证券代码：603908 证券简称：牧高笛 公告编号：2025-018 备注：大牧：牧高笛 MOBI GARDEN，指公司户外露营装备品牌。 小牧：牧高笛鹿标 MOBI GARDEN URBAN，指公司户外鞋服品牌。 二、 报告期主营业务经营情况 报告期内，公司实现主营业务收入 33,380.33 万元，同比下降 6.20%。其中： OEM/ODM 业务实现营业收入 22,030.15 万元，同比增长 2.46%；自主品牌业务 实现营业收入 11,350.18 万元，同比下降 19.42%。品牌业务具体情况如下： （一）报告期内直营店和加盟店的盈利情况 单位：元；币种：人民币 牧高笛户外用品股份有限公司 关于2025年第一季度主要经营数据的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 牧高笛户外用品股份有限公司（以下简称"公司"）根据上海证券交易所《上 市公司行业信息披露指引第十二号-服装》的相关规定，现将公司品牌运营业务 2025年第一季度主要经营数据（未经审计）公告如下： 牧高笛户外用品股份有限公司董事会 20 ...

Core Viewpoint - BERSHIHE Outdoor Sports Group Co., Ltd. has submitted its listing application to the Hong Kong Stock Exchange, with CICC and CITIC Securities as joint sponsors. The company aims to capitalize on the growing demand for high-performance outdoor apparel and equipment in China, projecting significant revenue growth in the coming years [2]. Financial Performance - BERSHIHE's revenue is projected to grow from RMB 378 million in 2022 to RMB 1.766 billion in 2024, representing a compound annual growth rate (CAGR) of 122.2% [2][3]. - The company's net profit is expected to increase from RMB 24.31 million in 2022 to RMB 283.08 million in 2024, with gross profit margins improving from 54.3% to 59.6% during the same period [3][4]. Market Position - By 2024, BERSHIHE's brand is anticipated to rank among the top three domestic high-performance outdoor apparel brands in mainland China, capturing a market share of 5.2% [2]. Sales and Marketing Strategy - BERSHIHE employs a direct-to-consumer (DTC) multi-channel sales model and has launched a marketing campaign featuring actor Cheng Yi, which generated approximately 1 billion views and 200 million interactions across online platforms within 14 hours of its announcement [2]. Investment and Valuation - BERSHIHE has completed two rounds of financing, with a post-B round valuation of RMB 2.8 billion. Investors include Tencent Investment and Qiming Venture Partners [4][5].