非遗传承
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圆绣娘新年愿望 助非遗马尾绣技艺传承 京东超市投入近300万加码母婴爱心行动
Jin Rong Jie Zi Xun· 2026-01-23 11:03
Core Insights - The article highlights the collaboration between JD Supermarket and the local community in San Dou County, Guizhou, to promote the traditional Mawei embroidery craft while providing employment opportunities for local women [1][3]. Group 1: Employment and Economic Impact - Local women, known as "Xiu Niang," are now able to work from home, creating Mawei embroidery products for JD Supermarket, which has significantly improved their livelihoods [1][3]. - JD Supermarket has customized orders worth 300,000 yuan for the upcoming New Year festival, directly benefiting the local artisans [3]. Group 2: Cultural Heritage and Training - Mawei embroidery is a traditional craft of the Shui ethnic group, which faced challenges in transmission due to limited sales channels [3]. - JD Supermarket, in partnership with the local Women's Federation, has initiated the "Mawei Embroidery Mom Support Program," providing systematic e-commerce training to help artisans sell their products online [5]. Group 3: Philanthropic Efforts - Since the launch of the "Mother and Baby Love Action" in April 2024, JD Supermarket has donated nearly 3 million yuan worth of maternal and infant supplies across various regions, including Sichuan and Qinghai [7]. - The initiative not only focuses on material support but also emphasizes sustainable technical assistance, helping over a hundred mothers acquire live-streaming skills to promote their crafts on JD's platform [7].
烟火漫数里觅乡愁年味 大集焕新生融千年传承
Yang Guang Wang· 2026-01-23 07:13
Core Viewpoint - The Lu Tai Grand Market in Tianjin is a significant cultural and culinary event, attracting visitors with its traditional food, local craftsmanship, and festive atmosphere as it prepares for the upcoming Lunar New Year [2][11]. Group 1: Event Highlights - The "Village Chef Competition" showcases local culinary talents, blending traditional techniques with local ingredients, emphasizing the importance of regional flavors [4][5]. - A large cooking pot, known as "Ninghe's First Pot," serves various traditional dishes, including new offerings like fermented rice buns and a communal "Laba porridge" event, enhancing the market's appeal [6][10]. - The market features nearly a thousand stalls across different sections, including food, antiques, and fresh produce, catering to diverse consumer needs [7]. Group 2: Cultural Significance - The Lu Tai Grand Market has been recognized as a non-material cultural heritage site, reflecting its deep-rooted traditions and community engagement [7]. - Activities such as traditional craft workshops and folk performances are integrated into the market experience, promoting local culture and heritage [7][10]. - The market operates on a schedule that has remained unchanged for centuries, maintaining its historical significance while adapting to modern consumer preferences [7]. Group 3: Community Engagement - The market encourages community participation through affordable transportation options, such as 1 yuan round-trip buses from key city locations, making it accessible to a wider audience [10]. - Local vendors express enthusiasm for the market's success, highlighting the positive economic impact and community spirit fostered by the event [6][9].
苗侗锦绣话传承
Xin Lang Cai Jing· 2026-01-22 22:14
代表委员听取州政府工作报告。 贵州日报天眼新闻记者 钱仕豪 摄 这一身身民族服饰,是无声的文化载体,更是沉甸甸的履职期许。会场内,她们凝神聆听,把群众的心声、 非遗传承的困惑、文旅融合的思考一一记下,专注履职;会场外,她们笑意盈盈,交流憧憬。 贵州日报天眼新闻记者 潘晓飞 1月19日至20日,黔东南州两会如期启幕,代表委员踏着冬日晨光自信赴会。寒风中,一袭袭缀满银饰、绣 纹斑斓的苗侗服饰格外夺目,为这场盛会增添民族风情看点。 麻江县文联主席赵龙玉、黎平县文联副主席石庆慧、丹寨县文化馆工作人员余秋阳3位州政协委员,多年来 始终坚持穿民族服饰参会。在她们硕大的行李箱里,整齐叠放着百褶裙、织锦上衣、绣花围裙、银饰,均希 望黔东南非遗技艺在守正中创新绽放。余秋阳说:"我从小跟着长辈学织布、染布、飞针走线,村里很多绣 娘靠这门手艺增收。今天穿的这身是我自己绣的,能为全州的发展建言献策,很光荣自豪。" 转自:贵州日报 谈及民族服饰传承,赵龙玉接过话茬:"现在不少年轻人觉得民族服饰繁琐,穿的人越来越少了,但对我来 说,穿民族服饰参会是自然而然的坚守。" 晨光未亮,石庆慧便细致梳妆,层层穿戴好织锦上衣,系上绣满侗锦纹样的围裙 ...
是非遗 也是国潮丨守正创新 “90后”青年为千年雨点釉注入青春活力
Xin Lang Cai Jing· 2026-01-22 11:57
彩色雨点釉一经推出,便受到市场的欢迎。周冠丞再接再厉,又在雨点釉的器型上尝试创新。造型萌萌 的茶宠、年轻人喜爱的盲盒等,都被开发出来。 作为年轻一代传承人,周冠丞深知非遗技艺要有生命力,就必须融入现代生活。传统的雨点釉以黑色为 主,周冠丞吸收淄博花釉的技法,创作出一系列彩色雨点釉作品。 雨点釉起源于唐代、成熟于宋代,因釉中布满金属光泽的结晶,形似雨点溅落而得名,烧制难度颇大, 其制作技艺被列入山东省级非物质文化遗产代表性项目名录。 在山东省淄博市的博山油滴雨点釉研究所,"90后"青年周冠丞正专注地灌浆、修坯,父亲周祖毅在一旁 悉心指导。 周家是陶瓷世家。在窑炉边长大的周冠丞,大学主修汽车专业,实习时却拗不过血脉中的"陶瓷基因", 到"瓷都"景德镇拜师学习一年,回来后就琢磨着怎么把祖传的陶瓷技艺"玩出新花样"。 制片人:丁冬霞 记者:朱晓光 报道员:曲磊 徐斌 编辑:陶霖 新媒体编辑:但汉琼 来源:新华社 策划:马宝军 王璐 ...
百年徽帮裁缝技艺传承焕新机
Zhong Guo Xin Wen Wang· 2026-01-22 08:08
Core Viewpoint - The article highlights the revival and innovation of the "Hui-style tailoring" craft in Anhui, emphasizing its unique techniques, cultural significance, and the efforts of the current generation to modernize and promote this traditional art form [1]. Group 1: Craft Techniques and Cultural Significance - "Hui-style tailoring" is characterized by a complete and original technique system, adherence to handmade and single-person production principles, and the integration of craftsmanship with Huizhou cultural heritage [1]. - The craft has evolved to incorporate elements from traditional Huizhou architecture and the Xin'an painting style, resulting in garments that reflect distinct regional characteristics and artistic value [3]. Group 2: Business Development and Customer Engagement - The "Hui-style tailoring" shop has been recognized as one of the first typical cases of "Anhui Province's intangible cultural heritage aesthetic consumption space," attracting a steady stream of customers [3]. - The shop's history dates back to 1920 when it was established by Wang Jun's grandfather, and it once had branches in multiple cities, serving notable figures like Hu Shi and Zhang Ailing [3]. Group 3: Innovation and Youth Involvement - Wang Jun's daughter, Wang Shuyi, is taking over the legacy and innovating within the craft by creating modern products such as brooches, earrings, and embroidered masks, making the heritage more accessible and appealing to younger audiences [5]. - The shop conducts public salons, hands-on experiences, and educational activities, reaching over 300,000 people both online and offline [5].
非遗传承启新程 青春龙狮展风采
Xin Lang Cai Jing· 2026-01-20 21:55
Group 1 - The "Hongde Cup" 15th Guangxi Lion King Championship and the first Guangxi Middle School Dragon and Lion Cultural Arts Festival in 2026 concluded in Nanning, showcasing the annual benchmark event for Guangxi's dragon and lion sports and the innovative practice of intangible cultural heritage in schools [2] - A total of 18 top dragon and lion teams from 14 prefecture-level cities in Guangxi participated, featuring both seasoned athletes and new generation teams that incorporated ASEAN cultural elements into their performances, highlighting the blend of tradition and modernity [2] - The Hezhou Hu's Zhenwu Dragon and Lion Troupe won the gold medal at the championship, demonstrating exceptional control of lion dance movements and a deep artistic foundation, thus earning the title of "Guangxi Lion King" [2] Group 2 - The first Guangxi Middle School Dragon and Lion Cultural Arts Festival featured 12 teams with over 160 student athletes from 11 schools, competing in various categories such as selected southern lion and traditional southern lion, showcasing the vibrant vitality and transmission of traditional dragon and lion culture among youth [3] - In addition to the competitions, the arts festival included a dragon and lion cultural forum and intangible cultural heritage skill exchanges, further promoting cultural engagement [3]
“世界药都 智护新生——卡萨帝非遗守护之旅”活动将于亳州启动
Zhong Guo Jin Rong Xin Xi Wang· 2026-01-20 12:22
Core Viewpoint - The event "World Medicine Capital Smart Care New Life - Casa Di's Intangible Cultural Heritage Protection Journey" will be launched in Bozhou, Anhui, integrating traditional Chinese medicine with modern technology [1] Group 1: Event Overview - The event is guided by multiple local government bodies and supported by various organizations, including the China Economic Information Service and Haier Smart Home [1] - It aims to promote the "old for new" appliance policy while enhancing the transmission of intangible cultural heritage through smart technology [1] Group 2: Strategic Approach - The event will adopt an "industry empowerment by city" strategy, focusing on the practical applications of intangible cultural heritage in contemporary life rather than just product displays [3] - The "Casa Di Intangible Cultural Heritage Smart Protection Plan" will be launched, and local heritage inheritors will receive "Joint Guardian" certificates, fostering a sustainable development ecosystem involving government, enterprises, inheritors, and the public [3] Group 3: Consumer Engagement - Haier Smart Home will implement the national "old for new" appliance policy during the event, offering exclusive benefits to citizens, thereby enhancing their quality of life through high-end smart living upgrades [3]
古老织布机的“别样新生”
Xin Lang Cai Jing· 2026-01-19 14:04
Core Viewpoint - The article highlights the successful revival and commercialization of traditional textile craftsmanship in Hong'an County, led by Tao Wencheng, who combines heritage with modern design to create a thriving business that also supports local employment [1][5]. Group 1: Business Development - Tao Wencheng has established a 1,600 square meter industrial demonstration and research base for Hong'an Da Bu, which includes over 40 weaving machines and has engaged more than 100 local women [3]. - The business has expanded to cover over 20 product categories, including clothing, bedding, and cultural products, with annual revenue nearing 6 million yuan [7]. - The handmade scarves are priced between 180 to 200 yuan and are in high demand, with the business capturing one-third of the local market share [7]. Group 2: Cultural Heritage and Innovation - Tao Wencheng emphasizes the importance of cultural transmission, stating that traditional skills should not remain confined to museums [5]. - He has integrated local revolutionary songs into the fabric, showcasing the region's rich history through innovative textile design [7]. - The combination of traditional craftsmanship with modern aesthetics has gained attention at events like the Beijing 798 International Fashion Week, enhancing the brand's visibility and market reach [5]. Group 3: Community Impact - The workshop has significantly contributed to local employment, with skilled female workers earning daily wages of around 200 yuan [7]. - The initiative not only preserves traditional skills but also fosters community development by providing job opportunities for local residents [5][7].
骐骥驰骋・金元共启 第八届丹溪红曲养生文化节暨冬酿大典于义乌赤岸圆满举办
Sou Hu Wang· 2026-01-19 07:54
Core Viewpoint - The eighth Danxi Hongqu Health Culture Festival and Winter Brewing Ceremony successfully took place in Yiwu, Zhejiang, emphasizing the integration of intangible cultural heritage and modern innovation in the development of Danxi Hongqu wine [1][2]. Group 1: Event Highlights - The event featured nearly 500 attendees, including distributors and industry peers, marking a significant cultural occasion for Danxi Hongqu wine [1]. - The theme of "Wine and Travel Integration" was introduced, enhancing the immersive experience and modern relevance of traditional cultural practices [2]. - Key activities included a solemn memorial ceremony for Zhu Danxi, the unveiling of the Danxi Wine Culture Museum, and the launch of the Year of the Horse Zodiac wine [6][13]. Group 2: Cultural Significance - The memorial ceremony served as a core cultural transmission vehicle, honoring nature and ancestral wisdom while reinforcing the cultural roots of Danxi Hongqu wine [7][10]. - The Danxi Wine Culture Museum's establishment represents a pivotal moment for brand upgrading, providing a tangible platform for cultural transmission and public engagement [17][20]. Group 3: Product Launch and Innovation - The Year of the Horse Zodiac wine was introduced, featuring two premium versions that embody the essence of Danxi's non-heritage brewing techniques and modern health concepts [13][15]. - The limited edition Gold Horse Collection, with only 2026 bottles available globally, combines tasting, collecting, and cultural transmission values, appealing to high-end collectors [15]. Group 4: Industry Context and Future Outlook - The event highlighted the importance of cultural heritage in the face of declining interest in traditional yellow wine, as consumers shift towards healthier, culturally rich beverages [35]. - The establishment of the Zhejiang Danxi Jinyuan Health Development Co., Ltd. marks a strategic step in expanding the brand's market presence and cultural network [29]. - The festival's success underscores the commitment of Danxi Wine to cultural preservation and industry innovation, aiming to revitalize the traditional yellow wine sector [37].
春节回河南 拥抱“老家”温暖,寻味中国年
He Nan Ri Bao· 2026-01-18 23:45
Core Viewpoint - The 2026 Spring Festival in Henan will feature a series of meticulously planned cultural and tourism activities, emphasizing the theme "Spring Fills the Central Plains · Hometown Henan" to attract visitors and celebrate traditional Chinese culture [1] Group 1: Cultural Activities - Henan will focus on intangible cultural heritage during the Spring Festival, organizing over 1,400 events across various categories, including traditional customs and innovative performances [2] - Key activities include the "North China's First Ancient Temple Fair" in Hebi, and various local celebrations such as "Canal Lights for the New Year" and "Celebrating the New Year in the Pit Courtyard" [2] Group 2: Culinary Experiences - The culinary aspect, termed "Flavors of Henan," will integrate traditional dishes with modern consumption settings, featuring local specialties like Hu La Tang and Daokou Roast Chicken [3] - Star-rated hotels will offer themed dining experiences, inviting tourists to enjoy the diverse flavors of Henan [3] Group 3: Fashion and Modern Experiences - Zhengzhou will host the "2026 See 'Zheng' Happy Year" series, showcasing a blend of traditional and contemporary cultural expressions through various activities [4] - Kaifeng and Luoyang will also present themed events that immerse visitors in historical and cultural experiences, such as the "Song Dynasty Chinese New Year" and "Tang Dynasty New Year" [4] Group 4: Service and Hospitality - The tourism system in Henan aims to enhance the overall visitor experience by improving services across the entire travel chain, ensuring that tourists feel the warmth of their hometown [5] - The initiative emphasizes sincere arrangements and strong support to create a welcoming atmosphere for all visitors during the Spring Festival [5]