2 0 2 5 年 4 月 2 2 日 ， 第 七 届 新 财 富 最 佳 投 资 顾 问 颁 奖 典 礼 暨 财 富 管 理 发 展 论 坛 ， 在 上 海 隆 重举行。本次活动由新财富主办，广发基金作为特约合作伙伴，朝阳永续协办，全景网作为 战略支持机构。 本次论坛以"破茧.重构.共生"为主题。"破茧" 是突破依赖佣金和产品销售的传统模式，直面 投 顾 转 型 难 题 ；" 重 构 " 是 重 塑 服 务 模 式 、 考 核 机 制 和 技 术 工 具 ， 促 进 不 同 机 构 在 竞 争 中 合 作，找准生态位；"共生" 是构建各方价值共同体，实现相互依存与良性循环，推动行业可持 续发展。 当前资本市场风云变幻，机遇与挑战并存。全面注册制让 A 股市场生态焕然一新，资管新规 落地促使财富管理迈向规范化；指数化投资快速发展，ETF 规模目标已突破 4 万亿；AI技 术的飞速发展，也正在重构财富投研、营销、服务全链条的新范式。 本次活动汇聚了新财富最佳分析师、公募基金经理、证券公司财富管理业务负责人、优秀投 资顾问代表、行业专家等超过3 0 0位资本圈大咖，共论财富管理高质量发展之路，释放资本 市场最强音 ...

在近期举办的"第七届新财富最佳投资顾问颁奖典礼暨财富管理发展论坛"上，中国银河证券 凭借卓越的投顾服务能力，第七次斩获"新财富最佳投资顾问团队"称号，持续领跑行业。中 国银河证券执委会委员、业务总监、董事会秘书刘冰在会上分享了 中国 银河证券在财富管 理转型中的实践与思考。刘冰表示，当前财富管理行业正经历深刻变革，迎接财富管理大时 代的到来，唯有以买方投顾转型重塑服务生态、构建价值共同体，方能把握时代机遇，促进 高质量发展。 0 2 破茧：以客户为中心重塑服务生态 资本市场的深刻变革与快速发展，在带来新型财富管理模式的机遇和更为广阔的市场空间的 同时，也迫使财富管理行业去直面当下的诸多挑战与痛点。传统佣金水平不断下降，销售驱 动的"卖方投顾"模式难以为继，客户财富需求与金融供给错位的"服务鸿沟"，倒逼行业重新 思考未来业务模式。 中国银河证券自2 0 1 8年起，全面推进财富管理转型，率先推进买方投顾业务，以客户利益为 核心，重塑服务关系，深化数字化中台赋能，推进经营管理机制革新，构建差异化竞争力。 0 1 财富管理大时代：机遇与挑战并存 中国银河证券执委会委员、业务总监、董事会秘书 刘冰 刘冰表示，高质量发 ...

本报记者 罗辑 成都报道 近日，受"关税风暴"冲击，全球资产价格剧烈波动，黄金、美债、A股等大类资产词条频上"热搜"，居 民对财富管理的关注迅速攀升。 事实上，随着我国经济发展，居民财富持续积累，财富管理行业迅速成长。然而，面对不确定性激增的 全球经济、政治环境、居民越发多元的个性化财富管理需求，以及监管加码、降费降佣的政策环境，财 富管理行业过去的"卖方模式"已难以为继，深层次变革悄然发生。这其中，以独立客观立场提供专业服 务的买方投顾，成为了破解行业同质化竞争、重塑行业格局的重要"推手"。 在此背景下，《中国经营报》记者专访巴蜀养基场公众号联合主理人万幸。作为有着7年公募基金从业 经历，并从事7年以上理财经理教育的财富管理行业参与者、一线观察者，万幸站在最贴近市场的角 度，解析当前行业转型的阵痛、困局和趋势，在财富管理行业悄然洗牌、格局激变的当下，谋求转型期 的"破局之道"。 《中国经营报》：4月以来，全球资产价格剧烈波动。在这个特殊的时点，你如何看待财富管理行业的 挑战和机遇？ 回到问题本身，近期全球资产价格剧烈波动，主要是美国总统特朗普"对等关税"政策引发全球经济、政 治不确定性攀升所致。这背后反映的 ...

什么是"投顾社区股票池"? 投顾社区股票池是由申万宏源证券资深投资顾问团 队,秉持"以客户为中心"的买方投顾理念,用模拟选股 方式提供证券投资标的调入、调出投资建议的投顾服务 产品。申万宏源证券投资顾问对所选证券投资标的的买 入动作称为调入，其对已在股票池投顾服务产品(以下简 称"股票池")中证券投资标的的卖出动作称为调出。 * 详见申万宏源证券投顾社区服务协议 "股票池"的独特优势 免费订阅 畅享服务 股票池均免费订阅,畅享专业投顾服务。 股票买卖 全程跟踪 推荐标的全程跟踪,买入卖出有始有终。 专业团队 陪伴服务 倾力打造高端服务，实力不凡创造价值。 股票池盈利 后端收费 触发后端收费规则,收取单笔交易服务费。 * 详见申万宏源证券投顾社区服务协议 "股票池"的服务内容 市场动向解读 依托宏/微观研究解读经济数据、分析资金动向，结 合市场风格及时发布行情观点和交易策略。 个股精选择时 深挖上市公司基本面、跟踪标的技术走势和结合行 情发展特点进行择时交易，盘中盘后即时发布调仓建议。 热点实时跟踪 实时跟踪行业发展动向，结合时事热点，捕捉市场 板块轮动机会 与丰流含金共舞 订阅条件及服务接收 订阅条件 订阅前 ...

Group 1: Wealth Management Business Development - The company focuses on high-quality development and digital transformation in wealth management, achieving a financial product distribution scale exceeding 260 billion yuan by the end of 2024, a growth of approximately 22% year-on-year [2][4] - The company ranks first in the industry with over 4,600 investment advisor qualifications [2] - The trading volume of Shanghai and Shenzhen stock funds reached 23.95 trillion yuan, reflecting a year-on-year increase of 28.98% [3] Group 2: Investment Banking Business Development - The company adheres to national strategies and regulatory requirements, emphasizing functional service to the real economy [4] - It focuses on resource accumulation and client development in key sectors, enhancing its competitiveness in the Greater Bay Area [4] - The company is accelerating the digital transformation of investment banking while strengthening compliance and risk management [4] Group 3: OTC Derivatives Business Development - As a primary dealer in OTC derivatives, the company enhances its pricing and trading capabilities, expanding its product offerings and risk management solutions for institutional clients [5] Group 4: Investment Management Business Development - The investment management segment includes asset management, public fund management, and private fund management, with a focus on building a diverse product supply system [6][7] - By the end of 2024, the company’s public fund management scale ranks third in the industry, while its partner, E Fund, ranks first [7] - The company emphasizes proactive management capabilities and product innovation to drive growth in asset management scale [6][7]

Core Insights - The securities industry is transitioning from "scale expansion" to "value cultivation," with a consensus on prioritizing client interests, leading to a shift from "sell-side" to "buy-side advisory" [1][7] - The performance of advisory services in 2024 shows mixed results, with an average contribution of only 1.1% to total revenue among 23 A-share brokers [1][2] Advisory Business Performance - Eight brokers reported advisory revenues exceeding 100 million yuan, with China International Capital Corporation (CICC) leading at 553 million yuan, followed by CITIC Securities at 507 million yuan [2][3] - CICC and Guotai Junan experienced significant declines in advisory revenue, with decreases of 19.3% and 69.3% respectively, marking them as the only brokers in the "billion club" with negative growth [2][3] Revenue Growth and Decline - The average revenue from advisory services among the 23 brokers was only 1.26 million yuan, with notable declines from Guotai Junan (69.3%) and Huatai Securities (41.5%) [3][4] - Conversely, Fangzheng Securities saw a remarkable increase of 217.5% in advisory revenue, reaching 85 million yuan, indicating a successful transition to a digital advisory platform [4][5] Market Trends and Strategies - Smaller brokers are leveraging advisory services for differentiation, with Zhongyuan Securities achieving the highest advisory revenue ratio at 3.4% [5][6] - The industry is moving towards professionalized services and client segmentation, with larger brokers focusing on comprehensive product offerings while smaller firms target high-net-worth clients [6][7] Innovations and New Approaches - Brokers are exploring new products and channels, including AI and online platforms, to enhance client engagement and service delivery [7][8] - Dongfang Securities launched two product series under its fund advisory business, achieving a total scale of approximately 15.37 billion yuan, reflecting a 7.05% growth [9]

Core Insights - The annual report of China Merchants Bank (CMB) for 2024 reveals a mixed performance with a slight net profit increase of 1.22% and a first-ever revenue decline, indicating significant challenges in the retail banking sector [1][3] - The bank's high human resource costs and reliance on elite talent have led to a paradox where high salaries do not correlate with growth, exposing vulnerabilities in its operational model [3][4] Group 1: Financial Performance - CMB's revenue from retail banking experienced a negative growth of 4.8%, marking a significant shift from the previous decade's 25% compound annual growth rate [3][5] - The human cost per employee reached 581,000 yuan, with labor costs now accounting for 38.7% of revenue, an increase of 6.3 percentage points since 2020 [3][4] Group 2: Market Dynamics - The wealth management segment has seen a 32% reduction in fund distribution scale, and the growth rate of private banking clients' assets under management has dropped to single digits, reflecting a shift in client priorities from yield chasing to capital preservation [3][5] - Credit card circulation has decreased by 5.6%, and installment income has fallen by 12.4%, indicating a fundamental restructuring of consumer spending patterns [4][5] Group 3: Strategic Challenges - CMB's strategic missteps over the past five years have resulted in a lack of innovation and a rigid organizational structure, hindering its ability to adapt to digital transformation [7][8] - The bank's technology investment ratio stands at 3.5%, lower than competitors, highlighting a lag in adopting digital banking solutions [7][8] Group 4: Proposed Solutions - CMB needs to redefine its wealth management approach by transitioning from a sales-driven model to a fiduciary service model, akin to UBS's "wealth manager" strategy [8][9] - The bank should develop an industrial digital finance ecosystem by collaborating with leading companies in the new energy sector to create a supply chain finance and carbon account system [9][10] - Organizational restructuring is essential, including the potential spin-off of fintech subsidiaries and the introduction of project-based assessments to foster innovation [10][11] Group 5: Industry Implications - The challenges faced by CMB reflect broader issues within the Chinese banking industry, necessitating a reevaluation of value propositions and operational models in response to narrowing interest margins and technological disruptions [11][12] - Future winners in the banking sector may focus on risk management, data services, and cross-border integration, moving away from traditional profit models [11][12]

Core Viewpoint - The launch of the "Fund E Account" App by China Securities in April 2024 allows investors to easily query their entire public fund holdings, addressing the issue of fragmented data and cumbersome account management [1][2]. Group 1: Fund E Account Diagnosis - The new account diagnosis feature by Morningstar transforms fragmented queries into a comprehensive asset overview, enabling investors to analyze their current assets and gain deeper investment insights [1][2]. - The service allows investors to view their fund asset distribution across various platforms and helps them review their investment behavior and asset allocation [1][2]. Group 2: Features of Morningstar Account Diagnosis - The account diagnosis service includes three major upgrades: convenient account synchronization, real-time net value updates, and comprehensive holding diagnostics [2][4]. - The service supports file uploads and email synchronization, leveraging Morningstar's extensive fund database for accurate identification of market holdings [2][7]. - Daily updates on net values ensure precise asset valuation and easy tracking of fund asset changes [2][10]. - The service integrates holdings across various channels and penetrates underlying fund holdings to create a detailed asset diagnostic view [2][7]. Group 3: Unique Methodology and Indicators - Morningstar employs a global unified methodology for stock classification, ensuring consistent analysis across different markets [9][10]. - The service provides diverse analysis dimensions, including risk scores, ratings, investment style boxes, and comprehensive fee rates, enhancing the precision of account analysis [10][11]. Group 4: Comprehensive Advisory Services - The account diagnosis is a crucial part of Morningstar's advisory service system, offering a full chain of buy-side advisory support from client understanding to investment planning [11][12]. - Currently, the service is not available to individual users but is accessible to institutional clients and financial advisors [12].