文旅融合
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3.15万亿元!国内居民出游消费又创新高
Zheng Quan Ri Bao Zhi Sheng· 2025-09-29 08:16
Core Insights - The "14th Five-Year Plan" has led to significant achievements in the cultural and tourism sectors, contributing to high-quality economic and social development in China [1][2]. Group 1: Cultural and Tourism Development - The cultural and tourism system has effectively advanced under the strong leadership of the central government, achieving the goals set in the "14th Five-Year Plan" [1]. - The cultural industry has seen a steady expansion, with operating income projected to reach 19.14 trillion yuan in 2024, a 37.7% increase from 2020 [2]. - The number of large-scale cultural enterprises has increased by 1.3 million since 2020, totaling 78,000 [2]. Group 2: Tourism Recovery and Growth - The tourism sector has rapidly recovered from the pandemic, with domestic travel reaching 3.15 trillion yuan in total spending and 3.285 billion trips in the first half of 2025, setting new records [2]. - The integration of culture and tourism has fostered new growth drivers, enhancing the appeal of cultural heritage tourism, red tourism, and educational travel [2]. Group 3: International Cooperation and Cultural Exchange - Successful cultural activities associated with major international summits have enhanced China's diplomatic image and facilitated government-level cooperation with various countries [3]. - The number of overseas Chinese cultural centers and tourism offices has increased to 73, promoting international tourism to China [3]. - Policies to facilitate inbound tourism, such as visa exemptions and tax refunds, have been optimized to attract more foreign visitors [3].
32分钟往返93公里 全球首次2吨级eVTOL海上风电平台飞行测试成功
Zhong Guo Min Hang Wang· 2025-09-29 07:51
Core Insights - The successful test flight of the V2000CG eVTOL aircraft marks a breakthrough in the application of eVTOL technology for offshore wind power platform operations, demonstrating its potential for low-altitude scenarios [1][3][5] Group 1: eVTOL Technology and Operations - The V2000CG eVTOL completed a round trip of 93 kilometers in 32 minutes, significantly improving operational efficiency compared to traditional ship-based logistics, which can take over 4 hours for a single trip to offshore platforms [1][3] - The eVTOL can operate in winds up to level 7 and has a maximum speed of 200 kilometers per hour, with a payload capacity of 400 kilograms and a range of 200 kilometers [3][5] - The aircraft has received the necessary airworthiness certifications from the Civil Aviation Administration of China, indicating its readiness for commercial operations [3] Group 2: Industry Implications - The use of eVTOL in offshore wind power operations is expected to enhance response times for equipment repairs, addressing the critical need for timely maintenance in the industry [3] - The initiative aligns with the goal of establishing a demonstration area for clean energy development in Cangnan, indicating a strategic focus on integrating innovative transportation solutions into the renewable energy sector [5] - The exploration of dual scenarios for "low-altitude logistics + cultural tourism" suggests potential diversification of eVTOL applications, enhancing both operational efficiency and tourism experiences in the region [5]
河南南阳卧龙区:文旅消费迸发新活力
Zhong Guo Jing Ji Wang· 2025-09-29 07:25
Group 1: Cultural and Tourism Activities - The scenic area in Nanyang, Henan Province, will host four major performances during the 8-day holiday, including "The Romance of the Three Kingdoms" themed events, aimed at enhancing family and educational tourism experiences [1] - The region is preparing a series of cultural and commercial activities for the upcoming National Day and Mid-Autumn Festival, focusing on attracting tourists and enhancing local engagement [1] Group 2: Consumer Subsidy Initiatives - A special subsidy program will be launched from October 1 to October 8, offering up to 20% off on home appliances, with a maximum subsidy of 2,000 yuan per item, to stimulate consumer spending [1] - The program includes ten categories of appliances, and the subsidies are available on a first-come, first-served basis, indicating a strategic push to boost local retail [1] Group 3: Night Economy and Tourism Growth - The cultural tourism market in Wolong District has seen a surge in activity, particularly in night-time consumption, with events like water-themed music festivals and light shows attracting significant visitor numbers [2] - In the first half of 2025, the district received 4.956 million tourists, generating a total tourism revenue of 4.42 billion yuan, showcasing the effectiveness of recent initiatives [2] Group 4: Consumer Market Enhancement - The district is actively implementing measures to boost consumer spending, leveraging fiscal funds to encourage promotions in the automotive and home appliance sectors [3] - The area has seen significant participation in its trade-in programs, with 158,000 consumers involved and sales reaching 840 million yuan, indicating strong market engagement [3]
国庆中秋超长假期临近 文旅消费市场有望再创新高
Zheng Quan Shi Bao Wang· 2025-09-29 07:24
Group 1: Tourism Market Trends - The upcoming National Day and Mid-Autumn Festival holidays are expected to see a significant increase in travel demand, with a focus on experiential consumption and cultural integration [1][2] - The total number of travelers during the holidays is projected to reach 2.36 billion, averaging about 295 million daily, which is a 3.2% increase compared to last year [2] - Online travel platforms report a surge in bookings, with some destinations already sold out three months in advance, indicating a "dual prosperity" in domestic and outbound tourism [3] Group 2: Consumer Behavior and Preferences - Travelers are increasingly prioritizing emotional value when choosing destinations, with searches for unique experiences rising significantly [5][6] - The trend towards smaller group sizes in tours is evident, with popular team sizes now being 12 to 16 people, enhancing the quality of travel experiences [4] - There is a notable increase in interest for cultural and historical tourism, with searches for museums and archaeological sites seeing substantial growth [5][6] Group 3: Impact on Local Economy - The upcoming holidays are driving a surge in offline consumption, particularly in dining and local specialties, with significant increases in group purchases for local cuisines [7] - Major restaurant chains, such as Haidilao, are preparing for the holiday rush with new product launches and increased reservations, indicating a strong consumer appetite [8]
建设国际旅游城市 四川宜宾推出超169亿元合作机会场景
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-29 06:35
新华财经成都9月29日电(记者袁波)记者29日从宜宾市文化广播电视和旅游局获悉,为了建设国际旅 游城市,"万里长江第一城"宜宾发布67个总投资额超169亿元的优质合作机会场景,这标志着宜宾按下 推进文旅产业全域全业态发展的"加速键"。 编辑:尹杨 宜宾还将以"招引有力度、服务有温度"为承诺,配套市县专班、服务专员、扶持政策,拿出每年超2亿 元文旅发展资金、超20亿元文旅产业贷款、超1.5亿元全行业消费券,让企业不断拓展"文旅+百业""百 业+文旅"广阔空间。 作为签约企业代表,中青旅董事长倪阳平表示,资源的全球稀缺性、枢纽性地位、产业的融合性生态, 使得宜宾建设国际旅游城市的优势独一无二。中青旅将在对存量景区提质增效、推进"景城相融"发展, 协同拓展国际旅游市场,积极引进和共创高端会展赛事IP,全面拓展文旅融合新领域等方面与宜宾开展 全方位、深层次的战略合作。 曾成功打造乌镇景区的顶度集团有限公司董事长陈向宏从"人文、场景、夜游、商业业态及市场推广"等 五个维度分享了该集团赋能李庄文旅的实践。他表示,顶度集团将与宜宾深化合作,推动李庄古镇迈 向"西南古镇旅游目的地景区"的发展新阶段,助力宜宾国际旅游城市建设。 ...
融媒体图书《有一种想念叫沈阳》献礼国庆黄金周
Xin Hua Wang· 2025-09-29 06:34
Core Viewpoint - The release of the multimedia book "There is a Kind of Missing Called Shenyang" aims to promote Shenyang as a cultural tourism destination during the National Day holiday, serving as a unique cultural gift for visitors and residents alike [1][3]. Group 1: Book Overview - The book is authored by broadcaster A Bao and published by Liao Hai Publishing House, featuring six themes that showcase Shenyang's historical context, red memories, artistic trends, culinary map, and seasonal vitality [3]. - It integrates text, audio, and travel routes to create an immersive city guide that is readable, audible, and experiential [3][4]. Group 2: Cultural Significance - The book is positioned as a cultural guide for tourists and an emotional connection for residents, encouraging both new and returning visitors to explore Shenyang [3]. - It represents a successful practice of cross-industry collaboration and innovation in publishing, aiming to enhance the cultural identity of Shenyang and support its development as a national-level tourist city [3][4]. Group 3: Future Plans - The book will be released in multiple languages to share Shenyang's stories globally, further promoting the city's cultural narrative [4].
体育赋能夜间经济,“夜道嘉年华”落地浦东滨江
Guo Ji Jin Rong Bao· 2025-09-29 05:25
Group 1 - The core concept of the event is to integrate sports, consumption, and cultural tourism to activate the nighttime economy in Shanghai, particularly through the "Night Carnival" event [1][3] - The "Pudong Riverside Beer Run" is a key highlight, featuring a 6-kilometer route along the waterfront, which connects various activities such as a beer festival market, art parties, and shopping district promotions, creating a comprehensive consumer experience [3][6] - The event is part of Shanghai's broader strategy to establish a world-class nighttime economy, with a focus on the "One River, One River" waterfront area being redefined as a vibrant economic zone [4][6] Group 2 - The "Night Carnival" features a variety of activities including live performances, outdoor movies, and dance events, aimed at enhancing the festive atmosphere along the waterfront [4] - The collaboration between the Yicang Art Museum and System to create an immersive "Pink Beach Beer Party" exemplifies the blending of art and nightlife, further promoting cultural tourism [4] - The event also includes promotional offers for credit card holders, encouraging immediate consumer spending in local shopping districts, thereby boosting the nighttime economy [3][6]
【搜城】牡丹花城消费密码:菏泽文旅融合激活城市新动能
Sou Hu Cai Jing· 2025-09-29 05:18
Core Insights - The Shandong provincial government is committed to promoting high-quality development in the cultural and tourism sectors, aiming to enhance public service quality and stimulate consumption through initiatives like the "Shandong Travel 1 Project" [1] Group 1: Tourism Growth and Economic Impact - Heze, known as the "City of Peonies," is positioned as a cultural hub and has seen a significant increase in tourism, with 9.92 million visitors during the 2025 International Peony Festival, a 14.8% increase year-on-year, generating tourism revenue of 6.07 billion yuan, up 13.6% [3] - The city has gained recognition as a popular tourist destination, ranking second among the top ten flower-viewing cities in China last year and fourth in the fastest-growing niche cities according to a recent report [3] Group 2: Innovative Initiatives and Consumer Engagement - The Heze Cultural and Tourism Bureau has focused on enhancing both supply and demand by integrating cultural tourism with various industries, creating new consumption scenarios and experiences [5] - The Peony Festival has been innovatively organized to improve facilities and services, resulting in a 34.3% increase in visitors to seven peony viewing sites during the festival period [5] Group 3: Strategic Development Goals - Heze aims to become a core area for global peony cultural tourism and a demonstration zone for the integration of cultural and tourism industries in Shandong, while also enhancing its role as a key node in the Yellow River cultural tourism belt [7] - The city is working to release tourism consumption potential through resource integration and cross-industry collaboration, fostering a positive cycle that benefits the government, enterprises, and the public [7]
“美丽中国万里行”走进乐山金口河 乐山市金秋文旅推介季启动
Ren Min Wang· 2025-09-29 03:38
原标题:"美丽中国万里行"走进乐山金口河 乐山市金秋文旅推介季正式启动 9月28日,金秋的四川省乐山市金口河区彩旗飘飘、欢声笑语,美丽中国万里行(乐山站)暨乐山市金秋文旅推介季启动仪式精彩上演。来自乐山各界 群众以特有方式向国内外推介乐山文旅。本次活动由中国风景名胜区协会、乐山市人民政府主办,美丽中国万里行活动组委会、中共乐山市委宣传部、乐山 市文化广播电视和旅游局、乐山市林业和园林局、乐山市金口河区人民政府承办。 "美丽中国万里行"来到正在崛起的乐山文旅"第三极"金口河区,为乐山市金秋文旅推介季增势、赋能。 据了解,紧紧抓住宣传营销这个景区发展的牛鼻子,中国风景名胜区协会创立了人民日报全国党媒信息公共平台"中国风景名胜融媒体中心",推出了 《每日一景》《华夏揽胜》《我爱你中国·百集系列MV》等品牌栏目,搭建起全媒体传播体系,与活动一起,多维协同、组团发力,不断将各类自然保护地 资源和有关文旅品牌的传播影响效能拔升至新量级。今年3月以来,"美丽中国万里行"已先后走进天津、浙江、西藏等省区市,产生很大反响。 美丽中国万里行(乐山站)暨乐山市金秋文旅推介季启动仪式后,一场由文艺志愿者奉献的公益演出随之展开。在大渡 ...
湖南14家市州党报联合采风,感受长沙文旅的活力与魅力
Chang Sha Wan Bao· 2025-09-29 03:25
Core Insights - The Fourth Changsha Tourism Development Conference was held from September 26 to 28, showcasing the integration of culture and tourism in Hunan province [1][3] - The event highlighted the rich cultural and tourism resources of Hunan, emphasizing the need for collaboration among the 14 cities to enhance tourism branding and development [3][15] Group 1: Event Overview - The conference brought together media representatives from 14 cities in Hunan for an immersive exploration of key cultural and tourism landmarks [1][2] - The itinerary included visits to notable sites such as Daolin Ancient Town, Huaiyang Dafu Mansion, and Tanhe Ancient City, allowing participants to document the vibrant development of Changsha's tourism [2][3] Group 2: Cultural and Tourism Highlights - Participants praised Changsha's effective integration of cultural and tourism development, noting the city's unique attractions and performances [3][15] - The historical significance of sites like Jinggang Ancient Town and the cultural richness of Ningxiang were emphasized, showcasing the blend of modern vitality and ancient heritage [5][6][11] Group 3: Recommendations for Future Development - Media representatives suggested enhancing collaborative efforts among the 14 cities to promote Hunan's tourism resources collectively [15][18] - There were calls for Changsha to leverage its status as a leading city in the Chang-Zhu-Tan urban agglomeration to drive regional tourism development [19]