Core Viewpoint - The article discusses the financial success of Pop Mart, highlighting the significant wealth generated for its founder, early investors, and institutional funds due to the company's soaring stock price and market capitalization [2][4][19]. Group 1: Company Performance - Pop Mart's stock price has seen a substantial increase, reaching a market capitalization of approximately 300 billion RMB, with a revenue of 13.038 billion RMB in the previous year, marking a year-on-year growth of 106.9% [2]. - The net profit for the previous year was 3.125 billion RMB, reflecting a remarkable year-on-year increase of 188.8% [2]. - In the first quarter of 2025, Pop Mart reported a revenue increase of 165%-170% year-on-year, with a market capitalization growth of about 200% [2]. Group 2: Wealth Generation for Founders and Executives - The founder of Pop Mart, Wang Ning, and his family have amassed significant wealth, exceeding 20 billion USD (approximately 143.7 billion RMB) as the company's market value surpassed 360 billion RMB [7]. - Wang Ning began cashing out shortly after the company's IPO, selling 13.042 million shares for approximately 740 million HKD [7][8]. - Other executives, including COO Si De and Executive Director Wen De Yi, also realized gains through share sales, with Si De selling 2.1 million shares for about 151 million HKD [9][10]. Group 3: Early Investors' Gains - Early investors in Pop Mart, including those with a long-term investment perspective, have also benefited significantly from the company's growth [12]. - Notable early investors include Chuangyue Capital, which invested 2 million RMB for a 16% stake, and Hummingbird Capital, which made substantial investments in various funding rounds [14][16]. - The founder of Hummingbird Capital, Tu Zheng, realized a total cash-out of approximately 2.267 billion HKD (about 2.111 billion RMB) after initially investing 550 million HKD [16]. Group 4: Institutional Investors' Benefits - Numerous funds have profited from Pop Mart's stock price increase, with 57 fund companies holding a total of 68.75 million shares as of the first quarter of 2025 [20]. - Prominent funds such as Invesco and China Southern have significant holdings in Pop Mart, with some fund managers actively reducing their positions to lock in profits [21][23]. - The article notes that even fixed-income funds have begun to invest in Pop Mart, indicating a broad interest in the company's stock [23]. Group 5: Future Prospects - Pop Mart aims to expand beyond being a toy company, aspiring to become a "cultural ecosystem builder" by developing a global membership system and diversifying its business [24]. - The company reported a revenue of 5.066 billion RMB from Hong Kong, Macau, and overseas markets in 2024, reflecting a year-on-year growth of 375.2% [24]. - Recent developments include the launch of a jewelry brand named POPOP, indicating Pop Mart's intent to broaden its commercial boundaries [24].

以下文章来源于中国企业家杂志 ，作者赵东山 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 麦刚："泡泡玛特是我投资心路历程中，很明确把人放在事情之上的案例。" "如果我是周杰伦的话，那你就是吴宗宪。" 泡泡玛特创始人王宁曾对天使投资人麦刚这样说。那是2012 年，泡泡玛特才创办2年，王宁正为融资发愁，麦刚给了他第一笔200万元的投资。 13年过去了，王宁正在逐步接近自己心中的那个"周杰伦"。泡泡玛特旗下核心IP——LABUBU，凭借其丑萌 形象和盲盒、毛绒玩具等各种产品风靡全球，就连在欧美的泡泡玛特门店也出现排队数小时的抢购热潮。 资本市场同样为之狂欢。泡泡玛特股价在2025年累计上涨超过191%，市值甚至在6月10日突破3600亿港元， 一度超越格力、伊利等传统企业。王宁的个人身家最高时飙升至1602亿港元，他因此晋升为河南首富。 作为泡泡玛特的天使投资人，麦刚也因泡泡玛特的爆红越来越多地被关注到。外界除了佩服他的眼光，更 佩服他的耐心。他曾在2020年泡泡玛特在港交所上市时就明确表示， 泡泡玛特的市值不到2000亿元，他不 会考虑退出。 站在现在的时间节点回看，这200万元显然是一笔"慧眼识珠"的天 ...

近年来，泡泡玛特凭借不断创新的潮流IP与丰富多样的产品形式，在潮玩市场占据重要地位。其旗下LABUBU系列，以丑萌可爱的独特造型迅速脱颖而出， 吸引了众多国际明星在社交平台上纷纷"晒娃"，使其人气急剧攀升，成为当下热门的潮流焦点之一。 在市场需求的强力推动下，LABUBU的盲盒、手办等衍生品在各大电商平台销量持续走高，热门款式更是长期处于售罄状态，供不应求的局面愈发显著。 受此影响，部分热门限定款在二级市场催生出溢价转售现象。在一些二手交易平台，其转售价格甚至一度达到原价的2至3倍。而在永乐2025春季拍卖会上， 全球唯一一只薄荷色LABUBU以108万元的高价落槌，创下潮玩拍卖新纪录。 深入探究背后原因，盲盒商品的特殊性致使许多消费者即便多次购买，也难以获得心仪款式。再加上"黄牛"囤货炒作等因素的叠加影响，进一步催生了消费 者在二手平台购买特定款式LABUBU的需求。目前，在转转、闲鱼、拍拍等二手交易平台上，LABUBU相关商品交易活跃，满足了不同消费者的多元需 求。 多个二手平台上搜索"LABUBU" 值得关注的是，闲鱼平台上还创新性地出现了"LABUBU"租赁服务。当搜索"LABUBU出租""拉布布出租 ...

Core Insights - The rise of trendy IPs like Labubu has transformed consumer behavior among high-net-worth individuals, making trends a core lifestyle label that expresses individuality and connects like-minded people [1][3] - Future Tianyi, a luxury residential project in Zhengzhou, has recognized this trend and is leading the luxury market by integrating unique lifestyle offerings and high-end amenities [3][15] Group 1: Project Overview - Future Tianyi has established itself as the leading luxury flat project in Central China, with two of its five luxury buildings already delivered and the third building's sales price reaching 50,000 yuan per square meter [3][10] - The opening of JHW Polymer, a trendy community retail space, marks a significant innovation in luxury living, catering to the hidden demands of high-net-worth individuals for unique identity and community resonance [3][7] Group 2: Consumer Behavior and Market Trends - The shift in consumer behavior from functional needs to psychological satisfaction and emotional joy reflects a deeper connection to lifestyle choices, where luxury consumption becomes a declaration of personal taste and aesthetics [5][9] - JHW Polymer aims to create a social platform for the elite, featuring high-end custom lifestyle experiences and collaborations with international designers, thus enhancing the community's cultural identity [7][19] Group 3: Unique Selling Propositions - The third building of Future Tianyi incorporates top-tier appliances from global brands, enhancing the living experience and providing access to exclusive social circles [10][12] - The project offers a unique geographical advantage with a 270-degree view of the Dongfeng Canal, creating a sense of exclusivity and identity for its residents [12][19] Group 4: Strategic Vision - Future Tianyi's ambition extends beyond being a luxury residential project; it aims to create a self-sustaining ecosystem that integrates global luxury resources, top-notch services, and unique landscapes [17][19] - The successful attraction of international brands to JHW Polymer amidst a slowing luxury market highlights Future Tianyi's strong market influence and leadership position [17][19]

终于来了！ 位于前海宝中商圈中心的 深圳大悦城将在本月底正式亮相！ 这是中粮集团在深圳首座大悦城综合体 深圳大悦城建筑面积为25万平方米，位于宝安区新安街道创业二路与前进一路交汇处，地处粤港澳大湾区核心，紧邻前海自贸区，位于前海宝中商圈中 心，地理位置优越。这里不仅是深圳商业发展的新引擎，更是粤港澳大湾区融合发展的关键节点。 目前 项目招商率已突破99% 首店/定制店占比超50% 品牌近400家 其中，项目引入寰映影城全国最新旗舰店、盒马3.0形象店、PARTYDAY MEGA全国最新旗舰店、覔书店·友谊书城传承店、哈尼兔全国首家定制旗舰店 等。 快跟小编一起来看看 都有哪些品牌入驻吧！ ▲上下图片 丰富的业态和创新的运营模式是深圳大悦城的一大亮点，项目落成后，将努力打造深圳"首个艺术潮流主题街道、首个屋顶城市社交场、首个青年文化娱 乐空间"。 深圳大悦城综合体项目效果图 屋顶的"星厨花园"是深圳首个云端雨林漫游美馔社交场。在这里，市民可以漫步于花境与绿植之间，享受阳光与自然的拥抱，同时还能品尝到高品 质的口碑餐饮。 而"十二心作"复式独栋盒子，更是将美食与社交完美结合，将成为深圳青年夜生活的首选地。 LG层 ...

近十几年，熊本熊的走红则展示出日本打造地方IP的新思路。"熊本熊的特点是蠢萌，在一个充满竞争 的社会里，熊本熊不走精英路线，靠蠢萌让大家获得亲近感，获得不少中年男性支持。"莫邦富称，日 本当时处于"失去的30年"，社会压力变大，很多人觉得哪怕自己不是精英，但和蔼可亲，为大家做好服 务，一样可以受到社会欢迎。莫邦富认为，熊本熊"出圈"的关键在于，一开始熊本县通过让社会免费使 用熊本熊形象巧妙获取流量。熊本县还给熊本熊定行政级别，为其设立专门的办公室，让它成为日本城 市文化软实力的代表。 莫邦富认为，凯蒂猫的成功不是"一蹴而就"。泡泡玛特创始人王宁对此也有清醒认知，他曾表示，"尊 重时间，尊重经营"。莫邦富认为，多年来，中国企业一批批出海，展现出强大的生命力。如何进一步 在世界范围内讲好中国故事，是我们要面临的一个大课题。 谈及中国潮流文化产品如何在国际市场上走得更远，盘古智库高级研究员江瀚告诉《环球时报》记者， 相关企业要继续深耕本地化策略；加强知识产权保护；拓展欧洲和中东等潜在市场；持续加大研发投 入，创造更多具有国际影响力的IP。张颐武表示，在潮流文化出海的同时，配套平台也需要出海，这能 给潮流文化产品更持 ...

【环球时报综合报道】编者的话：英国《经济学人》杂志日前以"中国如何变得更酷"为题报道称，近些年，中国的国际形象稳步提升。中国科 技、游戏、文化等产品风靡全球，越来越多外国年轻人觉得中国很"酷"。本版策划"中国'酷实力'"系列报道，为读者分析中国"酷实力"背后的产业 实力。近来，一个长着9颗尖牙、一对尖耳朵、"诡异又可爱"的IP形象在全球掀起热潮，外媒刊发了以"拉布布席卷全球""时尚圈为拉布布疯狂"等 为题的大量报道。"中国'酷实力'"第一期我们聚焦中国潮玩"拉布布"。 全球多地出现抢购潮 北京大学中文系教授张颐武11日接受《环球时报》记者采访时表示，一方面，拉布布符合当下世界范围内年轻人寻求陪伴、减压的心理需求，通 过颇具亲近感的形象拉近了与年轻人的距离。同时，当它通过营销、传播成为一个时尚标识后，创造了一种新的社群归属感，在不同国家都能成 为年轻人之间的共同语言。此外，它通过盲盒这种偶然性很强的方式令消费者心理上处于一种期待的状态，容易得到意外惊喜，这种期待感也是 获得各国年轻人追捧的重要原因。 《日经亚洲评论》认为，类似于泡泡玛特的潮玩企业成功抓住了20—30岁高消费力年轻群体的消费心理。其核心产品采用盲 ...

"2024年也是'毛绒绒的一年'。" 泡泡玛特发布的2024年年报中，泡泡玛特董事长兼CEO王宁在董事长致辞中用了个可爱的词语形容过去 一年。 这一年，泡泡玛特集团收入130.4亿元，同比增长106.9%；经调整净利润34.0亿元，同比增长185.9%， 突破公司历史新高。 中国新闻网 ，赞267 "追我的人从这排到法国，原来说的是Labubu。"类似火热的场景还出现在不同国家的诸多城市，手里捧 着Labubu玩偶的年轻人对着镜头激动地表示："它真的太可爱了！" "北欧精灵+恶魔尖牙+毛绒触感"的矛盾结合，Labubu成为顶流首先得益于其反差魅力。这种看上去有 点"怪"又带点"丧"的精灵古怪感，打破了常规意义上对萌系玩偶的印象，契合当下年轻人对个性与陪伴 的双重渴求。 工艺也是这款玩偶的亮点。王宁曾提到，Labubu成功的核心是泡泡玛特开创的搪胶毛绒品类。他解释 称，做搪胶毛绒是因为用毛绒做出来的脸容易变形，希望试着做一些潮玩加毛绒结合的工艺创新。 当然，除了产品本身，限量铺货的营销策略、明星效应的时尚破圈、社交媒体的用户二创，都对这一兼 具情感投射与社群认同的当代潮流文化符号诞生贡献了不小力量。 但不同于很 ...

Core Insights - LABUBU has emerged as a leading trendy toy IP since its inception in 2015, characterized by its unique blend of cute and edgy elements, which resonates with contemporary consumer preferences [1][2][5] - The popularity of LABUBU has significantly contributed to the soaring market value of Pop Mart, the company behind it, with LABUBU becoming a cultural phenomenon among young consumers [1][10] Company Overview - Pop Mart, established in 2010, is recognized as a leading cultural entertainment company in China, focusing on trendy toys that integrate art, design, and pop culture, primarily targeting adult consumers [3][20] - The company successfully transitioned to a trendy toy business model in 2016, launching its first self-developed blind box product, which validated the commercial viability of the blind box model [20][22] Market Dynamics - The trendy toy market has evolved from niche to mainstream, with significant contributions from companies like Pop Mart, which has established a comprehensive operational platform covering the entire trendy toy industry chain [3][20] - LABUBU's success is attributed to its effective marketing strategies, including collaborations with global celebrities, which have amplified its visibility and desirability among consumers [8][9][10] Consumer Engagement - The blind box sales model employed by Pop Mart creates a psychological drive for consumers, enhancing the excitement of unboxing and fostering a sense of community among collectors [22][24] - LABUBU has transcended its role as a mere toy, becoming a social currency among young people, who use it as a means of self-expression and identity [11][18] Financial Performance - LABUBU's revenue from the "The MonsterS" series skyrocketed from 368 million yuan in 2023 to 3.041 billion yuan in 2024, marking a staggering year-on-year growth of 726.6% [10] - The surge in LABUBU's popularity has led to a more than 500% increase in Pop Mart's stock price from July 2024 to June 2025 [10]

在《银行" 3·15"特别行动篇》一文中，笔者介绍了邮储银行北京分行的"肯德基支行"，不仅可以吃到8折的肯德基、小食、咖啡，还可以使用共享会议 室、邮政文创区等。 作为中国网点最多的银行和分店最多的西餐品牌，邮储银行和肯德基的这次"联名"，注定要将流量吸满。 而如今，平安银行西安支行也不甘示弱，存款5万即可获赠Labubu 3.0系列盲盒一个。靠着Labubu这个火出圈的现象级产品，平安银行在营销上也是借了 一把"东风"。 何为Labubu？ Labubu，这一由泡泡玛特推出的潮玩形象，在短短时间内迅速风靡全球，成为年轻人爱不释手的新宠。它的爆火并非偶然，而是多种因素共同作用的结 果。 Labubu的外观设计独具特色，与传统的萌系玩偶截然不同。它拥有直立的尖耳朵，笑起来会露出九颗尖牙，表情中带着一丝狡黠与俏皮，整体形象呈现 出一种"丑萌"的风格。 图：泡泡玛特官网的Labubu产品展示图 这种打破常规的设计，为追求个性与独特的年轻人提供了一种全新的审美选择，让他们在众多千篇一律的玩偶中一眼就注意到了Labubu。例如，在玩偶 市场中，大多数形象以甜美、可爱为主，而Labubu的出现，犹如一股清流，以其独特的魅 ...