Core Viewpoint - The micro-short drama industry in China has rapidly evolved from a "wild growth" phase to a "premium transformation," with user numbers approaching 700 million and market size expected to exceed 634.3 billion yuan by 2025, establishing itself as a significant pillar of the digital entertainment sector [1][20][21]. Industry Overview - Micro-short dramas, emerging around 2018, initially featured low-cost production and sensational narratives, catering to fragmented entertainment needs [1][19]. - By 2025, the user base is projected to reach nearly 700 million, with the market size surpassing 500 billion yuan, indicating a robust growth trajectory comparable to the Chinese film box office [1][20][21]. - The industry has formed a comprehensive ecosystem encompassing script incubation, production, distribution, and monetization, with a clear trend towards premium content [1][19]. Premiumization Trends - The shift towards premiumization is evident in enhanced narrative logic and aesthetic pursuits, moving away from simplistic storytelling to more complex and socially relevant themes [2][43]. - Successful examples include judicial dramas like "The Glory of Judges" and family ethics dramas like "Home Inside and Outside," which have garnered both viewership and critical acclaim [2][43]. - The premiumization process is driven by audience demand for quality content, regulatory compliance, and increased industry value [4][43]. Policy and Platform Support - The synergy between policies and platforms is crucial, with central and local governments establishing supportive frameworks for the micro-short drama industry [4][36]. - Policies such as "classification and tiered review" and local incentives have created a supportive environment for the industry's growth [4][36]. - Platforms are not only content distributors but also play a vital role in maintaining order and guiding industry values through content governance [33][34]. Future Development Pathways - Sustainable development in the micro-short drama sector will rely on strengthening script creation, improving copyright and revenue-sharing mechanisms, and promoting cross-industry integration [4][19]. - The industry is focusing on enhancing script quality and providing incentives for writers, which is essential for fostering a robust creative ecosystem [4][50][51]. Audience Engagement and Demand - The micro-short drama format effectively meets contemporary audience needs for quick emotional gratification, serving as a "psychological balm" amid societal pressures [56][59]. - As audience expectations evolve, there is a growing demand for logical coherence and relatable themes, pushing the industry towards more substantial storytelling [60][62]. - The diverse audience demographics necessitate a multi-faceted approach to content creation, balancing entertainment with deeper cultural narratives [62][63].

9月29日，新京报新京智库发布《中国微短剧精品化发展研究报告（2025）》（下称"报告"）。《报告》认为，在 行业经历了"5秒一个反转、10秒一个看点"的野蛮生长期后，在多重因素合力作用之下，微短剧逐渐呈现出精品化 的发展趋势。精品化不仅是行业自我升级的结果，更是满足观众审美需求、回应监管要求和提升产业价值的必然 选择。 7亿用户撑起500亿市场：从野蛮生长到精品化转型 中国微短剧的发展轨迹清晰地展现了一个新兴产业从无序到有序、从粗放到精细的演进过程。相较于用户规模的 快速增长，更值得关注的是用户结构的全年龄化趋势——50岁以上用户占比接近30%。这意味着微短剧不再专属 于Z世代和都市白领，也开始为更多的中老年人群体所接受，成为社会公众的重要娱乐方式。 划"单项目投入可达300万元。这些都是行业精品化发展的标志性案例。资本的加入也改变了行业逻辑，专业团队 取代作坊式创作，制作水准和叙事能力得到显著提升。 中国微短剧市场规模与电影票房对比。 微短剧用户年龄分布。 而产业规模的跃升也同样令人瞩目。截至2024年12月，参与这一产业的相关企业已超过8万家，主体构成极为多 元，既有以阅文集团、中文在线（300364） ...

红果短剧近两年下架超3000部低质作品，将推第四次内容升级。 红果短剧精品短剧负责人魏钦涛指出，精品微短剧生态已初步形成，未来发展空间巨大。今年以来，《家里家外》《一品布 衣》《弄潮》《山河回响》等多部优质爆款作品涌现，实现社会价值与经济收益双赢。 对于微短剧实现又快又好发展的关键因素，魏钦涛归纳为三点。首先是政府的支持与引导，国家广电总局及各地方相关部门通 过扶持政策、专项资金、培训活动、设立奖项等全方位推动行业精品化；其次是创作生态转变，越来越多创作团队、厂牌注重 品质，影视机构与创作者入局注入专业能力和优质IP，行业融合推动内容与形式创新；第三是用户结构变化，微短剧成为国民 级视听产品后，用户消费需求从快节奏转向多层次、多元化，平台也纷纷投入资金、流量与运营资源助力品质升级。 为扶持精品微短剧创作，红果短剧于去年底启动"果燃计划"，截至目前已投资超80部精品短剧，30多部已播出，加上成片引入 累计播出超100部。魏钦涛表示，"果燃计划"将持续升级，成片引入不再提供保底资金，鼓励作品直面市场竞争，同时在投资扶 持方面加大力度、提供更多资源。 乐力认为，从早期粗放发展到全行业践行精品化，短剧内容迭代升级是必 ...

在25日举行的"高质量完成'十四五'规划"发布会上，国家广播电视总局副局长韩冬说，我国微短剧近年来蓬勃发展，迅速成为 新大众文艺的重要业态。广电部门一手抓繁荣、一手抓管理，推动微短剧行业健康稳定向上发展，今年市场规模有望在去年达 到500亿元的基础上，实现更大突破。跟随海报一起来看看。 新华社权威速览 ·非凡 加大扶持力度 新华社权威速览 ·非凡 促进规范管理 建立微短剧分类分层管理机制 正在制订《微短剧管理办法》 开展专项治理和常态化监管 对群众反映强烈的问题 如"雷人"剧情"霸总"人设等 及时进行纠偏 新华社权威速览 ·非凡' 精品化、大众化、国 加强选题指导、创作扶持 组织实施"微短剧+"行动计划 开展"跟着微短剧来学法" "微短剧里看非遗"等活动 指导各地加大对微短剧的扶持力度 推动精品化 打造更多讴歌奋斗人生 反映时代风貌的精品佳作 推动大众化 激发微短剧作为新大众文艺的创新创造活力 推动国际化 鼓励微短剧扩大国际交流与传播 统筹：曹建礼 制作：任彦逸 策划：令伟家 ...

国家广播电视总局倡导推动的"优秀动画微短剧扶持计划"在大会上正式启动。 主办方供图 初秋的郑州，黄河涛声与时代光影交汇。9月22日—24日，2025·郑州微短剧高质量发展大会在这里举 行。会议由国家广播电视总局网络视听节目管理司、中共河南省委宣传部指导，郑州市人民政府、河南 省广播电视局、河南省文学艺术界联合会主办，来自全国的创作者、平台方与专家学者齐聚商都，共探 微短剧从"流量狂奔"走向"价值深耕"的路径。 "竖店"之城正崛起 "郑州发展微短剧产业趋势已成，背后是这座城市得天独厚的综合优势。"开幕式上，河南省委常委、郑 州市委书记安伟说。数据显示，2025年前8个月，郑州微短剧市场规模达38.5亿元，同比增长35.7%；全 市微短剧企业超800家，从业人员近4万人，日均接待剧组80余个。从闲置建筑改造的拍摄基地，到盘活 的工业厂房，郑州以"缺什么补什么，什么弱补什么"的务实态度，快速构建起覆盖剧本创作、拍摄制 作、发行推广的全链条生态，打造中国微短剧创作之都，打响"竖店"郑州品牌。 政策支持与基础设施升级为产业注入强心剂。郑州市市长庄建球在推介中提到，郑州在2024年设立微短 剧扶持政策的基础上，今年继续优 ...

Group 1 - The core viewpoint of the article is the introduction of a regulatory framework for micro-short dramas in China, aimed at promoting healthy development and addressing public concerns regarding content quality and appropriateness [1] - The National Radio and Television Administration is developing a management approach for micro-short dramas, which will include a classification and layered management mechanism to ensure orderly development [1] - There will be ongoing special governance and regular supervision to address issues such as inappropriate storylines and sensational titles, ensuring timely corrections [1] Group 2 - Future initiatives will focus on three main directions: promoting quality content, encouraging public participation in creation, and expanding international exchange and dissemination of micro-short dramas [1] - The emphasis on quality will involve enhancing creative guidance and optimizing resource allocation to support the production of high-quality works that reflect contemporary life and values [1] - The push for public engagement aims to stimulate innovation and creativity in micro-short dramas as a new form of popular art [1]

Group 1: Achievements in Broadcasting and Network Audiovisual Development - China has become a major player in broadcasting and network audiovisual sectors, with over 1 billion users across various platforms including cable TV, IPTV, and internet TV, and 1.09 billion network audiovisual users [1] - Since the beginning of the 14th Five-Year Plan, over 1,500 TV dramas, more than 3,500 animated films, and over 350,000 hours of documentaries have been produced [1] - The total revenue of the broadcasting and audiovisual service industry is projected to reach 1.49 trillion yuan in 2024, marking a 61.96% increase from the end of the 13th Five-Year Plan [1] Group 2: Development Direction of Micro Short Dramas - The micro short drama sector is experiencing rapid growth, with user numbers reaching 696 million by July this year, and the market size expected to exceed 50 billion yuan [2] - The industry is focusing on three main directions: promoting high-quality content, encouraging public participation in creation, and expanding international exchanges [5] - A "Micro Short Drama+" action plan has been implemented to diversify themes and enhance the quality of micro short dramas [2] Group 3: Regulatory and Management Measures - The National Radio and Television Administration is establishing a classification and tiered management system for micro short dramas to ensure orderly development [2] - Ongoing efforts include addressing public concerns regarding problematic content and implementing a regulatory framework to support the healthy growth of the industry [3][5] - Measures to improve user experience include deploying 10 million micro set-top boxes and simplifying remote control operations across various platforms [6][7]

微短剧行业发展快速，据市场机构统计，到今年7月，我国微短剧用户规模达到6.96亿；今年微短剧市 场规模有望在去年达500亿元的基础上，实现更大突破。在行业发展过程中，既涌现出一些高质量作 品，也存在良莠不齐等问题。 对此，国家广播电视总局副局长韩冬表示，广电总局一手抓繁荣、一手抓管理，推动微短剧行业健康稳 定向上发展。 21世纪经济报道记者李莎 北京报道 9月25日下午，国新办举行高质量完成"十四五"规划系列主题新闻发 布会，介绍"十四五"时期广播电视和网络视听高质量发展成就。 记者从发布会上获悉，"十四五"期间微短剧如雨后春笋般爆发式增长，《家里家外》等爆款作品不断涌 现。"十四五"以来，我国制作发行电视剧（网络剧）超过1500部、动画片超过3500部，纪录片超过35万 小时，微短剧约15万部。 韩冬谈到，推动微短剧国际化也是接下来广电总局部署的重要方向：鼓励微短剧扩大国际交流与传播， 促进文化交流互鉴。 "精品化、大众化、国际化是微短剧未来的发展方向。"韩冬说。 韩冬明确，接下来广电总局将采取更多有力举措，推动微短剧健康发展。一方面要推动微短剧精品化。 大力加强创作引导，优化资源配置，实现优质资源向优质内 ...

Core Viewpoint - The National Radio and Television Administration is establishing a classification and hierarchical management mechanism for micro-short dramas, aiming to regulate their development and provide legal guarantees through the upcoming "Micro-Short Drama Management Measures" [1] Group 1: Regulatory Framework - A new management approach will be implemented to address issues such as sensational plotlines and attention-seeking titles, with a focus on timely corrections [1] - The administration plans to conduct special governance and regular supervision to promptly handle non-compliant programs [1] Group 2: Development Directions - The future development of micro-short dramas will focus on three main directions: promoting quality content, encouraging public participation in creation, and expanding international exchanges [1] - Efforts will be made to enhance creative guidance and optimize resource allocation to support the production of high-quality works that reflect contemporary life and values [1] - Initiatives will be organized to stimulate innovation and creativity in micro-short dramas as a new form of popular art [1]

新京报讯（记者刘玮）9月24日，由北京市广电局承办，百度APP协办的2025北京文化论坛"热AI无限，剧力生 长：微短剧内容与技术创新沙龙"在北京朗园举办。本次北京文化论坛秉持着"传承·创新·互鉴"的精神，奏响"文化 与科技融合"的年度之音，而"微短剧内容与技术创新沙龙"作为北京文化论坛的20余个专业沙龙之一，与业内众多 微短剧公司、高校学者、行业专家共话AI时代微短剧的破圈和突围之道。到场嘉宾通过交流，凝聚行业共识，共 同推进AI技术和微短剧的高质量融合创新和发展。AI技术为创作带来了新的方向和希望，技术正在做的不仅仅是 简单的普惠，更重要的是一场深刻的赋能，把内容的创作权、话语权真正交到更广大的创作者手里。 【现状】 内容的需求与技术赋能的双重胜利 在于轲看来，微短剧的爆发不是一个偶然，是内容发展的必然趋势，是内容的需求与技术赋能的双重胜利。它把 内容切分到秒级，短剧利用秒级叙事节奏抓住了用户的碎片时间，技术上实现了算法的精准推荐，也就是剧找人 的逻辑。"这比人找剧效率高很多，两者的结合点燃了整个市场。" 随着微短剧的逐步发展壮大，整个市场也从"野蛮生长"过渡到逐渐"精品化"，于轲表示，微短剧市场现在有三 ...