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消费新场景:现实虚拟交融激活消费新活力
Yang Shi Wang· 2025-06-20 03:07
Core Viewpoint - The Shanghai International Film Festival's "Future Cinema" section has gained significant attention, with tickets selling out within 15 minutes, showcasing the growing interest in immersive viewing experiences [1] Group 1: Future Cinema Experience - The "Future Cinema" features 16 VR works, including global and Asian premieres, allowing audiences to explore various interactive viewing possibilities [1] - Attendees are engaged in immersive experiences, such as a VR shadow play titled "Wu Song Fights the Tiger," blending virtual and real elements [3] - The setup of the Future Cinema this year is unique, located within a traditional cinema, allowing for both online reservations and on-site experiences for consumers who meet spending requirements [5] Group 2: Integration of Virtual and Real - New directors are experimenting with blending real-life experiences and virtual imagery, enhancing audience engagement through live performances and surrounding environments [3] - The Future Cinema aims to transform the audience's mindset from traditional viewing to a more interactive and game-like experience, providing a new artistic context [5] Group 3: Cultural Project Expansion - Cultural projects are expanding into various venues beyond traditional settings, such as theme parks and museums, now entering cinemas and commercial spaces, which can activate existing commercial potential [7]
羊晚快评 | 打造消费新场景,激发消费新活力
Sou Hu Cai Jing· 2025-06-16 11:16
Group 1 - In 2023, over 400 international and domestic brand flagship stores have opened in Guangzhou, showcasing a vibrant consumer market driven by various cultural and culinary activities [1] - New consumption scenarios are emerging in cities like Shenzhen, where electric vertical takeoff and landing aircraft provide scenic views, and drones facilitate diverse delivery services [1] - The Guangdong consumer market is characterized by its vast potential, driven by a large population and strong consumer demand, alongside technological advancements in sectors like big data and artificial intelligence [3][4] Group 2 - The Chinese government is promoting the development of new consumption scenarios to stimulate market potential, with initiatives aimed at enhancing traditional consumption and fostering new business models [3] - Guangdong's strategy includes leveraging technology to create immersive and interactive shopping experiences, such as digital stores and smart dining [4] - The integration of new consumption scenarios with urban development and cultural branding is emphasized, with cities like Guangzhou and Shenzhen developing unique consumer experiences that reflect local characteristics [4][5]
行进中国丨山城江岸,消费起新风
Sou Hu Cai Jing· 2025-06-12 03:11
Core Viewpoint - The revitalization of the Xiahao Old Street in Chongqing has successfully transformed the area into a vibrant cultural and commercial hub, attracting millions of visitors and numerous businesses since its reopening in November 2022 [5][9]. Group 1: Revitalization and Development - The Xiahao Old Street project has introduced 133 merchants and brands, achieving a 100% occupancy rate, and has received 6.8 million visitors since its reopening [5]. - The restoration plan initiated in 2017 involved the renovation of 75 buildings, integrating natural, cultural, artistic, and digital elements into the area's redevelopment [5]. - The average daily foot traffic in Xiahao Old Street now attracts over 10,000 citizens and tourists [5]. Group 2: Economic Impact - The nearby Chongqing Opening Heritage Park has also seen significant visitor numbers, with nearly 6 million visitors since its opening in September 2023, featuring around 50 unique businesses and over 30 first stores [9]. - The South Bank District is accelerating the development of an international consumption center, integrating diverse consumption scenarios such as dining, tourism, shopping, and entertainment [9]. - The district's cultural and entertainment sectors are projected to grow by 39.5% in 2024, with a remarkable increase of 50.1% in the first four months of this year [11]. Group 3: Consumer Trends - Chongqing has developed a diverse consumption space system called "Jiangya Street Cave Heaven," which includes various consumer scenarios that stimulate economic growth [13]. - The city recorded a retail sales total of 283.18 billion yuan in the first two months of this year, making it the highest in China [13]. - The number of overnight foreign tourists in Chongqing is expected to increase by 273% in 2024, with a 490% surge during the recent May Day holiday [11].
假日消费新意浓——古尔邦节假期新疆消费市场一线观察
Sou Hu Cai Jing· 2025-06-11 02:30
Group 1 - The core viewpoint of the articles highlights the vibrant consumption market in Xinjiang during the Gulebong Festival, with a stable supply of goods and a significant increase in consumer enthusiasm [1][2][4] - Key retail and catering enterprises reported a sales increase of 3.6% compared to the same period last year, indicating a positive trend in consumer spending [1][4] - Various promotional activities and events were organized by businesses, such as the "Summer Fire Shopping Discounts" in Urumqi, which included over 50 promotional events [2][4] Group 2 - The integration of policy and market initiatives has effectively stimulated consumption, with local governments issuing electronic consumption vouchers and subsidies to boost spending [4][5] - The "old for new" policy has been a strong driver of consumption growth, with 181.1 million units applied for subsidies, leading to a direct consumption increase of 167.2 billion [5] - The demand for leisure activities, such as outdoor camping and cultural tourism, has surged, with significant sales increases in related equipment and services [6][7] Group 3 - The family-oriented consumption trend has been a key factor in driving shopping mall traffic, with innovative experiential activities attracting more visitors [10] - Urumqi's shopping centers reported a 40% increase in sales during the festival, driven by family-friendly events and activities [10] - The development of night markets and rural tourism projects has further enriched the consumer experience and stimulated local economies [10][11]
老菜场焕新逆袭链起城市记忆与市井“烟火气” 消费新场景释放经济新活力
Yang Shi Wang· 2025-05-23 07:48
Group 1 - The article highlights the transformation of the Shuangta Market in Suzhou, which combines traditional market elements with modern aesthetics and local cultural features, making it a popular destination for both locals and tourists [1][4][12] - The market spans over 2,300 square meters and includes fresh produce, a snack area with 20 triangular stalls, and a convenience service area featuring tailor and key shops, reflecting Suzhou's cultural elements in its design [8][10] - The market has seen a 50% increase in foot traffic compared to its previous state, indicating its success in revitalizing the area and attracting visitors [12] Group 2 - The article also discusses a trend among elderly residents in Shanghai who travel to Nantong, Jiangsu, to purchase fresh produce, combining shopping with leisure activities [14][20] - The Nantong market is described as a large wholesale market for agricultural products, offering a wide variety of goods at competitive prices, which appeals to customers [16] - The round trip cost for the elderly shoppers is 49 yuan, and many plan to make this a regular outing, treating the Nantong market as their "vegetable basket" and "backyard" [20]
产业“忙” 消费“热” 百姓“乐”享新场景点燃消费“热引擎”
Yang Shi Wang· 2025-05-19 04:07
Group 1: Dragon Boat Culture and Economic Impact - The dragon boat racing has become a beloved local sport in Fuzhou, enhancing urban vitality and injecting new momentum into the local cultural tourism economy [1][10] - The newly opened Dragon Boat Theme Park features various dragon boat sculptures and elements, attracting numerous visitors [4][6] - Fuzhou's traditional dragon boat racing venue, the Pu Xia River, hosts regular training and competitions, contributing to the local cultural scene [8][10] Group 2: Cultural and Creative Consumption - The local dragon boat events have led to the establishment of diverse markets offering dragon boat-themed creative products and gourmet food, which are popular among residents and tourists [10] - Fuzhou has launched multiple inner river cruise routes that connect historical cultural districts and trendy shopping areas, with an estimated 380,000 visitors expected in 2024 [10] Group 3: Outdoor Camping Economy - The outdoor camping trend is gaining popularity, providing a new leisure option for families and friends to connect with nature [11] - In Nanchang, the Ganjiang Citizen Park is a hotspot for weekend camping, featuring extensive green spaces and recreational facilities [14][19] - The rise of camping has stimulated new consumer demand for outdoor equipment, with many opting to purchase their own camping gear [22] Group 4: Cold Chain Logistics and Food Consumption - The cold chain logistics market reached a total of 2.21 trillion yuan in the first quarter of 2025, showing a year-on-year growth of 4% [27] - The logistics system has enabled rapid delivery of fresh products, such as salmon and crayfish, to consumers within 48 hours and 18 hours respectively [29][32] - The food industry continues to grow, with a 6.1% increase in industrial added value for large-scale food enterprises in the first quarter of 2025 [37]
上海推出上千项特色活动 “五一”假期消费同比增13.1%
Yang Shi Wang· 2025-05-06 10:05
Group 1: Consumer Spending and Events - During the "May Day" holiday, Shanghai's online and offline consumption reached 59.46 billion yuan, a year-on-year increase of 13.1% [1] - The sixth "Five Five Shopping Festival" will last until the end of June, featuring over 1,000 unique activities including pet festivals and international cruise festivals [5][6] - Various shopping districts are actively creating vibrant atmospheres and introducing innovative business formats to attract consumers [5] Group 2: Cultural and Tourism Activities - Shanghai's major tourist attractions and parks introduced new features and performances during the "May Day" holiday, enhancing traditional culture and extending consumer engagement [9] - The "Yao Xue Ice World" became a new hotspot for cultural tourism, showcasing a unique performance combining traditional dance with skiing [11] - Shanghai received 16.5 million visitors during the holiday, a year-on-year increase of 1.61%, with total tourism revenue reaching 20.11 billion yuan, up 10.2% [11]
“免签国游客来沪扫货”引爆社交圈 上海迎客一千六百五十万人次 文旅商体展联动带来丰富消费体验
Jie Fang Ri Bao· 2025-05-06 01:47
Core Insights - The Shanghai cultural and tourism market demonstrated strong appeal during the May Day holiday, with significant growth in various consumption metrics [1] Group 1: Consumption Data - From April 30 to May 4, total consumption in Shanghai reached 594.6 billion yuan, a year-on-year increase of 13.1% [1] - Offline consumption accounted for 331.5 billion yuan, growing by 13.2%, while online consumption was 263.1 billion yuan, up by 12.9% [1] - The city welcomed 16.5 million tourists during the holiday, marking a 1.61% increase year-on-year [1] Group 2: Consumer Experience and Promotions - Nearly 200 events were launched daily across key shopping districts and malls, enhancing the consumer experience [2] - The "Shanghai Home Appliance and Furniture Renewal Carnival" utilized a dual online and offline model, achieving sales of 1.15 billion yuan, a 32.4% increase compared to the previous five days [2] - Various districts provided additional subsidies for car purchases, further stimulating automotive consumption [2] Group 3: Impact of Consumption Coupons - The "Le Pin Shanghai" dining coupons generated 79.9 million yuan in restaurant sales during the holiday [3] - The "Le You Shanghai" tourism coupons saw a record redemption amount of 1.5 million yuan on May 1, the highest since the program's inception [3] - Sales in the Lujiazui and other districts increased by 11.8% year-on-year due to the "Le Gou Pudong" consumption coupons [3] Group 4: Foreign Tourist Attraction - Foreign tourists contributed 455 million yuan in consumption during the holiday, a staggering 211.6% increase [4] - The implementation of tax refund policies and the optimization of departure tax refund processes have facilitated this growth [4] - The number of businesses eligible for departure tax refunds reached 1,013, covering over 3,300 brand merchants [4] Group 5: Cultural and Entertainment Events - The integration of cultural, tourism, and commercial events attracted significant visitor traffic, enhancing the overall consumer experience [5] - Various themed events, such as the "Longines Global Champions Tour" and fireworks shows, drew large crowds and boosted local hospitality [5] - The "May Day" cultural tourism week and the "May 5 Shopping Festival" created a synergistic effect, driving consumer enthusiasm [6] Group 6: Performing Arts Economic Impact - A total of 660 commercial performances were held, serving approximately 740,000 attendees, with ticket sales reaching 163 million yuan, a 59.41% increase [7] - The "Star Rail LIVE" concert attracted nearly 30,000 fans, with an average spending of over 3,000 yuan per person [7] - New consumption trends, such as fan gatherings and social activities around performances, are emerging [7]
消费市场供给多元活力十足 一千余场活动释放假期消费潜力
Si Chuan Ri Bao· 2025-05-06 00:10
5月5日,四川省商务厅监测数据显示,"五一"假期期间,全省550家重点商贸流通企业实现销售额 (营业额)25.1亿元,同比增长5.9%。另外,第三方大数据显示,全省线下共发生消费金额606.4亿 元,同比增长6.3%;消费笔数1.7亿笔,同比增长3.6%。全省消费市场供给多元、活力十足,消费潜力 加快释放。 "五一"假期,四川抢抓居民消费需求集中释放有利时机,全省商务系统组织"春启万象·购在天 府"消费促进活动,推出各具特色的促销活动。 首店经济、离境退税带动消费新热潮。泸州放大首店首展集聚势能,Sinsin四川首店、和序川南首 店、暴龙眼镜全国概念首店等七大首店亮相泸州,TEENIE WEENIE川南首展人气火爆,吸引众多消费 者打卡。成都加快推进"即买即退",其中锦江区联动全区214家离境退税商店,以春熙路全省首个"即买 即退"集中退付点为核心,优化升级"购物+退税"一站式服务,促进"二次消费",离境退税"即买即退"消 费金额较节前增长超270%。 互动玩法拉满假期氛围感。绵阳推出全国首部宝莲灯题材实景剧《宝莲灯·仙海奇缘》,吸引客流 15.29万人次、同比增长22.7%;宜宾推出全国首部行浸式躺游夜游《 ...
有机会还要来成都二刷、三刷!成都五一消费新场景“热力全开”
Sou Hu Cai Jing· 2025-05-05 20:59
Core Insights - Chengdu experienced a significant increase in tourism during the "May Day" holiday, with inbound travel orders rising by 130% year-on-year, making it one of the top five destinations for inbound tourism in China [1][8] - The total online and offline consumption in Chengdu during the holiday reached 54.53 billion yuan, reflecting a 13.3% year-on-year growth [1] Tourism and Visitor Experience - Chengdu's diverse tourism offerings, including new scenic spots and immersive experiences, attracted a large number of visitors, with over 1.75 million tourists from outside the city during the holiday, a 5.7% increase [8] - The city introduced ten unique rural tourism routes prior to the holiday, leading to fully booked accommodations in various districts [3] - Chengdu's ecological parks and greenways became popular among visitors, with activities such as bird watching and cycling drawing significant crowds [5] Cultural and Entertainment Events - The holiday saw a surge in cultural events, including concerts and sports matches, with attendance at the music festival venues increasing by over 500% [10][12] - Chengdu's art scene thrived, with daily visitor numbers at the Chengdu Art Museum reaching 15,000, far exceeding normal attendance [10] Retail and Consumption Trends - The retail sector in Chengdu saw a notable increase in foot traffic, with luxury stores reporting a 50% rise in customer visits and some sales categories doubling [12] - The launch of new stores and exhibitions during the holiday contributed to a vibrant shopping atmosphere, with the JD Mall attracting over 200,000 visitors since its opening [12][13] Economic Impact - The influx of tourists and the variety of new consumption scenarios contributed to a significant boost in the local economy, with a 270% year-on-year increase in sales and tax refunds for outbound tax refund goods in the first quarter [15] - Chengdu's ability to transform its natural and cultural resources into economic benefits was evident during the holiday, showcasing the city's strong appeal and economic vitality [15]