Group 1 - The Winter Olympics in Italy has reignited public interest in ice and snow sports, leading to increased participation in activities such as ice skating and skiing in popular locations like Beijing and Chongli [1] - Chongli, a key area for ice and snow tourism, is projected to receive over 10 million visitors by 2025, with weekend visitor numbers at certain ski resorts reaching around 15,000 [1] - The Northeast region of China is experiencing a booming ice and snow economy, highlighted by the launch of the "2026 'Buy in China' National Ice and Snow Consumption Season" in Harbin [1] Group 2 - The "Ice and Snow +" initiative aims to broaden the consumption chain, transforming ice and snow entertainment into a diversified consumer experience [2] - A complete ice and snow consumption chain has formed, with consumers spending significantly on equipment and travel, indicating the growing potential of the ice and snow economy [3] - Popularity in ski resorts is driving growth in related sectors such as transportation, accommodation, and dining [3] Group 3 - Hotel bookings in Chongli are in high demand, with some hotel types already fully booked, and snow equipment stores are also seeing increased customer traffic [4][5] - The China Tourism Research Institute forecasts that ice and snow tourism participants will reach 360 million by the winter of 2025-2026, generating an income of 450 billion yuan, with 220 million tourists primarily motivated by ice and snow activities [6] - Local governments are implementing targeted policies and initiatives to stimulate ice and snow consumption, integrating it into the overall New Year consumption season [6] Group 4 - Hubei province plans to launch a "Dance with Winter" ice and snow consumption season, distributing consumption vouchers and creating premium tourism routes to boost related spending by over 200 million yuan [7] - Jilin province aims to establish itself as a world-class ice and snow tourism destination, with a 5 billion yuan fund and 1 billion yuan in consumption vouchers to promote the industry [7] - Financial institutions are introducing various financial products to support the ice and snow economy, including interest-free installment plans and discounts for consumers [8] Group 5 - The ice and snow economy is transitioning from a seasonal trend to a high-quality, full-industry chain development, becoming a significant driver for domestic demand and consumption [8]

如果说基础设施是物理骨骼，那么日新月异的科技创新就是春运的神经网络和智慧大脑。基于 大数据与人工智能的智能调度系统，能实时预测客流、动态优化运力，使得运输系统的整体效 率较十年前提升超过40%。电子客票的全面普及与刷脸进站的快速推广，将通行效率提升至秒 级，彻底告别了昔日售票厅通宵排队、检票口大排长龙的情景，旅客切身体验显著改善。与此 同时，众多机场与高铁站内，智能引导机器人已能熟练地为旅客指引方向、解答问询，显著提 升出行便捷度。 此外，为了更好满足春运期间日益多元化、品质化的出行需求，交通运输各部门协同发力，推 出了一系列服务升级新举措。铁路部门已在一百多个车站试点推出高铁宠物托运服务，更好地 2026年春运已经启动。据预测，为期40天的春运全社会跨区域人员流动量将达95亿人次，将 创历史新高；春运首周（2月2日至8日）流动量已超14亿人次。这些数字描绘出一幅热气腾 腾、信心满溢的"流动中国"全景图，其背后奔涌着中国经济发展最直观的人气与活力。这既是 我国超大规模市场与完备基础设施网络强大支撑力的集中体现，又预示着庞大消费潜能，彰显 了经济发展的内生动力与韧性。 近年来，春运的客流结构正经历深刻变化。随着 ...

——浙江日报 南方发展冰雪产业仍需破解若干课题。室内滑雪场的高能耗特性与"双碳"目标需要平衡，运动的安全保 障体系亟待完善，专业教练和运营人才存在短缺，部分项目同质化竞争要避免。不管怎么说，跨越山海 的冰雪之约，不仅是竞技体育的延伸，更是推动全民健康、激活产业动能、传承体育精神的契机。当谷 爱凌等运动员在米兰冬奥赛场上展示冰雪运动的魅力时，屏幕前的南方观众正从看客转化为冰雪运动体 验者和爱好者。以冰雪运动为引领的冰雪经济，正成为推动经济增长、丰富民生体验的重要力量，万亿 赛道已然开启，成为经济社会高质量发展的战略性新引擎，印证了"冰天雪地也是金山银山"的理论。 ...

冬季虽然严寒逼人，但是挡不住户外运动的热情。 英山桃花冲滑雪场是湖北文旅集团投资新建的鄂东地区规模最大的高山滑雪场，也是湖北省内率先布局 大规模夜滑项目的滑雪场。项目总投资5亿元，一期投资1.5亿元，景区内建有7条滑雪道，雪场面积达 15万平方米，其中有坡度30度、长800米的高级道，还有鄂东地区最长、达1200米的弧形中级道，非直 线的滑道能让游客穿越林中，体验户外滑雪带来不一样的快感。同时，景区内设有儿童娱乐区和亲子戏 雪区，能满足各个年龄段，各种冰雪需求，是冬季亲子娱乐、情侣约会、挑战自我，感受冰雪氛围的好 地方。 湖北文旅集团黄冈公司负责人指出，依托桃花冲滑雪场的优质资源，本次大赛不仅是一场竞技比拼，更 是深入贯彻全民健身国家战略、积极响应"三亿人参与冰雪运动"号召的具体实践，以"冰雪+文旅""冰雪 +体育"的深度融合，为市民群众冬季文体生活注入全新活力，通过此次盛会以实际行动共同助力英山 全力打造"中国冰雪运动休闲之都"。赛事的成功举办打开了英山冰雪运动发展的新篇章，不仅彰显了桃 花冲国际滑雪场的优势所在，更在英山为全国滑雪爱好者搭建了切磋技艺、增进友谊的平台，必将为湖 北冰雪产业高质量发展注入新动 ...

Core Viewpoint - The winter tourism industry in Hulunbuir, Inner Mongolia, is thriving, transforming the region's economy and lifestyle, with significant increases in tourist numbers and local income during the winter season [1][4][8]. Group 1: Winter Tourism Growth - The Ice and Snow Nadam Festival in Hulunbuir attracted approximately 600,000 visitors and generated a total expenditure of 170 million yuan during its event period from December 20 to 24, 2025 [1]. - The "Cold Extreme Village" in Genhe City successfully draws tens of thousands of tourists each winter, showcasing unique experiences such as "water splashing into ice" and traditional winter activities [2][4]. - A single-day peak visitor flow of over 60,000 was recorded during an offline ice and snow food carnival, significantly boosting related consumption [4]. Group 2: Economic Impact on Locals - Local residents have shifted from traditional livestock farming to becoming "ice and snow service providers," with some earning tens of thousands of yuan from winter tourism activities [4]. - Over 300 local households are now engaged in winter tourism, transforming the winter season from a "production off-season" to a "peak income season" [8]. - The winter tourism boom has led to the creation of a comprehensive industry chain, including testing, maintenance, and logistics for over 50 car companies, generating several hundred million yuan in output value [7]. Group 3: Youth Engagement and Future Prospects - The growth of the ice and snow economy has attracted many young people back to their hometowns, changing their career choices and contributing to local vitality [8]. - The past five years have seen a rapid increase in winter tourism reception and income, providing job opportunities for thousands and altering the prospects for local youth [8].

今年春节假期连续9天，将促进消费市场显著扩容，为经济增长注入新动能。网络平台订单数据显示， 城际游、冰雪游、海岛游等出行需求旺盛，带动国内旅游出游人次和总花费等多项指标创下历史新高。 消费热潮逐渐释放，不仅拉动传统行业需求，也促进了首发经济、冰雪经济、邮轮经济等富有活力的新 业态与新场景。春节假期成为科技新品、国潮品牌限量款的首发与体验重要窗口，激发即时消费与话题 效应。东北、新疆等地的冰雪资源与海南等地的热带海滨资源，依托春节客流，带动装备、度假等消费 市场发展。 春运95亿人次的流动规模，相当于全球人口总数每人移动超过一次，平均每天有2.35亿人次在中华大地 上穿梭。如此大规模人群流动得以安全、有序、高效运转，是一场凝聚经济、科技与人文的年度"大 考"，背后则是国家综合国力与现代化治理能力的坚实支撑。我国已建成全球最大的高速铁路网、高速 公路网，构成了承载超大流量的物理骨架。这实现了春运从过去"走得了"到现在"走得好、走得快、走 得舒适"，见证了基础设施建设的跨越式发展与民生福祉的持续提升。 如果说基础设施是物理骨骼，那么日新月异的科技创新就是春运的神经网络和智慧大脑。基于大数据与 人工智能的智能调度系统 ...

Core Viewpoint - The article highlights the role of financial institutions in supporting the development of the ice and snow economy in Beijing, emphasizing the importance of loans and financial services for businesses in this sector [1][2][3]. Group 1: Financial Support for Businesses - The Beijing Huaxi Ski Resort received a 3 million yuan loan from the Industrial and Commercial Bank of China (ICBC) to strengthen its operations during the ski season [1]. - The ICBC Beijing Branch has simplified loan approval processes, reducing the time for loan disbursement to one week, which has helped over 7,000 new small and micro enterprises since 2025 [2]. - The Beijing Huabei International Ski Resort experienced a 20% increase in visitor numbers this ski season, aided by financial support for infrastructure upgrades [2]. Group 2: Consumer Benefits and Promotions - Consumers, like Tang Liang, benefited from discounts when using ICBC credit cards for purchases at ski resorts and equipment stores, contributing to increased consumer spending in the ice and snow sector [3]. - The ICBC Beijing Branch participated in the "Happy Ice and Snow Season" campaign, which directly stimulated over 30 million yuan in consumption within the ice and snow-related industries [3]. - Future plans include enhancing financial services to support the entire ice and snow industry chain, including sports, culture, equipment, and tourism [3].

我国冰雪产业规模从2015年的2700亿元持续增长至2024年的9800亿元，2025年突破万亿元大关。规模突 破的同时，从产业链深化到国产设备升级，再到"冰雪+"场景融合，一条冰雪经济产业链正崛起。今起 推出"冰雪产业正崛起"系列报道，展现冰雪经济从消费热到产业兴的生动实践。 当前，第25届冬季奥林匹克运动会正在意大利如火如荼地举行。赛场外，冰雪运动受到大众喜爱，与之 相伴的是冰雪装备消费的全面升温。近年来，我国冰雪装备产业迅速发展，从过去的依赖进口，逐步走 向自主研发、品牌出海的全新发展阶段。不少地方凭借各自产业基础与创新优势，推动着我国冰雪装备 产业向高端化、智能化、品牌化迈进，不仅为全民冰雪运动蓬勃发展提供坚实装备支撑，更在全球产业 格局中刻下属于自己的创新印记。 核心技术新突破 技术创新是冰雪装备产业发展的核心动力。无论是传统制造业基地河南，还是冰雪资源与科研实力雄厚 的黑龙江，都在关键技术与核心装备上持续投入，共同推动中国冰雪装备从"跟跑"向"并跑"乃至"领 跑"转变。 北方冰城哈尔滨充分发挥科教资源集聚优势。近期，哈尔滨工业大学、哈尔滨工程大学、黑龙江碳境复 合材料有限公司、哈尔滨辰科交通科技有 ...

（来源：中国消费者报） 图一：月牙岛冰雪电音演出点燃冬日激情。 图二：冰马飞天年味浓。 ■本报记者 王文郁 文/摄 临近春节，辽宁多个冰雪景区人气持续升温。孩子们在皑皑白雪中嬉戏玩闹，青少年驾驭雪板飘逸滑 行，中年人乘着雪圈畅快而下……不同年龄段的游客各得其乐，构成一幅热闹的冬日嬉雪图。 寄情冰雪话浪漫 翻过"猫冬"老皇历，辽宁今年首办"九九消费季"，营造冬季热闹消费氛围。自"一九"以来，各地举办的 系列促消费活动高潮迭起。元旦假期，辽宁省累计接待游客同比增长19.72%，实现旅游综合收入同比增 长20.64%。 辽宁省抚顺市地处长白山余脉，域内天女山森林公园今冬新增雪圈速滑游乐项目，该项目定名为"雪地高 铁"。公园负责人尚宏伟对记者说，随着去年高铁开进抚顺，"高铁"已成为当地热词。"雪地高铁"不仅名 字应景，更凭借过硬的设施、暖心的服务，精准抓住了游客心理，一跃成为冬日网红项目。 2026年1月29日中午时分，辽宁天女山山腰处，皑皑白雪掩映着雪圈滑道出发点。二十几位游客坐在一连 串的雪圈上，前排游客用双臂夹紧后排游客搭在自己雪圈上的双腿，双手还要牢牢抓紧雪圈上的软带把 手，才能在蜿蜒急转的漫长雪道上安然滑行 ...

Core Insights - The article highlights the significant growth of the ice and snow economy in Qinghai, driven by increased electricity consumption in related industries and tourism activities [1][2] Group 1: Electricity Consumption and Economic Impact - The State Grid Qinghai Marketing Service Center is actively monitoring electricity usage in key ice and snow tourism areas, ensuring that the energy demands of the ice and snow economy are met [1] - During the current ice and snow season, electricity consumption in Qinghai's tertiary industry exceeded 2.45 billion kilowatt-hours, marking an 8.7% year-on-year increase [1] - The electricity consumption in the "eat, stay, travel" sectors saw a substantial growth of over 8.1% year-on-year, reflecting the rising demand in the ice and snow tourism market [1] Group 2: New Tourism Trends and Economic Development - New ice and snow tourism activities, such as ice climbing and snow mountain trekking, have gained popularity, with the Gangshika Snow Peak attracting significant visitor numbers, showing a 33.6% increase in daily visitors compared to the previous year [2] - The local economy in Menyuan County, where the Gangshika Snow Peak is located, experienced a nearly 18% increase in electricity consumption in the tertiary sector [2] - The growth of the "guiding economy" and "rental economy" related to ice and snow activities has also been notable, with rental industry electricity consumption increasing by over 20% year-on-year [2] Group 3: Future Directions - The State Grid Qinghai Marketing Service Center plans to deepen the integration of electricity and cultural tourism, using electricity data to enhance the understanding of the tourism economy's performance [2] - The company aims to contribute to Qinghai's development as an international ecological tourism destination, ensuring the sustainable growth of the highland ice and snow economy [2]