这一现象的症结，首先在于"景城分离"的空间格局。许多优质冰雪资源分布在市郊或县域，与城区存在 距离，客观上形成了"冰雪孤岛"。当游客行程紧凑时，自然选择"点对点"打卡，城区便成了"绕道"而 非"必到"。 更深层原因，则是城区作为"旅游终端"的吸引力存在不足。尤其是一些传统工业城市，缺乏有温度、有 特色的夜间消费场景与文旅地标，当游客渴望一处温暖的"城市客厅"时，能提供的"暖意"与"烟火气"仍 显薄弱。 这种"过境式"旅游，对地区发展造成了双重损失。经济上，旅游收入高度依赖"一张雪票"，酒店、餐饮 等关联产业无法形成完整的消费链条；形象上，城市被简化为功能单一的"滑雪目的地城市"，而非一个 宜居宜游的冰雪旅游城市。 破解之道，关键在于"景城联动"，立足自身禀赋，丰富文旅供给。比如在城区打造亲民冰雪娱乐项目， 活化利用工业遗产、历史街区，用特色旅游项目承接客流。同时优化连接"景"与"城"的交通，比如设计 串联景区、城区、枢纽的旅游环线，用便利"引客入城"，让游客"愿意来，留得住"。 唯有如此，才能将"冰雪流量"真正转化为城市的"消费热量"，让城市旅游从"一季火"走向"四季旺"。 （来源：辽宁日报） 转自：辽宁日报 ...

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, driven by a comprehensive industrial chain and supportive government policies [1][2][3] - The scale of China's ice and snow industry is projected to grow from 364.7 billion yuan in 2016 to 980 billion yuan by 2024, with an average annual growth rate of 21.09%, and is expected to exceed 1 trillion yuan by 2025 [1] - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a growth of over 25% compared to the previous season [1] Group 2 - The shift in China's consumption structure from goods to a balanced focus on both goods and services is evident, with service consumption playing a crucial role in economic and livelihood connections [2] - Innovative practices, such as the "snow holiday" initiative in regions like Jilin and Xinjiang, aim to leverage local ice and snow resources to enhance consumption vitality [2] - The integration of diverse ice and snow experiences, such as combining winter sports with summer activities, is being explored to ensure year-round engagement and economic growth [2][3]

Core Viewpoint - The launch of the "Ice Super" series of events in Shuangyashan City aims to boost winter sports participation and enhance the city's ice and snow tourism appeal, aligning with the development philosophy that "ice and snow resources can also be valuable assets" [16][19]. Group 1: Event Highlights - The "Ice Super" series includes various winter sports events such as winter swimming challenges, public skiing elite competitions, and ice fishing contests, promoting the integration of "ice and snow + sports" [17][24]. - The city plans to host multiple mass winter sports activities with regional characteristics to establish Shuangyashan as a winter sports brand [17][19]. - A series of activities like the "Double Duck Mountain People Tour" aims to deepen local tourism consumption and enhance community engagement [20][21]. Group 2: Economic Impact - The winter sports events are expected to stimulate the local economy by attracting visitors and promoting local specialties, such as frozen pears and traditional snacks [19][24]. - The government has allocated 3 million yuan for winter consumption promotion, focusing on key sectors like retail and dining to enhance the city's winter atmosphere [24]. Group 3: Community Engagement - The events are designed to foster community spirit and encourage local residents to participate in winter sports, enhancing their connection to the region [22][23]. - The introduction of "ice and snow + research" initiatives aims to engage 80,000 local students in themed educational activities, promoting tourism and cultural awareness [22][23]. Group 4: Cultural Integration - The integration of cultural elements into winter sports, such as folk performances and local cuisine, enhances the overall experience for participants and visitors [20][22]. - The city is leveraging its unique cultural heritage to create a diverse range of winter tourism products, combining ice sports with local traditions [23][24].

● 本报记者 李嫒嫒 "以前就算到了北京南站，都可以买到去天津滨海站的高铁票。可今年元旦当天，我在中国铁路12306 App上刷了好久都没候补到，只好取消看海鸥的计划，改在天津市区逛了半天。"家住北京的张女士对 中国证券报记者表示。 特色旅游列车开往景区、国产大型邮轮爱达·魔都号开设元旦跨年航次、"自驾游"带动租车市场火 热……刚刚结束的元旦假期，出行市场十分火热。记者从交通运输部获悉，2026年1月1日至1月3日，全 社会跨区域人员流动量达5.95亿人次，日均1.98亿人次，相比去年同期日均（下同）增长19.62%。 铁路、公路、民航客运量齐增 交通运输部数据显示，2026年元旦假期，铁路客运量达4808.7万人次，日均1602.9万人次，同比增长 52.66%。 自驾出行仍是主流，高速公路及普通国省道非营业性小客车人员出行量达4.42亿人次，日均1.47亿人 次，同比增长14.6%；公路营业性客运量达0.98亿人次，日均0.33亿人次，同比增长20.8%。 交旅融合拓展消费新场景 2026年1月1日上午9时左右，首趟"中国雪都·我的阿勒泰"号冰雪主题旅客列车，迎着新年的朝阳抵达雪 都阿勒泰，为新疆冰雪经济 ...

"最近每天都有几十名顾客来咨询滑雪装备，周末客流量更是翻倍，滑雪服和儿童滑雪套装卖得最好。 其中，滑雪服里的基础款更为畅销，特别是马卡龙色系受到顾客喜爱。"迪卡侬（湘江路店）的工作人 员表示。 "要滑得好、滑得帅，装备一定不能差。"2026年1月3日，正在选购单板滑雪板的长沙市民刘先生告诉记 者，他计划春节期间带家人去滑雪，提前来选购装备。 近日，湖南多个滑雪场正式开"板"迎客，冰雪运动迅速升温，也带动长沙滑雪装备市场迎来销售旺季。 滑雪服、滑雪板、专业护具等产品销量大幅攀升，成为冬日消费市场的一抹亮色。 不少雪具品牌推出马年限定款装备 1月3日，记者走访长沙多家体育用品店发现，滑雪装备被摆放在显眼位置，色彩鲜艳的滑雪服、款式多 样的滑雪板、防护性能优良的头盔和手套等产品琳琅满目，吸引了不少市民驻足选购。 其实，冰雪消费热度持续攀升和政策的助力息息相关。2025年11月，国务院办公厅印发的《关于以冰雪 运动高质量发展激发冰雪经济活力的若干意见》明确推进冰雪运动"南展西扩东进"战略，为南方城市发 展冰雪运动提供了方向指引。 长沙也早就开始布局冰雪经济，2022年，长沙市发布《关于持续推进全市青少年冰雪运动进校园 ...

游客打卡长沙石燕湖景区"雪乡暖星城"活动。 景区 供图 浏阳大围山国家森林公园冰雪运动体验中心全景图。 景区 供图 游客在长沙市天心区太平街打卡游玩。 图源文旅湖南 长沙石燕湖景区于1月1日至1月3日推出"非遗耀新年"与"雪乡暖星城"双主题系列活动。 景区 供图 看展、看戏、玩雪、逛集市、追明星……2026年元旦假期，长沙把"新年仪式感"拉满。三天假期，长沙 共接待游客444.48万人次，游客总花费41.52亿元。从文博展览到小剧场，从商圈消费到冰雪乐园，城市 空间被不断"激活"，游客不仅来得多，更玩得深、停得久，一座年轻、活力、好玩的长沙，成为不少人 新年的"第一站"。 长沙文博演艺热度拉满 外省游客中广东人最多 "没想到博物馆可以这么'好玩'。"元旦当天，在湘江之畔的博物馆盒子M-BOX前，来自广东的游客李小 莲举着手机连拍。"裸眼3D里的马王堆文物，好像真的'走'到了街头。" 这个假期，文博场馆成为不少游客的必选项。长沙博物馆新推出的原创大展"家国天下湖湘情——近代 湖南名人作品展"，开展便成为"顶流"。110件珍贵文物、50位湖湘名人的笔墨真迹，将湖湘精神的百年 脉络铺陈开来，不少市民专程"二刷""三 ...

Core Insights - The Shandong cultural tourism market is thriving during the 2026 New Year holiday, with a focus on creating memorable experiences for visitors through diverse activities and events [1][3] Visitor Statistics - During the New Year holiday, 200 monitored tourist attractions in Shandong received a total of 4.682 million visitors, generating revenue of 194.387 million yuan, reflecting a daily increase of 14.0% in visitor numbers and 12.2% in revenue compared to previous years [2] - The 16 five-star tourist attractions in the province averaged 370,800 visitors per day, a 24.1% increase from January 1, 2025, and daily revenue of 12.9174 million yuan, up 38.3% from the previous year [2] Event Highlights - Various cultural activities were organized in Jinan, including extended hours at the Shandong Art Museum and a collaborative "Art New Year" event featuring exhibitions and performances [3] - The New Year celebrations included diverse events such as music festivals and countdown activities across different cities, enhancing the festive atmosphere [3] Tourism Trends - The tourism trend during the holiday was predominantly driven by younger generations, with "post-2000" travelers making up 39% of the tourist demographic, emphasizing a new travel philosophy focused on self-indulgence and meaningful experiences [5][6] - Popular tourist destinations in Shandong saw significant growth in bookings, with cities like Rizhao leading with a 160% increase, followed by Qingdao at 118% and Tai'an at 107% [6] Seasonal Attractions - The demand for "ice and snow tourism" remained strong, with various regions offering integrated experiences combining ice activities with hot springs and local customs [6] - The launch of the second Ice and Snow Consumption Season in Shandong aimed to boost winter tourism, with events like the Ice Waterfall Festival attracting visitors [6] Special Promotions - Various attractions offered promotions targeting visitors born in the Year of the Horse, including free entry and discounts at hotels and scenic spots [7] Cultural Performances - The holiday period featured a rich array of performances, including concerts and traditional operas, enhancing the cultural experience for visitors [8] - The newly renamed Fang Rongxiang Grand Theatre hosted a significant performance featuring renowned Peking opera artists, drawing attention from the cultural community [9][10]

新华财经北京1月4日电（记者丁雅雯、李唐宁）元旦假期，我国冰雪旅游市场延续入冬以来的高涨人 气，迎来新一轮消费高峰。以东北地区为代表的传统冰雪目的地与新兴冰雪景区共同发力，产品供给丰 富多元，"南北互换"旅游趋势显著，展现出冰雪经济强劲的消费带动能力和产业活力。 业内人士指出，冰雪旅游市场的火爆，是"冷资源"持续转化为"热经济"的生动体现。它不仅是季节性观 光活动，更深度融合了运动、文化、休闲、民俗等多种元素，满足了游客对于差异化、高品质旅游体验 的追求。 长白山作为标志性冰雪目的地，元旦期间人气旺盛。美团旅行数据显示，假期内白山市文旅预订量同比 增长57%，其中目的地为"长白山站"的火车票预订量同比激增110%。客源主要来自长春、沈阳、延 边、哈尔滨、吉林等周边地区，2至4小时交通圈内的"快旅慢游"成为主流。游客不再满足于单一观光， 乘坐雪橇穿越林海、徒步火山石峡谷、体验雾凇漂流、与梅花鹿互动、在雪原温泉休憩等融合自然与民 俗的深度体验项目热度上升。 编辑：刘润榕 哈尔滨作为冰雪旅游的"老牌网红"，持续通过创新优化服务吸引游客。美团数据显示，元旦期间当地景 区门票预订增速达28%，冰雪大世界、松花江冰雪嘉年 ...

行业主要上市公司：三夫户外(002780.SZ);探路者(300005.SZ);安踏(02020.HK);英派斯(002899.SZ);舒华 体育(605299.SH);信隆健康(002105.SZ);华立科技(301011.SZ)等 青壮年客群占比过半 从消费群体看，青壮年客群成为消费主力，年轻客群消费热情高涨。消费数据显示，2024—2025冰雪季 消费客群中，青壮年客群人数占比超过半数，达55.81%;年轻客群占比14.65%，但客群规模同比提升幅 度最大，达31.80%。 《关于以冰雪运动高质量发展激发冰雪经济活力的若干意见》解读 《关于以冰雪运动高质量发展激发冰雪经济活力的若干意见》提出，到2027年，冰雪运动场地设施更加 完善，服务水平显著提升，冰雪运动更加广泛开展，我国冰雪竞技国际竞争力进一步增强，冰雪经济总 规模达到1.2万亿元。到2030年，冰雪经济主要产业链条实现高水平协调融合发展，在扩大就业、促进 高质量发展等方面的作用更加凸显，冰雪消费成为扩大内需重要增长点，建成一批冰雪运动和冰雪旅游 高质量目的地，"冰雪丝路"、中国—上海合作组织冰雪体育示范区发展迈上新台阶，冰雪经济总规模达 到1. ...

Group 1 - The ice and snow tourism market is experiencing a significant increase in popularity, with various regions launching unique winter activities to attract visitors [1][5] - Jilin City is showcasing a stunning frost phenomenon along the Songhua River, drawing numerous tourists to witness this enchanting sight [2] - Heilongjiang Province is actively promoting winter sports events, such as the "Ice Super" series, which has sparked enthusiasm among youth and the general public for ice and snow activities [2] Group 2 - Xinjiang is developing a differentiated ice and snow economy, with northern regions focusing on high-quality sports and international events, while southern regions offer culturally integrated and unique leisure products [2][3] - The region's ice and snow economy is evolving into a "hot economy" that benefits local communities, transforming cold resources into economic opportunities [2] - Ningxia is also launching a series of winter ice and snow tourism activities, enhancing visitor engagement and experience [4]