冰雪经济
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多地出招推动冰雪“冷资源”变“热发展”
Zheng Quan Ri Bao· 2025-11-13 17:09
Core Insights - The recent initiatives by multiple regions in China, including Beijing and several provinces, aim to boost ice and snow consumption, aligning with the trends of national fitness and seasonal tourism [1][2] - The ice and snow economy is recognized as a vital avenue for expanding domestic demand and achieving high-quality service consumption [2] - Significant policy support has led to a notable increase in participation and spending in ice and snow activities, with millions more engaging in these activities compared to previous seasons [2] Group 1: Policy Initiatives - Various local governments are implementing measures such as issuing ice and snow consumption vouchers totaling 1 billion yuan in Jilin Province to stimulate spending in skiing, tourism, and related sectors [1] - The State Council has released multiple documents emphasizing the promotion and expansion of ice and snow consumption, indicating a strong governmental focus on this sector [2] Group 2: Economic Impact - The National Sports Administration reported that during the 2024-2025 ice and snow season, approximately 292 million residents participated in ice and snow sports, marking a participation rate of 20.61%, an increase of about 27.44 million participants from the previous season [2] - The total consumption related to ice and snow activities exceeded 187.5 billion yuan, reflecting a year-on-year growth of over 25% [2] Group 3: Future Development Strategies - Experts suggest that enhancing the ice and snow industry is crucial for upgrading consumption quality, advocating for innovation in equipment and services to meet consumer demands [3] - Recommendations include lowering participation barriers, improving experience quality, and expanding outreach through targeted promotions and digital engagement strategies [3]
上市公司提早布局热逐冰雪经济
Zheng Quan Ri Bao· 2025-11-13 17:08
Core Insights - The 12th National Mass Ice and Snow Season will be held in Changchun on December 26, highlighting the growing focus on the ice and snow economy in China [1] - China's ice and snow economy is transitioning from a policy-driven phase to a market demand-led phase, with a projected total scale of 1.2 trillion yuan by 2027 [1] Industry Development - The ice and snow economy has rapidly developed, creating a collaborative ecosystem from equipment manufacturing to cultural tourism [2] - The State Council's 2024 policy aims to enhance ice and snow sports facilities and services, increasing international competitiveness [1][2] Company Initiatives - Xue Ren Group is a leading manufacturer in the ice and snow industry, providing critical infrastructure for events like the Beijing Winter Olympics [2] - Changbai Mountain Tourism Co. has established a comprehensive management system for mountain scenic areas and snowfield operations, enhancing visitor experiences [2] Seasonal Challenges - The industry faces seasonal dependency issues, prompting companies to innovate and diversify offerings to maintain year-round engagement [4] - Qingdao Inbody Health Technology has developed snow simulation machines and ice facilities to create immersive experiences regardless of season [4] Innovation and Transformation - Companies are leveraging technological and service innovations to shift the ice and snow economy from seasonal to year-round activities, unlocking consumer potential [5]
黑龙江:“十五五”四大新引擎产业力争总规模达万亿元
Zhong Guo Xin Wen Wang· 2025-11-13 16:29
Group 1 - The core viewpoint of the article emphasizes the importance of a modern industrial system as the material and technological foundation for Chinese-style modernization and high-quality revitalization and development [1] - The "15th Five-Year Plan" proposed by the Heilongjiang Provincial Committee aims to accelerate the development of digital economy, bio-economy, ice and snow economy, and creative design industries, targeting a total scale of 1 trillion yuan for these four new engine industries [1] - Heilongjiang has a strong industrial foundation, with the revitalization and development rooted in the real economy and focused on industrial upgrading [1] Group 2 - The plan aims to create emerging pillar industries and expand high-end equipment, aerospace, and new materials into billion-level industrial clusters, with a goal of achieving a total scale of 500 billion yuan for strategic emerging industries such as aerospace, electronic information, new materials, high-end equipment, and intelligent agricultural machinery [1] - The proposal also emphasizes the need to promote traditional industries from primary processing to deep processing, developing intelligent and green manufacturing, and strengthening the national energy and raw materials base, with a target of exceeding 1 trillion yuan for traditional advantageous industries like energy, chemicals, food, pharmaceuticals, automobiles, and light industry [2] - The plan includes actions to enhance the capacity and quality of the service industry, promoting specialized and high-value-added production services such as technology services, software and information technology services, and e-commerce, aiming for a total scale of 800 billion yuan for service industries like information services, modern logistics, and modern finance [2]
哈尔滨:让冰雪赛事成为构建上海合作组织命运共同体的生动实践
Zhong Guo Xin Wen Wang· 2025-11-13 12:24
Core Viewpoint - The China-Shanghai Cooperation Organization Ice and Snow Sports Demonstration Zone aims to enhance regional cooperation and economic development through a series of winter sports events from November 2023 to March 2024, featuring 149 events with a focus on internationalization, branding, and integration with tourism [1][5]. Group 1: Event Overview - The 2025-2026 winter sports season will include 149 events, emphasizing international participation and diverse activities [1]. - Key events include the 2026 Harbin Asian Speed Skating Super Endurance Race and the SCO Ice Sports Demonstration Zone Cross-Country Skiing Marathon, which will attract athletes from member countries [2]. - The season will also feature 17 professional skiing events and over 30 planned activities at the Yabuli Ski Resort, leveraging its facilities for the 2025 Asian Winter Games [2]. Group 2: Community Engagement and Participation - The event structure includes both professional and community-oriented activities, such as the "Happy Harbin Ice and Snow Run" and traditional folk sports competitions [3]. - Various sports events will cater to different age groups and skill levels, including snow rugby, winter fishing competitions, and dance contests, promoting widespread participation [3]. - The integration of sports events with local cultural and tourism resources aims to create a new consumption model, enhancing the overall experience for participants and spectators [3]. Group 3: Economic and Cultural Impact - The initiative is expected to drive the development of the ice and snow industry, including culture, equipment, tourism, and educational activities [4]. - The "Ice and Snow Green Field" football challenge will invite teams from southern cities, merging traditional football with winter sports [4]. - The series of high-level and diverse events is intended to transform ice and snow resources into developmental advantages, contributing to high-quality regional economic growth [5].
说说我这五年
Ren Min Ri Bao Hai Wai Ban· 2025-11-12 23:10
Group 1 - The article highlights the importance of community engagement in supporting disabled children and their families, showcasing initiatives that connect local businesses with families in need [1][2] - A "sell to help" initiative was launched, creating a mutual support platform between local merchants and parents of disabled children, with over 40 merchants and 80 parents participating [2] - The community has adopted a proactive approach to governance, utilizing technology for efficient reporting and tracking of community needs, transforming residents from bystanders to active participants [2] Group 2 - The construction industry is experiencing a shift towards industrialization, with a focus on prefabricated building components, as evidenced by successful sales in Hong Kong [4][5] - The company has developed lightweight concrete that reduces weight by over 40%, enhancing construction efficiency and thermal performance [4] - There is a strategic plan to expand into Southeast Asia and further innovate in modular and green construction technologies during the upcoming "15th Five-Year Plan" [5] Group 3 - The "Shixi Bench Dragon Dance" is being integrated into school curricula to preserve cultural heritage, with efforts to engage students and the community in its practice [6][7] - The dance has gained recognition, with plans for broader exposure, including performances at significant events like the CCTV Spring Festival Gala [7] Group 4 - The establishment of senior care centers in rural areas is enhancing the quality of life for elderly residents, providing various recreational activities and social engagement opportunities [10][11] - The centers are designed to accommodate large groups, offering tailored services and meals at affordable prices, fostering a sense of community among seniors [10] Group 5 - The ice and snow economy is thriving, driven by increased participation in winter sports and tourism, particularly following the Beijing Winter Olympics [12][13] - Long-term plans include expanding winter tourism offerings and integrating cultural resources to enhance the overall experience for visitors [13] Group 6 - The weather radar industry is advancing with the development of more precise and sensitive radar technology, crucial for meteorological applications [14][15] - The company aims to establish a comprehensive low-altitude weather observation network, supporting the growing low-altitude economy and enhancing safety for aerial operations [15]
冰雪上市公司如何实现从“火一季”到“热全年”
Zheng Quan Ri Bao· 2025-11-12 16:24
Core Viewpoint - The development of the ice and snow economy is gaining momentum across various regions in China, with significant government initiatives and events planned to enhance winter tourism and related industries. However, the industry faces challenges due to its seasonal and regional characteristics, necessitating a transformation for companies to achieve stable year-round operations [1]. Group 1: Industry Initiatives - The Heilongjiang Provincial Government has issued an implementation plan for a "100-day action" for winter tourism from 2025 to 2026, aiming to create a world-class ice and snow tourism destination [1]. - The 19th Xinjiang Winter Tourism Industry Trade Expo and the 2025 Xinjiang Hot Snow Festival will take place from November 14, 2025, to January 14, 2026 [1]. - Other provinces such as Jilin, Gansu, Liaoning, and Hebei are also introducing policies to encourage the development of the ice and snow industry, contributing to a growing interest in the capital markets [1]. Group 2: Strategies for Companies - Companies should focus on high-end ice and snow equipment, leveraging advanced technology to overcome seasonal dependencies. This includes developing mobile and easy-to-assemble snow-making machines for various climates and exploring export opportunities [2]. - The development of ice and snow derivative products through collaboration with well-known IPs can activate consumer potential, allowing companies to maintain sales even in off-seasons [3]. - Establishing a closed-loop ecosystem for ice and snow events, including training, regional competitions, and national finals, can help maintain operations year-round and mitigate seasonal revenue fluctuations [4]. - Companies can explore the health industry by offering packages that combine ice and snow sports with wellness services, thus increasing occupancy rates during off-seasons and attracting high-net-worth individuals [5]. Group 3: Overall Recommendations - Companies are encouraged to innovate technologically, empower products through IP collaborations, support operations with event management, and extend into the health sector to create a sustainable business ecosystem that operates year-round [5].
第12届全国大众冰雪季主会场活动将在吉林长春举办
Xin Hua Wang· 2025-11-12 10:29
记者从12日召开的吉林省2025至2026年雪季系列新闻发布会上获悉,第12届全国大众冰雪季主会场活动 将于12月26日在长春市肆季南河岸线公园举办。 吉林省体育局副局长贾宁介绍,此次活动现场将集中展示速度滑冰、冰球、冰壶、单板滑雪、自由式滑 雪、越野滑雪、冰上龙舟、雪地足球等70项赛事和体验活动。活动期间,还将在长春市肆季南河岸线公 园举办吉林省群众冰雪运动会,开展冰上帆船、冰上自行车、抽冰猴等体验项目。 (文章来源:新华网) 肆季南河岸线公园是集生态、休闲、文化于一体的综合性城市公共空间,已成为长春新晋文旅打卡地。 据悉,新雪季长春以"政府引导、市场主导、多元投入"的发展理念,计划在该公园打造33万平方米的城 市体育冰雪运动乐园,构建集冰雪运动、冰雪体验、冰雪文化、冰雪消费于一体的沉浸式冰雪活动场 景。 据介绍,新雪季吉林还将承办2025-2026赛季国际雪联自由式滑雪空中技巧世界杯中国站、2025-2026赛 季全国自由式滑雪雪上技巧锦标赛等多项冰雪赛事,以高水平、高质量的赛事活动为引领,拉动赛事经 济与文旅消费。 "我们将联动冰雪装备、住宿餐饮、旅游服务等上下游产业,形成协同发展格局,推动'赛事流量' ...
吉林将发放1亿元冰雪消费券“引客入吉”
Xin Hua Wang· 2025-11-12 09:01
Core Points - Jilin Province will issue 100 million yuan in ice and snow consumption vouchers to stimulate the consumer market and enhance the ice and snow economy for the 2025-2026 winter season [1] - The consumption vouchers will be available from late November to the end of March, with individual tourists eligible for a maximum subsidy of 300 yuan at a 70% discount [1] - Various policies will be implemented to support group tours and transportation, including free reception for out-of-province groups and half-price direct transport for visitors entering Jilin [1] Group 1 - Jilin Province's tourism department plans to distribute 100 million yuan in consumption vouchers to both local residents and tourists [1] - The vouchers will provide individual tourists with a maximum subsidy of 300 yuan, with a discount rate of up to 70% [1] - The tourism department has organized promotional activities targeting key markets such as the Yangtze River Delta and the Beijing-Tianjin-Hebei region [1] Group 2 - The opening ceremony for the new winter season is tentatively scheduled for November 22 at the Zhonglv Songhua Lake Resort [1] - Jilin will continue to deepen the integration of culture and tourism, planning over 800 activities, including 172 key events throughout the winter season [1] - The focus will be on maintaining the popularity of ice and snow activities during the entire season [1]
视频丨新雪季开启 滑雪装备、民宿预订掀起“消费热”
Yang Shi Xin Wen Ke Hu Duan· 2025-11-11 12:58
Group 1 - The new snow season in Chongli has led to a significant increase in sales of skiing equipment and accommodation bookings, indicating a strong demand for winter sports [2][6] - Sales of core skiing equipment have increased by over 30% compared to the same period last year, with accessories showing even more remarkable growth [8] - The peak booking period for accommodations has started nearly half a month earlier than last year, with limited availability for weekends in November and December, particularly for family and parent-child rooms [8][10] Group 2 - Local businesses are enhancing visitor experiences by optimizing accommodation, dining, and transportation services, with many hotels offering "stay + ski" packages that integrate lift tickets and equipment rentals [12]