亲子游成郑州消费主力自驾热潮带动市场升温 随着全国大中小学陆续开学，2025年暑期旅游季正式收官。携程发布的《2025年暑期出游市场报告》 (以下简称《携程暑期报告》)显示，郑州凭借稳定的客源吸引力跻身"国内周边游目的地TOP9"，河南全 省则依托避暑、文化、亲子等多元业态，交出暑期文旅亮眼答卷。 郑州稳居周边游热门阵营客源主力来自京津冀 《携程暑期报告》指出，今年暑期国内近半数游客选择长途出游，消费结构更趋理性，而郑州凭借区位 优势与文旅资源，成为周边游客出行的核心选择之一，成功上榜"国内周边游目的地TOP9"。从具体数 据来看，暑期郑州酒店订单量同比去年增长4%，凸显其对周边客源的稳定吸附力。 《携程暑期报告》显示，从客源与出游双向流动来看，郑州暑期主要客源地集中在京津冀及省内城市， 北京、上海、洛阳、南阳、周口位列前五，既覆盖跨区域长途游客，也包含省内周边游人群；郑州居民 的出行热门目的地则以文化名城与一线旅游城市为主，洛阳、北京、上海、昆明、成都成为首选，形 成"对外吸引游客、对内输出需求"的良性循环。 《携程暑期报告》指出，景区方面，只有河南？戏剧幻城、少林寺、中原福塔、伏羲大峡谷、郑州银基 动物王 ...

"今年暑期，尽管极端天气对旅游市场产生了一定影响，但旺季态势依然明显，预计出游人数有望再创 新高。从数据来看，7月中西部城市景区客流量环比实现大幅增长，不少热门景区客流触及最大承载 量；高性价比产品推动旅游消费品质持续升级，且本地及周边短途游需求旺盛，为部分地区暑期旅游市 场贡献稳定客源。"同程研究院首席研究员程超功对证券时报记者表示。 2025年暑期即将结束，多家在线旅游平台相继发布暑期旅游趋势报告。 整体看，今年暑期游市场需求强劲，避暑游、传统文化游、亲子研学游等火热；品质游趋势明显，部分 平台订单均价显著提升；跨境游市场延续高景气度，其中入境游呈现"淡季不淡"，出境游增长强劲。从 出行方式看，自驾游热度居高不下，租车出行已成为越来越多旅行者的选择。 今年暑期酷热难耐，避暑游成为多数人出游的首要选择。 携程平台上，大理白族自治州、大连、威海、青岛、烟台同时进入国内游增速前列，平均旅游订单呈双 位数增长。热门避暑地贵州、云南等地包车游订单同比增长80%以上，小众避暑目的地内蒙古赤峰、辽 宁丹东、吉林白山订单量同比增长200%以上。除传统避暑游之外，户外挑战和自然探索，如露营、徒 步、溯溪等度假产品今夏也受到 ...

Core Viewpoint - The "Duanwu Festival" this year has seen a significant boost in consumer activity, driven by the overlap with the "Children's Day," leading to a vibrant consumption market during this holiday period [2]. Travel and Movement - From May 31 to June 2, the total inter-regional movement of people reached 65.37 million, averaging 21.79 million per day, which is a year-on-year increase of 2.5% [5]. Cultural Experience - "Cultural experience" emerged as a key theme for travel during the Duanwu Festival, with tourists engaging in traditional activities such as dragon boat racing, making zongzi, and wearing sachets [7]. - Data from Ctrip indicates a 50% year-on-year increase in search interest for cultural experience tours during the festival [8]. - Booking data from Qunar shows that reservations for cultural experience destinations increased by over 40% compared to the previous year [8]. - Overall sales of zongzi saw a nearly 70% year-on-year growth [8]. Family Travel - The overlap of the Duanwu Festival with Children's Day has led to a surge in family travel, with data from China Mobile indicating a 12% increase in family travel participants compared to the same period in 2024 [10]. - Meituan reported a 64% year-on-year increase in orders for children's meals and family packages during the first two days of the holiday [11]. - Orders for family activities such as "family photography," "DIY crafts," and "fruit picking" increased by 45% compared to regular weekends [11]. Sports Economy - The Duanwu Festival coincided with the third round of the "Super League" matches in Jiangsu, where local events were organized to enhance cultural and tourism consumption [12]. - In Huishui County, Guizhou Province, 23.66 million visitors were expected during the festival, marking a 7.68% year-on-year increase, with total tourism revenue reaching 179 million yuan, a growth of 7.56% [13].

在西安街头，灯火璀璨，"华灯初亮，梦回大唐"的声音不绝于耳，游客们一睹"大唐盛世"的风采…… 这个夏天，传统旅游城市热力不减，新兴旅游城市热度攀升。文旅消费活力十足，为经济发展增添动 力。 "从6月份开始，每天来咨询西北、东北等远距离、长时间旅行路线的游客络绎不绝。"一家旅行社负责 人介绍，近来新疆环线、青甘大环线等旅行路线报名人数位居前列，西北旅行广受欢迎。"从六月底开 始，每天房间数量都很紧张，几乎天天爆满。"乌鲁木齐某酒店工作人员说。 独特的风光和文化既是旅游资源，又是教育资源。今年暑假，亲子旅游项目发展迅速，成为众多家庭的 选择。杭州宋城、四川丝路奇幻城等景区旅行项目火爆，故宫博物院推出的"紫禁城营造技艺"沉浸式工 作坊预约紧俏。"课本游"广受亲子游用户欢迎，北京、西安、南京、杭州、洛阳、南昌、景德镇等历史 文化名城成为热门目的地，暑期民宿订单均实现翻倍增长。 复旦大学旅游学系教授沈涵表示，亲子家庭客群对文旅经济贡献量较大，亲子游订单占暑期总订单比例 持续上涨，亲子消费还能带动关联产业发展，有利于释放暑期文旅活力。 平台数据显示，与历年同期相比，2025年暑期民宿订单保持增长，出行高峰预计出现在八月上 ...

Core Insights - The upcoming "Children's Day" is driving a surge in family-oriented travel, with tourism companies actively targeting the parent-child travel market [1][2][4] - The parent-child travel market is experiencing a shift towards short-distance and nearby travel, as long-distance travel declines [5][6] - The growth of the domestic parent-child travel market is supported by an increasing child population, creating significant growth potential [1][8] Industry Trends - Various tourism companies are launching promotions and activities to attract families, such as live-streaming events and themed hotel packages [2][3] - Theme parks and animal parks are particularly popular, with many offering special events and discounts for children [3][7] - The report indicates that weekend trips are becoming the primary form of family outings, with a significant increase in short-distance travel [5][6] Market Forecast - The upcoming Dragon Boat Festival and summer vacation are expected to further boost the parent-child travel market, with predictions of a recovery to pre-pandemic levels [8][9] - Experts anticipate a significant influx of domestic tourists as international travel remains limited, leading to a booming parent-child travel market this summer [8][9] - The market is expected to see a balanced growth across short, medium, and long-distance travel, with short and medium-distance trips being the preferred choice for many families [9]

Group 1 - The opening of the first LEGO theme park resort in Shanghai Jinshan on July 5 marks a significant expansion of the "theme park economy" in China, creating new opportunities for the Jinshan district [1] - The demand for accommodations in Jinshan has surged, with Tujia's data showing a sixfold increase in homestay bookings for July and August 2025 compared to the same period last year [1] - The search interest for "LEGO Park" on Tujia's platform has increased dramatically, with a tenfold rise in search volume from March to June 2023, reaching a historical peak [1] Group 2 - Tujia hosts, like Zhou Yadong, are capitalizing on the expected influx of visitors to the LEGO park by investing in themed accommodations, such as the "Jixiangjia" homestay, which offers free shuttle services to the park [2] - Families, particularly those led by parents born in the 1980s, represent over 60% of the booking demographic for this summer, with a sevenfold increase in bookings for family-oriented rooms compared to last year [2] - Hosts are enhancing their properties with child-friendly features, including LEGO play areas and slides, to attract families [2] Group 3 - Despite a preference for "standard apartments," there is a notable demand for unique accommodation types such as villas and lofts, with nearly 25% of summer bookings in Jinshan being for villa units [7] - Properties that offer features like gardens, cooking facilities, and accommodations for larger groups are particularly popular among families and friend groups traveling together [7]

Core Viewpoint - The article highlights the cultural and historical significance of the ancient locust tree in Zhengzhou, which serves as a symbol of nostalgia and community identity amidst rapid urbanization [45][46][48]. Group 1: Cultural Significance - The ancient locust tree, over 400 years old, is a rare green relic in the urban center of Zhengzhou, representing the historical changes of the city and the village of Caiwang [45][46]. - The tree has become a spiritual totem for the villagers, symbolizing their connection to their roots and community, even as the original village has disappeared [48][49]. Group 2: Urbanization Impact - The transformation of Caiwang village into modern developments reflects the broader trend of urbanization in China, where the urbanization rate increased from 36.2% to 63.9% between 2000 and 2020 [52][53]. - The preservation of the ancient tree amidst urban development serves as a reminder of the importance of maintaining cultural heritage and historical continuity in rapidly changing environments [52][53]. Group 3: Conservation Efforts - The successful preservation of the ancient locust tree involves a collaborative approach, including community advocacy, professional management, and legal protection [50][51]. - Regular maintenance and scientific interventions have been implemented to ensure the tree's health, demonstrating a model for protecting historical trees in urban settings [50][51].

Group 1 - The summer travel market is experiencing significant growth, with a notable increase in bookings for flights, hotels, tickets, and car rentals compared to last year, particularly in long-distance travel, which has risen by 7 percentage points [2] - The outbound travel market is witnessing explosive growth, with visa application orders increasing by 10% year-on-year, reaching a three-year peak [2] - Family travel is a major driver of this trend, with family visa applications increasing by 16%, accounting for 22% of total visa orders [3] Group 2 - The Schengen area, particularly Italy, Norway, and Germany, is seeing a substantial rise in travel interest, with visa applications for these destinations increasing by over 80% [3] - Traditional short-haul destinations like Japan and South Korea remain popular, with Japan, South Korea, the USA, Australia, the UK, France, Canada, Vietnam, Italy, and New Zealand being the top ten visa application countries/regions [3] - Visa facilitation measures, such as New Zealand's upcoming visa exemption for travelers from Australia, are expected to further boost travel interest in the Australia-New Zealand region, with Australian visa applications increasing by 41% [3] Group 3 - University students are leading the charge in summer travel, with a 77% year-on-year increase in travel numbers, particularly during the late June to early July period [6] - The trend of "special forces" tourism is declining, with students showing a preference for unique and interesting travel experiences rather than just popular attractions [6] - Cultural and entertainment events, such as local markets and music festivals, are driving interest in cultural tourism and group travel experiences [6] Group 4 - Popular summer destinations for cooling off include cities in the northwest, northeast, and southwest regions of China, with cities like Urumqi, Kunming, and Harbin being particularly favored [7] - Emerging destinations with favorable climates and rich cultural resources are expected to become "dark horse" locations for summer travel this year [7]

Core Insights - The family vacation market in China is experiencing significant growth, with the online parent-child vacation market expected to reach 300 billion yuan by 2025 [1][2] - The shift in family consumption philosophy is moving from material investment to experiential value investment, with over 70% of middle to high-income families participating in vacation spending [2] Group 1: Market Trends - The demand for "accommodation + dining" has surged by nearly 87%, while "accommodation + entertainment" has increased by 99% [1] - The growth rate for medium to long-distance travel (over 300 kilometers) has exceeded 15% [1] - The top five provinces for parent-child travel are Jiangsu, Henan, Shandong, Shaanxi, and Sichuan [1] Group 2: Consumer Preferences - Private tours and intangible cultural heritage experiences are becoming popular among parents, with private tour demand growing over 100% year-on-year [3] - The sales of parent-child travel products that include intangible cultural heritage experiences have increased by 55% [3] - Families are increasingly prioritizing safety and privacy in their travel arrangements [3] Group 3: Innovative Services - The trend of "light travel" and "empty bag travel" is emerging, with parents seeking convenience and reduced stress during vacations [4][5] - Meituan has introduced "empty bag travel" services, allowing parents to order essential items for quick delivery during their stay [4] - The sales of travel-related products have seen significant increases, such as children's slippers (up 121%) and mosquito repellent (up 140%) [5] Group 4: Regional Developments - In Jiangsu, vacation bookings have increased by 41% year-on-year, while Hainan has seen a 62% increase in tourism growth [6] - The overall trend indicates a shift from resource competition to service competition in the parent-child vacation market [6] - Families are willing to pay for unique and emotionally valuable experiences, reshaping market dynamics [6]

Group 1 - The summer travel peak has begun, with a significant increase in domestic travel demand, particularly for family and student trips, and hotel bookings in popular destinations have risen by 40% year-on-year [1][3] - New routes have been launched by several airlines to cater to the demand for summer travel, particularly to cooler regions such as Northwest China, Yunnan, and Northeast China, which have seen a rise in hotel bookings [2] - The popularity of family travel is highlighted, with theme parks and coastal destinations being the top choices for families, indicating a strong trend in the tourism market [3] Group 2 - Xinjiang has emerged as a preferred long-distance travel destination, with significant increases in car rental and hotel bookings, driven by improved infrastructure and new tourism products [4] - The recovery of the Duku Highway has further boosted tourism in Xinjiang, showcasing the region's growing appeal [4] - Collaborative efforts between provinces like Qinghai and Gansu to promote the "Qinggan Grand Loop" are enhancing regional tourism visibility and attractiveness [4]