9月21日，莲花跑车以"注定热血"为主题，发布了新款EMEYA与ELETRE。两款车型起售价分别为53.8 万元和55.8万元，较早期版本价格有所下探，但配置却更为聚焦于"驾控本质"。 面对"电动化难以支撑高价"的行业质疑，冯擎峰并不回避。他以莲花自身为例："我们从100多万元调整 到80多万元、90多万元，就是在尝试平衡。"他认为，蔚来等品牌调整价格体系也是类似逻辑。"电动、 豪华、高价三者之间需要找到平衡点，关键在于产品能否提供超越价格的价值感知。" 然而，当前超豪华电动车市场整体承压，尤其是在中国市场。冯擎峰坦言，今年莲花实现盈亏平衡"确 实有难度"，但他强调，一旦年销量达到3万台，即可实现盈亏平衡。为实现这一目标，莲花将在2026– 2027年推出一款D级SUV，并持续深耕跑车市场。同时，明年莲花汽车将会推出插混车型。 当市场竞争日益激烈，新产品研发周期也越发压缩。当被问及为何莲花开发一款车需4–5年，而部分车 企可压缩至2年甚至18个月时，冯擎峰态度坚决："我们永远不会把市场当实验场。"他表示，莲花坚持 完成所有必要测试才投放产品，即便这意味着更长的开发周期。 同时，他呼吁中国加强"过程认证"或"承 ...

9月21日，莲花跑车以"注定热血"为主题，发布了新款EMEYA与ELETRE。两款车型起售价分别为53.8 万元和55.8万元，较早期版本价格有所下探，但配置却更为聚焦于"驾控本质"。 在莲花集团CEO冯擎峰看来，莲花的竞争力始终源于操控。"我们永远要做到最好，而不是平庸。"他直 言，尽管保时捷是值得尊敬的对手，但莲花的差异化优势在于"底盘智能化"。这种智能化并非仅指车机 交互，而是通过算法实现底盘动态的精准控制，从而"让舒适性和操控性能达到完美统一"。 日前，莲花跑车与吉利、千里科技（601777）共同成立了"千里智驾"。冯擎峰表示，对整个大吉利体系 来说，智驾资源会统一到千里智驾平台，但对莲花跑车而言，我们对智驾有自己的理解，更聚焦"性能 与操控"，所以会继续沿用莲花跑车自主的智驾解决方案。 这一理念体现在新款车型的配置升级上：主动稳定杆、后轮转向、碳陶制动等高性能部件被下放至更多 版本。冯擎峰解释，这些配置并非简单堆砌，而是通过智能底盘域控系统实现协同，"让车辆该硬时 硬，该软时软"。 面对"电动化难以支撑高价"的行业质疑，冯擎峰并不回避。他以莲花自身为例："我们从100多万元调整 到80多万元、90多 ...

Core Viewpoint - Lotus is committed to maintaining its focus on driving performance amidst a highly competitive and homogenized automotive market, emphasizing the importance of originality and innovation in the luxury sports car segment [1][2][12]. Group 1: Market Position and Strategy - Lotus has reintroduced its models EMEYA and ELETRE with new pricing, starting at over 500,000 yuan, while facing challenges in the Chinese market despite price increases in key markets like the US, UK, and Japan [1][2]. - The company is undergoing significant structural changes, including the integration of its UK and Chinese operations to enhance efficiency and reduce direct costs by at least 30% [2][3]. - Lotus is positioned as a global supercar brand with a 77-year history, supported by Geely, distinguishing itself from other luxury brands that are often backed by larger groups [2][3]. Group 2: Brand and Innovation - The brand has successfully reclaimed its trademark after a five-year legal battle, allowing for unified brand identity and management under Chinese leadership [5][12]. - Lotus emphasizes the need for continuous investment in technological innovation and brand building, rejecting the trend of producing "copycat" vehicles that lack sustainability [8][12]. - The company aims to produce vehicles that meet rigorous international standards, particularly in the US market, where compliance and testing processes are strictly enforced [10][12]. Group 3: Industry Challenges and Vision - The Chinese automotive market is characterized by rapid product turnover and a trend towards homogenization, which Lotus seeks to counteract by focusing on originality and the driving experience [8][12]. - Lotus acknowledges the intense competition in the automotive industry but remains committed to its principles of thorough testing and development, rejecting the notion of treating the market as an experimental ground [9][10]. - The company believes that the future of the Chinese automotive industry lies in creating original products that can earn global respect, rather than following trends of imitation [8][12].

Core Viewpoint - Lotus has officially launched two updated models, Emeya and Eletre, targeting the luxury car market with innovative designs and enhanced performance [1][3]. Group 1: Product Launch - Emeya is positioned as a large vehicle with three variants priced between 538,000 and 828,000 yuan, while Eletre is a mid-large SUV with three variants priced between 558,000 and 838,000 yuan [1]. - The design of Emeya features a sharp shark-nose aesthetic, continuing Lotus's distinctive family design while emphasizing a sporty feel [3]. Group 2: Design and Technology - Emeya's interior focuses on luxury and technology, utilizing eco-friendly materials and advanced features such as five digital displays and a 55-inch AR-HUD [5]. - Eletre's design incorporates supercar elements and aerodynamic principles, with features aimed at reducing air resistance [5]. Group 3: Performance - Emeya achieves a 0-100 km/h acceleration time of 2.78 seconds and a top speed of 256 km/h, while Eletre has a 0-100 km/h time of 2.95 seconds and a maximum power output of 675 kW [5]. - Lotus emphasizes its driving capabilities and has developed digital control technologies for its electric vehicles [5][6]. Group 4: Market Challenges - Despite a 86% quarter-on-quarter increase in deliveries in China, Lotus's total global deliveries for the first half of the year were only 2,383 units, falling short of its annual target of 30,000 units [8]. - The luxury car market has seen a decline in sales by 30%-40%, posing challenges for Lotus as it seeks to establish a foothold in the competitive electric vehicle segment [8].

在9月21日莲花跑车于上海举办的新款EMEYA/ELETRE新车发布会上，设置了一个特别的"驾控街区"，这里集中了来自欧洲、美国、日本、中国等不同国家 和地区的代表性跑车，包括法拉利458、保时捷911GT3、阿斯顿·马丁DB11、雪佛兰科迈罗、庞蒂亚克火鸟、道奇地狱猫、丰田AE86、马自达RX-7、日产 GTR、蔚来EP9、领克03+TCR、莲花EVIJA等。 将多个其他品牌乃至竞争品牌的跑车集中在一起展示，这在国内的新车发布会上还是很少见的。对此，莲花集团CEO冯擎峰在接受经济观察报采访时表 示："我们今天把这些经典车型聚集在一起，核心是'致敬原创精神'。在当下抄袭成风，缺乏原创的环境下，我认为中国汽车工业不应该这样。中国汽车工 业应该拿出能让全世界为之震惊、值得全世界尊敬的原创作品。今天我们致敬的每一款车，都有自己的原创内核，不是单纯抄袭。哪怕存在相互学习与借 鉴，也一定在这个基础上有自己的发挥和创新。" 他举例称，雪佛兰科尔维特最早将磁流变悬架应用到自己的车型上，有了磁流变悬架的加持，科尔维特的操控变得更好了。磁流变悬架最大的特性是反应迅 速，在一款大尺寸肌肉车身上，这种加持让操控提升非常明显。"我认 ...

近日，莲花跑车在上海举办莲花EMEYA/ELETRE新款上市发布会。新款莲花EMEYA全国统一零售价为53.8万元起，新款 莲花ELETRE全国统一零售价为55.8万元起。 事实上，每一项技术突破都来之不易。除了通过数字化底盘为用户带来全新跨代式的驾控体验，莲花跑车还拥有多项独 家"黑科技"，为产品注入超越同级的性能基因，构筑起难以复制和超越的神车实力。(易知微) 当下，汽车产业空前繁荣，却陷入严重的同质化困局，原创精神愈发稀缺却更显珍贵。莲花集团CEO冯擎峰表示，在汽车 工业的发展进程中，虽然时代滚滚向前，技术更迭不断，但在每个时代下都无疑留下了一些宝贵而永不磨灭的东西——那 就是原创精神。 面对电动化浪潮，莲花跑车再次展现引领。特斯拉首款电动跑车Roadster基于ELISE底盘开发，莲花跑车更量产出全球首台 超两千匹马力的纯电超跑EVIJA X。 如今，莲花跑车又用数字化赋能的智能主动控制技术，致力于更好地平衡驾控的操控性与舒适性这一长期存在的工程挑 战。 一部莲花车，半部驾控史。自诞生起，莲花跑车一直以超越时代的创新精神，不断探索驾控性能的新高度，用77年的赛道 积淀与满墙的冠军荣誉，见证了品牌在机械 ...

Core Viewpoint - Lotus Cars is successfully navigating the challenges of the luxury car market by focusing on original technology and a long-term strategy, achieving growth in sales and market share despite an overall market decline [1][6]. Group 1: Market Context - The luxury car market is experiencing a downturn, with many brands engaging in homogeneous competition characterized by configuration stacking and price wars [3]. - Lotus Cars is breaking this trend by emphasizing originality and returning to the essence of driving [3]. Group 2: Technological Innovation - Lotus Cars has integrated its racing heritage into new products, such as the EMEYA and ELETRE, featuring industry-leading technologies like the world's only pure electric production active dual-layer rear wing and the first active rear-wheel steering system in a pure electric SUV [5]. - The company has developed a digital intelligent control technology that balances handling and comfort, maximizing system efficiency [5]. Group 3: Financial Performance - In the first half of 2025, Lotus Cars delivered 2,813 vehicles and achieved total revenue of $218 million, with a 35% quarter-over-quarter revenue increase driven by accelerated deliveries of upgraded models [6]. - The company reported a 5% growth in sales in a market where luxury car sales have declined by 30%-40% [6]. Group 4: Market Position - Lotus Cars has seen a significant increase in its market share in the high-end pure electric SUV segment, with the ELETRE leading the market for SUVs priced above $550,000 [6]. - The company’s cash flow remains robust, supported by commitments of up to $500 million from institutional investors and strategic partners, ensuring funding for future R&D and market expansion [8].

作者 | 柴旭晨 编辑 | 王小娟 当下国内汽车产业空前繁荣，但同质化却愈发严重。作为吉利的超跑"白月光"，莲花这次准备来"破卷"了。 9月21日，新款莲花跑车ELETRE和EMEYA上市，这是其一次年度改款，主要是对配置和部分细节进行了升级。其中新款ELETRE推出3款车型，售55.8 万-83.8万元；新款EMEYA推出3款车型，售价53.8万-82.8万元。 此次发布会上，莲花集团CEO冯擎峰也向行业喊话，在汽车工业的发展进程中，虽然技术更迭不断，时代滚滚向前，但只有原创精神是能最终留下来的行 业财富。 "中国汽车工业应该做一些原创，应该拿出让全世界都震惊、尊敬的技术，而非一味卷价格，通过'平替'达到自己的市场占有率。"冯擎峰向华尔街见闻直 言。 要知道，曾经让特斯拉扬名立万的首款电动跑车Roadster正是基于莲花ELISE底盘开发，莲花自身则量产出全球首台超两千匹马力的纯电超跑EVIJAX。如 今，莲花用智能主动控制技术，为电车的操控性与舒适性平衡的工程挑战做出样板间。 事实上，每一项技术突破都来之不易。除了数字化底盘莲花跑车还拥有多项"黑科技"，包括可提供最高215kg下压力的主动双层尾翼、主动稳 ...

9月21日，莲花新款EMEYA/ELETRE在上海迎来上市，前者全国统一零售价53.8万元起，后者55.8万元 起，购车即享终身质保、5000元选装基金及0首付金融方案等多重权益。 | 入门即驾控巅峰 | | | | | | | --- | --- | --- | --- | --- | --- | | 新款EMEYA | | | | 新款ELETRE | | | EMEYA 600 | EMEYA 600 SE | EMEYA 900 | ELETRE 600 | ELETRE 600 SE | ELETRE 900 | | 538,000元 | 588,000元 | 828,000元 | 558.000元 | 608,000元 | 838,000元 | | 4.156 > round 603hp #412 | 4.154 - resum 603hp annus | 2.78s = room 905hp == == | 4.54 ) then 603hp (11) .. | 4.54 ( more 603hp an ex- | 2.954) mont 905hp mate | | # 21预寸假造都合会轮盘 ...

Core Viewpoint - The company Tea Yan Yue Se is facing a significant brand image crisis due to allegations of design plagiarism related to its new product line, which has led to public scrutiny and a need for internal reforms [1][2][4] Group 1: Incident Overview - On August 24, Tea Yan Yue Se issued an apology on social media regarding its new multifunctional notebook design, which was accused of being similar to works by various designers [1] - The company confirmed unauthorized use of designs and acknowledged management oversight that allowed problematic designs to go into production [1][2] - Following the incident, the company has reached agreements with some original creators to continue using their designs while still negotiating with others [1][2] Group 2: Previous Incidents - This is not the first time Tea Yan Yue Se has faced plagiarism accusations; a previous incident involved a snack product whose packaging design closely resembled a music album cover, leading to public backlash [3][4] - The company responded to the earlier incident by quickly recalling the product and apologizing for the oversight in their creative review process [3] Group 3: Brand Impact and Future Actions - Continuous plagiarism allegations have severely damaged Tea Yan Yue Se's brand image, which has been built on a unique Chinese-style tea culture appealing to younger consumers [4] - The company plans to establish an investigation team for self-assessment and improve its design review processes to prevent future issues [1][4] - The ongoing situation serves as a warning to the broader consumer market about the importance of upholding originality and intellectual property rights in brand development [4]