2025.05. 29 本文字数：2899，阅读时长大约5分钟 导读 ：成都力争到2027年六大核心产业总规模突破5000亿元，到2030年，建成三大千亿级产业集群。 作者 | 第一财经 李秀中 《哪吒》电影爆火之后，成都加码出台数字文创产业系列扶持政策，打造更多的"成都创""成都造"现 象级文创产品。 5月29日，成都市政府新闻办召开新闻发布会，宣布成都将出台加快推动数字文创产业高质量发展的 系列产业政策，突出"精准高效"扶持、"真金白银"投入，构建从顶层设计到政策惠企的工作体系，力 争到2027年六大核心产业总规模突破5000亿元，到2030年，建成三大千亿级产业集群。 成都的目标定位就是全力打造数字文创"三高地三中心"，即全国影视动漫创制高地、全国游戏电竞聚 合高地、全国创意设计品牌高地、全国数字音乐<演艺>潮流中心、全国网络文学策源中心、全国数 字文化装备智造中心。 成都市委宣传部副部长、市新闻出版局（市版权局）局长王炯在发布会上介绍，近年来，成都不断推 动数字文创产业高质量发展，人才、技术、资本等要素集聚发展，天府长岛数字文创园、成都影视城 等园区建设成势见效，聚集链主企业11家、上市企业7家，获批 ...

Core Insights - The success of the animated film "Nezha: The Devil's Child" has significantly enhanced the reputation of Keke Dou Animation and has expanded its influence from Chengdu to the entire country and even overseas [1] - Keke Dou Animation has attracted talent from prestigious institutions like Peking University, indicating its growth potential and appeal in the cultural industry [1][10] - The company has been recognized as one of the "Top 30 Growth Cultural Enterprises" in China, marking a significant achievement for Chengdu's cultural industry [1][11] Company Development - Keke Dou Animation, originally a small studio with only three members, has evolved into a prominent player in the animation industry, thanks to support from incubation programs and capital investment [5][6] - The studio's transformation was facilitated by the Chengdu Digital New Media Innovation Incubation Base, which provided comprehensive support including policy consultation and business connections [5] - The collaborative environment in Chengdu's Tianfu Changdao Digital Cultural Park has allowed Keke Dou Animation to work closely with other animation companies, enhancing the production quality of "Nezha: The Devil's Child" [8][9] Industry Growth - Chengdu's cultural industry has shown remarkable growth, with over 6,000 digital cultural enterprises in the high-tech zone and a reported revenue of 114.1 billion yuan in 2024, reflecting a year-on-year growth of 25.2% [9] - The cultural industry in Chengdu achieved an added value of over 280 billion yuan in 2024, ranking first in the new cultural vitality index nationwide [11] - The city has produced several successful intellectual properties (IPs) such as "Nezha" and "Honor of Kings," contributing to its reputation as a hub for cultural innovation [11]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair highlighted the vibrant development and broad prospects of Chengdu's cultural industry, with a focus on collaboration in major cultural projects and the transformation of Chengdu Media Group into a new type of intelligent media group [1][3]. Group 1: Major Cultural Projects - Chengdu Media Group announced three major cooperation lists during the investment promotion meeting, covering significant cultural industry park collaborations, cultural export initiatives, and cultural technology project partnerships [1]. - The "2+3+N" park operation ecosystem was introduced, focusing on upgrading two major parks: Dongjiao Memory and the International Intangible Cultural Heritage Expo Park, enhancing operational quality through business optimization and innovative scenarios [3]. Group 2: New Cultural Projects - The group is advancing three new cultural projects with a total investment of 6 billion yuan, targeting emerging industries such as digital culture and artificial intelligence, expected to significantly boost the city's cultural industry [7]. - Chengdu Smart Media City, set to open in July, will serve as a base for micro-short film production in Western China, while the White Egret Bay Science and Technology Park is also scheduled for July launch [7][9][11]. Group 3: Cultural Export Initiatives - The group aims to develop two major cultural export projects: the second Panda Home Cultural Creative Competition and the 2025 Bahrain Silk Road Panda Lantern Festival, enhancing international cultural exchange [14][16]. - The first Panda Home competition attracted over 10,000 original works from more than 20 countries, with the second edition focusing on market-oriented and international operations [14]. Group 4: Cultural Technology Projects - Chengdu Media Group introduced the "Everyday AI TV Intelligent Communication Platform," which offers AI-driven media asset management and content creation, achieving over 100 million views annually [18][21]. - The AI + Mental Health Safety Solution, developed in collaboration with Sichuan University, aims to provide a comprehensive monitoring system for students' mental health, promoting a safer educational environment [23].

Core Insights - The event titled "Cultural Innovation in Tianfu: Shining Future" was held in Chengdu, focusing on the integration of cultural tourism and digital innovation [1] - A total of 76 items were released in the cultural tourism industry chain demand and supply list, with 37 demand scenarios and 39 supply scenarios covering key areas such as digital cultural creation, tourism, music, sports, and exhibitions [1][12] - The event aimed to enhance market efficiency and foster collaboration between supply and demand sides in the cultural tourism sector [11][12] Group 1: Event Overview - The event was organized by various governmental bodies in Chengdu, including the Chengdu Municipal Committee of the Communist Party of China and the Chengdu Cultural Radio and Television Tourism Bureau [1] - It featured presentations from both demand and supply representatives, showcasing innovative projects and technologies in the digital cultural sector [4][5] Group 2: Demand Scenarios - Key projects highlighted included the East Suburb Memory West District project, which aims to create a dual-core product system combining a cultural IP display center and an immersive technology experience hall [5] - The Chengdu Natural History Museum presented a nature-themed immersive VR experience, emphasizing the integration of high-quality content with innovative multimedia techniques [6] Group 3: Supply Scenarios - Leading companies such as Lifan Digital Technology and BOE Aiyun Technology showcased their projects, focusing on digital art museums, immersive stages, and outdoor naked-eye 3D holographic devices [7][10] - The supply scenarios reflect a strong emphasis on technology-driven solutions that enhance the cultural tourism experience [16] Group 4: Policy and Support - Chengdu is developing a "1+4" policy framework to support the high-quality development of the digital cultural industry, which includes various specific policies targeting different sectors [15] - The event served as a platform for policy interpretation and aimed to provide targeted financial and innovation support to enterprises in the cultural tourism sector [12][15] Group 5: Market Trends - The demand and supply list indicates a trend towards integrating advanced technologies such as XR, AI, and holography into cultural tourism, enhancing user experience and engagement [16] - The diverse application areas of the supply content, including cross-border tourism, education, and new media, highlight the innovative potential within Chengdu's cultural tourism industry [16]

Core Insights - Chengdu's cultural tourism industry is currently in a crucial phase of high-quality development, emphasizing the need for innovative integration and the creation of new business models and experiences to attract visitors continuously [1] - The upcoming Chengdu Cultural Tourism Industry Chain Innovation Scene Supply and Demand Release Conference aims to provide a platform for innovative technologies and products, facilitating a two-way interaction between supply capabilities and market demand [1] - The rise of digital technology is reshaping content production and consumer experiences, leading to the emergence of new scenarios that enhance visitor engagement and drive the transformation of traditional experiences [1] Group 1: Industry Trends - The integration of "culture + technology" is driving a wave of innovation, resulting in immersive experiences that engage visitors emotionally and enhance their participation [8][10] - New scenarios in cultural tourism, such as the "Night Tour of Jinjiang," combine static art installations with dynamic light and sound displays, creating a poetic narrative for visitors [8] - The use of advanced technologies like VR and AI is becoming standard in enhancing visitor experiences, as seen in projects like the "Digital Dunhuang Immersive Exhibition," which allows deep engagement with cultural heritage [11][13] Group 2: Economic Impact - Large cultural events, such as concerts, have evolved into significant economic drivers, with a cross-city attendance rate exceeding 60% and generating over 200 billion yuan in related consumption [14] - The application of digital creativity in the exhibition industry is transforming complex cultural concepts into engaging, participatory experiences, enhancing the overall value of cultural events [16] - The sports industry is also benefiting from digital innovation, with trends like "Village BA" leveraging short video technology to create cultural phenomena and enhance community engagement [16][18] Group 3: Future Outlook - The upcoming release of the first batch of cultural tourism industry chain scenario lists is expected to showcase new dynamics from various fields, including digital cultural creativity, smart tourism, and intelligent exhibitions [18]

Core Viewpoint - The establishment of the Chengdu Sci-Fi and Future Industry Development Fund marks a significant step in promoting the high-quality development of the digital cultural and creative industry in Chengdu, aiming to transform the city's rich cultural heritage into future industrial momentum [3][4][10]. Group 1: Fund Overview - The fund has a target scale of 3.3 billion yuan and adopts an innovative model of "government guidance + market operation + ecological cultivation" [3][4]. - It aims to enhance the digital cultural and creative industry ecosystem, leveraging a "patient capital" approach to support long-term investments [7][12]. - The fund's structure includes a dual-driven model of "direct investment + sub-funds," focusing on macro layouts in sci-fi and future industries while also nurturing emerging projects [7][12]. Group 2: Economic Impact - Chengdu's cultural and creative industry is projected to achieve an added value of 287.6 billion yuan in 2024, with a year-on-year growth of 11.7% [4]. - The industry is expected to surpass 310 billion yuan by 2025, becoming a new engine for economic growth [4][12]. - The fund is anticipated to play a crucial role in addressing the long-cycle and high-risk financing challenges faced by digital cultural enterprises [12][14]. Group 3: Strategic Focus - The fund targets key areas within the sci-fi industry, including sci-fi reading, film, games, and cultural tourism, while also emphasizing the integration of technology and culture [12][13]. - It aims to foster the development of related industries such as digital technology, equipment manufacturing, and education, promoting a deep integration of strategic emerging industries [14][15]. - The fund's governance structure is designed to leverage resources from various stakeholders, including cultural investment and technology entrepreneurship [8][10]. Group 4: Talent Development - The fund is expected to attract top talent in sci-fi creation, technology research, and management to Chengdu, establishing a talent cultivation base in collaboration with universities and research institutions [14][15]. - This initiative aims to create a closed-loop ecosystem of "production—learning—research—investment," laying a solid foundation for the long-term development of Chengdu's digital cultural and creative industry [14][15].

每经记者｜石普宁 每经编辑｜唐元 图片来源：受访者供图 数字文创：可以是名词或动词 NBD：你在书中专门用一个章节来阐述和定义"数字文创"，而它在日常语境中似乎包罗万象。你能"大白话"地解读下"数字文创"的含义吗？它与传统文创 的区别何在？ 春末夏初，城市的热浪已悄然翻涌。采访前，巩强特意发来消息确认："今天不用穿正装吧？" 这段时间，他几乎是一场接一场的会议和活动连轴转，正装俨然成了"工作制服"。于是，在一个难得"松弛"的下午，《每日经济新闻》记者（以下简称 NBD）见到了卸下正装、一身清爽打扮的他。 作为四川省文化和旅游创意产业联盟IP文创专委会主任、四川天府新区未来数字产业研究院院长，巩强的新作《数字未来：文化创意与明日商业》于4月正 式出版。这本凝结了他多年行业实践与学术思考的著作，试图为身处变革洪流中的文创产业，描绘一幅系统性的图景。 "写这本书，是因为我们都曾在或正在追逐新技术、新概念时感到迷茫，很容易忘了原本要干啥，"他坦诚地说，"我希望能构建一个思考的框架，一个'靶 子'，帮助大家看清数字文创到底是什么，我们安身立命的核心能力在哪，最终怎么去'想象那些还没发生的事'。" 在巩强看来，"数字文创 ...

每经记者 谢陶 每经编辑 唐元 对这位扎根成都不久的"蓉漂"创业者而言，相较于沿海产业先发地区，成都拥有深厚的历史文化积淀以及众多处于不同发展阶段的数字文创玩家，这为其以 此为"据点"，开启新的创业赛道提供了"天然土壤"。 "扎根成都的这几年，我们感受到成都文创独特的创造力，不同的细分领域总能不定期出现令全国瞩目的'爆款'IP。这更加坚定了我们以此为'原点'，拓展新 业务与新模式的信心，"杨宏森向记者分享道。 在杨宏森看来，作为创业者，尤其是数字文创这一高度融合化的赛道，就是要不断打破边界，寻找新的可能性。"这一过程中，内容与技术的原创能力缺一 不可。" 从屡破票房纪录的动画电影到成功出海的本土游戏，从扎堆的顶级演艺活动到相继孵化的知名科幻IP，成都持续迸发属于自己的"文创力量"。 在数字文创的热潮之中，作为成都的代表企业之一，四川墨拓数字科技有限公司（以下称"墨拓科技"）基于内容创作与软硬件研发，不断探索数字文旅与数 字文博的边界，与此同时，创新转化多个知名科幻IP，成为了这一赛道少有的"多面手"。 如何理解当前数字文创产业的前沿趋势？未来，成都数字文创又潜藏着哪些市场机遇？本期《创史记》，每日经济新闻·天 ...

以下文章来源于天天IPO ，作者岳笑笑 如你所见，"成都造"正成为文创赛道中一个最具识别度的符号。 天天IPO . 投资界（PEdaily.cn）旗下，专注IPO动态 游戏撑起一个IPO。 作者 I 岳笑笑 报道 I 投资界-天天IPO 投资界-天天IPO获悉，游戏厂商星邦互娱网络科技有限公司（简称"星邦互娱"）向港交 所递交招股书，拟于港交所主板挂牌上市。 20 14年成立于成都高新区，星邦互娱由父女二人掌舵，不久前因为招牌手游《九州仙剑 传》总流水突破100亿元，全球注册用户数近9亿的消息受到关注。而相隔15公里的可可 豆动画，所出品的电影《哪吒2》不断刷新着历史。 父女的游戏生意，成都国资投了 时间回到20 14年，国内手游市场刚刚起步之时，成都商人郭中健盯上这条赛道。他在高 新区成立星邦互娱，最早定位是集研发、发行与运营于一体的移动游戏企业，在业内小 有名气。 真正让星邦互娱在行业中站稳脚跟的，是郭中健女儿——郭小兰的加入。1998年毕业于 四川师范大学中国语言文学专业，郭小兰在入职星邦互娱前，曾先后在几家互联网公司 任职十几年，在互联网行业和企业管理方面积攒了丰富经验。 郭小兰并非一位游戏行业新人。 ...