责任编辑：何俊熹 新浪科技讯 12月17日晚间消息，今日，京东服务商合作交流会在长沙举办。数据显示，2025年京东 11.11期间，京麦服务市场订购商家数量同比增长超60%，代运营服务订单量激增9倍，内容营销服务、 广告工具订单量分别增长6倍、1.4倍。 会上，京东公布了2026年京麦服务市场 "京卓越" 评选三大升级方向。首先，分层考核精细化，在年度 评优基础上，新增金、银、铜牌季度动态考核，让不同阶段的服务商都能获得认可。其次，赛道覆盖更 精准，单独增设AI工具、秒送业务专属评优赛道，适配新业态发展，鼓励技术创新型服务商成长。最 后，评选导向重实效，从"看规模"转向"重质量"，新增服务效果类考核指标。 新浪科技讯 12月17日晚间消息，今日，京东服务商合作交流会在长沙举办。数据显示，2025年京东 11.11期间，京麦服务市场订购商家数量同比增长超60%，代运营服务订单量激增9倍，内容营销服务、 广告工具订单量分别增长6倍、1.4倍。 会上，京东公布了2026年京麦服务市场 "京卓越" 评选三大升级方向。首先，分层考核精细化，在年度 评优基础上，新增金、银、铜牌季度动态考核，让不同阶段的服务商都能获得认可 ...

在本地生活服务竞争日益激烈的今天，如何有效吸引精准客户到店，成为商家们最头疼的问题。"同城引流猎头"这一角色应运而生，他们就像商业战场上 的"狙击手"，专门为实体店猎取高质量客流。今天，我们就来深扒一下市场上备受推崇的十大同城引流猎头，看看他们究竟有何神通，能让商家的"做单到 店率"直线飙升，成为众人强推的对象。 一、核心策略剖析 优秀的同城引流猎头，绝非简单发传单或群发广告。其核心在于精准定位与内容爆破。他们首先会深入了解商家的目标客户画像，包括年龄、兴趣、消费习 惯乃至经常出没的线上社区和线下场所。基于此，他们会制定出极具吸引力的引流产品，例如"19.9元体验原价198元的特色护理"或"到店打卡即送招牌甜 品"。这种设计不是为了低价而低价，而是旨在降低顾客的决策门槛，创造第一次接触的机会。 其次，内容是引爆流量的关键。猎头们擅长创作具有强烈"打卡"属性的内容，通过短视频、图文笔记等形式，在抖音、小红书、大众点评等本地生活平台进 行精准投放。他们会挖掘店铺的独特卖点，可能是环境的一个角落、产品的一个特色，甚至是老板的一个故事，将其包装成"网红基因"，激发用户的到店欲 望。这个过程不是广撒网，而是在精准池塘里 ...

对品牌而言，增长的本质是用户的持续认可与选择。但公域流量竞争白热化，获客成本居高不下，用户留存愈发困难。而私域恰 好解决了这一困难，让品牌将用户沉淀在自有阵地，直接建立连接，摆脱对平台流量的依赖。用户不再是冰冷的订单数据，而是 可反复互动的"自己人"，即便市场波动，品牌也能凭借私域用户基础稳住基本盘，甚至借助口碑实现自发增长，这也是越来越多 品牌将私域作为长期核心布局的原因。但私域运营并非易事，本质上是一个极其系统性的工程。所有玩法和技巧，都必须建立在 一个坚实的地基之上，而专业电商代运营平台的助力，是能够让品牌增长效果在短期内被看到。 搭建全链路体系，筑牢私域增长底座 说到专业电商代运营平台，不得不提深耕电商代运营多年的兴长信达，将私域运营深度融入全链路服务，为品牌搭建起覆盖引 流、沉淀、激活、复购的完整体系。多个品牌在合作后，都能在私域布局上快速找到清晰方向，短时间内便实现了用户资产的有 效沉淀与复购频次的稳步提升。 线下门店增设互动体验区、优化动线，线上品牌打磨物流时效与售后响应，实体与线上的边界持续模糊，整个商业领域都在围绕 用户需求调整升级。大品牌不愿固守既有成绩，跨界布局新场景抢占先机；小品牌在巨 ...

Vikki的职业生涯始于上市房企管培生，拥有10年品牌营销经验。当地产行业进入存量时代，营销预算缩减、工作价值感削弱， 她选择主动求变。尽管曾获薪资翻倍的offer，但受家庭经商背景影响，Vikki决心创业，初期以餐饮行业过渡并实现盈利，却因 缺乏热爱而重新定位。通过复盘自身优势，她发现短视频试水后大量用户咨询内容营销方法，最终明确方向：为专家型IP及高 信任生意创业者提供获客服务。这一转型历程，体现了其"不纠结一时得失"的人生态度。 以"人带货"为核心构建IP孵化体系 Vikki表示，IP的本质是"人带货而非货带人"，其核心在于建立信任壁垒、降低交易成本。为落实这一理念，她打造了两大核心 产品： 在个体创业浪潮涌动的当下，小鹅通创始人鲍春健发起的《老鲍对话标杆客户》栏目持续聚焦客户实战经验，为行业挖掘可复 制的成长路径。近日，该栏目迎来第554期对话，特邀前上市房企营销人、专家型IP获客教练Vikki，围绕"长期主义创业者如何 靠IP打造商业壁垒"展开深度交流。作为小鹅通生态中坚持高信任商业模式的代表，Vikki从放弃百万年薪到ALL in个人IP孵化， 以"拒绝速成、重真实价值"的理念，依托小鹅通工具实现 ...

在私域运营的战场上，谁掌握效率与温度的平衡，那就等于，谁就掌握了流量密码。 第二步：一键群发群，把"选人选群"压缩成 1 秒 核心逻辑就三点：分类响应、群发群、模板前置。 第一步：信息分类，分层处理 我通常会把群内消息分为三类： 1. 常见问题（如产品价格、发货时间）——都用标准话术快速回复； 2. 个性化咨询（如定制需求）——标记后进行私聊跟进； 3. 情绪互动（如客户晒单、感谢）——及时回应，增强归属感、信任感！ 通过这些分类，也可以来避免了"有问不答"或"答非所问"的尴尬场景。 我曾面临过这样子的挑战：一个人管理20个微信群，每天信息上千条，客户咨询、沟通也不带断，稍有 一会会延迟就很容易"翻车"。但如今，我不仅稳住了阵脚，还实现了93%的超高回复率。秘诀只有一个 ——系统化的响应逻辑+智能化的工具支持。 总结一下： 最最最关键的一步！真正拖垮效率的，从不是写文案，而是"选人"。以前每次活动上线，我都得在 200 个群里手动勾选 20 个目标群，点一圈至少 5 分钟，眼一花还容易漏选、选错。现在不一样了，我更聪 明了，我学会了用里德助手plus 的「群发群」功能把这件事变成了"自动勾选"就"完事"的爽感 ...

在时光的长河中，有一位执着的逐梦者——卢亚波，她是金加瀛的掌舵人，用 27 年的坚守，为人们带来一床床极致奢适的蚕丝被。 "假一赔亿"，这不是一句简单的口号，而是卢亚波对品质的决绝誓言。在逐利的商海，她却"傻傻"地 27 年坚守着"足斤足两""表里一致"，如同一位匠心 独运的手艺人，每一道工序、每一寸蚕丝，都倾注着她的诚信与执着。这份坚守，让金加瀛从籍籍无名的小品牌，一路逆袭，登上了行业巅峰。 卢亚波的成就远不止于此，毕业于上海黄浦区工业大学的她，凭借非凡的商业智慧，身兼数职，是多家金加瀛关联公司的董事长。荣誉也接踵而至，2019 年纽约联合国第 63 届妇女大会上，她作为金加瀛执牌人荣耀登台，捧回世界杰出女性奖，还在世界舞台上发表主题演讲，让金加瀛之名远扬海外。2021 年，金加瀛蚕丝贡被斩获巴拿马太平洋万国（国际）博览会百货类金奖，同年，上海金加瀛实业公司摘下全国商业科技创新型企业桂冠，成为蚕丝被行业 的独一份荣 耀。2022 年，更是成功入驻国家级政府采购专业网站——中国政府采购网，金加瀛已然成为高品质蚕丝被的代名词。 私域运营思维层级 你在哪一层？ 私域运营的认知差异，决定了每个人的成长轨迹。本文深度 ...

近日，21 世纪经济报道记者获悉，腾讯参股企业小鹅通在"私域生态合规发展沟通会"上表示，公司已 将合规要求深度融入产品设计、技术研发与日常运营的全环节，拟结合AI技术推动生态合规发展。 对于这一决策，市场并不意外。 拟冲刺"私域运营第一股"的小鹅通，向市场公开发布了共建可信私域的倡议。 近期，监管层强化对私域领域的监管。而小鹅通的主要业务是正是基于云端的一站式解决方案，其中包 括电商、数字化营销及CRM三大模块。 近年来，公司推出针对私域运营的一站式工具，解决产品和服务交付、营销获客、用户运营、组织角色 管理、品牌价值输出等问题。 根据灼识咨询报告，以2024年的收益计算，小鹅通位列中国交互型私域运营解决方案供应商第一名、私 域运营解决方案供应商前三名。 值得关注的是，今年8月，小鹅通向港交所递交招股说明书，独家保荐人为中金公司。 腾讯技术大牛创业 聚焦于国内市场来看，腾讯的社交体系是当前私域运营的重要平台，不少企业都会借助企业微信等平台 沉淀客户，洞察客户产品喜好，实现长效且精准的营销触达。 小鹅通与腾讯缘分匪浅，其创始人鲍春健毕业于中国科技大学计算机专业，毕业即入职腾讯专注于大数 据技术研发与团队管理，是 ...

Core Insights - Tencent is leveraging a competitive event to explore new business growth strategies with clients, focusing on the evolution from "private domain" to "full domain operation" in retail [1][2] - The "New Engine Growth Plan" aims to enhance business growth through innovative strategies, particularly emphasizing the integration of AI and social commerce tools [1][8] Group 1: Business Growth Strategies - The concept of "full domain operation" is evolving, driven by the rise of WeChat's video accounts and mini-programs, which facilitate better consumer engagement and private domain connections [3][4] - Tencent's competitive event has been running for eight years, initially designed to foster a growth ecosystem with merchants rather than just providing theoretical guidance [2][11] - The integration of online and offline experiences is crucial for high-end brands like Masfer, which combines online convenience with in-store emotional connections [6][7] Group 2: AI and Marketing Efficiency - AI is becoming a significant factor in enhancing marketing efficiency, with brands like Kidswant utilizing AI for targeted product recommendations and community interactions [9][10] - The introduction of AI tools has allowed brands to achieve higher engagement rates and sales performance, with some brands reporting sales performance 3.1 times higher than traditional methods [10][11] Group 3: Industry Adaptation and Collaboration - Tencent is applying its full domain operational experience across various industries, including tourism, real estate, and agriculture, to create a unified membership and points system [11][12] - Over 170 brands from diverse sectors are participating in the current competition, indicating a broad interest in Tencent's integrated solutions for business growth [11][12] - The company is focused on helping clients navigate the complexities of integrating online and offline operations, ensuring a cohesive strategy for customer engagement [12]

Core Insights - Tencent's annual competition aims to explore new business growth strategies with clients through a high-pressure environment [1] - The concept of "private domain" was introduced in 2018, evolving into "all-domain management" that integrates online and offline channels [1][2] - The year 2025 is anticipated to be transformative for "all-domain management," driven by the rise of video accounts and AI innovations [1][2] Group 1: Business Growth Strategies - In different economic cycles, the relationship between platforms and merchants shifts from mutual empowerment to a competitive struggle for traffic [2] - Tencent's unique competition format has fostered long-term collaboration with clients, emphasizing the importance of private domain operations [2][3] - The integration of video accounts and WeChat mini-stores has created new opportunities for merchants to engage with customers [5][6] Group 2: Case Study - Masfer - Masfer, a high-end women's clothing brand, has successfully integrated online convenience with offline experiences through private domain operations [6][7] - The use of WeChat's video accounts for one-on-one live streaming has significantly increased sales contributions, with 43% of sales attributed to this method [7][9] - The shift to remote fitting services has expanded customer engagement, increasing the frequency of purchases from 2-3 times to 6-8 times per year for top customers [9] Group 3: AI and Marketing Efficiency - AI has become a critical factor in enhancing all-domain marketing efficiency, with leading brands leveraging AI for product selection and targeted marketing [11][13] - The implementation of AI tools has allowed for personalized content delivery to specific customer segments, improving engagement and sales [13][14] - Brands like Juewei Foods have achieved significant sales performance improvements by integrating AI into their marketing strategies [14] Group 4: Industry Evolution and Support - Tencent's competitions enable merchants to accumulate and iterate their all-domain capabilities, providing a structured training framework [16] - The company has successfully adapted its retail strategies to various industries, including tourism, agriculture, and real estate [16][17] - Tencent aims to offer comprehensive solutions that encompass strategy, application, and infrastructure to enhance clients' business models [17]

Core Insights - WPP Media (GroupM) has developed a customized strategy for a luxury skincare brand, leveraging Alipay's "service-oriented traffic" to tap into new growth opportunities among high-net-worth users [1][3] Group 1: Strategy and Target Audience - WPP Media's strategy is based on a precise understanding of Alipay's platform characteristics, focusing on its user data rooted in real consumption scenarios [3] - Alipay's platinum members, which number in the millions, include a significant portion (50%) aged 18-35, representing a high purchasing power demographic that aligns well with the luxury skincare brand's target audience [3] - The company avoided traditional traffic red oceans by positioning Alipay as a core platform for "high precision reach + private domain conversion" [3] Group 2: User Engagement and Conversion - The design of the interactive conversion chain considers both brand tone and user experience, avoiding hard-sell advertising methods [5] - WPP Media set up lightweight interactive entry points in Alipay's member channels and payment completion pages, allowing users to access exclusive skincare consultations or sample vouchers without feeling disturbed [5] - The deepening of private domain operations is crucial for achieving incremental growth, with WPP Media helping the brand establish a "member-exclusive service system" within Alipay's mini-program [5] Group 3: Overall Impact and Implications - WPP Media's practice demonstrates that Alipay is not limited to mass consumer goods; by leveraging its core advantages of being close to consumption and having high trust, luxury brands can also find growth opportunities [6] - The combination of precise audience targeting and suitable operational strategies allows luxury brands to enhance their overall marketing layout [6]