Company Overview - Tianxiao Digital Technology (Group) Co., Ltd. is the first mature influencer marketing solution platform in China, leveraging AI, data, and algorithms to connect advertisers with influencers, MCNs, and major third-party UGC platforms [3] - The company holds a 26.1% market share in China's influencer marketing solutions sector, maintaining the largest market share for five consecutive years, and a 16.5% share globally [3] - Tianxiao operates under two business segments: influencer marketing solutions and innovation in the influencer economy ecosystem, with the former being the primary revenue source [3] Financial Performance - For the fiscal years ending December 31, 2023, 2024, and the nine months ending September 30, 2025, the company reported revenues of approximately RMB 42.02 billion, RMB 40.66 billion, and RMB 27.34 billion respectively [5] - The net profit for the same periods was RMB 80.96 million, RMB 43.35 million, and RMB 32.57 million respectively [8] - The gross profit margin for 2023, 2024, and the nine months ending September 30, 2025, was recorded at 17.3%, 16.6%, and 17.2% respectively [9] Industry Overview - The influencer economy is an emerging economic model centered around influencers, utilizing social media, short video platforms, and live streaming to create a comprehensive ecosystem for content creation, audience interaction, and commercial monetization [11] - The global influencer economy is projected to grow from RMB 20,661 billion in 2020 to RMB 31,164 billion by 2024, with a compound annual growth rate (CAGR) of 10.8% [11] - In China, the influencer economy is expected to expand from RMB 8,620 billion in 2020 to RMB 13,804 billion by 2024, with a CAGR of 12.5% [14]

智通财经APP获悉，据港交所1月5日披露，天下秀数字科技(集团)股份有限公司(简称：天下秀)(600556.SH)向港交所主板递交上市申请，Deutsche bank、国泰海通为联席保荐人。 公司简介 招股书显示，天下秀是中国首家营运成熟红人营销解决方案平台的企业。身为以AI、数据及算法能力为驱动的红人营销科技集团，公司致力于通 过搭建广告主客户与红人、MCN及主要第三方UGC平台之间的桥梁，成为全球红人营销行业的"超级连接器"，实现跨多个数字渠道的高效协作、 营销内容传播及商业变现。 自2009年成立以来，天下秀在发展及完善红人经济生态链方面一直发挥领导作用。根据弗若斯特沙利文的资料，按2024年收入计，天下秀以 26.1%的市场份额位列中国红人营销解决方案平台行业首位，并已连续五年维持行业最大市场份额。按2024年收入计，公司亦以16.5%的市场份额 位列全球红人营销解决方案平台行业首位，大幅领先其他竞争对手。 天下秀在两个业务分部下营运，即红人营销解决方案平台业务及红人经济生态链创新业务。公司的红人营销解决方案平台业务是主要收入来源， 通过公司主要的专有平台WEIQ，为广告主客户提供红人营销解决方案，将 ...

香港聯合交易所有限公司與證券及期貨事務監察委員會對本申請版本的內容概不負責，對其準確性或完整 性亦不發表任何意見，並明確表示概不就因本申請版本全部或任何部分內容而產生或因倚賴該等內容而引 致的任何損失承擔任何責任。 INMYSHOW DIGITAL TECHNOLOGY (GROUP) CO., LTD. 天下秀數字科技（集團）股份有限公司 （「本公司」） （於中華人民共和國註冊成立的股份有限公司） 的申請版本 警告 本申請版本乃根據香港聯合交易所有限公司（「聯交所」）╱證券及期貨事務監察委員會（「證監會」）的要求而 刊發，僅用作提供資訊予香港公眾人士。 本申請版本為草擬本，其內所載資訊並不完整，亦可能會作出重大變動。 閣下閱覽本文件，即代表 閣 下知悉、接納並向本公司、本公司的保薦人、整體協調人、顧問或包銷團成員表示同意： 倘於適當時候向香港公眾人士提出要約或邀請，準投資者務請僅依據與香港公司註冊處處長註冊的本公司 招股章程作出投資決定；招股章程的文本將於發售期內向公眾提供。 警 告 (a) 本文件僅為向香港投資者提供有關本公司的資料，概無任何其他目的；投資者不應根據本文件中的 資料作出任何投資決定； (b ...

Core Insights - WEIQ is a leading influencer marketing platform in China, established in 2011, aimed at efficiently connecting brands with influencers through a technology-driven decentralized marketing infrastructure [3][32] - The platform has accumulated over 354.5 million influencer accounts and 21.9 million business clients, projecting a total revenue of 4.066 billion yuan for 2024, showcasing its strong commercial value [3][32] - WEIQ has received numerous industry awards, validating its market position and effectiveness in influencer marketing [25] Development Timeline - In 2016, WEIQ integrated cross-platform data, supporting influencer resources from platforms like Weibo and WeChat, and established an initial influencer tagging system [3] - In 2018, the SMART service brand was launched to provide customized strategies and execution for large brand clients [3] - In 2021, the "Hot Wave Data" platform was introduced for comprehensive social data analysis across various platforms [3] - In 2024, WEIQ completed API technical cooperation with Douyin and Xiaohongshu, creating a cross-platform intelligent marketing system [4] - In 2025, WEIQ BOSS influencer smart investment service will be launched, utilizing DeepSeek model for intelligent selection and automated processes [4][15] User Segments - Brand marketing departments of large enterprises utilize WEIQ for brand exposure and product promotion, focusing on strategy support and data analysis tools [5] - Small and medium-sized business owners leverage WEIQ's SaaS membership services for self-service influencer marketing, emphasizing ease of use and cost-effectiveness [6] - Advertising agencies use WEIQ as a resource integration and project management platform, benefiting from its extensive influencer resource database [7] - Influencers and MCN agencies utilize the platform for commercial monetization and resource management, supported by data analysis tools [8] Core Functional Modules - The intelligent influencer matching system integrates resources from major social platforms, allowing businesses to filter influencers based on over 20 criteria [9] - The platform offers full-process project management, enabling clients to manage multiple marketing campaigns efficiently [11] - A comprehensive data monitoring and analysis system tracks key performance indicators such as exposure and interaction rates [13] - A transaction security mechanism ensures safe transactions through third-party fund custody and a credit evaluation system [14] 2025 New Features - WEIQ BOSS will provide AI-driven marketing solutions, automating the influencer selection and campaign management processes [15][16] - The system will enable real-time performance optimization and data insights, enhancing the effectiveness of marketing campaigns [20][21] Market Position and Impact - WEIQ serves over 800 top-tier brand clients and has won nearly 40 industry awards, demonstrating its leadership in the influencer marketing sector [25] - The platform's use of big data and AI technology significantly reduces transaction costs and enhances marketing efficiency [26] - WEIQ promotes a transparent trading mechanism, addressing information asymmetry in the influencer marketing market [27] - The platform supports over 354 million content creators, stimulating the creator economy and flexible employment opportunities [28] - WEIQ aids traditional enterprises in digital transformation through modular SaaS services and data tools [29] - The platform collaborates with major content platforms to build a comprehensive influencer marketing ecosystem [30]

Core Insights - The event "Wuyou Night 2025" held in Sanya, Hainan, aimed to connect online traffic, duty-free shopping, and cross-industry resources, attracting over 40,000 offline visitors and boosting local consumption [1][2] Group 1: Event Overview - The event was organized by Wuyou Media and featured participation from thousands of content creators and ecosystem partners [1] - The CEO of Wuyou Media, Lei Binyi, emphasized "health" as the annual keyword, representing openness, vitality, and long-term development capabilities [1] - The event aimed to promote positive values in the industry, moving beyond mere traffic [1] Group 2: Strategic Partnerships and Collaborations - Wuyou Media's Chief Strategy Officer, Liu Tian, highlighted the deep linking of multiple resources to enhance influencer impact, especially in conjunction with the "Double Eleven" shopping festival [2] - The event featured a unique competition format combining live streaming and stage performances, with audience participation through real-time voting [2] - A strategic partnership was announced between Wuyou Media and Sina Finance to integrate resources for joint promotion and market development [2] Group 3: Industry Implications - According to a report by CITIC Securities, the closure policy will accelerate Hainan's development as an international tourism consumption center [2] - The event serves as a practical reference for the integration of influencer economy with urban resources, enhancing Sanya's open image [2]

Core Insights - The event "Wuyou Night 2025" has gained significant attention, with total exposure exceeding 10 billion, including over 5.1 billion views on Douyin and 4 billion reads on Weibo, indicating a strong online presence and engagement [1] - The event, hosted by Wuyou Media and sponsored by jewelry company Zhou Dashing, took place in Sanya, Hainan, and featured a multi-platform live broadcast, showcasing the integration of online and offline experiences [1][3] - Wuyou Media aims to promote the healthy development of the influencer economy, emphasizing the importance of openness, vitality, and long-term growth in the industry [4][5] Event Overview - The event included three main components: a gala, a red carpet show, and a fan carnival, attracting over 40,000 attendees and effectively boosting consumption in Sanya [1] - The gala featured a unique "live competition + main stage performance" format, allowing audience participation through real-time voting, enhancing viewer engagement [2] - The event highlighted agricultural promotion through collaborations with influencers, showcasing local products and contributing to rural revitalization efforts [2] Cross-Industry Collaboration - "Wuyou Night" has expanded its scale and format this year, linking various resources and brands, including Zhou Dashing and others, to create a "content + scene + consumption" closed loop [3] - Zhou Dashing's involvement included customized performances and thematic stage designs, integrating brand elements seamlessly into the event [3] - The event also featured a fan carnival at the CDF Sanya International Duty-Free City, enhancing brand interaction and marketing effectiveness [3] Industry Leadership - Wuyou Media's CEO emphasized the keyword "health" for the year, advocating for a more open and vibrant industry approach [4] - A strategic partnership with Sina Finance was announced, focusing on resource integration and market development to empower small and medium enterprises [5] - Wuyou Media has maintained a leading position in the industry for 77 consecutive months, showcasing its strong resource integration capabilities [5]

Core Insights - The event "Wuyou Night 2025," hosted by Wuyou Media and sponsored by jewelry company Zhou Dashing, is generating significant online and offline buzz, with an expected topic volume exceeding 10 billion [1][9] - The event features a combination of a gala, red carpet show, and fan carnival, effectively integrating online traffic with offline experiences, attracting around 40,000 visitors and boosting consumption in Sanya [1][11] Event Structure - The gala is hosted by Wang Han and features over a hundred popular artists, employing a unique "live competition + main stage performance" format where audience votes determine performers [1][3] - The event includes various performance categories such as group broadcasts, music, dance, and agricultural assistance, showcasing a seamless connection between audience participation and stage presentation [3][5] Agricultural Promotion - A highlight of the event is the agricultural segment, featuring young influencers promoting Hainan's local products, which includes a lottery for "Sanya Specialty Gift Packs" [5][9] - The event emphasizes rural revitalization, with performances that engage the audience in promoting local agricultural products [5][12] Cross-Industry Collaboration - "Wuyou Night" has expanded its scale and format this year, linking multiple resources and brands, including Zhou Dashing, to create a "content + scene + consumption" closed loop [9][14] - Zhou Dashing's integration into the event includes custom performances and thematic stage designs inspired by their product lines, enhancing brand visibility [9][11] Fan Engagement - The "Wuyou Fan Carnival" at the CDF Sanya International Duty-Free City features interactive experiences, including a dedicated stage for influencers and brand exhibitions, fostering direct engagement with fans [11][12] - The event also collaborates with local attractions and airlines to extend its reach and impact, promoting tourism in Sanya [11][14] Industry Leadership - Wuyou Media's CEO emphasizes the importance of "health" in the industry, advocating for a positive and sustainable development approach within the influencer economy [12][14] - The company has established a strategic partnership with Sina Finance to enhance resource integration and market expansion, aiming to stimulate consumer activity [12][14]

Core Insights - The company reported a total revenue of 2.734 billion yuan and a net profit attributable to shareholders of 36 million yuan for the first three quarters of 2025 [1] Group 1: WEIQ Platform Development - The WEIQ platform has successfully integrated with various APIs, including Xiaohongshu and Douyin, creating a comprehensive ecosystem that enhances marketing efficiency [3] - The launch of WEIQ BOSS marks a shift from experience-driven to data-driven influencer marketing, utilizing AI to generate advertising plans in seconds [3] - The upgraded WEIQ platform offers three core capabilities: automated campaign generation, intelligent account targeting, and transparent monitoring throughout the advertising process [3] Group 2: AIGC Platform "Linggan Island" - The AIGC platform "Linggan Island" has transitioned from a single tool to a comprehensive marketing ecosystem, providing SaaS solutions across various industries [5] - The platform has expanded its influence through partnerships and participation in international events, enhancing its brand presence [5] - The company aims to establish a global marketing team with offices in Tokyo, Singapore, and Kuala Lumpur, offering full-service solutions across major social media platforms [5] Group 3: Future Strategy - The company has outlined a strategic focus on deepening its presence in influencer marketing and enhancing AI capabilities for overseas expansion [6] - Plans include leveraging the WEIQ platform and expanding the MCN matrix to strengthen ecosystem advantages [6] - The company is also working on the Tokyo AI Innovation Incubator and aims to integrate multilingual platforms and social media resources for cross-border services [6]

Core Insights - Tianxiaxiu reported a revenue of 2.734 billion yuan and a net profit of 35.656 million yuan for the first three quarters of 2025, demonstrating operational resilience and healthy cash flow [1] - The launch of "WEIQBOSS Influencer Smart Investment" in September marks a shift in influencer marketing from experience-driven to data-driven, utilizing AI capabilities to enhance marketing efficiency [1][2] Financial Performance - Revenue for the first three quarters reached 2.734 billion yuan [1] - Net profit attributable to shareholders was 35.656 million yuan [1] Technological Advancements - The company has developed a fully automated order processing system covering multiple scenarios such as short videos and live streaming, significantly reducing operational costs and improving efficiency [1] - The upgraded WEIQ platform integrates over a decade of marketing data with AI, providing standardized and replicable marketing services [1] Product Development - The AIGC platform "Inspiration Island" has evolved into a comprehensive marketing ecosystem, offering SaaS-level solutions across various industries including automotive and e-commerce [2] - The platform now includes features for creative inspiration, content generation, distribution, and performance tracking [2] Strategic Focus - The company aims to deepen its engagement in the influencer economy and focus on AI and overseas expansion [2] - Plans include enhancing the WEIQ platform through technological upgrades and expanding the MCN matrix [2] - The establishment of the Tokyo AI Innovation Incubation Center is part of the strategy to integrate technology with overseas scenarios [2]

Core Insights - The company, Tianxiexiu Digital Technology (Group) Co., Ltd., reported a total revenue of 2.734 billion yuan and a net profit attributable to shareholders of 36 million yuan for the first three quarters of 2025, demonstrating operational resilience amid macroeconomic pressures [1][2][3] Group 1: Financial Performance - For the first three quarters of 2025, the company achieved total revenue of 2.734 billion yuan and a net profit of 36 million yuan [1] - The company maintains healthy cash flow, indicating strong financial management [1] Group 2: Technological Advancements - The WEIQ platform successfully integrated with various APIs, including Xiaohongshu and Douyin, creating a comprehensive "resource-data-tool" ecosystem [1] - The launch of WEIQ BOSS influencer intelligent investment marks a shift from experience-driven to data-driven influencer marketing, utilizing AI to generate advertising strategies in seconds [1][2] Group 3: Business Strategy and Global Expansion - The AIGC platform "Linggan Island" has evolved into a marketing ecosystem, offering SaaS solutions across multiple scenarios, serving over a hundred enterprise clients in various industries [2] - The company plans to establish offices in cities like Hong Kong, Tokyo, Singapore, and Kuala Lumpur, aiming to provide comprehensive marketing services across major platforms [2] - The strategic focus is on deepening engagement in the influencer economy and enhancing AI capabilities for overseas markets [2][3] Group 4: Long-term Vision - The company adopts a long-term approach to navigate market uncertainties, emphasizing technological innovation and global expansion to build sustainable competitive advantages in the influencer economy [3]