转自：成都日报锦观 本报讯 （成都日报锦观新闻记者 余力） 1月14日，记者从去哪儿旅行了解到，2026年春节期间，西岭 雪山、成都热雪奇迹均跻身四川省内热门冰雪游景区预订前十，其中成都热雪奇迹与青城山、西岭雪山 共同成为成都冰雪游主要打卡地。 自1月9日以来，西岭雪山创新推出夜间滑雪项目，打造西南地区首个"白昼多元体验+夜间沉浸滑雪"全 时段运营模式，运营时长延伸至21∶00。"夜间滑雪开放首个周末便迎来近2000人次游客打卡，大家对夜 滑和雪地寻宝的热情超出预期。"西岭雪山工作人员韩波告诉记者，景区在日间开放滑雪、熊猫雪世 界、雪地漂移等20余种雪地娱乐项目的基础上，将夜游核心区域熊猫雪世界打造成沉浸式欢乐集结地。 室内冰雪场景同样人气高涨。成都热雪奇迹负责人于荣晖介绍，寒假将至，针对市民以及大学生客群等 将推出专项政策，"不仅提供全天不限时畅玩服务，还推出雪场文化生活节，打造雪地煮火锅等趣味活 动，让游客有更多元的体验。"正在热雪奇迹游玩，来自乐山的游客詹亮分享了自己的游玩感受，"13日 在青城山游玩，晚上住在青城山的酒店，14日一早开车只花了10分钟就到成都热雪奇迹。方便快捷，体 验感很棒！" 业内人 ...

同程旅行相关负责人表示，北京一众知名滑冰场原本就自带"流量光环"，但是早期的售票、检票停留在人工阶段。在同程旅行与什刹海、颐和园、圆明园等 北京多个热门冰场达成合作后，冰场票务服务的数字化、智慧化水平显著提升。与此同时，同程旅行提供7x24小时在线服务，针对用户不同类型的票务服务 需求，可以做到及时响应快速解决。 值得一提的是，除了什刹海冰场以外，与同程旅行有售票合作的圆明园冰场、朝阳公园、温榆河冰雪节、奥林匹克森林公园、紫竹院公园冰场等均已开放营 业，且入园客流量不断走高。其中，圆明园冰场于今年1月1日开园，截至目前入园客流量达1.2万人次，朝阳公园冰场今年以来的入园客流量同比涨超 400%。 "什刹海冰场一开门，全北京的冬天DNA都动了！"1月10日，什刹海前海冰场正式对外营业，由于恰逢周末，一大波游客涌向冰场"撒欢儿"。数据显示，开 放后的首个周末（1月10日-11日），什刹海冰场入园客流量同比上涨57%。同程旅行平台上，什刹海冰场的热度也拉升迅速，跻身全国热门景区TOP10榜 单。 对不少北京人而言，去什刹海、颐和园滑冰是从小到大的"冬日乐子"，也是承载浓浓年味的集体记忆所在。随着冰雪游彻底破圈，"老 ...

对不少北京人而言，去什刹海、颐和园滑冰是从小到大的"冬日乐子"，也是承载浓浓年味的集体记忆所在。随着冰雪游彻底破圈，"老北京式"冰雪玩法愈发 受追捧。同程旅行(00780)往年预订数据显示，什刹海、颐和园、圆明园等知名冰场异地客占比最高可达一半以上，滑冰已成为外地旅客冬季来京旅游必玩 清单之一。 早在2022年，同程旅行就与什刹海冰场、颐和园冰场、圆明园冰场、朝阳公园、紫竹院公园冰场等北京多个热门冰场达成合作，开启线上预订及线下扫码两 大购票渠道。基于多年的深入合作基础，2025年-2026年冰雪季，同程旅行与上述一众知名冰场接续进行合作，提供更加细致完善的线上、线下购票服务支 持。 相较往年合作，今年，同程旅行在"什刹海文旅"公众号后台完成了购票渠道的嵌入。用户在搜索浏览官方攻略信息、服务指南的同时，无需来回切换页面， 可直接在"什刹海文旅"公众号内便捷购票。 "什刹海冰场一开门，全北京的冬天DNA都动了!"1月10日，什刹海前海冰场正式对外营业，由于恰逢周末，一大波游客涌向冰场"撒欢儿"。数据显示，开放 后的首个周末(1月10日-11日)，什刹海冰场入园客流量同比上涨57%。同程旅行平台上，什刹海冰场的热 ...

"什刹海冰场一开门，全北京的冬天DNA都动了！"1月10日，什刹海前海冰场正式对外营业，由于恰逢 周末，一大波游客涌向冰场"撒欢儿"。数据显示，开放后的首个周末(1月10日-11日)，什刹海冰场入园 客流量同比上涨57%。同程旅行平台上，什刹海冰场的热度也拉升迅速，跻身全国热门景区TOP10榜 单。 同程旅行相关负责人表示，北京一众知名滑冰场原本就自带"流量光环"，但是早期的售票、检票停留在 人工阶段。在同程旅行与什刹海、颐和园、圆明园等北京多个热门冰场达成合作后，冰场票务服务的数 字化、智慧化水平显著提升。与此同时，同程旅行提供7x24小时在线服务，针对用户不同类型的票务服 务需求，可以做到及时响应快速解决。 值得一提的是，除了什刹海冰场以外，与同程旅行有售票合作的圆明园冰场、朝阳公园、温榆河冰雪 节、奥林匹克森林公园、紫竹院公园冰场等均已开放营业，且入园客流量不断走高。其中，圆明园冰场 于今年1月1日开园，截至目前入园客流量达1.2万人次，朝阳公园冰场今年以来的入园客流量同比涨超 400%。 对不少北京人而言，去什刹海、颐和园滑冰是从小到大的"冬日乐子"，也是承载浓浓年味的集体记忆所 在。随着冰雪游彻底破 ...

Core Insights - The Chinese consumer market is experiencing a significant transformation, shifting from quantity to quality, driven by increased consumer confidence and innovative policies [6][9][10]. Consumer Activity - During the New Year holiday, 142 million domestic trips were made in China, with total spending reaching 84.789 billion yuan, indicating a robust recovery in consumer activity [6][14]. - Hainan's duty-free sales on January 1 reached 251 million yuan, a year-on-year increase of 93.8%, showcasing the growing appeal of domestic tourism and shopping [7][14]. Market Trends - The rise of "China Shopping" alongside "China Travel" reflects a shift in consumer preferences, with tourists increasingly purchasing high-tech products and cultural items rather than traditional souvenirs [7][8]. - The Z-generation in China is gravitating towards new domestic products and services that blend tradition with modern technology, enhancing the appeal of local brands [7][8]. Policy Support - The Chinese government is implementing a series of policies aimed at stimulating consumption, including financial incentives and support for green technology products [9][10]. - The Central Economic Work Conference emphasized the continuation of proactive fiscal policies in 2026 to maintain high growth rates, focusing on boosting consumer spending and investment [9][10]. Economic Resilience - China's consumer market is not only recovering but also reflecting structural optimization and enhanced internal dynamics, contributing to economic resilience [11][19]. - The retail sales of consumer goods increased by 4% year-on-year in the first eleven months of 2025, indicating a steady release of consumer demand [11][19]. Global Perspective - International media highlight the opportunities for global businesses to adapt to the evolving Chinese market, particularly in sectors like retail and services, where consumer preferences are shifting towards local and value-driven products [12][19]. - The focus on service experiences among younger consumers presents significant opportunities for foreign companies in sectors such as tourism, cultural events, and entertainment [12][19].

开业仅三天，差评过八百。近日，位于郑州惠济区、以"还原东北雪乡风貌"为宣传口号的"狗熊岭梦幻 雪乡"仓促开业，但很快就因"棉花雪景"、虚假宣传、管理混乱等问题"翻车"，引发质疑。随后，当地 政府介入调查，责令其停业整顿。 当地政府后续调查显示，开园拥堵系附近货车事故导致，颇受争议的"棉花"实为定点布置的阻燃装饰材 料，园区内亦设有人工造雪区。表面看，园区"翻车"似有"客观原因"可循。然而，宣传时营造的"雪乡 幻境"与游客现实体验不符、现场管理粗放与应急响应滞后等问题，暴露出该文旅项目在诚信运营、基 础服务与应急管理上的不足。 当前，"冰雪游"火热，成为许多地方激发消费活力的重要引擎。热潮之下，尤需冷思考。每一个火爆出 圈的"尔滨"背后，皆是长期积累与诚信经营的成果，其根基在于优质的设施、合理的价格、温情的服 务、诚信的经营与有效的监管，绝非依赖网红标签和营销美图。若经营者只想着快速"收割"流量，而非 用心对待游客，终究无法长远。 文旅产业的健康发展，离不开市场活力与政府监管的协同共治。经营者应恪守诚信底线，珍视品牌形 象，明白流量变"留量"的核心在于品质与口碑。监管部门则需前移关口，强化从项目准入、价格规范到 ...

转自：北京日报客户端 当前，"冰雪游"火热，成为许多地方激发消费活力的重要引擎。热潮之下，尤需冷思考。每一个火爆出 圈的"尔滨"背后，皆是长期积累与诚信经营的成果，其根基在于优质的设施、合理的价格、温情的服 务、诚信的经营与有效的监管，绝非依赖网红标签和营销美图。若经营者只想着快速"收割"流量，而非 用心对待游客，终究无法长远。 文旅产业的健康发展，离不开市场活力与政府监管的协同共治。经营者应恪守诚信底线，珍视品牌形 象，明白流量变"留量"的核心在于品质与口碑。监管部门则需前移关口，强化从项目准入、价格规范到 质量监控、常态执法的全链条管理，既要鼓励创新、繁荣市场，也要划清红线、惩戒失信，营造公平有 序、放心消费的环境。 春节将至，新一轮文旅消费热潮涌动。"狗熊岭"的案例，应当成为行业审视自身发展逻辑的一面镜子。 当每一份营销的热度，都能转化为匹配的体验与真诚的口碑，文旅消费的活力方能持续涌流。 作者: 史林静 任卓如 当地政府后续调查显示，开园拥堵系附近货车事故导致，颇受争议的"棉花"实为定点布置的阻燃装饰材 料，园区内亦设有人工造雪区。表面看，园区"翻车"似有"客观原因"可循。然而，宣传时营造的"雪乡 幻 ...

Core Viewpoint - New Hainan Chang'an Airlines has successfully managed flight operations during the New Year period, with a significant increase in passenger volume and a focus on optimizing flight routes to enhance travel convenience [1][2][3]. Group 1: Flight Operations and Passenger Demand - In the first week of 2026, New Hainan Chang'an Airlines executed a total of 375 flights, transporting 58,000 passengers, with a notable increase in daily passenger volume compared to 2025 [1]. - The airline's flights to popular tourist destinations such as Sanya, Harbin, and Beihai saw a passenger load factor exceeding 93%, while the average load factor for incoming flights reached 90% [3]. - The airline plans to increase the frequency of flights on the Xi'an-Urumqi route starting January 10, 2026, in response to strong travel demand [3]. Group 2: Safety and Operational Efficiency - During the snowy weather from December 31, 2025, to the New Year holiday, New Hainan Chang'an Airlines maintained a flight normality rate of 97.89%, with an impressive average normality rate of 99.42% over the three days of the holiday [4][6]. - The airline has implemented rigorous safety measures, including the deployment of nearly 40 personnel for de-icing operations, ensuring the safe operation of 834 flights and utilizing 71 tons of de-icing fluid [6]. Group 3: Customer Engagement and Service Initiatives - To enhance the travel experience, New Hainan Chang'an Airlines organized themed activities on flights, such as the "Vitality Launch" event, which included New Year blessings, poetry recitations, and gift distributions [8][12]. - The airline is committed to improving services for special groups, including the elderly and children, by continuing to develop its "Chang'an Worry-Free" service brand, which focuses on ensuring a seamless travel experience [13].

▶近日，全州县天湖景区迎来2026年首场雾凇，吸引游客拍照打卡。 （《桂林晚报》供图） ■本报记者罗颢 近期天气寒冷，广西多地高寒山区出现雾凇、冰凌景观，吸引群众争相前往观赏。同时，还有不少人计划远赴东北体验玩雪乐趣。然而，看似惬意的冰雪游 背后，暗藏着失温风险。日前，国内发生多起徒步爱好者高山失温遇险事件，引发广泛关注。记者就此采访了南宁市红十字救援队副队长何力和专业户外领 队张强，为大家梳理出预防失温的核心要点、科学自救方法及常见认知误区。 失温分为三个等级 及时识别尽早脱险 大明山景区去年冬季出现雾凇美景，民警加强巡防提醒游客注意安全。（资料图） 本报通讯员周岩 摄 "你以为失温只发生在北方的严寒里？其实不然。"何力直言，失温是人体长期暴露于寒冷环境后，核心体温降至35℃以下的危险状态，若不及时干预，可能 引发器官衰竭甚至死亡。去年11月，广西大明山就发生过一起驴友迷路后因夜间气温骤降导致的失温事故，这说明南方低温场景也有失温风险。 "失温分为三个等级，身体会发出明确信号，关键是要及时捕捉。"何力介绍，轻度失温时，身体会通过颤抖产热，手脚变得冰冷，还可能伴随反应迟钝、语 言含糊甚至精神幻觉，此时必须立即 ...

Core Viewpoint - The winter tourism in China is experiencing a significant surge, with diverse activities and attractions drawing both domestic and international visitors, showcasing the beauty and cultural richness of winter in various regions [3][5][10]. Group 1: Winter Tourism Trends - The popularity of winter tourism is highlighted by the increasing number of visitors to ice and snow attractions, such as Harbin's Ice Snow World and various winter festivals across the country [4][5]. - An example of this trend is An'tu County in Jilin Province, which has developed over a hundred winter tourism products, including ice sightseeing and hot spring experiences, attracting a growing number of tourists [3][5]. - The report from Tongcheng Travel indicates that unique winter experiences, such as "water freezing" in Mohe and "snow hot springs" in Yanji, are becoming new hotspots for tourists [5]. Group 2: Culinary Experiences - In Zhejiang Province, the production and consumption of rice cakes during winter is a traditional practice, with local factories busy making these delicacies, which are particularly popular in colder weather [7][8]. - The iron pot stew, a signature dish in Northeast China, is a communal dining experience that symbolizes warmth and togetherness during the cold winter months [8][9]. - The winter food scene in regions like Hunan, Hubei, and Sichuan is characterized by the sweetness of navel oranges, which thrive in the winter climate, enhancing the seasonal culinary offerings [9][18]. Group 3: Nature and Wildlife - The phenomenon of migratory birds at the Yellow River estuary has gained popularity, with a reported 30% increase in the number of birds compared to the previous year, attracting photographers and nature enthusiasts [10][11]. - In Shanghai, the coastal wetlands serve as a crucial stopover for migratory birds, contributing to local biodiversity and providing opportunities for birdwatching [11]. - The winter landscape in southern China is also vibrant, with blooming flowers such as plum blossoms in Guangzhou and various colorful flowers in Guangxi, showcasing the region's ecological diversity [12][19].