创新：技术储备构筑长期壁垒 具体来看，报告期内，格力电器产品品类不断丰富，多个品类家电深受市场青睐，零售额和零售量位居 行业前列。欧睿国际（Euromonitor）发布数据显示，格力位列 2024 年全球分体式空调零售量第一。奥 维云网数据显示，2024 年格力品牌家用空调线上零售额份额为25.40%，位居行业第一；电风扇线上零 售额份额为13.01%，位居行业第二；电暖器线上零售额份额为9.66%，位居行业第三；空气能热水器线 上零售额份额为17.45%，位居行业第三。 格力电器表示，2025年一季度以稳健业绩实现"开门红"，离不开核心技术的突破与产品的迭代创新。 4月27日，格力电器发布2024年年度报告及2025年第一季度报告。数据显示，公司2024年全年实现营业 总收入1900.38亿元，同比下降7.31%；归母净利润321.85亿元，同比增长10.91%，盈利能力持续提升。 2025年一季度营业总收入达416.39亿元，归母净利润达59.04亿元，同比分别增长13.78%和26.29%，以 稳健业绩实现"开门红"。 此外，2024年度，格力电器拟向全体股东每10股派发现金红利20元（含税），再加上去 ...

十年前的一个夜晚，深圳坂田的一间办公室里，陈跃云盯着电脑屏幕上的"Transpeed"商标抢注通知，指尖发冷。 这个靠低价策略一度冲上速卖通机顶盒品类TOP1的品牌，曾为他带来年销500万美元的业绩。但此刻，被人恶意抢注打乱了陈跃云的出海节奏，更致 命的是，市面上出现了许多同类型产品，价格战让利润越来越薄。 "没有品牌的白牌出海，终究是给他人做嫁衣。"他说。仓库里堆积的机顶盒零件，像一座座沉默的墓碑，祭奠着中国制造"薄利多销"时代的困局。 当年陈跃云面临的困局如今正摆在千千万万的出海中企前。 走低价路线，还行得通吗？这似乎是当下许多中国企业不得不面对的拷问。回望几年前，凭借极具性价比的产品，曾一度成为低价创新的典范。那 时，低价策略似乎是打开海外市场的金钥匙，凭借成本优势迅速抢占市场份额。 然而，时过境迁，全球贸易环境日渐复杂、地缘政治更为紧张。低价产品曾经依赖的政策红利也在逐渐消失。 出品｜虎嗅商业消费组 作者｜周月明 编辑｜苗正卿 题图｜AI生成 美国市场就是典型例子。当对华关税加征至145%以及800美元以下产品关税豁免政策取消后，已经有大量商家叫苦不迭。 "若取消800美元以下关税豁免政策，每件货物还 ...

十年前的一个夜晚，深圳坂田的一间办公室里，陈跃云盯着电脑屏幕上的"Transpeed"商标抢注通知， 指尖发冷。 这个靠低价策略一度冲上速卖通机顶盒品类TOP1的品牌，曾为他带来年销500万美元的业绩。但此刻， 被人恶意抢注打乱了陈跃云的出海节奏，更致命的是，市面上出现了许多同类型产品，价格战让利润越 来越薄。 "没有品牌的白牌出海，终究是给他人做嫁衣。"他说。仓库里堆积的机顶盒零件，像一座座沉默的墓 碑，祭奠着中国制造"薄利多销"时代的困局。 当年陈跃云面临的困局如今正摆在千千万万的出海中企前。 走低价路线，还行得通吗？这似乎是当下许多中国企业不得不面对的拷问。回望几年前，凭借极具性价 比的产品，曾一度成为低价创新的典范。那时，低价策略似乎是打开海外市场的金钥匙，凭借成本优势 迅速抢占市场份额。 然而，时过境迁，全球贸易环境日渐复杂、地缘政治更为紧张。低价产品曾经依赖的政策红利也在逐渐 消失。 美国市场就是典型例子。当对华关税加征至145%以及800美元以下产品关税豁免政策取消后，已经有大 量商家叫苦不迭。 "若取消800美元以下关税豁免政策，每件货物还会有大约3美元（约20元人民币）的清关费用，更不用 提 ...

Core Viewpoint - The financial performance of Bear Electric (002959.SZ) in 2024 shows a slight increase in revenue but a significant decline in net profit, indicating challenges in the small home appliance market due to fierce competition and price drops [1][2]. Financial Performance - In 2024, Bear Electric achieved operating revenue of 4.758 billion yuan, a year-on-year increase of 0.98% - The net profit attributable to shareholders was 288 million yuan, down 35.37% year-on-year - The net profit after deducting non-recurring items was 246 million yuan, down 35.51% year-on-year - The gross profit margin decreased by 1.06 percentage points, with a net profit margin of 6.43%, the lowest since its listing [1][2]. Product Performance - Revenue from kitchen appliances, which constitutes 70.54% of total revenue, fell by 10.1% to 3.28 billion yuan - Personal care products saw a remarkable growth of 174.3%, generating 360 million yuan - Mother and baby products also grew by 31.8%, reaching 250 million yuan - Overall, the small home appliance industry is facing weak demand, with kitchen appliance retail sales declining by 0.8% to 60.9 billion yuan in 2024 [2][3]. Market Challenges - The small home appliance market is experiencing dual challenges: intensified price wars due to e-commerce platform rule changes and severe product homogeneity in the kitchen appliance sector - The market is shifting towards integrated appliances, which are replacing single-function small appliances [2][3]. Strategic Moves - Bear Electric is focusing on overseas markets to counteract domestic demand weakness, with overseas sales reaching 668 million yuan, an increase of 80.8% - The gross profit margin for overseas sales was 31.5%, up by 1.2 percentage points - The company is enhancing its overseas product development and channel expansion, including OEM and self-owned brand initiatives [3][5]. Acquisition and Growth - In 2024, Bear Electric acquired a 61.78% stake in Guangdong Roman Intelligent Co., Ltd. for 154 million yuan, aiming to strengthen its overseas presence - Roman Intelligent, which specializes in oral and hair care appliances, reported a net profit of 68.83 million yuan in 2024, exceeding its target [4][5]. Competitive Landscape - Bear Electric's international expansion efforts are lagging behind competitors like Supor and Xinbao, which have established significant overseas market shares - The company plans to firmly establish its brand in Southeast Asia and enhance its overseas product development by 2025 [5].

Investment Rating - The report maintains a "Recommended" investment rating for the company, indicating an expectation to outperform the benchmark index by 10%-20% over the next six months [14]. Core Insights - The company reported a revenue of 4.465 billion yuan for 2024, representing a year-on-year growth of 19.15%. The net profit attributable to shareholders reached 394 million yuan, up 68.89% year-on-year, with a non-recurring net profit of 386 million yuan, increasing by 71.74% [1][3]. - In Q4 2024, the company achieved a revenue of 1.276 billion yuan, a growth of 23.31% year-on-year, and a net profit of 112 million yuan, which is a significant increase of 98.20% [1]. - For Q1 2025, the company reported a revenue of 1.101 billion yuan, marking a 25.41% increase year-on-year, and a net profit of 91 million yuan, up 62.13% [1]. Financial Performance Summary - The total revenue is projected to grow from 4.465 billion yuan in 2024 to 5.746 billion yuan in 2025, with a compound annual growth rate (CAGR) of 28.7% [3]. - The net profit is expected to rise from 394 million yuan in 2024 to 472 million yuan in 2025, reflecting a growth rate of 19.8% [3]. - Earnings per share (EPS) are forecasted to increase from 1.33 yuan in 2024 to 1.60 yuan in 2025, with a price-to-earnings (P/E) ratio of 34 times in 2025 [3]. Business Segmentation and Growth Drivers - The company's domestic business revenue reached 1.414 billion yuan in 2024, with a year-on-year increase of 30.26%, and a gross margin improvement of 4 percentage points to 35.18% [7]. - The main grain category saw a revenue surge of 91.85% to 1.107 billion yuan, with a gross margin of 34.59% [7]. - The company is expanding its overseas presence, particularly in Southeast Asia and the Middle East, enhancing its brand influence and market share [7]. Investment Recommendations - The report suggests an upward revision of the EPS forecast for 2025 and 2026 to 1.60 yuan and 2.12 yuan per share, respectively, and introduces a 2027 forecast of 2.64 yuan per share [7]. - A target price of 69 yuan per share is set, corresponding to a P/E ratio of 43 times for 2025, reflecting the company's strong growth potential [7].

Investment Rating - The report maintains a "Buy" rating for the company, with expected EPS for 2025-2027 at 2.95, 3.60, and 4.10 RMB respectively, corresponding to PE ratios of 9, 8, and 7 times [5]. Core Insights - The company achieved a revenue of 11.03 billion RMB in 2024, representing a year-on-year growth of 34.6%, while the net profit attributable to shareholders was 260 million RMB, showing no change year-on-year [2]. - The cross-border e-commerce business is a significant growth driver, with notable revenue contributions from various segments, particularly the OBM business, which grew by 77% to 5.94 billion RMB [2][4]. - The company is pursuing a dual strategy of "manufacturing going abroad and brand going abroad," aiming for quality growth while optimizing asset allocation and improving operational efficiency [4]. Revenue and Profit Analysis - In 2024, the company reported revenues of 35.5 billion RMB from office furniture, 14.3 billion RMB from soft furniture, 10.2 billion RMB from panel furniture, 15.3 billion RMB from new material flooring, and 34.6 billion RMB from comprehensive home furnishings, with respective year-on-year growth rates of 2.4%, 10.8%, -8.8%, 2.9%, and 331.1% [2]. - The gross profit margin for 2024 decreased by 5.2 percentage points to 18.5%, primarily due to rising shipping costs and price reductions for cross-border e-commerce inventory [3]. Cost and Expense Management - The company saw a decline in inventory by 4.3 billion RMB to 18.9 billion RMB in Q1 2025, indicating effective inventory optimization [3]. - The expense ratios for sales, management, R&D, and financial expenses for the full year of 2024 were 7.1%, 3.9%, 2.1%, and 0.4% respectively, with a notable decrease in sales expense ratio in Q1 2025 due to reclassification of delivery fees and discounts [3]. Future Projections - The company expects stable performance in traditional OEM business amid steady overseas demand and increasing trade frictions, while overall revenue growth in Q1 2025 is projected at 12.7%, mainly driven by cross-border e-commerce [2][4].

你是否曾好奇，全球那些令人瞩目的品牌背后究竟隐藏着什么成功的秘诀？ FBIF2025带来四十余个品牌案例，通过这一系列成功品牌，我们将带你一探究竟，揭密他们如何通过 创新、策略和独特的价值定位在市场上脱颖而出。 准备好从这些案例中汲取灵感了吗？ 全体大会 【案例一 ：东鹏饮料 】 国内纵深，国际横拓——双轮驱动韧性增长 【 分享嘉宾 】 胡亚军 ，集团副总裁， 东鹏饮料 【时间】 5月10日 14:40-15:20 【 场次 】 全体大会 2025年第一季度，东鹏饮料实现营收48.48亿元，同比增长39.23%；净利润达9.8亿元，同比增长 47.62%，展现出强劲的内生动力。在国内经营稳健的基础上，公司加速推进国际化战略。在全球地缘 格局深度调整、中国品牌加速出海的关键时刻，FBIF2025 全体大会将迎来一场对话：FBIF创始人贝拉 将对话东鹏饮料集团副总裁胡亚军先生，围绕 中国民族快消品牌出海的全球化探索之路 展开深度交 流。 作为中国快消出海的重要观察者与实战操盘者，胡亚军先生将分享他对海外市场变化的最新研判，回应 行业关注的"出海难题"背后的真正逻辑，并就东鹏如何从华南起步、布局中东、走向全球的路径 ...

作者：FBIF Foodtalks沙龙将与FBIF2025食品饮料创新论坛同期举办。除了嘉宾分享，这一次，我们选择让真实的 人生故事成为灯塔。FBIF2025特别策划" 破界者说 "沙龙，邀请食品饮料行业 20位 跨代际、跨赛道的 践行者分享他们的从业故事。 他们有人在业务转型中成长，有人从0到1做了海外拓展，有人做过滑翔伞运动员，有人是"创二代"接 班，有人GAP转型归来……每个故事都是一枚棱镜，折射出商业逻辑背后更本质的命题——如何在理想 主义与现实主义之间搭建悬梯？当浪潮退去时，什么是值得坚守的"职业锚点"？我们相信，真正的启发 从不来自完美叙事，而是来自真实困境的碰撞与共鸣。它们或许不足以指明方向，但能让你在暗潮中触 碰到同频共振的心跳。 5月8-10日，上海国家会展中心，Foodtalks沙龙邀你莅临！ 胡亚军 集团副总裁 东鹏饮料 王钟和 创始人 可漾 邹旸博士 党委书记兼董事长 海河乳品公司 Öarmilk吾岛 王炜建 创始人兼CEO 康诺食品乳品集团 &吾岛希腊酸奶 118 用主角主 易子涵 创始人兼CEO 松鲜鲜 夏巍华 总经理 佳乐歌 亚 邢正轩 创始人 野人日记 日 - 烘焙专家 刘洁 ...

Core Insights - The article highlights the resilience and adaptability of businesses in Yiwu, Zhejiang, as they continue to receive international orders despite challenges such as increased tariffs from the U.S. [2][3] - Yiwu's reputation as a "world supermarket" is reinforced by its extensive global connections, with around 75,000 merchants serving over 230 countries and regions [2][6] - Local businesses are innovating and optimizing production processes to enhance competitiveness in both domestic and international markets [2][3] Group 1: Business Operations - A merchant named Tao Yang has received multiple orders from U.S. clients, indicating that Yiwu products are considered irreplaceable despite tariff impacts [2] - The rapid product development cycle in Yiwu allows merchants to respond quickly to customer demands, exemplified by the introduction of 35 new samples within six days [2][3] - The 3D printing toy industry in Yiwu is thriving, with a daily production exceeding 100,000 units and a growing customer base from South America, Southeast Asia, and Russia [3][5] Group 2: Market Trends - The Christmas product sector is experiencing significant demand, with one merchant reporting a two-digit growth in sales and orders extending into late June [5] - Orders for toys designed for the Middle East have increased by 10% compared to the previous year, showcasing the region's growing market potential [5] - Yiwu's businesses are leveraging AI tools to create promotional content in 36 languages, enhancing their global outreach [6] Group 3: Trade Statistics - In 2024, Yiwu's total import and export value to Belt and Road countries is projected to reach 413.34 billion yuan, marking an 18.2% year-on-year increase [6] - This trade with Belt and Road countries accounts for 61.8% of Yiwu's total import and export value during the same period [6]

以下文章来源于最华人 ，作者华人作者团 最华人 . 有华人的地方，就有最华人。 关注华人商业领袖、创业者及商业案例； 洞察科技制造、品牌出海、产 业革新等。 "2022中国正能量网络精品"获得者。 她不过是个不起眼的农家女，身后是靠种地维生的父母和年仅6岁的儿子。结婚6年，仅有高中学历，无 资金、无技术、无背景，甚至市场调研都没有做，连她自己都不敢想，这一步迈出去能走到哪。 旁人指指点点，丈夫起初也劝她收手，唯一让她感到欣喜的是——命运总算掌握在了自己手里。 江桂兰 她给厂子取名"富岭"，寄托着让温岭乡亲共富的朴素愿望。 站在这间不起眼的小厂前，她浑然不知，"富岭"将成为她人生的分水岭。 来源丨最华人（ID：wcweekly） 作者丨吴垢 图源丨 富岭官网 1991年3月，浙江温岭松门镇的街头，寒风裹着海腥味扑面而来。 28岁的江桂兰站在一间刚租下的厂房前，破旧的铁门吱吱作响，她手里攥着刚借来的20万元的创业启动 资金，打算自己办个小塑料厂，当老板。 这笔钱不是她的积蓄，而是从亲朋好友处七拼八凑借来的，其中不少还是高利贷，利息高得让她夜不能 寐。 后退一步，她仍是那个早早下岗的塑料厂女工，困于温饱线，每天为柴 ...