这个头戴羽冠、身披玉饰的小精灵就是江西省博物馆的新晋顶流"环环"，它的本身其实就是迄今为止发现最早的商代玉羽人配饰。在这个 馆内它通过AI讲解员的身份，向游客们讲解着每一件展品。 央视网消息：暑假期间，各地"文博热"持续。在江西省博物馆，一场儿童视角的古代科技展览正在进行。如何用影子报时？指南针为什么 会指南？如何利用气压原理来取酒？博物馆通过AI技术、现场实验等互动装置，帮助孩子们更好地理解蕴含在古老文物中的智慧和科技。 这个错金银鸟首青铜汲酒器来自于西汉时期，它其实就是利用瓶身内外的气压以及水压的差别来控制出酒量，而在现场通过这样的装置可 以让孩子们体会到气压汲水的奥秘。 不但有现场互动装置，在"器载天工——'环环'解码古人智慧儿童主题展"中，还有AI讲解员"环环"帮助孩子们更好地认识文物、了解文 物。 在一众较为完整的展品中，这几块残损的瓷片格外引人注目。上个世纪七八十年代，正是这些在扬州市唐代地层中陆续出土的青花瓷片， 开启了学者们对于青花瓷起源的探索。 现场最重磅的展品是这两件体形硕大、图案生动的唐代青花塔式罐，其中一件的罐身上绘有一个手持弯钩击球的童子，而这实际上就是唐 代社会流行的步打球运动。 ...

不预约，可行吗？今年，针对暑期博物馆预约难问题，国家文物局发布通知，要求各级文物行政部门科 学评估场馆承载能力，结合实际实施预约参观机制，禁止搞"一刀切"。空间承载能力强或具备错峰分流 条件的场馆，原则上可取消预约限制。但对常年"约满"的热门博物馆而言，出于对展品安全和参观体验 的考虑，只能通过提前预约等方式控制人流量，"一票难求"的状况确实客观存在。 预约难，难在哪？不妨先从当前文博资源供给水平讲起—— 截至2024年底，全国备案博物馆达7046家，较上年增加213家，实现每20万人拥有一家博物馆，免费开 放率91%以上。近年来，我国类型丰富、主体多元、普惠均等的现代博物馆体系基本形成，博物馆数量 位居世界前列。 近10年来，我国博物馆数量以平均每年200多家的速度持续增长，可每逢暑期，热门博物馆为何总是"一 票难求"？一些博物馆门票往往在预约系统开放的瞬间就"秒光"；即便有幸预约成功，进馆后往往还得 面对"人满为患"的挑战。 事实上，从全球范围看，热门博物馆预约不易、人流量大，是一个普遍存在的现象。针对当前"一票难 求"的问题，需要大家共同求解。往小了说，这关系着每个文博爱好者能否"乘兴而来，尽兴而归"； ...

Core Viewpoint - The article highlights the increasing popularity of museums during the summer, showcasing their role as educational and cultural spaces for children and families, with various exhibitions and activities catering to diverse audience needs [5][7]. Group 1: Museum Popularity and Activities - Museums across China are experiencing a surge in visitor numbers, becoming favored destinations for cultural and educational experiences during the summer [5][7]. - Various museums are launching a wide range of exhibitions and activities, such as the "Cosmic Archaeology" and "Liuli Art Exhibition" at the National Museum of China, to attract visitors [7]. - The Inner Mongolia Museum has opened a new facility featuring over 3,000 exhibits and digital technologies like VR and AI to enhance visitor engagement [7]. Group 2: Extended Hours and Night Activities - Many museums are adjusting their hours and extending opening times to accommodate the increased summer visitor flow, with some museums in Beijing changing their closed days from Monday to Tuesday [9]. - Specific museums, such as the Suzhou Museum and the Shanghai Museum, are implementing night activities and extended hours, with the latter offering 24-hour access for a limited period [9][10]. - Night events are being organized to provide unique experiences, including themed activities at the Beijing Planetarium and immersive performances at the Changzhou Museum [10]. Group 3: Visitor Experience Optimization - Museums are addressing visitor behavior issues by using humorous short videos to remind guests of proper conduct, which has garnered positive public response [11]. - The article emphasizes the need for museums to enhance security and sanitation measures as visitor numbers rise, while also exploring ticketing solutions to manage crowd flow effectively [11]. - Innovative educational programs, such as the "Museum School" at the Suzhou Wu Culture Museum, are being highlighted as successful models for engaging visitors of all ages [12].

Core Insights - The "Cultural Heritage Boom" has transformed the cultural industry, leading to a significant increase in demand for cultural products and new job roles, with some professionals seeing their income multiply by four to five times [1][2] - The integration of traditional culture with cutting-edge technology has given rise to new business models and job opportunities, indicating a deep conversion of cultural value into economic value [1][2] - The emergence of new professions is reshaping the cultural industry ecosystem, moving from isolated exhibitions to collaborative efforts among museums, tech companies, and creative teams [2][3] Industry Trends - The cultural new business model saw a revenue growth of 12.5% year-on-year in the first quarter, surpassing the overall industry growth, reflecting strong demand for new professions [1] - New roles such as cultural product planning operators, digital curators, and virtual reality designers are in high demand, highlighting the industry's shift towards a more integrated approach [1][2] - The cultural industry is becoming increasingly reliant on human capital, emphasizing the need for professionals who can blend technical skills with cultural understanding [2] Professional Landscape - The collaboration between museums and various sectors, including technology and education, is becoming the norm, fostering innovation in cultural experiences [2] - The transition from merely displaying artifacts to creating interactive and engaging cultural experiences signifies a cultural shift towards modern consumer engagement [3] - The rise of new professions is not only revitalizing the job market but also enhancing national confidence in cultural heritage [3]

Core Viewpoint - The article discusses the significance of ancient murals in Shanxi, highlighting their artistic and cultural value, as well as the recent publication of a book that showcases these murals and their historical context [6][7][8]. Group 1: Book Overview - The book titled "Looking at Shanxi from the Ground: Ancient Temple Murals of China" features over 600 mural photographs from 34 temples spanning from the Tang to the Qing dynasties, illustrating a thousand years of mural art development [8]. - The book aims to present three main aspects: ancient architecture, ancient murals, and ancient sculptures, reflecting Shanxi's rich cultural heritage [7]. Group 2: Artistic Development - Murals from Shanxi show a progression in style, with early works being more fluid and later pieces becoming more formalized and realistic, particularly from the Ming and Qing periods [8]. - Notable murals include the contrasting depictions of celestial beings and deities, showcasing the depth of integration between the Buddhist and secular worlds [8][10]. Group 3: Cultural Significance - The murals often depict scenes from daily life, reflecting the social and economic conditions of their time, such as the "wine house market" scene that illustrates the vibrancy of Song and Jin period life [10][11]. - The murals serve as a historical record, capturing the essence of the society in which they were created, and their themes often blend religious and secular elements [10][11]. Group 4: Preservation Efforts - The book's team has invested significant resources in documenting and preserving these murals, utilizing modern technology for digital preservation and restoration efforts [12]. - Techniques such as large-scale scanning and careful color reproduction are employed to maintain the integrity of the murals while making them accessible to a wider audience [12].

Core Viewpoint - The increasing demand for non-official guided tours in cultural and historical sites has led to various issues, including high prices, unprofessional explanations, and cancellations, affecting the overall visitor experience [2][4]. Group 1: Survey Findings - 67.1% of respondents have experienced non-official guided tour services [3][4]. - The main issues identified with non-official guided tours include unprofessional explanations (48.5%), disregard for historical facts (38.1%), and high prices (35.3%) [4]. - Additional concerns include difficulty in rights protection (31.9%), cancellations (27.7%), disruption of viewing order (27.2%), false advertising (26.9%), and unclear qualifications of guides (16.2%) [4]. Group 2: Suggestions for Improvement - 76.0% of respondents suggest implementing management regulations to review guides and their scripts [4]. - 57.8% recommend enhancing content review on short video platforms [4]. - 47.2% advocate for standardizing entry requirements and establishing evaluation mechanisms [4]. - 44.5% propose regulating the order of explanations to create a better learning environment [4]. - 17.6% suggest improving complaint and feedback channels [4]. Group 3: Visitor Experiences - Visitors often find non-official guided tours to be unpredictable, likening the experience to "opening a blind box" due to varying quality [4]. - Some visitors prefer in-depth, professional explanations rather than sensationalized stories offered by private guides [3][4]. - The reliance on social media for historical content has increased, with calls for better content regulation on these platforms [5].

Core Viewpoint - The "Cultural Heritage Boom" is on the rise, blending ancient artifacts with technology to provide immersive experiences for audiences, particularly in Henan and Hubei provinces [1] Group 1: Cultural Heritage and Technology Integration - The Henan Museum's Huaxia Ancient Music Troupe has restored over 300 musical artifacts, with the "treasure of the museum," the Jiahu bone flute, being a highlight, dating back 8,000 years [3] - The ancient music troupe is expanding its repertoire, now featuring a collection of 200 ancient music pieces, and the upgraded music hall showcases vivid Tang Dynasty music and dance scenes through digital means [5] - The director of the Henan Museum emphasized the importance of immersive exhibitions using VR and XR technologies to bring historical scenes to life [7] Group 2: Innovative Exhibitions in Hubei Province - The Hubei Museum has launched the first film-level digital relics VR exhibition, "Crossing the Bronze Age," allowing visitors to immerse themselves in the Spring and Autumn period, experiencing the sounds of ancient bells and the craftsmanship of ancient artisans [9] - The "Crossing the Bronze Age" project features over 30,000 models of characters and artifacts, utilizing high-precision 3D modeling and real-time rendering to transform the exhibition experience from passive viewing to interactive engagement [11] - The director of the Hubei Museum's exhibition department highlighted the detailed viewing experience that allows audiences to appreciate the intricacies of artifacts up close [13] Group 3: Visitor Engagement and Growth - During the recent "May Day" holiday, the Hubei Museum welcomed 132,500 visitors, marking a 20.17% increase compared to 2024 [15] - The Hubei Museum plans to enhance visitor experiences with additional activities, including evening performances of ancient bell music and ancient book restoration events [15]

Group 1 - The article discusses the rising popularity of small and beautiful museums, which have become "internet celebrities" due to their unique characteristics and ability to attract visitors without the crowds typical of larger institutions [1][2]. - During the recent "May Day" holiday, several lesser-known museums experienced significant visitor surges, with the Luoyang Longmen Museum receiving 37,000 visitors and the Anhui Chu Culture Museum exceeding 77,000 visitors [1][2]. - Social media discussions around "small museums" have increased, with keywords like "no crowds" and "no reservations" becoming popular, indicating a shift in public interest towards these smaller institutions [2]. Group 2 - The success of small museums is attributed to their innovative approaches and unique offerings, such as immersive experiences and local storytelling, which differentiate them from larger museums [3][5]. - Examples of successful small museums include the Hunan Taojiang County Museum, which attracted 250,000 visitors in under a year, and the Shanxi Jin Merchant Museum, which offers hands-on activities for children [2][3]. - The article highlights that small museums focus on local history and culture, providing visitors with a deeper understanding of their regional heritage [2][3]. Group 3 - Small museums are increasingly integrating their exhibitions with commercial spaces to enhance visibility and visitor engagement, such as the Guangdong Zhongshan Longquan Museum located within a hotel [6]. - The article notes that partnerships with larger museums have been beneficial for small museums, allowing them to host significant exhibitions and enhance their cultural offerings [7]. - Some small museums have successfully combined traditional exhibits with modern experiences, such as nighttime tours and interactive performances, leading to increased visitor numbers [9][10].

Core Perspective - The core value of historical artifacts and cultural heritage lies in their ability to narrate history through tangible evidence, emphasizing the importance of quality interpretation services in preserving historical memory and transmitting excellent culture [1][2][3] Industry Trends - The "cultural heritage boom" has made interpretation services a hot segment in cultural tourism consumption, with many tourists seeking formal interpretation services during peak travel times [1][2] - There is a growing concern over the prevalence of low-quality, sensationalized interpretation content both in physical tourist sites and on online platforms, which misleads the public and undermines the seriousness of history [1][2] Challenges - The industry faces challenges from "fake and vulgar" interpretations that lack historical accuracy and dilute cultural understanding, leading to a superficial grasp of history among the public [2][3] - Some interpreters resort to fabricating unverified historical anecdotes to attract attention and profit, which further disconnects the public from traditional culture [2][3] Regulatory Recommendations - Cultural venues and tourist sites are urged to strengthen their regulatory responsibilities and improve the admission and evaluation systems for interpretation services, creating a dual mechanism of "technical firewall + cultural filter" to ensure historical authenticity [3] Role of Interpreters - Interpreters should evolve into "torchbearers," transforming their role from mere knowledge transmitters to guides that enhance aesthetic appreciation and cultural understanding [4] - The essence of cultural transmission is viewed as a dialogue across time, necessitating a commitment to cultural roots and a rejection of profit-driven superficiality [4] Cultural Confidence - The goal is to let interpretation serve as a voice for culture, allowing visitors to engage meaningfully with civilization, thereby fostering cultural confidence and resilience [5]

Group 1 - The core theme of the articles highlights the increasing popularity of night-time museum visits during the "May Day" holiday, showcasing various cultural events and exhibitions across different cities in China [2][11] - Museums across the country are extending their hours and offering special events, such as the Hubei Provincial Museum hosting night sessions and the Shaanxi History Museum staying open until 21:30 [2][11] - The Nanjing Museum features immersive performances, enhancing visitor engagement through cultural experiences [2][5] Group 2 - The Sichuan Museum's special exhibition on auspicious patterns in ethnic artifacts attracted significant attention, displaying over 130 items, including ceramics and jade [4] - Interactive experiences are becoming a trend, with museums like the Jinan Museum offering AR products and the Henan Yin Ruins Museum allowing visitors to engage with replicas of ancient artifacts [8] - Cultural and creative products are gaining popularity, with the Hubei Provincial Museum developing over 5,000 items, targeting a younger demographic [10]