品牌化发展
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“冀花生香·冀托健康”,河北高油酸花生集群品牌正式发布
Zhong Guo Shi Pin Wang· 2026-01-13 05:12
2026年1月10日,由河北省农业农村厅指导、巨鹿县农业农村局主办的"河北高油酸花生集群品牌发布 会"在石家庄举行。本次发布会以"冀花生香·冀托健康"为主题,正式推出省级区域公用品牌"河北高油 酸花生",标志着河北省花生产业迈入品牌化、集群化、价值化发展的新阶段。 河北高油酸花生种植面积已达215万亩,覆盖率59.6%,居全国首位。全省已形成以滦州、巨鹿等10个 优势县为核心,涵盖品种研发、规模种植、精深加工、品牌销售的全产业链集群。 品牌引领,产业升级进入新篇章 "冀花生香·冀托健康"不仅是一句口号,更是河北花生产业价值体系的集中表达。品牌通过"冀花生 香"突出河北花生独特风味与"冀花"系列品种优势,构建起深厚的产地价值;以"冀托健康"彰显高油酸 花生油酸含量超过75%的营养价值,确立了鲜明的产品价值,顺应健康消费趋势,推动产业从"卖原 料"向"卖健康"升级。 河北省产业技术体系花生创新团队首席王瑾发言 河北省农林科学院粮油作物研究所花生室主任、河北省产业技术体系花生创新团队首席王瑾在会上介 绍,河北已累计培育66个高油酸花生品种,"冀花"系列品种表现突出,其中冀花572油酸含量达81.5%, 兼具高产与耐 ...
从“林中珍品”到“致富钥匙”——康县推动天麻产业高质量发展
Xin Lang Cai Jing· 2026-01-12 01:27
随着一垄垄土地被翻开,一颗颗肥硕饱满、色泽金黄的"林中珍品"天麻破土而出,新鲜天麻特有的气味 混着泥土的清香,在空气里弥漫开来…… 从"林中珍品"到"致富钥匙" ——康县推动天麻产业高质量发展 陇南日报记者 高婷婷 尚敏贤 裴温波 隆冬时节,山中的雾气还未完全散去,康县阳坝镇老庄村的天麻种植大户江文泽已经上山开始了一天的 忙碌。 数据显示,2025年康县林下天麻种植规模达1.075万余亩,桶装天麻突破102万余桶。 "我今年种的天麻已经采收了1万斤左右,估计还能再挖6000斤。"江文泽告诉记者,全部销售完大概能 收入20万元。 作为全国天麻产业发展的"优等生",近年来,康县立足"产业品质美",以"扩面积、育良种、优技术、 强管理、壮龙头、建机制、精加工、塑品牌、拓销售、抓培训"等"十大举措"为脉络,在扩面稳产、良 种繁育、立体栽培、产品研发、联农增收等领域结出硕果,将天麻产业锻造成县域经济的主引擎。 "2025年全镇发展桶装天麻60余万桶,产量达8-10万斤。"阳坝镇镇长李金利说,桶装天麻的种植模式不 再受土地条件严格限制,实现了全民参与、灵活布局。 如果说绿水青山是康县天麻的天然优势,那么依托科技赋能实现的 ...
山东新泰:“果盘子”甜蜜升级 助力农民增收致富
Zhong Guo Jing Ji Wang· 2025-12-30 08:30
活动现场,新泰农批市场与500余名采购商签约,采购商联盟也正式成立。杨承堡介绍道,未来要让农 批市场既成为商户创富增收的优质平台,也成为守护百姓"果盘子"的坚实保障。 近年来,新泰市始终锚定高质量发展目标,以特色产业培育为抓手,探索"村居+园区"共建模式,全力 支持农批市场建设,持续完善产业配套、培育区域公共品牌,推动水果产业从分散经营向规模化、集约 化、品牌化转型。 新泰市青云街道党工委书记丁洪存表示,今后将扎实推进"青云果香"农产品深加工及电商孵化中心建 设,延伸北部林果产业链。同时,加快路网及村域四好公路建设,提升物流通达能力。 12月27日,山东泰安新泰市农批市场内人头攒动,新泰水果产业发展大会暨新泰农批水果招商签约仪式 在这里举行。"以前采购水果得四处奔波,不仅成本高,货源还不稳定。现在,在这里可实现一站式采 购,不仅成本降低,还能与诚信商户建立稳定合作。"活动现场,来自临沂的采购商将强说。 作为鲁中交通枢纽核心区域的重要平台,新泰农批市场1小时物流圈可覆盖鲁中主要城市群,触达千万 人口,目前日均客流量超万人次,年交易额突破40亿元。 据悉,新泰周边地区水果年消费量高达20万吨,但区域内规模化水果批 ...
俄罗斯跨境电商迈向2.0,2026年如何玩转这个高增市场?| 出海参考
Tai Mei Ti A P P· 2025-12-29 11:07
俄罗斯跨境电商正在发生结构性变化,进入2.0时代。 提到跨境电商,传统北美、西欧等市场以高消费、大规模占据核心关注,东南亚、印度、拉美等新兴市 场在近些年电商快速渗透下,吸引了新一批跨境电商人的目光。相较之下,俄罗斯此前一直不在跨境电 商关注和讨论的中心。 然而,正是这个一度"隐秘"的市场在近三年连续保持超过20%的高速增长,且电商渗透率仍有较大上升 空间。 近日,Ozon全球CEO Stepan Gusamov公布了一组数据,"2025年俄罗斯电商规模将同比增长36%,达到 1650亿美元,规模是2022年的一倍多。" 这一高速增长的背后,离不开俄罗斯本土电商平台和中国跨境商家的强势协作。据Ozon表示,截至 2025年四季度,Ozon大中华区的业绩相较于2022年四季度的起步阶段增长超60倍。 商流、物流、资金流的爆发带来了拥堵,中俄贸易通路上涌现出诸多挑战。随着相关基建的持续完善和 升级,俄罗斯跨境电商正整装步入2.0时代。 行业人士观察到,俄罗斯消费市场和行业规则的变化已经显现,品牌化发展是出海俄罗斯下一阶段的关 键。 增速比肩新兴市场,消费力接近发达国家 如果出海是为了找到增量市场,俄罗斯恰好拥有巨 ...
为英德红茶产业立法!清远英德红茶发展条例出台
Nan Fang Nong Cun Bao· 2025-12-16 15:33
为英德红茶产业 立法!清远英德 红茶发展条例出 台_南方+_南方 plus 文化传承、监督 与管理等方面进 行了具体的规 定,为英德红茶 产业规范化、标 准化、品牌化发 展提供了明确指 引。 12月16日,清远 市人大常委会办 公室召开《清远 市促进英德红茶 产业发展条例》 颁布施行新闻发 布会,正式发布 《清远市促进英 德红茶产业发展 条例》(以下简 称《条例》)。 据悉,《清远市 促进英德红茶产 业发展条例》于 12月12日由清远 市第八届人民代 表大会常务委员 会公告(第28 号)正式公布, 《条例》旨在保 障和提升英德红 茶品质,加强英 德红茶品牌保 护,传承英德红 茶文化,推动英 德红茶产业科技 创新,将于2026 年2月1日起施 行。 英德红茶是清远 五大百亿级现代 农业产业的重点 产业之一。《条 例》以清远市乡 村振兴为重要抓 手,围绕英德红 茶产业种植加 工、品牌建设与 营销推广、产业 扶持与创新发 展、资源保护与 来源:南方农村 报 版权声明:未经 许可禁止以任何 形式转载 编辑 张妮静 记者从发布会现 场了解获悉, 《条例》及时填 补了促进英德红 茶产业发展管理 的地方性法规的 空白,为英 ...
定制客运迈入规模化数字化“快车道”
Sou Hu Cai Jing· 2025-12-15 19:01
Core Viewpoint - The traditional road passenger transport industry is experiencing structural contraction due to changing public travel habits, and customized passenger transport is seen as a key solution to this challenge [1]. Policy and Regulatory Environment - The Ministry of Transport has been deepening the "delegation, regulation, and service" reform in road passenger transport, introducing multiple policy documents to optimize the business environment and encourage innovation [1]. - Since 2020, several policy documents have been revised and issued, defining customized passenger transport and promoting its standardized development [1]. Market Development - As of the end of 2024, over 9,000 customized passenger transport routes have been opened nationwide, representing a 40% year-on-year increase [1]. - Short-distance intercity routes under 200 kilometers account for 67.1% of customized passenger transport, highlighting its advantages in urban commuting [2]. Regional Insights - Provinces such as Jiangsu, Shandong, and Guangdong lead in the number of customized passenger transport routes, with the top ten provinces accounting for 75.4% of the total [2]. - Regions like Sichuan and Yunnan show strong local innovation in network platform development, with over 20 regional and local platforms [2]. Service Innovation - Customized passenger transport has gained market acceptance by offering flexible "door-to-door" services, breaking the limitations of traditional "station-to-station" transport [2]. - Examples include the "Beijing-Tianjin-Hebei Customized Express Bus," which serves over 7,000 passengers daily and reduces commuting time by over 30% [2]. Platform Development - By the end of 2024, there are 302 customized passenger transport network platforms, with the top ten platforms covering 91% of the routes [3]. - Platforms like "Didi Bus" collaborate with over 200 passenger transport companies, enhancing service through data mining and smart algorithms [3]. Business Growth - Didi Bus reported a business scale growth of over 75% from October to November 2025, leveraging the "Internet+" model to combine digital technology with offline service capabilities [5]. - The traditional road passenger transport industry is gradually moving towards digitalization, scalability, and branding, paving a sustainable path for transformation [5].
【汉中】“汉中大米”区域公用品牌发布
Shan Xi Ri Bao· 2025-11-04 23:04
Core Insights - The launch of the "Hanzhong Rice" regional public brand marks a new phase in the branding and high-quality development of the Hanzhong rice industry [1] - The event resulted in the signing of three cooperation projects with a total amount of 56.32 million yuan [1] - Hanzhong aims to enhance the "Hanzhong Rice" standard system, innovate brand operation mechanisms, and expand communication channels to drive industry efficiency and increase farmers' income [1] Industry Overview - Hanzhong has over 300 rice processing enterprises, including 51 large and medium-sized enterprises [1] - The region has established one national-level agricultural industrialization leading enterprise, eight provincial-level, and ten municipal-level enterprises [1] - The rice planting area in Hanzhong remains stable at around 1.2 million mu, with a total output of 550,000 tons [1] - The rice industry is a pillar for promoting rural revitalization and increasing farmers' income in the area [1]
广东凌丰集团:从自动化生产线到全球布局
Sou Hu Cai Jing· 2025-10-20 05:45
Core Insights - The article highlights the significant growth and potential of the metal manufacturing industry in Xinxing County, with Guangdong Lingfeng Group as a leading player in the stainless steel kitchenware sector [1][2]. Company Development - Lingfeng Group has evolved from a foreign trade OEM in the early 1990s to establishing its own brand "LINKFAIR" in 1997, marking a shift from manufacturing to brand creation [2]. - The company pioneered automated production lines for stainless steel cookware in the mid-2010s, enhancing production efficiency and solidifying its innovative industry image [2][3]. - Recent focus on user-centered design has led to the success of its pressure cooker products, which have gained significant market traction, particularly on platforms like Douyin [2][3]. Product Innovation - The Lingfeng Linglong pressure cooker showcases the company's technological and design advancements, featuring three key improvements: simplified operation, aesthetically pleasing design, and faster cooking times [3][6]. Industry Impact - Lingfeng Group's automated production lines optimize the entire manufacturing process, achieving enhanced efficiency, stable product quality, and compliance with environmental standards, setting a benchmark for the industry's smart and green development [3][11]. Local Development - The company promotes local economic growth by collaborating with hundreds of local SMEs, sharing quality standards and smart manufacturing experiences to enhance regional competitiveness [7][9]. - Lingfeng Group creates stable job opportunities and attracts high-end talent back to the region, contributing to a robust local talent ecosystem [9]. Social Responsibility - The company engages in local community initiatives, such as establishing educational funds and organizing volunteer services, to support local development and foster a sense of community [9]. Future Strategy - Lingfeng Group aims to implement a "globalization + branding" dual strategy, focusing on consolidating its presence in mature markets while exploring new growth opportunities in emerging markets along the Belt and Road [9][11]. - The company plans to enhance the global promotion of the "LINKFAIR" brand, transitioning from B2B to B2C to increase market recognition and influence [9].
(乡村行·看振兴)“中国酥梨之乡”山西祁县:万亩酥梨成熟上市 果香四溢助农增收
Zhong Guo Xin Wen Wang· 2025-10-01 03:55
Core Viewpoint - The article highlights the successful harvest season of the "Chinese Pear Kingdom" in Qixian, Shanxi, where the production of fragrant Su Pears is contributing to increased income for local farmers [3][4]. Group 1: Harvest and Production - Qixian is experiencing a fruitful harvest season for Su Pears, with farmers actively engaged in picking, sorting, and packaging the pears for distribution across the country [3]. - The total production of Su Pears in Qixian is expected to reach 160,000 tons this year, establishing it as a significant geographical indication product and a key industry for the region [6]. Group 2: Agricultural Practices and Technology - The local government has implemented modern agricultural practices, including the use of mist sprayers and drones, to ensure precise management of Su Pear cultivation [4]. - Collaboration with Shanxi Agricultural University has led to the introduction and improvement of Su Pear varieties, enhancing the quality and market competitiveness of the pears [4]. Group 3: Market and Economic Impact - The quality of Qixian Su Pears, characterized by their golden color, thin skin, juicy flesh, and uniform size, has made them popular in southern markets and supermarkets [4][7]. - The development of the pear industry has significantly boosted the income of local farmers, injecting vitality into rural development and enhancing the overall economic landscape of the area [6]. Group 4: Future Plans - Future initiatives include increasing the application of technology in orchards, extending the Su Pear industry chain, and developing processed products such as pear wine, pear syrup, and canned pears to enhance added value [6].
广州拟为早茶设立专项规定:预制点心差别定价,茶位费不能只收钱
第一财经· 2025-09-30 08:59
Core Viewpoint - The article discusses the ongoing public consultation regarding the "Guangzhou Early Tea Inheritance and Protection Regulations" draft, highlighting the significance of establishing specific regulations for early tea in Guangzhou to enhance consumer experience and promote local culture [3]. Group 1: Market Growth and Consumer Sentiment - The Chinese catering industry has grown from 3.7 trillion yuan in 2017 to an estimated 5.5 trillion yuan in 2024, indicating a robust market [3]. - Consumers have expressed concerns about the tea seat fee and its perceived value, particularly among younger demographics who are more sensitive to pricing [6][5]. - The article notes that local consumers are generally more accepting of the tea seat fee, while younger consumers may prefer other dining options if the perceived value is not met [6]. Group 2: Regulatory Changes and Consumer Rights - The draft regulations emphasize the need for clear pricing and transparency in the tea seat fee structure, requiring operators to provide a variety of tea options and adequate service [6][8]. - Consumers' rights to know about the preparation methods of tea items are addressed, with a distinction made between traditionally and non-traditionally prepared items [8]. - The regulations propose the establishment of "Guangzhou Early Tea Classic Stores," which will be certified and monitored to ensure they meet traditional standards [8][9]. Group 3: Industry Trends and Brand Revival - There is a noted "Renaissance" in the Guangzhou early tea market, with a resurgence of traditional brands that focus on freshly made tea items [9]. - Historical brands like Huiru Lou and Qiu Da San Yuan are experiencing a revival, indicating a consumer preference for freshly prepared items over pre-made options [9]. - The management of these establishments is adapting to consumer preferences by ensuring that freshly made items are prioritized, even if it results in longer wait times [9].