Core Viewpoint - The rising popularity of the Jiangsu Province Urban Football League ("Su Super") reflects the public's enthusiasm for diverse sports events and highlights the potential for growth in China's sports and cultural tourism industries [1][3]. Group 1: Government Initiatives - The National Development and Reform Commission (NDRC) plans to enhance the public sports service system and promote high-quality outdoor sports development, focusing on three key areas: expanding fitness facilities, accelerating outdoor sports growth, and integrating sports with cultural tourism [1][2]. - The NDRC will support local governments in planning and constructing sports facilities in densely populated areas to improve accessibility and convenience for community sports participation [2]. Group 2: Economic Impact - The "Su Super" league is expected to generate over 300 million yuan in comprehensive economic benefits for the season, indicating its significant impact beyond traditional sports events [3]. - The league's success has led to increased public participation in sports and has positively influenced the cultural and tourism sectors, showcasing local culture and cuisine [3][4]. Group 3: Future Development - Experts suggest that the "Su Super" league serves as a model for promoting economic and social development through sports, emphasizing the need for sustainable development and the potential for replicating its success in other regions [4]. - The league is seen as a platform to enhance community engagement and stimulate local economies by integrating sports with cultural and tourism activities [3][4].

Core Viewpoint - The "Su Super" (Jiangsu Provincial Urban Football League) phenomenon exemplifies the integration of sports, culture, and commerce, showcasing its potential to drive regional development and boost consumption [2][3][4]. Economic Development - Jiangsu's strong economic foundation, with cities like Nanjing, Suzhou, and Changzhou leading in sports consumption, supports the "Su Super" initiative, creating a positive cycle of government investment, corporate sponsorship, and consumer spending [3][4]. - The sports industry in China has grown significantly, with its scale increasing from 1.35 trillion yuan to 3.67 trillion yuan over the past decade, highlighting the importance of sports events in driving economic growth [4]. Cultural Significance - The humorous promotional content of "Su Super" reflects the cultural confidence and strong sense of belonging among residents, showcasing the successful promotion of local culture [3][4]. Integration of Sports and Tourism - "Su Super" serves as a model for promoting tourism through sports events, with local governments and businesses offering various incentives to attract visitors, thereby enhancing local economies [5][6]. Media and Digital Integration - The event has effectively utilized digital media to enhance its visibility, with various platforms broadcasting the matches and engaging audiences through innovative content [6][7]. Urban Development and Resource Integration - Cities in Jiangsu are leveraging "Su Super" to reorganize urban resources and create new consumption models, integrating sports events into urban development strategies [7][8]. Sustainable Development and National Promotion - The focus is on establishing a sustainable development model for "Su Super" while promoting its successful practices nationwide, encouraging local adaptations to enhance regional sports events [8][9].

Group 1 - The "Su Super" league has gained national attention since its inception on May 10, with an average attendance of 8,798 per match in the first two rounds, surpassing the average attendance of the China League Two during the same period [1] - The league, organized officially, promotes the concept of "national participation + city honor," featuring over 65% of its 516 players from various professions, including teachers, students, and couriers, making it a city version of the rural "Village Super" [1] - The league's appeal lies in its purity, joy, and collectiveness, enhancing community engagement and regional pride through a "one city, one team" model, attracting audiences who previously had little interest in football [1] Group 2 - The rise of fitness culture in China indicates significant potential for sports consumption, with the government emphasizing the need to boost domestic demand, including the release of cultural, tourism, and sports consumption potential [2] - Sports events can transform foot traffic into economic growth, with statistics showing that direct sports consumption by external participants can lead to a 1:13 ratio of indirect consumption in areas like dining and accommodation [2] - The integration of sports, culture, and tourism is becoming a vital strategy for rural revitalization and expanding consumption, turning event "traffic" into economic "increment" [2] Group 3 - To meet the public's evolving expectations for sports, there is a need for deeper structural reforms in the sports supply side, fostering new business models and enhancing sports event participation [3] - The "Su Super" serves as a successful example of how government-led initiatives can evolve into market-driven models, focusing on maximizing commercial value through broadcasting rights, sponsorships, and merchandise [3] - The challenge ahead is to maintain the league's sustainability and attractiveness while ensuring it remains a platform for mass participation in sports [3] Group 4 - New platforms like the "Qianhai Sports Intellectual Property and Event Resource Trading Platform" aim to create a market-oriented resource circulation mechanism, enhancing the connection between sports resources and market entities [4] - The collaboration between local governments and enterprises is expected to accelerate the development of both professional and grassroots sports events, leading to high-quality growth in China's sports industry [4] - This development is anticipated to better meet the increasing demand for sports consumption among the public [4]