低价战略

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萨莉亚2025财年前三季度净利润创新高
日经中文网· 2025-07-11 08:15
Core Viewpoint - Sally's net profit for the period from September 2024 to May 2025 increased by 50% year-on-year, reaching 7.7 billion yen, setting a new historical high for the same period, driven by a low-price strategy that boosted customer numbers [1][2]. Group 1: Financial Performance - Net profit for the period reached 7.7 billion yen, exceeding market expectations of 7.1 billion yen [1][2]. - Sales revenue grew by 15%, totaling 188.3 billion yen, with existing store sales in Japan increasing by 18% [2]. - Operating profit rose by 5%, amounting to 10.6 billion yen, despite a 9.4 billion yen negative impact from rising raw material prices [2]. Group 2: Strategic Initiatives - The low-price strategy resulted in a 16% increase in customer numbers, with a 2% rise in average spending per customer [2]. - The company has implemented digital solutions, such as self-service kiosks and QR code ordering systems, in approximately 700 stores, representing 70% of its total stores in Japan [2]. Group 3: Regional Performance - Operating profit in the Asian business, centered around China, declined by 5% due to local consumption slowdown, despite efforts to open new stores [2]. Group 4: Future Outlook - For the fiscal year ending August 2025, the company maintains its forecast of a 15% increase in sales, reaching 258.7 billion yen, and a 26% increase in net profit, totaling 10.3 billion yen [2].
否认大润发裁撤东北大区 德弘资本接手3个月:高鑫零售的“变”与“不变”
Mei Ri Jing Ji Xin Wen· 2025-05-29 14:33
Core Viewpoint - Recent news regarding the restructuring of Gao Xin Retail's (HK06808) operations, particularly the adjustment of its Da Run Fa stores, has sparked significant discussion in the market. The company has clarified that it is not closing its Northeast region but rather reorganizing its operational zones to enhance efficiency and customer service [1][2]. Financial Performance - Gao Xin Retail reported a revenue of RMB 71.55 billion and a net profit of RMB 386 million for the fiscal year ending March 31, 2025, marking a turnaround from previous losses [3][4]. - The company achieved a gross profit of RMB 17.24 billion, although this represented a 4% decrease compared to the previous year [4]. - The total assets decreased by 7.8% to RMB 55.97 billion, while total liabilities fell by 8.7% to RMB 35.55 billion [4]. Strategic Changes - The company has transitioned ownership from Alibaba to DeHeng Capital, which has led to a renewed focus on a "low-price" strategy and a commitment to restructuring its market approach [5][6]. - Gao Xin Retail aims to enhance its competitive edge by emphasizing price competitiveness and customer experience through its "everyday low price + community life center" model [8][14]. Operational Adjustments - The restructuring of operational zones from five to four is intended to streamline management and improve service delivery [1][10]. - The company has closed a total of 9 stores, including 8 large hypermarkets and 1 medium-sized supermarket, as part of its cost-cutting measures [10]. Market Position and Competition - Gao Xin Retail continues to face intense competition, particularly in non-first-tier cities, where new entrants like Sam's Club and ALDI are expanding their presence [15][16]. - The company has acknowledged the need to attract more customers to its stores, emphasizing the importance of foot traffic for its growth [14]. Future Outlook - The company plans to focus on various aspects such as product offerings, pricing strategies, operational efficiency, store planning, talent development, and membership operations to strengthen its market position [14].
外卖大战下的618,打折促销不是主角,京东防攻战全面出击
Qi Lu Wan Bao· 2025-05-16 05:21
Core Viewpoint - The 618 shopping festival has evolved beyond mere price wars among e-commerce platforms, becoming a significant battleground for online retail, particularly in the 3C and daily necessities sectors, with a clearer understanding of the retail industry's "walls" and "moats" [1] Group 1: Expansion and Strategy - JD.com is aggressively expanding its offline presence with self-operated stores in first-tier and new first-tier cities, and is entering the restaurant sector with the launch of its "Qixian Meishi MALL" brand [1][4] - The company reported a daily order volume of over 20 million for its food delivery service, indicating strong competitive capabilities and synergy with its core e-commerce and logistics operations [2][4] - JD.com plans to invest over 6.5 billion in its "old for new" appliance replacement service, having already recycled over 20 million old appliances [5][6] Group 2: Financial Performance - JD.com's Q1 2025 financial report showed a revenue increase of 15.8% year-on-year to 301.1 billion, with core categories like 3C and daily necessities achieving double-digit growth [5][6] - The active user base grew by 20% year-on-year, with JD Retail's revenue reaching 263.8 billion, a 16% increase, and operating profit rising by 38% [5] Group 3: Marketing and Promotions - During the 618 festival, JD.com is offering substantial discounts, with consumers able to save up to 2,000 yuan on select products, alongside various promotional coupons [6][10] - The "京喜" (Jingxi) platform is playing a crucial role in JD's low-price strategy, extending its reach to factory sources and optimizing supply chain costs [10][11] Group 4: Future Plans - JD.com aims to open 27 additional JD MALL stores by the end of 2025, enhancing its offline retail strategy to provide an exceptional customer experience [7][8] - The company is also focusing on integrating domestic and foreign trade opportunities through its Jingxi platform, which has rapidly covered 244 industrial belts and partnered with over a million merchants [11]
在轻与重之间:京东的低价电商新模式
晚点LatePost· 2024-12-13 13:05
做了 20 年电商的京东,用京喜又找到 5000 万新用户。 2023 年 10 月,一队京东高管参访了一家开了 20 年的浙江袜子工厂。年过半百的工厂老板一时紧张,会 前私下问:"这是要干嘛,要收购我们吗?" 京东高管们在工厂转了一圈,给每一道生产环节都拍了视频。一位高管给老厂长提出了两条改进建议:在 袜子生产出来装袋的环节,将两层包装袋合并成一层,同时单量到 2 万单的时候,每天使用自动装袋机, 以提高效率;在不影响阅读的前提下,快递面单上打的字缩小点,可以省掉 1-2 分钱的墨水费用。老厂长 在旁边拿着计算器一顿算,算出来一份袜子至少可以省一毛钱,当即就开始调整生产环节。 3 个月后,也就是 2024 年春节期间,京喜自营与这家工厂合作的一款袜子,售价 5.98 元 8 双,成为了京 喜自营官方店铺的第一个大爆品。 这也是很多工厂当下的转型困境,接不住直播电商不稳定的流量,也缺乏货架电商的运营经验。一次偶然 的机会,他了解到了京喜自营,最开始的模式简单:不用开店,平台给工厂发订单,工厂一件代发。 单量逐渐做大后,王辉看到了这一模式的问题:工厂自发货,物流成本占比大。以 500 克的小件货为例, 物流占到 ...
第一次电商低价大战:三大平台围攻拼多多,卷入所有人
晚点LatePost· 2024-06-24 12:30
低价省出来的钱,最后总得有人出。 文丨沈方伟 管艺雯 编辑丨管艺雯 一部分精力抽回到国内主站。 多年的消费升级、文化建设、品牌竞争最终走向了 "低价大战",四大平台、数以万计的品牌、无数 白牌商家被动卷入。这可能不是人们曾经期待的商业环境,但这就是电商全面普及所塑造的新环 境。 拼多多守 "低价" 自去年四季度市值超越阿里,成为所有电商平台无法忽视和竞相学习的对象,当其他平台还停留在 大促限时低价时,拼多多做到了持续的天天极致低价。 今年的大促节,阿里、京东、抖音等电商平台都发起了史无前例的低价大战。 各大电商平台多年反复提出的 "低价" 在今年第一次成为一场大战。参与者都将低价作为主要目标, 甚至是唯一目标。 为换取增长,阿里和京东都一定程度上牺牲了自己的部分利润;为维持增速,拼多多和抖音加大投 入,优化系统工具进一步提升效率,据我们了解,拼多多重新将此前一度收缩的百亿补贴的预算增 加至百亿元以上。 淘宝、京东、拼多多、抖音四家电商平台的市场份额、包裹量正越来越接近。这是曾经的前两名无 法想象的格局。 过去一年多,阿里和京东的创始人都重新参与一部分公司决策、提出新方向。刘强东宣布带领京东 零售全面转向 "低 ...
晚点独家丨抖音电商销售额增速首次放缓
晚点LatePost· 2024-05-30 15:34
价格力成为第一优先级。 文丨 高洪浩 孙海宁 编辑丨宋玮 经过多年超高速扩张后,抖音电商也归于平稳增长。 据了解,抖音电商在 2024 年一季度的销售额超过了 7000 亿元,同比增长超 50%。其中,一、二月 累计同比增速超 60%(考虑到有春节假期,一般合并统计),三月同比增速则下滑到 40% 以下。 三月增速下降主要原因是消费大环境,以及今年开春时间比较晚,许多主播还在放假未开播。延续 到四月,同比增速与三月区别不大。2023 年,抖音电商的销售额单月增速基本维持在 50%-70% 之 间。 抖音电商还在今年调整了目标优先级,价格力成为第一,之后是完美订单率、月支付用户数量。完 美订单率用于衡量用户体验;而月支付用户数量体现消费者将抖音当作电商平台使用的心智,销售 额则排在末位。 理论上,低价策略能带来更多订单,以价换量,但如果价格先压下去,而消费者还没被吸引来,那么 一段时间内平台销售额增速将受到影响。 抖音电商销售额已达 2.6 万亿元,维持上述增速已经不易。去年刚突破万亿关口的快手电商,2024 年 一季度的销售额增速为 28%。据我们了解,淘宝在今年一季的交易总额增长率在 10% 左右。拼多多的 ...