Core Viewpoint - The excavation of oracle bones at the Yin Ruins has preserved 3,000-year-old writing, pushing the history of Chinese civilization back by approximately 1,000 years, highlighting the significance of archaeological efforts in maintaining the development of the Chinese nation [1][2]. Group 1: Historical Significance - The Yin Ruins are recognized as one of the most significant archaeological discoveries of the 20th century and have been listed as a UNESCO World Heritage site [2]. - The discovery of oracle bones has ended debates regarding ancient Chinese history, establishing the Shang Dynasty's historical credibility [3]. - The artifacts, including over 160,000 oracle bone inscriptions, provide a vivid picture of Shang society and confirm the existence of the Shang Dynasty [3][4]. Group 2: Cultural Heritage - The oracle bones contain the core cultural codes and spiritual identifiers of Chinese civilization, with the structure of Chinese characters remaining unchanged for over 3,000 years [4]. - The artifacts reflect philosophical concepts such as "respect for heaven and ancestors" and the early forms of "ritual and music civilization" [4]. Group 3: Archaeological Development - The excavation efforts at the Yin Ruins have fostered a generation of renowned archaeologists and laid the foundation for modern Chinese archaeology [5]. - The site has been pivotal in establishing archaeological methodologies unique to China, such as stratigraphy and typology [5]. Group 4: Heritage Protection Initiatives - The government of Henan has implemented a multi-faceted heritage protection model involving legislation, technology, and public participation [6][8]. - Recent regulations have clarified the responsibilities of various departments in protecting the Yin Ruins, establishing a collaborative management framework [6]. Group 5: Technological Advancements - The establishment of the world's largest oracle bone data platform has significantly enhanced the preservation and restoration of oracle inscriptions [7]. - Advanced technologies, including AI and X-ray fluorescence, have improved the accuracy of oracle bone restoration while minimizing damage to the artifacts [7]. Group 6: Cultural and Tourism Integration - The Yin Ruins have become a focal point for cultural tourism, with various projects aimed at revitalizing ancient civilization and enhancing visitor engagement [11]. - Innovative cultural products and events, such as digital collectibles and themed festivals, have attracted significant public interest [11]. Group 7: International Cultural Exchange - The Yin Ruins serve as a bridge for cultural dialogue between Chinese civilization and the world, promoting mutual understanding and appreciation [14]. - International exhibitions and collaborations have expanded the global reach of the Yin Ruins, enhancing their cultural significance [14]. Group 8: Future Development Strategies - Plans for sustainable development include establishing a national-level oracle bone research institute and enhancing the overall visitor experience at the site [15][16]. - The creation of a diverse funding system and innovative management models is essential for the long-term preservation and promotion of the Yin Ruins [16][17].

Group 1 - The article highlights a surge in cultural and creative consumption during the summer, with various locations focusing on enhancing visitor experiences through new projects and services [2][3] - The Shanghai Pudong Museum reported over 10,000 visitors in a single day, setting a new record since its opening, and the average daily sales in its creative store increased to more than ten times compared to the same period last year [2][3] - Many regions are experiencing a "cultural fever," with significant visitor numbers at exhibitions and museums, indicating a strong demand for both material and spiritual satisfaction [3] Group 2 - New consumption scenarios are being created through rooftop and observation deck experiences, attracting tourists and extending consumption time and space [4][5] - In Chongqing, the introduction of high-altitude entertainment and drone light shows has contributed to an average weekend foot traffic of about 50,000 visitors since July [5] - Traditional parks are innovating by incorporating interactive and immersive activities, leading to a 16% year-on-year increase in visitors at Changchun's botanical garden [6] Group 3 - The article emphasizes the importance of leveraging local characteristics and cultural elements to stimulate consumption potential and drive economic growth [6]

Core Insights - The article highlights a surge in visitor numbers and cultural consumption during the summer, with various regions focusing on enhancing visitor experiences through new projects and services [1][2][4]. Group 1: Visitor Trends - The Shanghai Pudong Art Museum recorded over 10,000 visitors in a single day on July 26, setting a new record since its opening four years ago [1]. - The average daily sales in the museum's cultural and creative shop in July were more than ten times that of the same period last year [1]. - Longchang Botanical Garden received 1.15 million visitors by July 27, marking a 16% year-on-year increase [4]. Group 2: New Consumption Experiences - Many regions are creating new consumption scenarios by utilizing rooftops and observation decks, with Chongqing's "Cloud Adventure" platform attracting significant attention [3]. - Rooftop economies are being developed in various cities, with Chongqing seeing an average of 50,000 visitors on weekends in July [3]. - Shanghai is introducing activities like outdoor concerts and movie festivals on rooftops to extend consumer engagement [3]. Group 3: Cultural and Creative Initiatives - The article notes a nationwide trend of "cultural and creative heat," with various exhibitions and events drawing large crowds, such as the "Dinosaur Exhibition" at the Shanghai Natural History Museum [2]. - The integration of traditional culture into modern experiences, such as the "Journey to the West" themed night tours at Longchang Botanical Garden, is enhancing visitor engagement [4]. - Local governments are leveraging unique cultural elements to stimulate economic growth and meet the increasing demand for quality leisure experiences [4].

转自：前瞻产业研究院 行业主要上市公司：华侨城(000069.SZ)、张家界(000430.SZ)、三湘印象(000863.SZ)、曲江文旅 (600706.SH)、复星旅游文化(01992.HK)、宋城演艺(300144.SZ)等 本文核心数据：出场次数;票房收入 1、界定 旅游演艺作为演出市场的一个细分领域，背后依托整个演出/文化娱乐市场的发展，与旅游和景区文化建设 紧密相连。对于旅游演艺的界定，学术界有"旅游演出"、"旅游表演"、"旅游演艺"等说法，其中，旅游演艺 的说法最为普遍。 | 要素 | 分析 | | --- | --- | | 演出主体 | 旅游演艺的演出主体和其他演艺形式类似,以剧团为主。多数旅游演艺企业旗下拥有专业的节目编排 团队,包括导演、制作人、编剧、舞美设计师、音乐家、文化艺术专家、灯光特效设计师等人才。 | | 演出客体 | 旅游演艺演出客体是旅游演艺的消费群体,作为旅游演艺的重要组成部分,主要包括外来游客和本地 | | | 市民两大类,从目前观众构成来看,外来游客占比超过90%。 | | 演出载体 | 按照旅游演艺演出场所的类型可以分为主题公园演出、实景演出和独立剧场演出。 | ...

Core Viewpoint - Dongying is actively integrating cultural and tourism development with ecological preservation, leveraging its unique geographical features and resources to enhance its tourism appeal and economic growth [2][4][5]. Group 1: Ecological and Tourism Resources - Dongying boasts the world's only "river-sea confluence" phenomenon, attracting numerous tourists and serving as a key highlight for its cultural tourism development [2][3]. - The city has a national-level nature reserve covering 1,530 square kilometers, representing the youngest and most extensive wetland ecosystem in China's warm temperate zone [2]. - Dongying is focusing on three world-class tourism resources: "river-sea confluence," "new wetlands," and "myriad birds gathering," to create a distinctive "cultural tourism + ecology" model [2][4]. Group 2: Events and Activities - The city organizes various year-round ecological tourism activities, including the "Build Green China First" youth nature run, which combines competition with environmental education [3][4]. - Dongying has hosted significant events like the "5.19 China Tourism Day" and the "2025 Shandong Province Pickleball Tourism Carnival," enhancing its cultural tourism profile [7][9]. - The recent "Wenhuai River-Sea Music Festival" attracted nearly 40,000 attendees, showcasing the city's vibrant cultural scene and boosting local tourism [8][9]. Group 3: Transportation and Connectivity - The launch of the "Taishan Yellow River" tourist train enhances connectivity between Dongying and other cities, promoting regional tourism and economic development [5][6]. - This train service is part of a broader strategy to integrate Dongying into the provincial cultural tourism framework, facilitating resource sharing and consumer engagement [6][7]. Group 4: Economic Impact and Growth - From January to May, Dongying's 26 key monitored scenic spots received 4.85 million visitors, generating over 300 million yuan in revenue, reflecting a year-on-year growth of 7.26% and 8.65% respectively [4]. - The city has invested 2.1 billion yuan in 31 cultural tourism projects, enhancing its capacity to attract visitors and improve service offerings [11]. - The integration of film and television projects, such as "The Youth in the Wind," has significantly boosted local consumption, with direct spending exceeding 100 million yuan in the past year [10][11].

Core Viewpoint - Dongying is leveraging its ecological advantages and transportation improvements to enhance its cultural and tourism integration, aiming to create a vibrant tourism economy driven by ecological resources and innovative activities [2][3]. Group 1: Ecological Tourism Development - Dongying is capitalizing on its unique ecological resources, including the Yellow River Delta National Nature Reserve, to promote tourism, branding itself as "Ecological Dongying" [3][5]. - The city has organized various events, such as the "Run for Nature" competition, to engage youth and promote ecological awareness, integrating education with tourism experiences [4][5]. - In the first five months of the year, Dongying's key monitored scenic spots received 4.85 million visitors, generating over 300 million yuan in revenue, reflecting a year-on-year growth of 7.26% and 8.65% respectively [5]. Group 2: Transportation and Connectivity - The launch of the "Taishan Yellow River" tourist train marks a significant step in enhancing transportation links, connecting major tourist attractions and facilitating regional tourism development [6][7]. - This initiative aims to integrate tourism resources across cities like Tai'an, Zibo, and Dongying, promoting mutual visitor flow and consumption upgrades [7]. Group 3: Innovative Tourism Activities - Dongying is actively creating a year-round network of tourism activities, including seasonal events and international exchanges, to sustain visitor interest and engagement [5][8]. - The recent "Wenhuai River and Sea Music Festival" attracted nearly 40,000 attendees, showcasing a successful model of combining local culture with tourism, enhancing the city's appeal to younger demographics [9][10]. Group 4: Cultural Integration and Media Influence - The city is utilizing film and media to boost its tourism profile, with several productions filmed in Dongying, generating significant local economic activity and enhancing the city's brand [10][11]. - The filming of popular series has led to direct consumption exceeding 100 million yuan, further stimulating local service industries [11][12]. Group 5: Infrastructure and Project Development - Dongying has invested 2.1 billion yuan in 31 cultural and tourism projects, enhancing visitor experiences and expanding the range of activities available [12]. - Key attractions like the Yellow River Ecological Tourism Area have seen visitor numbers surpass 1 million, indicating a growing capacity for tourism consumption [12].

不久前召开的省委十二届七次全会，明确支持南充建设国际旅游城市。把握发展机遇，南充如何激 发全域旅游活力，推进文化和旅游深度融合发展？ "南充是一座拥有2200多年建城史的文化名城，境内拥有阆中古城、朱德故里2个国家5A级景区和3 个天府旅游名县。"7月30日，在省政府新闻办举行的"万千气象看四川·文旅融合发展"系列主题新闻发 布会南充专场上，南充市副市长文勇亮出推动文化旅游高质量发展的"南充底气"。 深耕四大文旅核心品牌 依托文旅项目建设、国家级旅游度假区创建，让单一观光向多元化、体验化方向发展，是南充深耕 四大文旅核心品牌的解题密码。 "以阆中为例，嘉陵江山国家级旅游度假区建设正在全力推进。"南充阆中市市长唐硕表示，度假区 共规划重点项目32个，其中提升项目20个。建设完成后，度假区与阆中古城两大文旅品牌空间联动、产 品互补，形成双核驱动发展格局。 在南充仪陇县，县属文旅企业四川德瑞文旅集团有限公司，正牵头打造红色研学旅行标杆品 牌。"在30余条精品红色旅游线路、10个红色研学基地、260余门红色主题课程的基础上，我们正在加紧 策划'红色+'旅游产品。"该公司副董事长廖赟说。 数据显示，2023年以来，南充 ...

三色湖，是众多G349自驾游爱好者的必经之地，位于昌都市边坝县，由黄、黑、白3种颜色的湖泊组 成。晴天，湖光与山色交相辉映；雨天，云雾缭绕美若江南。 高海拔地区生态环境脆弱，发展旅游必须与保护生态同步进行。 在那曲市比如县，萨普雪山以其秘境之美收获众多粉丝，近年成为网红景点。"如果过度开发破坏生 态，雪山撑不过5年！"萨普雪山景区负责人旦增达杰说，景区主打自然原生态，重在提升服务质量上下 功夫。"萨普景区日前已正式获批为国家4A级旅游景区，我们将以此为契机，在保护生态的前提下，进 一步改善景区环境，提升游客体验。" 2023年，纳木错景区获批国家4A级旅游景区。2024年底，景区公司与当雄县政府达成增资扩股合作协 议，为打造更优质、更丰富的旅游体验提供坚实基础。 "景区发展应该让游客看见美景、读懂文化，更让守着这片土地的人日子越过越红火。"拉萨纳木错景区 保护开发有限公司董事长张龙泉介绍，2018年以来，景区公司投入游客集散中心商业圈项目建设，带动 周边村民增收致富。目前，景区的生态护林员、讲解员、驾驶员、保安保洁以及各部门的管理员等岗 位，85%以上都是当地村民。 随着西藏旅游业发展，越来越多的农牧民享受到 ...

Group 1 - The core demand for tourists has shifted towards "cooling travel" as temperatures rise, with a 47% year-on-year increase in search volume for "cooling travel" since July [1] - Major tourist companies are launching unique projects and services to cater to this demand, including concerts, water gun festivals, and off-season overseas cooling trips [1][2] - The Northeast region has established a clear "cooling ecosystem," with Yunnan and Guizhou also seeing significant tourist influx, as evidenced by a 70% year-on-year increase in orders for Yunnan scenic spots during the summer vacation [2] Group 2 - Companies like Changbai Mountain Tourism Co., Ltd. are diversifying their cooling products, transforming ski resorts into mountain sports parks and hosting summer music festivals, resulting in a 4.5% increase in visitors in June [2] - Tianmu Lake has developed various attractions targeting "cooling travel" and family tourism, such as outdoor events and themed water activities [3] - Travel agencies are also capitalizing on the "cooling travel" trend, with significant increases in bookings for Australia and New Zealand travel packages, showing growth rates of 200% and 120% respectively [3] Group 3 - The tourism market is undergoing a transformation as standardized travel packages lose appeal, prompting companies to explore ways to extend the "cooling travel" experience [4] - Yunnan Province reported a 10.8% year-on-year increase in tourist arrivals, reaching 371 million visitors in the first half of the year, with total tourism spending growing by 10.5% to 658.43 billion [4] - Tourists are increasingly seeking authentic local experiences rather than just visiting major attractions, indicating a shift towards a desire for unique cultural engagement [4][5] Group 4 - Companies like Guangzhou Lingnan Group are innovating by integrating local cultural symbols into their offerings, enhancing the overall visitor experience [5] - Xi'an Qujiang Cultural Tourism Co., Ltd. is transforming historical sites into cultural IPs, creating immersive experiences that blend history with modern creativity [5] - The tourism market is moving from a superficial experience to a more meaningful engagement, emphasizing the importance of local culture and community in attracting repeat visitors [5]

Core Insights - The summer heat has driven a significant increase in demand for "cooling travel," with search volume rising by 47% year-on-year since July, particularly in the Northwest, Northeast, and Southwest regions of China [1] - Listed tourism companies are launching unique projects and services to cater to this demand, including concerts, water gun festivals, and off-season overseas cooling trips [1][2] - The trend of "cooling travel" has led to a substantial increase in orders, with Yunnan's scenic spots seeing a 70% year-on-year growth in orders during the summer vacation period [1] Industry Trends - The tourism market is shifting from standardized packages to more personalized experiences, as companies explore ways to extend the appeal of "cooling travel" [2][3] - Yunnan Province reported 371 million visitors in the first half of the year, a 10.8% increase, with total tourism spending reaching 658.43 billion yuan, up 10.5% [3] - Tourists are increasingly seeking authentic local experiences rather than just visiting top-rated attractions, indicating a desire for unique cultural engagement [3][4] Company Strategies - Changbai Mountain Tourism Co., Ltd. is diversifying its cooling products, transforming ski resorts into mountain sports parks and hosting summer music festivals [1] - Tianmu Lake is creating attractive projects for cooling and family travel, including outdoor events and themed water festivals [2] - Guangzhou Lingnan Group is enhancing visitor experiences by integrating local cultural elements into their offerings, while Xi'an Qujiang Cultural Tourism Co., Ltd. is rebranding historical sites into immersive cultural experiences [4]