在虚假记载、误导性 陈述或重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 -2- 上海来伊份股份有限公司第三期员工持股计划（修订稿） 风险提示 一、上海来伊份股份有限公司（以下简称"来伊份""公司"或"本公司"） 第三期员工持股计划（以下简称"本持股计划"）的具体的资金来源、出资金额、 预计规模和具体实施方案等属初步结果，能否完成实施，存在不确定性。 二、若员工认购资金较低，则本持股计划存在不能成立的风险；若员工认购 份额不足，本员工持股计划存在低于预计规模的风险。 三、股票价格受公司经营业绩、宏观经济周期、国际/国内政治经济形势及 投资者心理等多种复杂因素影响。因此，股票交易是有一定风险的投资活动，投 资者对此应有充分准备。 四、 ...