Core Viewpoint - The 2025 China Bakery New Product Launch Week showcased over 30 new products from more than 20 companies, highlighting a strong industry focus on product-driven innovation and deep interaction among industry players [1][5][107]. Group 1: Event Overview - The event took place from May 19 to May 21, featuring a high-density professional atmosphere with active engagement from attendees [1]. - Over 50 baking brands supported the event online, indicating a broad interest in new product developments [1]. Group 2: Product Highlights - The new products covered various categories, including bread, cakes, and functional breads, reflecting industry changes [5]. - Traditional Chinese ingredients are increasingly integrated into modern baking narratives, with examples like the Garden Bakery's mooncakes featuring local ingredients [6]. - Innovations in texture and flavor combinations were emphasized, with products designed to offer diverse sensory experiences [28]. Group 3: Health and Functionality Trends - The trend towards "healthy baking" is evident, with products focusing on nutritional enhancement rather than just ingredient reduction [51]. - Brands like Ston and Kunyu Mai are leading the way in creating functional baked goods that cater to health-conscious consumers [52]. Group 4: Cross-Industry Integration - The event highlighted the expansion of consumption scenarios, with products designed for afternoon tea and social sharing, moving beyond traditional bread attributes [66]. - Innovative products like coffee-shaped croissants and savory desserts were introduced to attract younger consumers [66]. Group 5: Industrial Standards and Quality - The evolution of industrial standards was showcased by several factory-type enterprises, emphasizing product stability and flavor consistency [90]. - Companies like Zhongbei Egg Tart and Xinmai Foods demonstrated their capabilities in producing high-quality, standardized baked goods suitable for mass distribution [91][92]. Group 6: Industry Insights - The event served as a platform for competition and collaboration among brands, facilitating information exchange and alignment between research, branding, and distribution [107]. - The future of the baking industry will benefit from more dialogue platforms that connect product development with market needs, enhancing consumer engagement [108].

Core Viewpoint - The 27th China International Baking Exhibition showcased Guangdong Jafudade Food Technology Co., Ltd. as a key player in the health baking sector, highlighting its innovative achievements and comprehensive industry chain layout [1][3]. Company Overview - Jafudade, established in 2002, specializes in high-end baking flour production and is the first private enterprise in China to import wheat in bulk. The company operates two factories with a daily wheat processing capacity exceeding 2,200 tons, and an expansion project is expected to increase annual production capacity to 1.5 million tons [9]. - The company has introduced the world's first fully intelligent flour production line, ensuring high standards of product quality through full-process monitoring and traceability [9]. Product Offerings - Jafudade showcased its premium baking flour series, including "Jafudaxing" and "33 Brand," which cater to different market segments. The "Jafudaxing" series targets mid-to-high-end pastry shops, while the "33 Brand" focuses on industrial baking, providing standardized and stable product characteristics to help businesses reduce costs and increase efficiency [6][9]. - The health whole wheat series aligns with the trend of healthy eating, offering products that meet the taste preferences of Asian consumers [6]. Exhibition Highlights - The exhibition featured interactive experiences and industry forums, demonstrating Jafudade's commitment to national food security strategies and new solutions under the clean label trend [3][4]. - Jafudade created three baking experience zones at the exhibition, showcasing clean label baking products, standardized industrial baking solutions, and health-focused whole wheat products, attracting significant attention from attendees [7]. Industry Engagement - During the exhibition, Jafudade sponsored the "2025 13th China Baking Industry Development Forum" and co-hosted the "Healthier, Tastier, Safer, More Affordable" 5th China Healthy Baking Industry Forum, facilitating discussions on industry trends, technological innovations, and market dynamics [8]. - The forums featured insights from industry experts and leaders, focusing on how the baking industry can meet diverse consumer demands through various aspects of raw materials and production processes [8].

Core Insights - The 27th China International Bakery Exhibition (Bakery China 2025) will take place from May 19 to 22, 2025, at the Shanghai Hongqiao National Exhibition and Convention Center, marking it as the largest and most influential baking trade show globally [1] - The theme for this year's exhibition is "Innovation Driven, Connecting the World," with an exhibition area exceeding 330,000 square meters, featuring over 2,200 companies from more than 30 countries and regions, and an expected attendance of nearly 400,000 professional visitors [1] Group 1: International Collaboration - Bakery China 2025 aims to enhance international cooperation in the baking market, expanding its global network through partnerships with government agencies and industry organizations [2] - The exhibition will feature over 20% international brands, including those from developed baking regions such as Europe, North America, and Japan, as well as debuts from brands in Belt and Road countries and other emerging markets [2] - A special "Belt and Road Baking Corridor" will be established to showcase unique ingredients, traditional crafts, and cultural integration from countries along the Belt and Road [2] Group 2: Domestic Support - The exhibition will also focus on helping local enterprises expand internationally, launching an "International Trade Acceleration Program" to facilitate supply-demand matching and provide services for international buyers [2] - An international trade matching room will be set up at the venue to offer multilingual trade services, cross-border logistics consulting, and tariff policy interpretation, enhancing the global service capabilities of China's baking and confectionery industry [2] - A dedicated area for traditional Chinese pastries, such as egg yolk pastry and mochi, will be established to support the globalization of Chinese baking products and culture [2] Group 3: Industry Dynamics - Bakery China serves as a one-stop procurement platform for the entire baking and confectionery industry, reflecting the growing production capacity of China's baking sector [3] - The exhibition will be divided into 12 halls based on categories such as raw materials, equipment, packaging, and beverages, with thematic areas highlighting current industry trends like pre-made baking, health baking, and private label products [3] - The event attracts nearly 400,000 professional visitors from various sectors, including chain bakeries, distributors, and e-commerce platforms, facilitating efficient activation of the entire industry chain [3]