Core Insights - The article highlights the innovative agricultural practices in Tongjiang City, Heilongjiang Province, focusing on the development of the fresh sweet corn industry, which has significantly increased farmers' income through improved planting and sales strategies [1][2]. Group 1: Agricultural Practices - Tongjiang Green Agricultural Machinery Cooperative has adopted a "relay planting" model, allowing for staggered sowing every 8 to 10 days since May 2, which helps manage the supply of fresh sweet corn and extends the sales period [1]. - The "relay planting" method addresses the challenges of concentrated harvests that previously led to processing bottlenecks and quality degradation, ensuring that each batch of corn is harvested at optimal sweetness [1]. Group 2: Economic Impact - The transition to fresh sweet corn has resulted in a yield increase of 2-3 times per acre compared to traditional corn, significantly enhancing profitability for farmers [2]. - The cooperative has established stable partnerships with buyers, securing sales for approximately 2 million ears of corn annually, with a structured order processing system that allows for regular shipments [2]. - By implementing customized agriculture and signing procurement contracts with sales companies, the cooperative has improved sales efficiency and profit margins, reducing intermediaries in the supply chain [2].

Core Insights - The collaboration between Yan Jun Farm and Shandong Yuwang Group has successfully continued for three years, culminating in a new customized agricultural cooperation agreement that enhances high-protein soybean cultivation and related industry development [1][3]. Group 1: Partnership Details - The renewed agreement includes 2,000 acres of customized agricultural planting under the "Life Has Some Fields" initiative and 26,000 acres of contracted soybean recovery [3]. - The partnership emphasizes a comprehensive management approach that includes pre-production, production, and post-production services, ensuring high-quality raw material supply for Yuwang Group's soybean processing needs [3][4]. Group 2: Economic Impact - The collaboration has led to a significant increase in planting area beyond initial expectations, contributing positively to regional agricultural economic development [3]. - The customized operating model of "Leading Enterprises + Exclusive Bases + Contracted Planting" has alleviated concerns for farmers, resulting in increased income and enhanced agricultural production efficiency [4].

Core Viewpoint - The article highlights the transformation of the Guangdong lychee industry through innovative marketing strategies, cultural branding, and technological advancements, aiming to elevate the lychee's market presence and value throughout the year [2][3][13]. Group 1: Cultural and Market Innovations - The "6·6 Give 'Lychee' Festival" aims to create a cultural and marketing phenomenon similar to "Double Eleven," promoting lychee as a year-round product rather than just a seasonal fruit [2][3]. - New cultural IPs like "Oriental Love Fruit" have emerged, connecting lychee to various life events such as weddings and exams, thus expanding its market appeal [3][7]. - The integration of cultural narratives and modern marketing techniques has transformed lychee into a "social currency," enhancing its emotional value and driving sales [5][6][8]. Group 2: Technological Advancements - The use of new technologies such as pre-cooling and frozen dormancy has allowed for the staggered release of high-end lychee varieties, enabling them to reach markets quickly and efficiently [3][15]. - Innovations in logistics, including drone delivery and cold chain transportation, have significantly improved the speed and quality of lychee distribution, allowing fresh lychees to reach consumers within hours [15][17][18]. Group 3: Sales and Marketing Strategies - The article discusses the shift from traditional sales methods to e-commerce, with approximately 40% of early-ripening lychees sold online, resulting in higher average prices compared to traditional channels [10][12]. - The "order agriculture" model has been implemented to stabilize market demand and supply, allowing farmers to secure contracts and share risks with enterprises [11][12]. - Customized sales strategies, such as tree and garden rentals for special occasions, have emerged, expanding the value proposition of lychee beyond just the fruit itself [12][13]. Group 4: Market Expansion - Guangdong lychee has successfully re-entered international markets, with exports reaching over 3,058 tons valued at approximately 71.5 million yuan, and has expanded into processed products like lychee pulp and canned lychee [16]. - The collaboration with major platforms like Meituan and JD.com has enhanced the marketing and distribution of Guangdong lychee, significantly increasing consumer interest and sales [16][18].

Group 1 - The core viewpoint emphasizes the proactive measures taken by the agricultural sector in Suhua City, Heilongjiang Province, to ensure food security through comprehensive planning and execution of grain production tasks [1][4] - The city has completed a planting plan for 27.79 million acres of grain crops, with spring plowing progress ahead of schedule by 15 days compared to previous years [1] - Financial support for farmers includes innovative loan products with reduced interest rates, such as the "Planting Quick Loan" from Agricultural Commercial Bank, which shortens loan processing time to about ten minutes [1] Group 2 - Technological empowerment is highlighted as a key support mechanism, with various educational initiatives and platforms established to enhance farmers' knowledge on seed selection, agricultural inputs, and high-yield practices [2] - The city has established 115 modern agricultural demonstration parks, focusing on high-yield technology promotion, with plans to implement large-row dense planting over 5.82 million acres, an increase of 4.39 million acres from last year [2] - The comprehensive utilization of straw is being accelerated, aiming for both ecological and economic benefits through a model that prioritizes fertilizer production [2] Group 3 - A joint enforcement plan has been issued to maintain high-pressure law enforcement against illegal activities in agricultural inputs, with multiple rounds of inspections conducted across the region [3] - High-standard farmland construction is progressing, with a completion rate of 19.66% for a long-term national bond project covering 1.0669 million acres [3] - The city is promoting customized agriculture, targeting over 400,000 acres in crop customization and a livestock scale of 39,000 heads, while also developing local characteristic models [3] Group 4 - The city has addressed 747 issues in the management of "three funds," establishing a property transaction platform that has facilitated over 10,232 transactions, generating additional income for village collectives [4] - A total of 1.431 billion yuan in village-level debt has been resolved, reflecting efforts to control unreasonable expenditures and prevent new debts [4] - The initiatives taken by Suhua City are contributing to high-quality development in grain production, reinforcing its role in ensuring national food security [4]