Core Viewpoint - The 39th China Dazeshan Grape Festival has officially opened, launching the "Grape Going Abroad Plan" to promote Dazeshan grapes globally through a new "Cruise + Grape" cooperation model [1][3] Group 1: Event Overview - The festival commenced on September 6 and will run until late October, featuring various transportation options and tourism discounts to attract visitors [5] - The festival has been held for 39 consecutive years, making it the longest-running and most influential agricultural festival in Qingdao [5] Group 2: Strategic Initiatives - The opening ceremony included a strategic cooperation signing between cruise companies and local enterprises, marking the beginning of the grapes' international journey [3] - Notable figures were appointed as "Grape Promotion Ambassadors" to connect local products with international markets, contributing to rural revitalization [3] Group 3: Economic Impact - The Dazeshan grape industry covers an area of 35,000 acres with an annual output value of 800 million yuan, significantly boosting farmers' income and cultural tourism consumption [5] - The regional brand value of Dazeshan grapes is estimated at 3.683 billion yuan, reflecting the economic potential of the agricultural sector [5] Group 4: Recognition and Certification - Dazeshan grapes received the "Geographical Indication Product Brand Certificate," marking a significant achievement in agricultural branding for the region [3]

Core Viewpoint - The event "Guizhou Agricultural Brand Promotion and Investment Negotiation Conference" was held in Shanghai, focusing on the branding development of Guizhou's specialty agricultural products [1][4]. Group 1: Event Overview - The conference gathered experts, scholars, and representatives from various sectors including finance, catering, and e-commerce to discuss the branding of Guizhou's agricultural products [2][3]. - A photo exhibition showcasing the changes in Guizhou's agriculture over the past five years was also part of the event, highlighting rural revitalization and advantageous industries [8][9]. Group 2: Agricultural Development Focus - Guizhou has concentrated on three key industries: beef cattle, tea, and chili, along with five advantageous industries including medicinal materials and edible fungi [10][11]. - The number of premium agricultural brands in Guizhou has increased from 3 to 10 since the release of the "Guizhou Agricultural Brand Catalog" in 2023 [13]. Group 3: Stakeholder Insights - Guizhou's agricultural authorities expressed the desire to leverage the expertise of attendees to clarify branding development and enhance consumer awareness in Shanghai's quality-focused market [15][18]. - Shanghai's government representatives noted the high demand and quality expectations for agricultural products, emphasizing the potential for collaboration between Shanghai and Guizhou [21][22]. Group 4: Investment and Collaboration Opportunities - The Guizhou Agricultural Development Group presented five key products for investment promotion, seeking collaboration in technology, capital, and brand development [26][27]. - Experts from various institutions discussed strategies for promoting Guizhou's high-quality agricultural products to broader markets, particularly in the Yangtze River Delta region [31][34].

Core Viewpoint - The article highlights the marketing intelligence behind the "Xianpin Lychee" brand from Guangdong, showcasing its emergence as a premium product in the lychee market and its innovative strategies to enhance brand value and consumer engagement [1][49]. Group 1: Product and Market Overview - The "Xianpin Lychee" is recognized as a star product from Zhanjiang, Guangdong, with an estimated planting area of approximately 400,000 acres and a projected yield exceeding 260,000 tons this year [3][4]. - The unique geographical environment of Suixi County, characterized by volcanic rock weathering and the confluence of fresh and saltwater, contributes to the exceptional quality of the lychee, which is known for being early-maturing, sweet, and non-heating [5][6]. Group 2: Marketing and Branding Strategies - The implementation of the "12221" marketing system has allowed "Xianpin Lychee" to stand out, integrating resources from core production areas through a "cooperative + base + farmer" model to promote standardized planting and large-scale operations [7][9]. - The introduction of a "customization +" model has created innovative consumer experiences, such as the "I have a Xianpin Lychee tree in Suixi" platform, enabling consumers to engage in the growth process of the lychee, transforming agriculture into an interactive experience [17][24]. Group 3: Value Creation and Industry Insights - The brand has successfully transitioned from a regional specialty to a value carrier, leveraging its unique attributes such as selenium content and cultural significance, which has led to a significant increase in the value contribution of each lychee from 3.2 yuan per pound to 15 yuan per pound [38][39]. - The article emphasizes three key insights for the agricultural industry: 1. Branding is essential for agricultural upgrades, as demonstrated by the differentiation through geographical indicators and health-related attributes [40][42]. 2. Digitalization is crucial for industry breakthroughs, integrating traditional agriculture with new media and digital technologies [44][46]. 3. Diversification is the direction for value extension, exploring additional value through various channels such as tourism and technology [47][48]. Group 4: Broader Implications - The harvesting event in Suixi County serves as a market confidence indicator and exemplifies how Chinese agriculture can overcome low-quality and low-price challenges, providing a model for reconstructing the global value chain [49][50].