编者按：国务院办公厅日前印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》（以 下简称《意见》），提出到2030年，培育一批具有世界影响力的体育企业和体育赛事，体育产业发展水 平大幅跃升，总规模超过7万亿元，在构建新发展格局中发挥重要作用。 《意见》对体育产业面临的挑战和机遇看得准、看得深，推出的举措针对性强，为企业指明发展方向， 增添了安踏集团坚守实体经济、推动高质量发展的决心和动力。《意见》特别提出实施中国体育品牌海 外推广计划，支持具备条件的体育企业"走出去"，培育具有国际竞争力和影响力的体育企业集团。 2021年，安踏集团成立30周年之际发布了"单聚焦、多品牌、全球化"的新十年战略，以及在2030年"成 为世界领先的多品牌体育用品集团"的愿景目标。近年来，集团持续深耕东南亚市场，并于2023年在新 加坡正式设立安踏东南亚集团总部，业务覆盖安踏集团及其控股的亚玛芬体育旗下其中的6大品牌，服 务东南亚及周边消费者；同时集团通过海外物流、数字化系统及供应链整合的积极探索，将安踏经验赋 能全球。集团还在中东开设分公司；在北美及欧洲进驻Foot Locker及DSG等主要市场渠道，在全球顶级 商圈美 ...

北京商报讯(记者刘洋程靓)9月12日，在2025年中国国际服务贸易交易会举行期间，北京市体育局副局 长周玲在接受北京商报记者专访时公布北京市居民人均体育消费最新数据，2024年北京市居民人均体育 消费4330.7元，比2023年同期的3834.9元增加了495.8元，增加了12.9%。其中，18岁及以上的成年居民 人均4572.8元，同比增加12%；3—17岁青少年人均3614.5元，同比增加21.2%。北京市2024年居民体育 消费总量为945.4亿元，北京市居民人均体育消费支出占居民人均消费支出的8.7%，占居民人均可支配 收入的5.1%。 近年来，国家高度重视体育产业的发展，出台了一系列政策文件，旨在通过释放体育消费潜力，推动体 育产业高质量发展。以国务院办公厅新近印发的《关于释放体育消费潜力进一步推进体育产业高质量发 展的意见》为例，其中提出，激发体育消费需求将拓展体育消费场景。鼓励依法利用工业厂房、商业用 房、仓储用房等打造体育运动空间。充分挖掘城市各类"金角银边"空间，配建群众身边"小而美"的全民 健身场地设施。引导商业综合体、景区、商圈、街区等引入体育健身、赛事活动等业态。支持在体育场 馆、体育 ...

深耕体育服务：以马拉松为核心，构建多元赛事矩阵 "波动体育的核心竞争力，始终聚焦在马拉松赛事服务上。"波动体育科技董事长兼总经理陈理向记者介绍说。据其介绍，尽管公司每年运营近200场赛事， 涵盖40多个赛事类别，但马拉松始终是"压舱石"——"马拉松赛事影响力大、准备周期长、参与人数多、运营环境复杂，能最全面地体现一家企业的综合服 务能力。"陈理说。 目前，波动体育已打造出多个标杆性马拉松赛事IP，包括国际级的中国-东盟马拉松赛，以及深耕华东地区的合肥马拉松、芜湖马拉松、黄山马拉松。 除了马拉松赛事，波动体育还在体育场馆运营领域开辟了新赛道。其在芜湖市运营的4万余平方米体育场馆，创新"3.0运营模式"，通过"政府监督兜底+企业 市场化运营"的合资公司架构，让场馆"回归体育本质"。"自2024年10月开业至今，我们已举办超100场体育赛事活动，从国家级、国际级高水平赛事，到网 球赛、羽毛球赛、乒乓球赛等全民健身活动，真正让场馆'活'了起来。"陈理表示，这一模式不仅解决了传统体育场馆"重建设、轻运营"的难题，更让老百姓 在家门口就能欣赏高水平赛事、参与体育运动，实现了"场馆不养闲、体育惠民生"的目标。 聚焦服贸会： ...

国务院办公厅近日印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》，提出到2030年，培育一批具有世界影响力的体育企 业和体育赛事，体育产业发展水平大幅跃升，总规模超过7万亿元，在构建新发展格局中发挥重要作用。 中央财经大学体育经济研究中心主任王裕雄表示，体育消费作为重要的改善型消费，在落实促消费、扩内需战略中的重要性日益凸显。今年以 来，在体育消费领域，各类新场景、新模式、新产品层出不穷，有效带动城乡居民消费需求。 6月29日，球迷乘坐C9701次球迷专列到达江苏泰州站后合影。新华社发（汤德宏 摄） 9月9日，国务院新闻办公室在北京举行国务院政策例行吹风会。新华社发（刘健 摄） "《意见》从供需两头发力，深入挖掘和释放消费潜力，亮点和突破很多"，体育总局副局长李静9日在国务院政策例行吹风会上说。 8月23日，观众在观看首届"村超"全国赛总决赛。 新华社记者 杨文斌 摄 数据显示，近五年来，体育产业总规模年均增速超10%。2025年上半年，京东、淘宝、天猫、抖音等四家电商平台体育用品零售额达到 2181.67亿元，较去年同期的1856.78亿元增长17.5%，远高于2025年上半年全国实物商品网上 ...

9月4日，国务院办公厅发布《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》（下称《意见》），为下一阶段 体育产业发展确定方向。 在宏观层面，《意见》提出，体育产业总规模超过7万亿元；在微观层面上，提出培育一批具有世界影响力的体育企业和体育赛 事。"这既是发展目标，也突出表明做强企业和赛事，是实现7万亿元目标的重要着力点。"体育总局副局长李静在近日的发布会 上介绍称。 那么，我国体育产业、体育赛事目前规模如何？达到7万亿元的目标意味着什么？ 第一财经梳理历年《全国体育产业总规模和增加值数据公告》（下称《公告》）数据发现，从2018年到2023年，体育产业总规 模（总产出）从2.66万亿增加到3.67万亿元；体育产业增加值从1万亿元增加到1.49万亿元。其中，体育服务业总规模从1.27万亿 增加到2.1万亿元，占比从47.9%增加到57.3%。 近年来，马拉松赛事全民关注、网球中国季一票难求，冰雪经济、村超、苏超、浙BA等"现象级"体育赛事持续火爆出圈。这使 得体育消费规模持续扩大的同时，也让体育消费、体育产业成为推动经济增长的新亮点。 在体育产业首个标志性文件《国务院关于加快发展体育产业促进体育消费的 ...

Core Viewpoint - The recent issuance of the "Opinions" by the State Council aims to significantly boost the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, thereby playing a crucial role in the new development pattern of the economy [1][2]. Summary by Relevant Sections Sports Industry Growth - The sports industry has become an essential part of the national economy, with its added value reaching 1,491.5 billion yuan in 2023, accounting for 1.15% of GDP [2]. - Despite the pandemic, the annual growth rate of the sports industry's added value from 2021 to 2023 was 11.6%, significantly outpacing GDP growth [2]. - To achieve the 7 trillion yuan target by 2030, the industry needs to maintain an average annual compound growth rate of approximately 9.6% from the current scale of 3.67 trillion yuan [3]. Key Focus Areas - The "Opinions" emphasize the cultivation of world-class sports enterprises and events, highlighting the importance of sports events as a core lever for economic growth [4][5]. - The document mentions "events" 32 times, underscoring their critical role in enhancing service levels, releasing consumer potential, and building regional brands [4]. Economic and Social Impact - The sports industry is seen as a new consumption growth point, replacing traditional consumption and contributing to rural revitalization, regional development, and enhancing public well-being [3]. - The integration of sports with other sectors is expected to stimulate consumption upgrades and optimize economic structures [2]. Policy Framework - The "Opinions" provide a comprehensive policy framework aimed at expanding sports consumption, including supply-side measures for events and products, as well as demand-side initiatives for consumer experiences [7]. - The document outlines a full-chain policy approach that emphasizes industry integration, regional coordination, and digital empowerment [7]. Industry Opportunities - The document encourages the development of various sports events, with recent highlights in professional sports such as tennis and basketball, indicating a growing market for sports events [5]. - Companies are urged to expand internationally, with initiatives to promote Chinese sports brands overseas, aiming for global competitiveness [5][6]. Addressing Challenges - The "Opinions" address key pain points in the sports consumption market, including simplifying approval processes for events and enhancing financing options for small and medium enterprises [11][12]. - The focus on developing original event IPs and improving the quality of professional sports leagues is seen as essential for driving the sports consumption market [12].

Core Viewpoint - The rise of local football leagues in various provinces, inspired by the success of the Suzhou Super League (苏超), is significantly boosting local economies through increased consumer spending and engagement in sports events [5][6]. Group 1: Local Football Leagues - The 2025 Hunan Province Football League (湘超) opened on September 7, featuring 98 matches across 14 cities from September to December, enhancing the spectator experience with upgraded ticketing that offers discounts on dining and accommodation [3][5]. - The 2025 New Oupeng Chongqing City Football Super League (渝超) will commence on September 13, involving 38 districts and a total of 178 matches over 8 months, marking it as the largest city football league in the country [4][5]. - The 2025/2026 Sichuan Province City Football League (川超) is set to start on September 20, promoting local teams and engaging football enthusiasts aged 18 to 45 [4]. Group 2: Economic Impact - The Suzhou Super League has generated significant economic activity, with service revenue from tourism, transportation, dining, accommodation, and sports reaching 379.6 billion yuan in the first half of 2025, a 42.7% increase year-on-year [5][6]. - The increase in local football events is attributed to rising consumer demand for diverse leisure activities, reflecting a shift in lifestyle preferences towards sports and entertainment [5][6]. - The State Council's recent policy aims to enhance the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of regional sports events in driving economic growth [6]. Group 3: Consumer Behavior - Recent data indicates a 35% increase in flight and train bookings and a 62% rise in five-star hotel reservations during the opening match of the 湘超, showcasing the direct correlation between sports events and local tourism [3][5]. - Consumers are increasingly seeking emotional connections and immersive experiences in their travel, with sports events providing a unique blend of entertainment and engagement [6].

Group 1 - The phenomenon of the "Su Super" league has led to an increase in local city football leagues across various provinces in China, with multiple leagues launching this month [2][3] - The Hunan Province Football League ("Xiang Chao") opened on September 7, featuring 98 matches over 17 weeks, with a focus on enhancing the spectator experience through upgraded ticketing and local consumption incentives [2] - In Chongqing, the "Yuchao" league will commence on September 13, involving 38 districts and a total of 178 matches over 8 months, marking it as the largest city football league in the country [3] Group 2 - The "Su Super" league has generated significant economic impact, with service revenue from tourism, dining, and accommodation reaching 379.6 billion yuan in the first half of 2025, a 42.7% increase year-on-year [4] - The growing demand for sports events is attributed to rising living standards and diverse consumer needs, with sports events serving as a key avenue for fulfilling these demands [4] - The State Council has issued guidelines to enhance the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of regional sports events [4][5] Group 3 - The National Sports Administration plans to improve the quality of sports offerings and consumer environments, aiming to stimulate consumption through integrated sports and lifestyle experiences [5] - Recent studies indicate that sports events significantly boost local economies by driving growth in related sectors such as dining, transportation, and tourism [5]

国务院办公厅近日印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》，提出到2030 年，培育一批具有世界影响力的体育企业和体育赛事，体育产业发展水平大幅跃升，总规模超过7万亿 元，在构建新发展格局中发挥重要作用。 中央财经大学体育经济研究中心主任王裕雄表示，体育消费作为重要的改善型消费，在落实促消费、扩 内需战略中的重要性日益凸显。今年以来，在体育消费领域，各类新场景、新模式、新产品层出不穷， 有效带动城乡居民消费需求。 数据显示，近五年来，体育产业总规模年均增速超10%。2025年上半年，京东、淘宝、天猫、抖音等四 家电商平台体育用品零售额达到2181.67亿元，较去年同期的1856.78亿元增长17.5%，远高于2025年上 半年全国实物商品网上零售额增速的6.0%。 8月23日，观众在观看首届"村超"全国赛总决赛。 新华社记者 杨文斌 摄 8月31日，2025哈尔滨马拉松鸣枪开赛。 新华社记者 王松 摄 围绕相关目标，《意见》从扩大体育产品供给、激发体育消费需求、壮大体育经营主体、培育体育产业 增长点、强化产业要素支撑、提升服务保障水平等方面，提出了20条举措。 "《意见》从供需两头发力，深 ...

Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" outlines 20 measures across six areas to enhance the sports industry's development, aiming for a total scale exceeding 70 trillion yuan by 2030 [1] Group 1: Expanding Sports Product Supply - The Opinions propose promoting the upgrade of sports products and developing a high-quality implementation plan for sports equipment manufacturing [2] - Emphasis is placed on increasing research and development in sports technology, particularly for competitive sports, and encouraging collaboration between sports enterprises and educational institutions [2] - There is a focus on enhancing product quality and standards, supporting the establishment of flagship stores for sports products, and promoting domestic brands [2] Group 2: Stimulating Sports Consumption Demand - The Opinions aim to expand sports consumption scenarios and implement consumer-friendly measures to increase the sports consumer base [3] - Encouragement is given to utilize various types of buildings to create sports spaces and to develop community fitness facilities [3] - Local governments are urged to introduce innovative sports consumption policies, including issuing sports consumption vouchers and digital currency incentives [3]