文旅融合
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探寻传统村落流量密码
Jing Ji Ri Bao· 2025-09-20 22:17
Core Insights - Traditional villages are becoming a significant attraction in the cultural tourism market, drawing nearly 300 million visitors in the first half of the year, highlighting their strong appeal as tourist destinations [1] - The preservation of traditional villages is essential for retaining cultural heritage, promoting tourism, revitalizing industries, and enhancing the livelihoods of local communities [2] - A total of 8,155 traditional villages have been included in protection lists across six batches, establishing a multi-level protection system that has shown significant results [3] Group 1: Cultural Heritage and Tourism - Traditional villages like Gao Yi Ancient Village in Hunan and Wulin Traditional Village in Fujian showcase rich historical architecture and cultural significance, with Gao Yi preserving 104 ancient buildings and Wulin housing 132 diverse architectural styles [2][3] - The integration of cultural and tourism activities is evident in places like Donghu Village in Fujian, which has developed a model combining art, culture, and tourism, attracting over 2,000 artists annually [4] Group 2: Economic Development and Community Involvement - The development of traditional villages is tailored to local resources and characteristics, promoting unique industries that enhance villagers' income [5] - Wulin Village has attracted 6 million visitors since its opening in 2021, with a high occupancy rate of over 80% for new businesses, demonstrating the economic potential of traditional village tourism [6] - Financial support initiatives, such as "乡旅贷" from Agricultural Bank, have been crucial in empowering villagers to participate in tourism projects, transforming abandoned assets into profitable ventures [6] Group 3: Sustainable Development Mechanisms - The integration of cultural empowerment and industrial development has led to a sustainable growth model for traditional villages, with tourism-related activities generating approximately 34.2 billion yuan in consumption in the first half of the year [6]
龟兹故地,萨玛瓦尔舞翩跹
Xin Hua She· 2025-09-20 13:54
Group 1 - The core viewpoint of the articles highlights the cultural significance and economic impact of the Samawaar dance in Kuqa City, which is part of the broader initiative to promote cultural heritage and tourism integration [1][2][3] - The Samawaar dance, recognized as a regional intangible cultural heritage, dates back to the 4th to 7th centuries and is performed by local residents, enhancing the cultural experience for tourists [1][2] - Kuqa City, known historically as "Kuz", has been designated a national historical and cultural city since 2012, with ongoing efforts to preserve its ancient architecture and cultural sites [2] Group 2 - In 2023, Kuqa initiated the "Save the Old Houses" campaign, which involves a comprehensive survey and restoration of historical residences, adhering to the principle of minimal intervention to maintain historical integrity [2] - A total investment of 170 million yuan has been allocated for the infrastructure improvement of the Heshitan historical and cultural district, enhancing visitor experience while preserving historical aesthetics [2] - From January to July 2025, Kuqa received 7.14 million domestic tourists, marking a year-on-year increase of 47.97%, with total domestic tourist spending reaching 3.846 billion yuan, up 50.63% [2] Group 3 - The increase in tourism has created job opportunities for local residents, encouraging some to return from external work to participate in the local economy [3] - Local businesses, such as photography studios and clothing shops, are thriving due to the influx of tourists, indicating a positive trend in the local economy driven by cultural tourism [3] - The ongoing performances of the Samawaar dance symbolize the successful integration of cultural heritage preservation and tourism development, benefiting the local community [3]
秋日“京彩”上新!2400余场活动邀您奔赴中秋国庆超长假期
Huan Qiu Wang· 2025-09-20 00:47
Group 1 - The Beijing Municipal Bureau of Culture and Tourism announced over 2,400 cultural and tourism activities for the Mid-Autumn Festival and National Day, themed "Colorful Autumn in Beijing, Celebrating Together" [4][24] - Eight major suburban micro-vacation themes have been created, including scenic beauty, food, and accommodation, with 10 premium rural tourism routes and nearly 20 "B&B+" micro-vacation products [7][24] - Various cultural festivals and events will take place, such as the Great Wall Chestnut Culture Festival and the Autumn Harvest Culture Festival, showcasing the beauty of Beijing's autumn [10][24] Group 2 - The activities will include 10 red-themed tourism routes commemorating the 80th anniversary of the victory in the War of Resistance Against Japan, with events at historical sites like Lugou Bridge [12][24] - A variety of public cultural services will be offered, including poetry readings, cultural lectures, and artistic performances, totaling 742 events to enrich the cultural life of citizens during the holidays [15][24] - A "Must-Play List" featuring 30 brand activities across four categories will be released, including the 9th China Traditional Opera Culture Week and various outdoor music festivals [16][24] Group 3 - The holiday period will see 1,485 performances across 295 shows, including classic plays and new productions, providing a diverse range of entertainment options [20][24] - Outdoor music events will be held in various locations, enhancing the city's musical atmosphere with performances from local art troupes [22][24] - The Beijing Municipal Bureau of Culture and Tourism will collaborate with platforms like Ctrip and Meituan to offer discounts and promotions for tourists during the holiday [24]
苏州工业园区赴沪推介湖区文旅
Xin Hua Ri Bao· 2025-09-19 21:55
本报讯(记者孟旭)9月19日,苏州工业园区"金秋.三湖嘉年华"走进上海推介,向上海市民发出诚挚邀 约。 今年秋天,园区以金鸡湖、阳澄湖、独墅湖三大湖区为核心,打造"金秋.三湖嘉年华",推出"百项活 动、千家商户、十万好礼、亿元让利"。推介会上,园区跳出"距离近""交通便利"等传统叙事,通过精 准切中上海客群在繁忙都市生活下的休闲、亲子、疗愈等需求,用丰富的三湖资源提供"切换生活方 式"的解决方案。"苏州工业园区这种独特的、高价值的、能与上海形成互补的体验感,对上海客群来说 极具吸引力。"旅行博主Sunny Yan说。在她看来,园区就像一个宝盒,装满了各种玩法,不同年龄段的 群体以及情侣、亲子等特定群体,都能找到最适合自身的方式。 从金鸡湖右岸的露天音乐会,到阳澄湖半岛绿茵场上的呐喊,再到独墅湖的桨板派对……最近这段时 间,园区湖区文旅频频出圈,吸引大批上海游客专程前来打卡。苏州工业园区宣传部副部长、文体旅游 局局长殷卫东说,园区将以湖为媒、以旅促融,推动沪苏两地在文旅领域的交流与合作。 ...
城市24小时 | 增速回正,“外贸第一城”继续守位
Mei Ri Jing Ji Xin Wen· 2025-09-19 16:22
Core Insights - Shenzhen has regained its position as the "foreign trade capital" of China, surpassing Shanghai for the first time in ten years, with a total import and export volume of 2.96 trillion yuan in the first eight months of the year, reflecting a year-on-year growth of 0.3% [1][2][6] - The export value reached 1.79 trillion yuan, while imports totaled 1.17 trillion yuan, showing a significant increase of 9% [1] - The trade structure indicates that general trade accounted for 54.6% of Shenzhen's total trade, with a notable growth in bonded logistics and processing trade [1][9] Trade Partners and Growth - Shenzhen's trade with its top ten partners amounted to 2.31 trillion yuan, marking a growth of 2.8% and increasing its share of total trade to 78.1% [1] - Significant growth was observed in trade with Hong Kong (8.1%), Taiwan (20.8%), and Japan (14.8%) [1] Trade Composition - Private enterprises played a crucial role in Shenzhen's foreign trade, accounting for 69.6% of the total import and export value, with a total of 2.06 trillion yuan [9] - Foreign-invested enterprises also showed robust performance, with imports and exports reaching 788 billion yuan, a year-on-year increase of 11.6% [9] Product Categories - Mechanical and electrical products remain the backbone of Shenzhen's exports, totaling 1.35 trillion yuan, which is 75% of the total export value [9] - Notable growth was seen in the export of integrated circuits (40.2%) and lithium batteries (35.9%) [9] Import Dynamics - The import of mechanical and electrical products reached 949.16 billion yuan, growing by 12.5% and constituting 81.4% of total imports [9] - The import of integrated circuits alone was 519.68 billion yuan, reflecting an 18.8% increase [9] Comparative Analysis - Both Shenzhen and Shanghai have shown resilience in their foreign trade, with Shanghai's imports and exports growing by 4.5% in the same period [10] - The competition for the title of "foreign trade capital" remains uncertain as both cities adapt to changing external environments [10]
第二届上海国际光影节开幕,游族网络亮相主会场
Guo Ji Jin Rong Bao· 2025-09-19 13:21
Group 1 - The second Shanghai International Light and Shadow Festival will officially commence on September 19, themed "Light Up Shanghai," aiming to activate urban spaces through light and shadow art, showcase city vitality, promote commercial prosperity, disseminate urban culture, and highlight city spirit [1] - The festival is organized by multiple Shanghai municipal departments and will feature one main venue and 16 sub-venues, planning to host 177 themed events [1] - The first edition of the festival attracted over 16.2 million participants and achieved a media reach exceeding 3 billion, establishing itself as a significant platform for promoting the integration of urban culture and tourism [1] Group 2 - Youzu Interactive, the parent company of several well-known game products including the "Youth Three Kingdoms" series, has over 1 billion global users [2] - The second Shanghai International Light and Shadow Festival aims to leverage the interconnectedness of various sectors such as commerce, tourism, culture, art, and exhibitions to inject new momentum into the high-quality development of Shanghai's cultural tourism industry [2] - Youzu Interactive is focused on building a symbiotic mechanism between games and culture, enhancing the cultural dissemination value of games, and encouraging young people to inherit and promote excellent traditional Chinese culture through various means, including collaboration with intangible cultural heritage IPs [2]
宁夏推出97项“双节”文旅活动 发放500万元消费券邀客畅游
Zhong Guo Xin Wen Wang· 2025-09-19 12:28
Core Viewpoint - Ningxia's cultural and tourism department is launching 97 themed activities with a budget of 21.5 million yuan to enhance local tourism experiences during the upcoming Mid-Autumn and National Day holidays [1][2]. Group 1: Activities and Funding - The initiative includes 8 major themes covering various tourism sectors such as desert exploration, cultural heritage, and rural tourism, aimed at meeting diverse visitor needs [1]. - A total of 2.15 million yuan is allocated for optimizing tourism consumption scenarios and improving services, with 500,000 yuan distributed as consumer vouchers to citizens and tourists [1]. Group 2: Integration and Brand Development - Ningxia is focusing on deepening the integration of culture and tourism through three main travel brands: "Travel with Performances," "Travel for Culinary Experiences," and "Travel with Sports Events" [1]. - Upcoming events include music festivals, star concerts, and desert marathons, which are expected to further activate tourism dynamics in the region [1]. Group 3: Consumer Incentives - The "Enjoy Ningxia in Autumn" consumer vouchers are a key highlight, directly subsidizing tourism spending across various sectors such as attractions, dining, and performances [1][2].
文化中国行丨“乡村博物馆”让优质文化资源直达基层
Yang Shi Xin Wen Ke Hu Duan· 2025-09-19 08:49
将乡村类博物馆建设作为高质量发展建设共同富裕示范区、深化文旅融合的重要抓手,浙江通过打造一系列小而美、小而精的乡村博物馆,有效扩大乡村特 色文化的传播力和影响力,推动优质文博资源直达乡村基层。 在位于浙江衢州九华乡妙源村的立春文化展示和体验中心,九华立春祭区级传承人吴海根带着游客在《九华春景图》数字长卷前,详细讲解立春祭流程。馆 内通过全息声画交互方式,呈现出竹林春景的动态画面,游客在这里可以沉浸式体验"九华立春祭"和中国"二十四节气"。 乡土文化馆内,九成以上的藏品由村民自主捐赠,有6400余件"传家宝"在这里安了家,成了共享的乡土记忆。从征集物件到开放展览,从守护记忆到传播文 化。一件件带着烟火气、承载着情感的老物件,不仅是老一辈人的情感记忆,更是年轻人触摸历史的鲜活载体。 以"还原绍兴农村生活变迁"为核心的绍兴市荷湖乡土文化博物馆内,藏品涵盖传统农具、节庆器物、传统服饰等。 传梭博物馆内收藏了来自29个国家的24000余把纺梭。设有"纺梭历史""织造技艺"等主题展区,系统展示了纺织文化的千年发展脉络。自开馆以来,凭借"非 遗展示+手作体验+研学教育"的模式,已累计接待游客超10万人次,同时,还通过培育织 ...
新疆旅游“热度”不减 今年前8月接待游客量达2.3亿人次
Zhong Guo Xin Wen Wang· 2025-09-19 08:45
Core Insights - Xinjiang's tourism continues to thrive, with 230 million visitors recorded from January to August this year, maintaining the momentum from last year's total of 302 million visitors, which represented a 14% year-on-year increase [1][2]. Group 1: Tourism Growth - The region's appeal is reflected in the significant visitor numbers, with 230 million tourists in the first eight months of this year [1]. - Last year, Xinjiang welcomed 302 million visitors, marking a 14% increase compared to the previous year [1]. Group 2: Cultural and Recreational Activities - Cultural activities, including museum visits and heritage events, have gained popularity, with museums averaging 15,000 visitors daily during the summer [2]. - The sixth China Xinjiang International Folk Dance Festival attracted over 60,000 attendees [2]. - The "Xinjiang Intangible Cultural Heritage Week" saw a high turnout, showcasing local crafts and traditions [2]. Group 3: Infrastructure and Accessibility - New roads, such as the Ahe Highway and the Bosten Lake Ring Road, have improved access, leading to increased tourist traffic [2]. - Popular destinations like Sayram Lake and Kashgar Ancient City continue to draw large crowds [2]. Group 4: Cultural Integration - The integration of culture and tourism is emphasized, with events like the 2024 CCTV Spring Festival Gala in Kashgar enhancing the city's profile [3]. - Media representations, such as the TV series "My Altay," have sparked interest in the region, promoting tourism through cultural narratives [3]. Group 5: Community Engagement - The social fabric of Xinjiang is highlighted by the close interactions among various ethnic groups, fostering a sense of community and shared experiences among visitors [3]. - Numerous cultural events, such as the Chinese Xinjiang Folk Art Festival and community gatherings, have enriched local cultural life and attracted more visitors [3].
2025北京长城文化节怀柔系列活动国庆亮相黄花城水长城
Xin Jing Bao· 2025-09-19 05:31
Core Viewpoint - The 2025 Beijing Great Wall Cultural Festival will take place at the Huanghuacheng Water Great Wall from September 29 to October 8, featuring a blend of cultural and tourism activities aimed at enhancing the experience for visitors and promoting cultural tourism integration in Beijing [1] Group 1: Event Overview - The festival includes two main components: a cultural gala and a Great Wall lifestyle market, designed to provide a unique cultural tourism experience [1] - The event is organized under the guidance of the Beijing Municipal Committee of the Communist Party and involves multiple local government and cultural organizations [1] Group 2: Cultural Gala Highlights - The gala titled "Cloud Water Between, Great Wall Appointment" will be broadcast live on various online platforms, featuring a water stage set against the backdrop of the Ming Dynasty Great Wall [2] - Innovative elements include a drone show, dialogues between scientists and youth, and performances by artists, showcasing a fusion of technology and art [3] Group 3: Lifestyle Market Features - The lifestyle market will offer immersive experiences under three themes: "See, Meet, Taste," featuring historical exhibits and local cultural products [4] - Interactive activities such as Great Wall rubbings and live performances will cater to families, enhancing the overall visitor experience [5] - A food section will feature traditional delicacies from renowned brands and local specialties, promoting regional culinary culture [5]