Core Viewpoint - The Ministry of Culture and Tourism is launching a year-long campaign to combat forced shopping in the tourism sector, which severely infringes on tourists' rights [1][4]. Group 1: Regulatory Actions - The campaign will focus on areas with concentrated tourism shopping activities, targeting travel agencies, shopping stores, tour guides, and online travel operators [3]. - Travel agencies will be scrutinized for illegal operations, such as conducting business without a license and luring tourists with prices below cost to gain kickbacks through shopping arrangements [3]. - Tourism shopping stores will be monitored for misleading consumers, promoting overpriced low-quality goods, and engaging in price fraud through false discounts [3]. Group 2: Enforcement Measures - Tour guides will face penalties for inducing or forcing tourists to consume, operating without a tour guide license, and privately undertaking guiding services without agency assignment [3]. - Online travel operators will be targeted for offering travel products below cost, inducing off-platform transactions, and illegally collecting deposits [3]. - The campaign will adopt a combined approach of prevention and punishment, ensuring synchronized governance between tourist source and destination areas, as well as online and offline regulation [3]. Group 3: Collaborative Efforts - The initiative will involve collaboration with the Public Security Bureau and the Market Supervision Administration to address illegal activities such as unlicensed travel agency operations, false advertising, and forced transactions [4]. - The Ministry aims to create a safe consumption environment for tourists by rigorously enforcing laws against various forms of fraud and coercion in the tourism sector [4].

Group 1 - The tourism industry is a pillar for Meizhou Island, and optimizing the business environment is crucial for attracting investors and ensuring a healthy development of the industry [1][2] - The local supervisory committee has identified issues in the tourism market, including illegal solicitation by businesses and inadequate supervision from relevant departments, which affect market order [1] - A special meeting was convened to address these issues, resulting in serious discussions with 12 heads of relevant units and 3 leaders in charge [1] Group 2 - The island features over 600 unique homestays, providing employment for nearly 3,000 island residents [2] - A special supervision initiative in the homestay sector revealed that inadequate policy promotion led to misunderstandings among homestay owners regarding design unit selection [2] - The supervisory committee urged tourism departments to enhance promotional efforts and established three oversight groups to address issues in the homestay approval process, including disorganized procedures and low efficiency [2]

Core Viewpoint - The Ministry of Culture and Tourism has initiated a special rectification action to address issues such as forced consumption and guide misconduct in the tourism market, releasing a list of 16 typical cases of forced consumption [1] Group 1: Case Summaries - Case 1: A tour guide was sentenced to 7 months in prison and fined 6,000 yuan for forcing tourists to buy a self-paid project ticket priced at 1,680 yuan, violating regulations [2] - Case 2: A tour guide was fined 5,000 yuan for coercing tourists to shop by threatening to have them sign a termination agreement if they did not comply [3] - Case 3: A tour guide was fined 15,000 yuan and had their license revoked for detaining tourists until they purchased a self-paid project costing 390 yuan [4] - Case 4: A travel agency was penalized for misleading tourists into shopping by falsely claiming government subsidies, resulting in fines and license revocation [5] - Case 5: A tour guide was penalized for coercing tourists to participate in self-paid projects, using inappropriate language to pressure them [7] - Case 6: A tour guide was fined 5,000 yuan for deceiving tourists into purchasing self-paid projects with false statements [8] - Case 7: A tour guide misled tourists into shopping by claiming a government partnership, resulting in fines and penalties for the travel agency [15] - Case 8: A tour guide was fined for coercing tourists to shop by making inappropriate threats [17] - Case 9: A travel agency was penalized for organizing tours at below-cost prices and forcing tourists to shop, leading to significant fines [22] - Case 10: A tour guide was fined for using false claims about government policies to pressure tourists into shopping [26]