Core Viewpoint - The article emphasizes the need to enhance China's international communication capabilities and narrative power to improve its global image and influence, as outlined in the Central Committee's suggestions for the 15th Five-Year Plan [1] Group 1: Improving International Communication Mechanisms - The article calls for the reform of mainstream media's international communication mechanisms and the support for the internationalization of social media platforms [2] - It highlights the importance of building a specialized talent pool for international communication that meets the needs of the new era [2] - The establishment of a collaborative mechanism and resource-sharing platform among various stakeholders, including departments, localities, media, think tanks, enterprises, and universities, is essential for effective international communication [2] Group 2: Constructing Chinese Discourse and Narrative Systems - The article advocates for the innovation of the external communication discourse system, centering on Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era [3] - It stresses the need to focus on global challenges and utilize traditional Chinese cultural resources to create new concepts and expressions that resonate internationally [3] - The article suggests employing targeted communication strategies that cater to different regions, countries, and audience groups to enhance the effectiveness of China's storytelling [3] Group 3: Promoting Civilizational Exchange and Mutual Learning - The article encourages the practice of global civilization initiatives that promote equality, mutual learning, dialogue, and inclusiveness [4] - It emphasizes the importance of deepening cultural exchanges and showcasing the rich history and cultural heritage of China through various communication methods [4] - The article also highlights the need to build platforms for cultural exchange and to enhance the global dissemination of Chinese language and culture [4]

Group 1 - The core mission of the new era is to enhance the influence of Chinese civilization through the implementation of Xi Jinping's cultural thought, with Beijing positioned as a key area for cultural exchange [1] - The relationship between "principle" and "strategy" is emphasized, highlighting the need for a balance between theoretical understanding and practical application in promoting Xi Jinping's cultural thought [1] - The importance of storytelling in conveying deep thoughts in a relatable manner is stressed, using narrative strategies to make profound ideas accessible [1] Group 2 - The relationship between "roots" and "leaves" is crucial for the creative transformation and innovative development of traditional Chinese culture, with a focus on extracting and showcasing the essence of Chinese civilization [2] - Key concepts such as "common prosperity" and "human destiny community" are highlighted as part of the continuous logic of civilization that needs thorough explanation [2] Group 3 - The relationship between "similarity" and "difference" is essential for fostering mutual learning between Eastern and Western cultures, emphasizing the need to respect differences in cultural exchanges [3] - The importance of cultural dialogue as a means of equal interaction and understanding is underscored, with a call for maintaining cultural confidence and identity [3] Group 4 - The relationship between "division" and "integration" is highlighted in the context of reconstructing the international communication landscape, advocating for a systematic approach to enhance the effectiveness of international communication [4] - The potential of Beijing's rich cultural resources and media industry is noted, with a call for collaborative platforms to effectively share compelling stories about Beijing and China [4]

Core Viewpoint - The 2025 Overseas Communication Power Forum highlighted the strategic opportunities for enhancing China's international communication capabilities through systematic reforms and the integration of media technology [1][3]. Group 1: Systematic Reform and International Communication - The forum discussed the need for a systematic transformation in international communication, as outlined in the "14th Five-Year Plan," which emphasizes improving the international communication system and enhancing cultural exchanges [1]. - Key topics included the construction of a comprehensive media communication system and the organic integration of international communication capabilities [1][3]. Group 2: Media Innovation and Cultural Responsibility - The theme "New Expressions of Traditional Culture, New Strategies for International Communication" reflects the cultural responsibility of mainstream media to enhance China's global influence [3]. - Mainstream media, including the People's Daily, is actively innovating to present a credible and appealing image of China to the world [3]. Group 3: Multi-Channel and Collaborative Communication - The forum emphasized the importance of a multi-channel, collaborative approach to international communication, moving from isolated efforts to a more coordinated strategy involving various stakeholders [5]. - The "Silk Road Scroll" communication cloud platform was launched, achieving over 400 million exposures for related content, significantly enhancing the breadth and depth of the "Belt and Road" initiative's promotion [5]. Group 4: Local and National Image Building - The integration of local and national narratives is crucial for constructing a cohesive international image, with local representations becoming increasingly significant in global perceptions [5][9]. - Experts advocated for a shift from fragmented communication to a harmonious multi-voice approach, leveraging local IPs to support national image building [9]. Group 5: Technological Integration and Sustainable Communication - The role of technology, particularly artificial intelligence, is transforming how Chinese enterprises engage internationally, focusing on delivering sustainable capabilities rather than just products [7]. - The forum initiated a collection of outstanding overseas communication cases to showcase innovative practices by Chinese institutions [7]. Group 6: Enhancing Narrative and Content Construction - The need for a robust narrative and content construction strategy was highlighted, emphasizing the importance of integrating internal and external communication efforts [10][12]. - The forum underscored the necessity for mainstream media to strengthen their capabilities in international communication, including content, channels, and technical development [12].

Core Viewpoint - The interview with Baoyongqing, the chief photographer of the Qilian Mountain National Park candidate area in Qinghai, highlights the transformation of human-wildlife relationships and the role of photography in promoting ecological awareness and conservation efforts in the region [3][5][19]. Group 1: Ecological Changes and Wildlife Photography - Baoyongqing's work captures the profound changes in the Qilian Mountain ecosystem, showcasing the shift from wildlife fleeing from humans to a state of harmonious coexistence [3][10]. - The visual impact of wildlife photography, such as images of snow leopards, plays a crucial role in raising public awareness and fostering a sense of respect for nature [7][9]. - The improvement in the ecological environment has led to a decrease in wildlife's fear of humans, allowing for closer encounters and more dynamic wildlife behavior to be documented [10][11]. Group 2: International Recognition and Perception - There has been a significant shift in international recognition of the Qilian Mountain region, evolving from skepticism to curiosity and acknowledgment of its biodiversity [9][10]. - Baoyongqing's award-winning work, including "Life and Death Duel," has contributed to changing perceptions about China's rich biodiversity, particularly in the Qilian Mountain area [9][19]. Group 3: Community Involvement and Conservation - The relationship between local herders and wildlife is transitioning from conflict to understanding, with herders increasingly recognizing the importance of ecological balance [13][16]. - Many herders are now becoming eco-guides and photographers, linking their livelihoods to conservation efforts and showcasing the region's wildlife through their own lenses [16][17]. - Professional photographers can support local herders by providing technical training, ethical guidance, and opportunities to present their work on larger platforms, thus enhancing community engagement in ecological protection [16][17].

Core Viewpoint - Shandong Publishing (601019) is actively expanding its book business both domestically and internationally, enhancing its cultural influence and market presence through copyright exports to over 40 countries [1] Group 1: Business Operations - The company's book business primarily focuses on Shandong but aims to reach a national audience [1] - Shandong Publishing has successfully exported book copyrights to more than 40 countries, including the United States, United Kingdom, Germany, South Korea, Russia, UAE, Indonesia, Thailand, and Vietnam [1] - The company has engaged in copyright exports in over 30 languages, which has effectively increased its international communication capabilities [1] Group 2: Future Plans - The company plans to further expand its market coverage and enhance its brand influence and market share [1]

Core Viewpoint - Qinghai Province is tasked with the strategic mission of becoming an "international ecological tourism destination," which requires not only physical infrastructure but also effective international communication capabilities [1]. Group 1: Strategic Importance of International Communication - International communication serves as a vital carrier for the national ecological civilization strategy and showcases China's governance wisdom [1]. - Qinghai, known as the "Water Tower of China," plays a crucial role in ecological protection, impacting national ecological security and global ecological well-being [1]. - Systematic international communication aims to redefine Qinghai's image from a "remote and mysterious" place to a rich ecological tourism destination, promoting high-quality, responsible tourism [1][2]. Group 2: Current Bottlenecks in Qinghai's International Communication - There is insufficient collaboration among diverse communication entities, leading to fragmented efforts and a lack of a coherent "Qinghai voice" in the international arena [3]. - The existing communication content primarily focuses on visual displays of natural landscapes and lacks depth in conveying Qinghai's unique ecological ethics and community-led tourism practices [3]. - The modernity and adaptability of communication forms and channels need improvement, particularly in utilizing dominant international social media platforms and producing multilingual content [4]. Group 3: Proposed Innovations for Qinghai's International Communication System - Establishing a collaborative and efficient communication mechanism is essential, integrating various stakeholders such as government, enterprises, and academic institutions [5]. - There is a need to deeply explore and innovate the narrative of local values, moving beyond mere scenic promotion to articulate Qinghai's sustainable development model [6]. - The integration of advanced technologies and diverse channels is crucial for enhancing communication effectiveness, including the use of VR/AR and AI for content creation [6][7].

中国日报网2026年1月3日电 为响应中央关于纵深推进全国统一大市场建设、扩大高水平对外开放的部署，1月3日，中国日报社正式上线"购在中国"国际传 播平台。该平台将生动、立体、全面向世界展示中国的精品购物、精致美食、精彩旅游和精美展演，为各国人士提供沉浸式、便捷化的中国消费体验指引。 在商务部和上海市1月3日联合举办的"购在中国"暨新春消费季启动仪式上，中国日报"购在中国"国际传播平台正式上线。 "购在中国"平台着力加强政策解读，针对海外人士密切关注的过境免签、离境退税等便利化措施，策划推出系列融媒体产品。平台还将采访跨国企业外籍高 管、外国驻华使节、海外游客及在华留学生等多元群体，分享他们亲历的"中国故事"，以真实、亲和的声音展现中国市场的吸引力。 中国日报作为中央主要媒体、国家英文日报、国际传播主力军，深入践行"联接中外、沟通世界"的职责，积极服务国家发展大局。"购在中国"平台的上线， 是中国日报创新国际传播方式、服务高水平对外开放的重要举措。 在商务部和上海市1月3日联合举办的"购在中国"暨新春消费季启动仪式上，中国日报社副总编辑刘伟玲宣布"购在中国"平台上线。她表示，平台采用"一张 报纸、一个网站、三 ...

Group 1 - The conference highlighted the transformative role of AI in reshaping global communication, emphasizing the need for innovative mechanisms and pathways for international dissemination of Chinese narratives [1][2] - Participants noted that traditional methods of monitoring international public opinion face challenges such as information lag and language barriers, while AI can provide comprehensive insights into public sentiment and narrative trends [2][3] - The establishment of the Sci-Tech Think Tank Alliance and the release of various reports, including the "International Communication Cognitive Disturbance Ecological Index," indicate a systematic approach to addressing global communication challenges [2][3] Group 2 - The conference underscored the evolution of international communication from mere information dissemination to a complex interplay of audience perception and emotional response, necessitating a data-driven and AI-enabled approach [3][4] - The "Global South Digital Sovereignty Partnership Plan" was initiated to support developing countries in maintaining digital sovereignty and fostering a more equitable global communication ecosystem [3][4] - The integration of AI into international communication strategies is seen as essential for enhancing corporate globalization and brand building, with recommendations for utilizing digital tools in various operational aspects [5]

Core Insights - The "East-West Dialogue" initiative, launched by China News Service, celebrates its fifth anniversary, focusing on promoting cultural exchange and mutual learning through dialogue [1][2] - The initiative has published over 3,000 articles and engaged nearly 3,000 experts, achieving over 5 billion online reads, and has won the China News Award twice [1] Group 1: Cultural Exchange and Dialogue - The dialogue emphasizes the importance of high-quality cultural development and international communication during the 14th Five-Year Plan period [1] - Experts highlight the need for mutual understanding and cultural affinity as the foundation for civilizational exchange, advocating for a philosophy of "non-self without others" [2] - The dialogue aims to address global challenges through cooperation, knowledge sharing, and mutual trust, as stated by the UNDP representative [2] Group 2: Academic Contributions and Perspectives - Scholars stress the necessity of long-term focus, resource support, and academic collaboration for effective civilizational exchange, citing historical examples [2][3] - The dialogue includes discussions on China's unique modernization path, which offers an alternative to colonial and digital colonial experiences [2][3] - Experts propose strategies for enhancing international communication by tailoring messages to different cultural contexts and improving dialogue precision [3] Group 3: Global Governance and Future Directions - The dialogue calls for establishing institutional dialogue to manage strategic competition, particularly between China and the U.S. [4] - Participants advocate for transcending conflicts through civilizational dialogue and promoting respect and understanding as part of the new Silk Road spirit [4] - The initiative aims to contribute to building an independent knowledge system and enhancing civilizational exchange [4][5]

Core Insights - The conference themed "Driving Culture with Technology, Touching the World with Intelligence" focused on the transformative impact of artificial intelligence (AI) on global communication and international dissemination of information [1] Group 1: AI and International Communication - The conference highlighted the need for Chinese state-owned enterprises to leverage AI technology to build a discourse system that aligns with China's comprehensive national strength and international status [1] - The integration of AI into logistics is seen as a way to enhance economic activities, which serve as a direct narrative method for conveying friendship and civilization [1] - AI is accelerating deep integration across various fields, injecting strong vitality into cross-cultural communication and international exchanges [1] Group 2: Initiatives and Reports - The conference marked the launch of the Sci-Tech Think Tank Alliance, guided by the Xinhua News Agency's National Key Laboratory for Media Integration Production Technology and Systems [1] - Several reports were released during the conference, including the "International Communication Cognitive Disturbance Ecological Index" and the "Regional Country Data Service Large Model" product ecosystem [1] - The "Global South Digital Sovereignty Partnership Program" was initiated to promote digital sovereignty among developing nations [1]