封面新闻记者 姚瑞鹏 消费口碑 ·好评率99% 十 关注 作品0 直播 音乐 网红主播辛巴在宣布因健康原因退出直播行业后，清空了其快手平台上所有作品内容，而与其关联的 MCN机构广州巴伽娱乐传媒有限公司近期也被法院执行38.99万元。8月21日，网友发现头部直播主播 辛巴清空了其快手账号的全部作品。其主页仅保留了2024年1月5日的一场直播回放，内容是"辛选五周 年嘉年华"演唱会。 还没有作品 t 他发布的作品会显示在这里 此次清空账号动作发生在辛巴第五次宣布退出直播行业之后。8月18日晚，他在"818粉丝周年庆"直播中 哽咽宣布："从今天开始辛巴再无能力承载直播这份工作，正式宣布退出直播行业"。辛巴此次退网宣称 是因健康问题。他在直播中表示，医生诊断其"肺部功能相当于95岁老人"，甚至自称曾为坚持直播而注 射肾上腺素。这已是辛巴自2020年以来**第五次宣布退网。 2020年4月，因与主播"散打哥"爆发流量争夺冲突，他首次宣布"无限期退网"。2021年4月，他在直播中 称"被资本、流量打败"而"臣退了"，但次日却在小号称"昨天喝了点酒，记不清了"。2023年11月和2024 年4月，他又两次因"计划退居幕后 ...

Core Insights - The second Hong Kong Goodies Festival, held from August 1 to 31, features over 260 brands and 500 unique products, with a focus on health supplements, food and beverages, personal care, and products for the elderly [4] - Li Jiaqi's live stream, lasting nearly 5 hours, became the highlight of the promotional activities in August, showcasing a diverse range of Hong Kong products and achieving significant sales [4][5] Group 1 - The live stream began with Li Jiaqi introducing selected Hong Kong brand products, with the first product, Meifeng preserved plums, achieving sales of over 12,000 units shortly after its introduction [4] - The live stream included nostalgic elements such as vintage advertisements and real-time tasting sessions, enhancing viewer engagement and evoking childhood memories [4] - The collaboration between Li Jiaqi's team and the Hong Kong Trade Development Council has established a benchmark for live e-commerce, promoting quality products and deepening cultural connections between consumers in both regions [5] Group 2 - Compared to the first festival, this year's selection of products was more diverse, including both classic brands and emerging Hong Kong brands, catering to various consumer preferences and demographics [5] - The live stream maintained peak viewership in the tens of millions, with an average user engagement time exceeding 28 minutes, leading to rapid product sell-outs and urgent restocking [5] - Efficient supply chain and bonded warehouse direct shipping ensured that consumers received their orders within 24 hours, enhancing the cross-border shopping experience [5]

中新网杭州8月19日电(鲍梦妮 包熠妍)"中国的跨境电商公司从线上直播流中获取用户数据，并针对特定 (国家)市场更新产品，既利用了线下门店，又在线上创造了需求，让人大开眼界。"8月19日，来自尼泊 尔的普拉纳亚(Pranaya Rajbhandari)参观完一家跨境电商直播间后表示。 当日，第五届"一带一路"地方合作委员会跨境电商研修活动在浙江杭州举行，来自"一带一路"地方合作 委员会(BRLC)会员城市(机构)的40余位外籍人士走进阿里巴巴总部、Lazada官方直播间等，了解中国电 商生态与全球化路径。 "我想在这次研修活动中找到理想的商业模式。"普拉纳亚在尼泊尔经营一家线上支付公司。他坦言，近 年来，随着国际电商贸易蓬勃发展，他考虑整合电商业务，探索与中国公司合作开展跨境贸易的路径。 "主播为什么能带这么多货？""录播和直播的区别是什么？""电商直播的变现路径是什么？"互动答疑环 节，不少学员表现出将中国直播电商模式"复制"到自己国家的期望。 中国直播公司"天字直播"负责人陈晨在答疑之余提醒，中国直播电商的策略需要根据海外市场进行调 整。"中国直播卖货的核心首先是产品低价，其次是主播讲解带来的体验感。但我 ...

Core Insights - The garment e-commerce industry in Tianmen, Hubei Province, has rapidly transformed from "OEM" to "global selling," achieving a transaction volume of 51.3 billion yuan and a total sales volume of 620 million pieces in 2024, marking a 25% year-on-year growth [1][10] - Tianmen has established a complete industrial chain for garment e-commerce, covering all aspects from weaving to cross-border logistics, driven by policy incentives and a robust entrepreneurial ecosystem [1][2] Industry Development - Tianmen's garment e-commerce sector has seen significant growth, with 7,000 operating entities and over 13,000 registered e-commerce stores [7] - The city has implemented the "Returnee Project," attracting thousands of former workers with skills and orders back to their hometown, creating a "core factory + satellite factory" collaboration model [4][7] Infrastructure and Support - The Tianmen government has invested in infrastructure such as worker dormitories, smart warehouses, and logistics centers, while also providing tailored support for enterprises [3][6] - Financial products like "Tianfu Loan" have been introduced to alleviate financing difficulties for local businesses [3] Technological Innovation - The introduction of digital technologies has enabled a "just-in-time" production system, significantly reducing production cycles from three days to four hours [3] - The establishment of the "Tianmen Index" and the "Tianmen Yishang" regional public brand aims to enhance the local garment industry's visibility and competitiveness [3][10] Brand Development - The "Tianmen Yishang" brand has been launched to improve the overall image and market competitiveness of local garment products, with plans to increase the number of authorized enterprises and enhance original design proportions [13][14] - The Tianmen Yishang brand pavilion serves as a model for high-end retail space, combining online and offline sales strategies [13] Employment and Training - The garment industry in Tianmen has created significant local employment opportunities, with 160,000 workers engaged in the sector [11] - Training programs for various roles, including marketing and sewing, have been established to meet the industry's growing demand for skilled labor [12]

Core Viewpoint - The article discusses the recent announcement by the influencer Xinba to withdraw from the live streaming industry due to serious health issues, marking his fifth such announcement since 2020. This situation reflects broader trends in the live streaming e-commerce sector and the challenges faced by key figures like Xinba as the industry evolves [5][10][24]. Group 1: Xinba's Withdrawal - Xinba announced his withdrawal from live streaming on August 18, citing severe lung health issues, which he described as akin to chronic cancer [5][7]. - This marks the fifth time Xinba has declared his intention to leave the industry, with previous announcements occurring in April 2020, April 2021, November 2023, and April 2024 [9][10]. - Following his announcement, management of his company, XinXuan Group, has been transferred to his co-founder, Churui Xue, who will oversee operations moving forward [7][24]. Group 2: Health and Product Controversies - Prior to Xinba's announcement, his brand "Cotton Password" faced backlash for allegedly containing the carcinogenic substance thiourea, leading to consumer complaints [10][12]. - Thiourea is classified as a Group 3 carcinogen by the International Agency for Research on Cancer, indicating insufficient evidence of its carcinogenicity but not ruling out potential harm [12][15]. - The presence of thiourea in sanitary products raises concerns about regulatory compliance, especially as new national standards prohibiting its use will take effect in July 2025 [15][16]. Group 3: Industry Context and Implications - Xinba's influence in the live streaming e-commerce sector has been significant, with his sales contributing to a substantial portion of the overall GMV on platforms like Kuaishou [22]. - The live streaming e-commerce landscape is shifting, with major players like Xinba facing increased scrutiny and competition, leading to a strategic retreat from the spotlight [24]. - The transition of management to Churui Xue, who is also Xinba's wife, suggests a continuation of the existing leadership style, despite the shift from a public to a more behind-the-scenes role [24].

Core Viewpoint - The article discusses the fifth announcement of the live-streaming influencer Xinba's retirement from the industry due to severe health issues, specifically a chronic lung condition, and the subsequent management transition within his company, XinXuan Group [1][4][5]. Group 1: Xinba's Retirement Announcement - Xinba announced his retirement from live streaming on August 18, citing serious health issues, stating that his lungs resemble those of a 95-year-old [1][4]. - This marks the fifth time Xinba has declared his intention to retire from the industry, with previous announcements occurring in April 2020, April 2021, November 2023, and April 2024 [5][6]. Group 2: Management Transition - Following Xinba's announcement, he transferred his personal account with 100 million followers to the company as an asset and appointed Churui Xue to take over the management of XinXuan Group [4]. - Churui Xue, a co-founder of the company, has been leading supply chain and brand operations, and the company has established a professional management system covering various operational aspects [4]. Group 3: Product Controversy - Prior to Xinba's retirement announcement, his brand "Mian Mima" faced backlash for producing sanitary napkins containing the carcinogenic substance thiourea, leading to consumer complaints [7][9]. - Thiourea is classified as a Group 3 carcinogen by the International Agency for Research on Cancer, indicating insufficient evidence of its carcinogenicity in humans, but it is not considered safe [10][11]. Group 4: Regulatory Context - The new national standard for disposable sanitary products, effective July 1, 2025, prohibits the use of thiourea, but the products currently on the market were produced before this date and comply with the old standards [14][16]. - The Shantou market supervision authority stated that products meeting the old standards can still be sold within their shelf life, despite the new regulations [16]. Group 5: Industry Implications - Xinba's repeated retirement announcements have been perceived as strategic moves in response to public scrutiny, with the notion that he has mastered the art of managing public perception [17][29]. - The live-streaming e-commerce sector is evolving, with a shift towards reducing reliance on top influencers, as seen in the broader industry trend where major figures have stepped back or faced challenges [26][27].

Group 1 - The stock price of Dongfang Zhenxuan experienced significant volatility, dropping over 20% after a peak increase of more than 23% during the trading session, with a closing price of 34.32 HKD and a market capitalization of 359.1 billion HKD [1] - The sharp decline in stock price is linked to rumors regarding the CEO of New Oriental Group being investigated for alleged misappropriation of company interests through related party transactions, and potential regulatory restrictions on high commission models in the live streaming business [1] - Prior to the stock price drop, Dongfang Zhenxuan had seen a cumulative increase of 190% since July, reaching a two-year high of 53.7 HKD [1] Group 2 - Dongfang Zhenxuan's self-operated products include over 600 items across various categories such as agricultural products, household goods, snacks, and sanitary products, with a projected GMV of 350 million RMB by June 2025, reflecting a 15% year-on-year growth [2] - The sales of self-operated products have a 60% share from shelf channels, including platforms like Douyin, indicating a strong market presence [2] - The latest earnings forecast suggests that Dongfang Zhenxuan's revenue for the second half of the 2025 fiscal year will be approximately 2.16 billion RMB, with an operating profit of around 44.71 million RMB, resulting in an operating profit margin of about 7% [2]

Core Insights - Viya remains a dominant figure in the live-streaming e-commerce sector, not only due to her exceptional sales capabilities but also her support for various domestic brands [1][4] - Her rigorous product selection process has established a consumer consensus that products in her live-streaming sessions are trustworthy [3][4] Group 1: Product Selection and Quality Control - Viya and her team review a vast number of merchant applications daily, ensuring only top-quality products make it to her live-streaming sessions [3] - An example is the innovation and upgrade of the pear syrup from Anhui, where Viya's team provided comprehensive solutions to enhance product quality and marketability [4] Group 2: Brand Development and Consumer Insights - Viya actively participates in the entire growth cycle of brands, collaborating with them to refine products based on consumer feedback and her expertise [4][5] - Brands like Juzhi Biotechnology have benefited from her insights, leading to rapid growth and consumer popularity [4] Group 3: Impact on Domestic Brands - Viya's influence has helped various domestic brands, from established names like Li Ning to emerging brands like ITIB, to penetrate the market and resonate with younger consumers [4][5] - Her role as a mentor in events like the Old Brand Carnival has facilitated the integration of traditional brands with modern trends, promoting the transformation of old brands into "new national trends" [5] Group 4: Long-term Strategy and Industry Standards - The approach of long-term commitment and professional innovation in empowering domestic brands has set a benchmark for the industry [6]

Group 1 - The 19th China Consumer Economy Forum will be held in October in Beijing, focusing on quality innovation paths under new technologies and business models, aiming to create a safe, intelligent, and sustainable consumption ecosystem [1][2] - The forum will feature discussions on the integration of AI and quality management, addressing current consumer market trends and emphasizing that "quality first" remains the cornerstone of consumer trust and enterprise development [1][2] - The event will include insights from national quality regulatory departments, industry experts, and representatives from leading companies, discussing quality innovation and safety control [2][3] Group 2 - A special sub-forum on pharmaceuticals will focus on quality safety innovations, including a VR tour of "transparent factories" and the launch of a certification action for quality OTC drugs to ensure safe medication for families [3] - The forum will also promote local products through a "Hometown Good Goods" initiative, linking government, enterprises, and social forces to enhance regional products' market reach [3] - The forum will be broadcasted across various media platforms, including major news and video sites, to maximize outreach and engagement [3][4] Group 3 - The China Consumer Economy Forum has been successfully held 19 times, focusing on the quality improvement and changes in the consumption lives of Chinese citizens [4][5] - The forum aims to address the balance of supply and demand in the consumer goods manufacturing industry, contributing to the sustainable development of China's economy [5]

Core Viewpoint - Kuaishou streamer Xinba announced his retirement from the live streaming industry due to severe health issues, specifically lung problems, after years of intense work and public scrutiny [1][5][6]. Group 1: Xinba's Retirement Announcement - Xinba stated that he can no longer bear the responsibilities of live streaming and has transferred his account with 100 million followers to his company [1]. - His wife, Chu Ruixue, will take over the management of Xinxuan Group, and Xinba will no longer participate in company operations [1][6]. Group 2: Background and Achievements - Xinba, born in 1990, began his live streaming career in 2016 and became a leading figure in the e-commerce sector, achieving sales of 2.1 billion during the 2019 Double Eleven shopping festival [3][6]. - Xinxuan Group, founded by Xinba, has a unique business model focusing on supply chain management, influencer incubation, and digital commerce, generating an annual sales revenue of 50 billion in 2023 [6]. Group 3: Controversies and Challenges - Xinba's career has been marred by multiple controversies, including a civil lawsuit related to a product issue that demanded over 797 million in compensation [6]. - His account faced multiple bans due to violations of community standards, yet Xinxuan Group maintained significant influence on the Kuaishou platform, with six of the top ten live streamers in 2023 being Xinxuan influencers [6]. Group 4: Product Issues and Public Response - The brand "Mianmima," created by Xinba, faced serious allegations regarding product safety, with reports linking it to cancer cases, although the company has claimed that the products are safe [8][10][11]. - Despite the controversies, Xinba's influence remains strong, as evidenced by the performance of his trainees, particularly the streamer "Egg," who has also achieved significant sales figures [6].